How To Make A YouTube Channel | Beginners Masterclass | Jason Gandy | Skillshare

How To Make A YouTube Channel | Beginners Masterclass

Jason Gandy, Quantum Course Instructor

How To Make A YouTube Channel | Beginners Masterclass

Jason Gandy, Quantum Course Instructor

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45 Lessons (3h 31m)
    • 1. YouTube For Business | Promo Video

      1:07
    • 2. YouTube For Business | Course Agenda

      2:54
    • 3. Why Create A YouTube Channel

      4:53
    • 4. Create A YouTube Channel | Section Agenda

      1:42
    • 5. YouTube's Rules | Terms, Guidelines & Policies

      3:54
    • 6. Create Your Channel | Sign Up With Google

      3:08
    • 7. Channel Artwork | Banner & Profile Image

      6:41
    • 8. Add Your Channel Description, Business Email & Site Links

      4:52
    • 9. YouTube Studio Basics | Channel Keywords & Video Watermark

      3:06
    • 10. Google Adwords | Link Adwords To Your YouTube Channel

      4:07
    • 11. Google Analytics | Create & Add Your Analytics Property ID

      4:40
    • 12. Equipment & Software For Video Creation | Section Agenda

      2:14
    • 13. Video Software Options | Presentations, Recording & Editing

      4:45
    • 14. Microphone Options | Select A Microphone To Record Your Videos

      2:52
    • 15. Camera Options | Select A Camera For Filming & Recording

      3:57
    • 16. Lighting & Background Options | Set Up Your Studio Lighting & Props

      4:21
    • 17. Video Creation Strategies | Section Agenda

      2:33
    • 18. YouTube Videos | Account Verification, Export Settings & Recommendations

      4:43
    • 19. Video Types & Recording Styles Overview

      4:13
    • 20. Screencast Videos | Filming & Editing Screencast Videos

      6:20
    • 21. Talking Head Videos | Filming & Editing Talking Head Videos

      5:29
    • 22. Combination Videos | Filming & Editing Combination Videos

      4:37
    • 23. Hands On Demonstration Videos | GoPro Filming

      3:05
    • 24. Editing Extras | Add Background Music, Images, Logo Intros, Etc

      3:35
    • 25. Create Your Videos | Channel Trailer, CTA Outro & Other Videos

      4:04
    • 26. Video Uploads & Settings | Section Agenda

      1:23
    • 27. Upload Videos To Your Channel | Desktop or Laptop

      6:34
    • 28. Mobile Uploads | Add Channel Videos From Your Smartphone

      5:07
    • 29. Video Thumbnails | Create & Add Custom Thumbnail Images

      2:47
    • 30. Cards & End Screens | Add Video Cards & End Screen Elements

      5:28
    • 31. Create Playlists | Create & Add Videos To Playlists

      4:46
    • 32. Homepage Layout | Customize Your YouTube Homepage

      7:08
    • 33. Grow Your Channel | Section Agenda

      2:11
    • 34. VidIQ | App Download & Overview

      7:25
    • 35. Scheduling & Premiers | Schedule Your Video Release

      6:14
    • 36. Social Media & Website | Increase Your Views & Subscribers

      6:50
    • 37. YouTube Community | Interacting, Comments & Collaborations

      5:52
    • 38. Video Discovery Ads | Boost Your Channel Growth

      11:31
    • 39. Channel Analytics | YouTube Studio & Mobile App Review

      8:20
    • 40. Video Marketing Strategies | Section Agenda

      2:45
    • 41. YouTube Partner Program | Requirements & Overview

      3:40
    • 42. What Are Funnels? | AIDA Model & Video Types For Marketing

      6:22
    • 43. Simple YouTube Funnels | Example Funnels For YouTube Videos

      7:06
    • 44. Targeted Paid Ads For Promotions | Create YouTube In Stream Ads

      10:03
    • 45. Thanks For Joining!

      1:23
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About This Class

Welcome to the 'YouTube For Business | Build & Grow Your YouTube Channel' masterclass!

This is your step by step guide to create & grow a new YouTube channel for your brand, business or hobby!. Follow along as you watch me create a new YouTube channel from start to finish, and learn tons of strategies to grow your channel!

Why Take This Course

Video marketing has quickly become one of the top ways to grow a business. By building a YouTube business channel to market your brand, you will have a powerful tool that provides the ability to instantly reach thousands of viewers and potential customers around the world!

