How To Market To Millennials

Jonathan Ely, Leadership that changes you

4 Videos (27m)

- How To Sell To A Millennial Part I: What Are We Buying?
  
  10:42
- Millenial Marketing Theory
  
  8:31
- How To Sell To A Millennial Part II: The Millennial Marketing Treasure Hunt
  
  5:23
- Conclusion
  
  2:32

About This Class

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Millennials: What do they want? How can companies today inspire (yes, inspire) brand loyalty in the most marketed-to, digitally saturated population segment the world has yet witnessed?

In this class, I'll show you just a little bit of how the Millennial generation thinks, and what it takes to sell to us successfully. I'll reveal why marketing to Generation Y is radically different than any previous generation, and I'll also go over some of the key things that Millennials themselves need to understand about how to interact with digital marketing and content saturation in the media today! If you're ready to learn, let's get started!

Class Projects See All

Compare and contrast the three advertisements shown in the attachment (referenced in the fifth video "How To Sell To A Millennial Part I). Write up your thoughts about the commercials based on what you've learned about marketing in this class.

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Jonathan Ely

Leadership that changes you

Hi.

Welcome to No-Holds-Barred.

Here, you'll find classes on leadership. Here, you'll learn the skills you need to learn to take charge of any company, brand or organization.

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Skills in this Class:

Marketing Business Storytelling Social Media Marketing Business Skills Lead Generation Customer Experience