How To Market To Millennials

Jonathan Ely, Leadership that changes you

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4 Videos (27m)
    • How To Sell To A Millennial Part I: What Are We Buying?

    • Millenial Marketing Theory

    • How To Sell To A Millennial Part II: The Millennial Marketing Treasure Hunt

    • Conclusion


About This Class

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Millennials:  What do they want?  How can companies today inspire (yes, inspire) brand loyalty in the most marketed-to, digitally saturated population segment the world has yet witnessed? 

In this class, I'll show you just a little bit of how the Millennial generation thinks, and what it takes to sell to us successfully.  I'll reveal why marketing to Generation Y is radically different than any previous generation, and I'll also go over some of the key things that Millennials themselves need to understand about how to interact with digital marketing and content saturation in the media today!  If you're ready to learn, let's get started!






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Jonathan Ely

Leadership that changes you

What kind of leader do you long to become?

If you’re new to the management and leadership game, or looking to increase your wealth of resources, this channel is for you!  My name’s Jonathan and I started teaching on Skillshare to help folks become better leaders. 

ABOUT ME:  I’m a proud Millennial, military veteran and leadership consultant.  I’ve led teams ranging in size from just a few team members up to groups numbering over a hundred.  As a project manager, I’ve directed single-scope tasks to completion and overseen diverse cross-functional teams responsible for long-term organizational change.  I’ve adapted my experiences and education into a set of tools and tips that can help you chart your own course as a visionary leader.

ABOUT THE CHANNEL:  Here at the MilLEADial Channel, you’ll find classes on the fundamentals of leadership, and classes covering specific topics that will help you succeed daily as a leader and manager.  Each class’s project will challenge you to use the tools you’ve just learned right away.  Let’s get started!