Whether you run a business, or want to build a personal brand, you need to start building your online presence now for long term success.

YouTube Channel Benefits

  • Increase brand awareness
  • Reach millions of people around the world
  • Connect with your target market
  • Become an authority in your niche
  • Set your business apart from the competition
  • and many others!

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How Is This Course Different?

YouTube is constantly evolving, and now offers several new features for video creators. We will go over the latest additions to the YouTube platform, including how to upload videos using the new YouTube Studio. 

With this YouTube tutorial, anyone can get started & build a new video marketing machine for their business. Discover how to plan, create and promote YouTube videos that will attract more customers to your business. Learn top branding & marketing strategies to help set your business apart from the competition! 

What’s Inside

  • Learn how to create your account
  • Design your YouTube channel art
  • Equipment & software for video creation
  • Discuss various video types & formats
  • Upload videos using the new YouTube studio
  • Optimize your channel
  • Grow your YouTube audience
  • Implement various video marketing strategies
  • and tons more!

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Time To Take Action!

The competition on YouTube is growing each year, so it’s important for you to claim your real estate on the platform as soon as possible

I encourage you to take a moment to view the free course preview videos, and browse through the curriculum so you can see all of the valuable information we will be covering. 

When you enroll in this YouTube training course, you will finally have the tools you need to create a YouTube channel to use for video marketing. Growing your YouTube business channel will take some time, so take action now & enroll today!

Meet Your Teacher

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Jason Gandy

Quantum Course Instructor

Teacher

 

Welcome to Quantum Courses!

Quantum Courses is a premier online education company with a vision to provide valuable information to eager learners around the world. Our goal is to bring our students educational content that is not only valuable, but also entertaining!

We work to identify topics that benefit both our current and future students. What sets our courses apart is our quality & value. Each course is made to the highest standard, featuring easy to understand, step-by-step training, with zero fluff or filler. Let’s make learning fun again!

 

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About The Instructor

Jason Gandy is the founder of Quantum Leap Commerce LLC, the parent company of Quantum Courses. He is a serial entrepre... See full profile

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Transcripts

1. YouTube For Business | Promo Video: Are you ready to create a YouTube general toe? Market your product or service? Welcome to the YouTube for business building Broker Channel Online Master class. Follow along step by step As you watch me, build a brand new YouTube channel from start to finish. Learning how to create your account. Designed your general artwork. Create, optimize and upload your videos. Navigate the new YouTube studio to Manager Channel. Optimize your channel for video marketing, various growth and sales strategies and tons more way will even go over how to create video ads to help get your channel up and running fast. If you follow along in this easy to follow tutorial didn't take action. By the end of the course, you will have a brand new video marketing machine that you can use the no Grow your business. Take a moment to check out the course curriculum and the free preview videos so you can see all of the valuable information that will be covered and roll now and start building your YouTube channel today. So thanks for watching, and I'll see you in the course way 2. YouTube For Business | Course Agenda: Hey Jason here with quantum courses and welcome to the YouTube for business online master class. Not only will you learn how to create a professional YouTube channel for your brand or business, but also tons of ways to grow, market and monetize your channel. Over the past decade, online video marketing has become one of the most successful strategies to build brand awareness and a Reese new customers. As more and more businesses begin building an online presence, the ones that don't will become less relevant and may get left behind. I've been on YouTube since around 2000 and 11 and I've created multiple different YouTube channels for various brands, products and for personal use. I've always enjoyed editing martial arts videos, and my first YouTube channel was created to host of videos and highlights that I created of my favorite martial artist. And for my personal competitions, YouTube can be used for many different purposes, but this course will focus on building a brand it channel for your business and using it to market and sell products or services. If you own a business in today's environment, it's almost a necessity that you build a presence on YouTube. People are consuming more and more online video content, and YouTube is currently the best place to reach these viewers. But remember that building a YouTube channel for your brand will take some time. But if you follow along and take action, you'll be up and running in no time. When people view your videos, there are several methods you can implement to advertise products, build brand awareness or sin traffic to your other websites. This course will cover multiple ways to do this after we create and optimize your YouTube brand page. So let's take a look at what will be covering in the course. We will start by going over a basic overview of using YouTube for marketing in business and go over how to create your YouTube account. YouTube is actually owned by Google, so you can actually sign it with your current Google email address. If you like next, we will walk through the entire process of building and setting up your channel. I've noticed that many YouTube channels that I've come across seem incomplete. Properly building your channel will help set you apart from the competition and attract more viewers after you have your channel framework completed. We will then go over how to upload and optimize your videos. YouTube provides tons of settings and options that you could select, and we will go over how to upload your videos the right way. Once you learn how to upload and optimize videos, we will then discuss various growth strategies and tips to help grow your subscribers, get more views and gain more attention online. We will also discuss various YouTube monetization strategies, whether it's using your videos to sell products or services or monetizing your videos with ads. So make sure you take action along the way, and by the end of the course, you will have a professional YouTube general for your product brand or business, let's get started. 3. Why Create A YouTube Channel: So why should you start building a YouTube channel for your Brander business? YouTube is actually the second largest online search engine besides Google, and Google actually owns YouTube as well. Whether you run an international on line service business or on local physical products company, you need to start building your presence on YouTube for long term success. All on video marketing has quickly become one of the top ways to acquire new prospects. Saying customers, Brand said, don't develop a presence on social media. Platforms such as YouTube will become more and more irrelevant as the Internet becomes a bigger part of our everyday lives. No matter what business or service you're offering, you confined, uninterested audience on YouTube. People around the world are going to YouTube as a source of both educational information hand entertainment. Most people are no longer consuming cable TV or newspaper as to find products and services . Social media sites like you to Facebook and Instagram have become the new Fox. MSNBC and ESPN each year are larger. Percentage of the population is dropping traditional television for online and streaming platforms. Currently, one of the most popular ways people consume content online is video With YouTube, you have the ability to recent extremely large and diverse audience, with over 1.9 billion people logging into YouTube every month. When you add content to the YouTube platform, browsers can discover your videos in multiple ways, including on their smartphone, tablet, laptop or their desktop. Also using systems like Xbox, PlayStation or Raku. People can also view your content directly from their television screens. If you have a product or brand creating on YouTube, channel will allow you to use video marketing to reach a wide audience to grow your business. In my opinion, using videos to market your brand is much better than written text. With video, you can build a stronger relationship and a sense of report with your viewers. They get to experience your personality and actually see the products and services you're offering. The competition on YouTube is growing each year, so it's important for you to claim your real estate on the platform as soon as possible. So let's take a look at an example of how I use YouTube to help market in Selma online courses. The channel I'll be demonstrating is my online course, YouTube, General Quantum courses. You could do this channel and youtube dot com slash quantum courses. So here's the YouTube channel that I created for my own line course business. The main purpose of your YouTube channel should be to provide value and lead your viewers to your products or services. With YouTube, you have tons of ways you could send your viewers to your products or your websites. For instance, if a viewer was to click the link in my YouTube better here, they will be taken directly to the Quantum Courses website. From here, they can learn more about quantum courses and purchase the course that they wish. In order to build up momentum on YouTube, you have to consistently post new videos the two main times the videos you should post to be either educational or entertaining. Since you're creating a YouTube channel for your brand or business, you want to make sure you post your best content content that helps the viewer solve a problem. Helpful material and content that viewers air searching for the most online. Most of your videos should be educational, but you can also promote your products and services and some videos as well for instance, here's a promo video that I created for one of my courses. This is a video that I used to promote my course and also to run as to as well. One of the best ways to get you or see your product or website is the put links in the video description. From here, viewers can read more about the video, learn more about your products and services and click the links that you provide. You can add multiple links to your description, and I'd like to add links to my websites, my products and also other social media pages. If my viewers were to click this link here, they will be taken directly to my own line course sales page. We would discuss setting up your video descriptions in more detail later in the course when uploading your videos. There are also other marketing tactics that you say implement as well. YouTube allows you to add cars to your videos with since people to your website or product , and also set up your and screens to send people to your subscribe link similar videos or playlists or your website. We will discuss all this in the video upload section of the course. There are tons of strategies and tactics that you should implement when building your YouTube channel. When using YouTube to market and sell products or services, you actually don't need a ton of subscribers. All you need is content that educates viewers on your offer and helps them to solve their problem. As one of the top online search engines, people are consistently searching for information and solutions. If your videos answer these questions, people will find your content. A percentage of these viewers will want more, and you can have a product or service that you sell that can fulfill this need. So I hope you're ready to create your YouTube channel for your business and drop more customers to your product. Let's get started. 4. Create A YouTube Channel | Section Agenda: as video marketing continues to grow. Each year, thousands of businesses are using YouTube to reach millions of customers around the world. Now it's time to take advantage of this marketing shift and start building a YouTube channel for your brand or business. In this section, we will be creating your new YouTube account and setting up the framework for your channel . Your YouTube general is part of a funnel that will leave potential customers to your website or your product. You want to keep this in mind when building your channel to ensure that you have consistent branding and are sending people to the right locations when they click your channel links. So let's take a look at what we'll be covering in this section of the course. We will start by discussing you tooth policies, got lines and rules in order to keep your channeling good standing with you, too. You have to follow the rules to avoid any future headaches. If you violate YouTube's terms, your account could receive a strike. Your content could be removed or your channel may be terminated altogether. After we have a brief overview of YouTube rules, we will then go through the process to create your account. This will include steps such a signing up with the Gmail account and selecting your channel name. If you already have an existing YouTube channel, I will show you how to add a new channel to your existing one using the same Gmail. Once your new account is created, we can then begin the process of setting up your new channel. There are multiple things we will need to do before you start uploading videos. This includes things like adding your better profile image and links to your website. We will also go over some back in settings for your channel, such as linking AdWords and Google Analytics for tracking. In the next lecture, we were review some of the current policies and guidelines for managing your YouTube channel. I'll see you in the next video. 5. YouTube's Rules | Terms, Guidelines & Policies: before we start creating a YouTube channel, there are few rules and guidelines that you should be familiar with following YouTube's policies and rules will ensure that your YouTube business account stays in good standing. Anyone planning to be a content creator on YouTube should take the time to understand the platform rules. The terms and policies may change over time, so it's important to review them periodically to make sure you're following the correct rules. If you violate the YouTube terms, your channel can be removed and your account terminated. This has actually been occurring a lot recently, so make sure you're always staying on top of the most recent terms. In case you to makes more revisions. You don't want to spend hours of your time each week creating your channel, uploading videos and building your following on Lito have everything taken away because you didn't follow the Yusup rules. Selous Stick Look at some of the current guidelines, rules and policies for YouTube creators. The YouTube terms of service or rules that apply to anyone that uses the YouTube platform violating the terms of service can result in your channel being removed or your account being terminated the terms of service covers the permissions and restrictions for using YouTube services. Everyone that uses the YouTube platform was also followed. The community guidelines thes common sense rules are in place to assure YouTube remains a great place for its users. By prohibiting things like spam and harassment, inappropriate content can be flagged by other users or YouTube's technology. If your content doesn't follow the community guidelines, you will first receive a warning it policies are again violated. You can receive a community guidelines strike. The first strike were resulting you not being able to post anything for a week. A second strike violation will result in not being able to post for two weeks. But just like baseball, if you get three strikes, this means you're out and your account will be terminated if you receive a strike. But fill your content is not in violation of the community guidelines. You can follow the pill with YouTube when uploading content. You should also be aware of the use of copyrighted material, the music video, and aren't working. Your content should be your original content or authorized to be used by the contents creator. If you use someone else's content without permission, they can submit a take down request to YouTube. This can result in the content being removed from your channel and you receiving a copyright strike. Three copyright strikes may result in your channel being terminated. Also, some copyright protected material may result in the content I d claim where the original owner can either receive revenue from the content or have the content taken down. This course will be focused on generating business revenue by offering products or services on YouTube, but your videos can also be monetized through the YouTube Partner program. This is where YouTube will pay you based on as displayed on your videos or any premium views that your videos receive. In order to be eligible for the partnership program, your channel must have over 4000 hours of watch Tom over the previous 12 months and at least 1000 subscribers. If you choose to join the partnership program, make sure you Onley monetize original content that you create or on the rights to. You should also Onley monetize advertiser friendly content. Topics that you should avoid include inappropriate language, violence, adult content, harmful or dangerous, ex hateful content, drug use tobacco or firearms related content, controversial issues, sensitive events and adult themes and family constant. Ah, holly. Recommend reviewing YouTube's terms, policies and God longs on a periodic basis to avoid any violations. To review the most up to date version of YouTube's terms of service, visit youtube dot com slash t slash terms. In the next lecture, we will take the first step to creating your YouTube business channel by setting up your new account. I'll see you in the next video. 6. Create Your Channel | Sign Up With Google: So now let's get started by signing up and creating your new YouTube account. Starting a new YouTube channel is a simple process and can be accomplished in just a few easy steps. YouTube is now owned by Google, so in order to start a new YouTube channel, you're going to need a Google or Gmail account. With the Gmail account alone, you have the ability to watch and like videos on YouTube. But without creating an actual YouTube channel, you are not able to upload videos of your own. In order to create a new YouTube channel, you can either use your computer laptop or the YouTube mobile site. Creating your account will also include selecting your channel name. Since we're building a channel for your brand or business, you typically want to either use your brand name itself or your personal name if you're the face of your business. This name can also be used in your channel title and you are ill. If the name isn't SCL friendly, you may want to consider changing the euro rail to reflect the product or service that you offer. Instead, make sure the name isn't too long or complicated for users to easily remember. If you already have a personal YouTube channel, you can simply create a new channel under the same Gmail account by using the link. Youtube dot com slash channel. Underscore switcher Question mark. We will be going over how to do this shortly, so let's get started with creating your new channel by heading over to youtube dot com. So here's the YouTube home page. If you look up at the top right, you'll see a button that says Sinan, Let's click that now. If you already have a Google account, go ahead and type in your information here. If not, let's go down here and click on Create account. You convince. Select to create an account for yourself. Order. Manage your business. Go ahead and click to manage your business. Go ahead and finish following the steps to create your Google account. You can then use your new account to log into YouTube and start creating your new channel. But since I already have an account, I'm gonna go down here and click on Sign in Instead. I have several Gmail accounts that I used to manage multiple different YouTube channels, so I'm going to select the one that I want to use for my new channel. So since I already had a YouTube account, I've been logged into my YouTube channel for my online courses. In order to create a brand new YouTube channel using the same Gmail account. I'm going to go to the youtube dot com slash channel underscore switcher question mark. They should take you to a page where you can see all the different YouTube channels that are under this Gmail account in order to create a new channel for my business. Let's click on this box here with the plus on. This should take you to a page where you can select your brand account name. This is the name that you're gonna use for you YouTube channel. You can use the name of your business, or you can use your personal name. If you're the face of your company, my new channel is gonna be about trading and investing. So I'm gonna put my brand account name as technical analysis. H Q. Once you've selected your channel name, go ahead and click on Create. And there we have it. I've just created a new YouTube channel for my brand technical analysis. H Q. In the next lecture will get started with customizing our channel by adding a profile image and adding a better as well. I'll see you in the next video. 7. Channel Artwork | Banner & Profile Image: Now that we've created your new YouTube account, let's start adding some artwork to your channel. Your YouTube general can be branded for your business in places like you're better, your profile image and your channel icon. The branding you use for your YouTube shuttle should be consistent with your website and your products. You want your business to be cohesive across all platforms. For your profile image, it will be good to either use your brand logo or professional headshot of yourself. If you're the face of your business, your logo will be shown under each video that you published. So you want to make sure is high quality and attention grabbing for your better. You have to keep in mind that it must be optimized for all devices of viewer may use, including a computer, mobile phone or even a television. When creating your better image, there is a central or safe section where you want to include most of your graphics to be viewable from any device. To get an optimized better, you can either purchase one from a reputable designer or create one yourself. We will be going over both methods in this lecture. You also have the ability to add multiple site links to your banner. This consent traffic to your business, website products or even other social media pages. So go ahead and log in to your new YouTube channel and let's get started by adding a channel icon toe. Add your profile image. Let's look at the box on the top left here and click on the Edit icon. You'll see a message box that says Your channel icon is linked to your brand account. Go ahead and click on edit. This should take you over to your Google profile. Your Google image and your channel icon will both be the same, so you can edit it here. Go ahead and click on upload photo. You can now find an upload, the photo that you want to use as your channel icon. Typically, this will either be a brand logo or personal head shot. You could choose another image as well, as long as this relevant to your business. I think I'll use a headshot for now, but the photo can be updated any time you like. So now that we've added the image to our Google profile, it should also update on our YouTube general as well. So let's head back over to the YouTube channel and hit Refresh and voila! My profile image has been added to my new general. Now that I have my channel icon, let's add the banner image to do this. Let's click on the blue Add Channel art button here. If you look at the bottom right of the box here, you can see that the recommended size for your channel are is 25 60 by 14 40 pixels. If you already have your channel are, go ahead and upload it now. If not, let's go over how to either purchase your channel art or create one yourself. One of the best places. The purchase channeler is father dot com. Here, you can find how quality designers that will create your better image at an affordable price. To view the different designers. Let's go to the search bar and type in YouTube. Better searching for this will show you all the different artists on Fiverr that can create your better for you. Scroll through the different gigs and find a designer that has a style that you like. A better image on fiber will typically cost anywhere between $5.30 dollars. If you click on one of the gigs, you can see the various banners that the artist has previously made the packages that they offer and no reviews from previous customers. If you like what you see, go ahead and select one of the packages. You should then be taken to the order screen, where you can make your purchase with a credit card or with PayPal. Once you place your order, you convince. End the information over to the designer of how you want your banner toe look. This could be the type of business you run, the colors you want to use, and any other information you feel is relevant in about two or three days. After that, you should have your new better. If you don't want to purchase a banner, you could also create one yourself. Let's go over how to do that. Now. One of the best sites to use to create your own better is canvas dot com. This is one of my favorite sites for creating art for my social media pages. Under creative design, you confined the platform that you want to create a designed for, and you can access tons of free templates for you to use. So to get started with our Garzon, let's go down here and click on YouTube Channel are under the template stab. You could see a ton of free benders that you can edit in use. Go ahead and scroll through the different banners and find a design that you like. Once you select your design, go ahead and click it so you can edit it. The template some can book can be edited, however you like. Use the editing tools to update the text, the colors or anything else you want to change. Remember that the safe zone is in the center, so make sure your text and images air focused there. If you wanted to add your own images, such as your brain logo or a different background click on the up close tab on the left hand side, you can then look up top and click on the uploaded image button. Go ahead and select the image you want up low, and once this uploaded, simply drag it over to the canvas toe added to your better. You can then resize the image, moving around or anything else you wish to do. In order to find new images for your banner, you can use a site like picks obey dot com. Here you can search through toes of royalty, free icons, images and backgrounds. When you find an image that you want to use, simply download the image, then uploaded to the Canada template. You can then drag the image over to your better and edit it however you like. When you finish editing your YouTube, better go up to the top right and click on download. I prefer to download in the PNG format for highest quality. Once you've downloaded your new better, you can now head back over to your YouTube channel. Now let's click on the Add general Art, But go ahead and upload, the better that you just purchased or create it. Once you're better has finished up loading, you should be able to see a preview of how you're better. We'll look on each device, make sure you like the way you're better looks and that the artist viewable on the desktop TV and mobile devices. If everything looks good, go ahead and click, select and there we have it. Our new YouTube channel now has a profile image and a better image. Remember that these could be changed or updated any time you wish. If you look at the top right of your better, you can click this edit icon toe. Add links to your Benner is low. Go ahead and click the icon, then click on edit links. If you look at the links section at the bottom of this page, you can add up to five different links to your YouTube Better if you click on the add button, you can add links to your website, your products, services or even your social media sites. Go ahead and adult sites you want to include on your better, then click on Done. Now. If we head back over to my YouTube home page, we can look at the bottom right of the better to see that new links have been added. Now viewers of my YouTube page can simply click these links and be taken directly to my products and services. So that's it for creating the Channel art for your new YouTube channel. I'll see you in the next video 8. Add Your Channel Description, Business Email & Site Links: So now let's customize your channel by adding various elements such as your channel description and links to your websites. When editing your channels about page, you wanna have a list of keywords that are relevant to your business niche. This will improve your channels s CEO and help users find your channel and your videos. In this video, we will go over one of the best methods to find the most searched keywords for your niche. You want your channel description to inform people about your business, your product or service and what they can expect from your channel. You can also include other information like why they should subscribe and what your upload schedule will be for your videos. Not only will this information be beneficial to your viewers, but also helps the search engine rankings and S E O. Having a keyword list will also come in handy when filling out your channels back in settings and tex. You also have the ability to add links to your about page as well. This can include links to your website products or other social media pages. We will also add other elements such as your business email and location. So now let's head over to YouTube and go to your channel home page from here. Go ahead and click on the blue Customize Channel button. Now you want to look at the top menu and click on the about tab. From this page, you can edit your channel description, details and links. If you click on the Channel Description button, you should see a text box for you can add your channel description. But before we do this will need some good keywords to include in our description. One of my favorite places to search for keywords to use is Google keyword planner. You can access the Google keyword planner tool that adds dot google dot com under the advanced resource is to get started. Let's click on the blue Go to keyword planner button. If you're already found into your YouTube account, you should automatically be signed into Google as well. On this page, you want to look at the box on the left and click on Discover new keywords in the text box . Go ahead and type in the main topic for your brand or business. I'm gonna use technical analysis. You can then go down to the bottom and click on get results. This will bring up a list of the most searched keywords for your selected topic Before we continue. Let's look at the menu Up top is sort of list by the average monthly searches. Your list should now be sorted with the most searched keywords at the top. Go ahead and copy or write down 10 the 15 different keywords to use for your channel description. We will also use this keyword list when we get to your channel tags. So now that we have our keywords, let's head back over to our YouTube channel. You can now type in your YouTube channel description using the keyword list that we just created. Your channel description can include information about you, your business and what to expect from your channel. When you're finished filling out your channel description, go ahead and click on the blue save button and there we have it. Now visitors go into your YouTube page can go to your about section and learn more about your channel from your description, the keywords you add. It will also help with their channel s CEO and search engine rankings. So now Let's go down to the Details section and click on the email button. Here you can type in your business email for business enquiries. I've actually received a ton of business opportunities and partnership requests from people finding my email here. Make sure you add yours as well. Next, you can use the drop down menu inheritance, the lecture business location. I'm currently in Atlanta, Georgia, so I'm going to select the United States. Underneath the location, you'll see the links section. We've already added one link for our better. Well, let's click the edit button and see if we can add more to our about page. The top link here goes directly to my trading and investing courses, but let's add another one here that goes to my main website. If you look at the text here, you can see you can add up to five different links on your channel banner. But I think this looks a little cluttered, so I'm gonna change Monta one and have the rest of my links available only on my about page . Go ahead and at links to your business, your products, your social media pages or any other place you want to send your viewers when you're finished adding your links, go ahead and click on the blue Save button at the bottom. Right and there you have it. You have your description, your business, email, location and links. Remember that any of this information can be edited or updated at any time. So now let's go back to our general home page and see how the about page looks for our viewers from the top menu. Let's click on about. So here's how everything will look when people visit my YouTube channel, they can learn about my channel by reading the description. Send me a message by clicking the View email address button here and also view my website or my products by clicking the links down at the bottom. So that's it for setting up your about page on your YouTube channel. I'll see you in the next video 9. YouTube Studio Basics | Channel Keywords & Video Watermark: this'll lecture, we will access the YouTube studio where you can editor channel, keywords, location and other back in settings. YouTube studio is an easy to use application, which allows you to edit various elements of your channel and your videos. You can also use the YouTube studio to view your Channel Analytics, which we will discuss later in the course. We will be setting up some basics for your new channel, such as adding your channel tanks. You can use the keyword list that we created in the previous video toe. Add tags that are relevant to your niche. Adding keywords related to your channel will improve your channel's CEO and help you to get your videos in front of the right audience. YouTube also allows you to add default branding to all the videos that are uploaded to your channel by using a watermark image. This can simply be your business or brand logo, or you can have an image reminding viewers to subscribe to your channel. We will go over how to add the watermark so that it shows up on your channel videos. So to get started, let's head over to YouTube and go to your Channel home page. Click the three line icon at the top left of the page, then click on my channel. From here. We're gonna look on the right hand side of the page and click on the blue YouTube studio button. The YouTube studio allows you to manage the videos that you upload to your channel. Check out your analytics and manage other elements of your channel. So let's set up some of the settings for your channel. Look at the menu on the left hand sot and click on settings under the first tab. You have your general settings here. You can change the currency that you wish to use for your YouTube channel. Since some in the US I'm gonna leave mine is U. S. Dollars. Now let's go to the Channel tab. Under basic info, you'll see a bucks that says keywords. Go ahead and get your keyword list that we created in the previous video and add the most searched keywords in your niche to your keywords box. Adding these keywords will help improve your CEO your search engine ranking and help you to put your channel in front of the right viewer's There we go you should have already selected your country, but if you haven't, you can do this in basic info as well. The next tab we have is our advanced settings. Here. You can select whether to display the number of people subscribe to your channel or whether to disable Internet based advertisements. You can also link your Google AdWords account from here, but we'll work on that in the next video. So now let's click on the branding tab. Here's where you can add your video watermark. The watermark will overlay on your video at the bottom right hand corner of the video. By adding a video watermark, you can improve your brand awareness and your channel recognition for my watermark image. Typically use my brand logo, but sometimes I'll add an image asking the viewer to subscribe. Make sure you use a square image at least 150 by 150 pixels. Once you upload your watermark, you can select the have it appear at the end of the video at a custom start Tom or during the entire video, I think I'll select the entire video. Once you're done, make sure you go down to the bottom and click. Oh, save. So that's it for your basic settings. We'll cover some more advanced settings in the upcoming videos. I'll see you in the next lecture. 10. Google Adwords | Link Adwords To Your YouTube Channel: So now let's go over some more advanced settings for your new YouTube account. In order to promote videos on YouTube and access reporting, you will need to link your channel toe AdWords later. In the course, we will go over how to grow your channel with ads and promotions. To do this, you will need to have your ad worse account set up and linked to your channel. So linked Google AdWords to your YouTube general. We will access your AdWords account and get your customer I d. You can then at the customer RD to the settings of your new YouTube channel. So did get started. Let's head over to YouTube and pull up your channel from here. Let's look on the right hand side and click the button to head over to the YouTube studio. To connect AdWords to your channel, we're gonna need to access the advanced settings, so let's look at the menu on the left hand side and click on settings from the Settings menu. You want to go to the other settings tab and then click on advanced channel settings. Here's where you can manage the advanced back in settings for your channel Let's take a look at the section that says add worse account Linking This is what we're gonna link your YouTube channel with their AdWords account. Using your customer, i d. If you click the Lincoln AdWords account button, you should see a box papa with some easy to follow instructions. First, we're going to sign into AdWords. That adds dot google dot com. Then we're going to simply copy your customer I d and then paste your customer idea in the box at the bottom here. So, first, let's click on the link here to Goto adds dot google dot com and access your ad worse account. Once you're on the go as home page, look up at the top, right, And go ahead and sign in using your Google email address and password. Once you're logged into your account, you can look up at the top right hand side of the page and you'll see a 10 digit number. This is gonna be your AdWords customer. Roddy, let's go ahead and copy this to your clipboard. Now, Once you've copied your ad, worst customer, I d. We can now head back over to the YouTube studio page. Go ahead and paste your customer. I d in the text box at the bottom. When you finished, click the blue Next. But here's where you can name the Edwards account for your channel and set permissions for the account. I'm just gonna name my account. The same name is much shuttle and leave the permissions with the default settings. When you're done with this, go ahead and click the blue finish button. You should now see your ad worse account added to the Advanced Settings Page. You can see the account name, the customer i D. And it's permissions. If you ever wanted to edit or unlinked your ad worse account, use the options tab here. Now that we've added our ad worse account, we now have to verify the link. To do this, let's head back over to the YouTube studio, look on the left hand side and open up your settings, go up to the channel tab and then click on advanced settings. Here we can see our Google AdWords account that we just added, but the status says awaiting approval. So let's head back over to AdWords and verify the account link on your AdWords page. You'll notice the bill that the top right has a new red alert. This indicates a new notification. If you click it, you'll see that it says YouTube account Link requested. Let's click here to view the request under link requests. You can see that I have a new request from technical analysis H Q. Let's look on the right hand side and click on view request. You'll see a box pop up asking if you want to approve this channel. Go ahead and click. Approve at the bottom right, and there we have it. My new channel has been added to my Google AdWords account. You can actually have multiple YouTube channels added to the same Google account like you see on mine here. So let's head back over to the YouTube studio and verified that our account has been linked before I head back over to the Settings menu. Let's refresh the page. Now let's click on the Settings menu, go to the channel tab, then click on advanced settings. Now, if you look under status, it should say linked. Having your Google AdWords account linked to your YouTube channel will come in handy later in the course when we go over how to run ads running as to your new channel is a great way to start getting views and subscribers in the next lecture. We'll go over how to add Google Analytics to your channel. How say you in the next video? 11. Google Analytics | Create & Add Your Analytics Property ID: I think this lecture we will go over how to add Google analytics to your YouTube channel. Connecting Google analytics allows you to analyze and keep track of your channels traffic. In order to do this, we will need to access Google Analytics and create a new property I d to add to your channel settings. Also, you can use Google Analytics to associate your business website with your YouTube channel. This will show that you actually own the website that you're connecting to your account by associating your business website. YouTube can verify that the channel represents the official brand on the platform. This also helps YouTube to improve the search results quality. To help users find your channel to associate your business website, you'll first have to join the YouTube partner program. Before you can join the partner program, your channel will first have to meet certain requirements. We'll go over this later in the course, but for now, let's go over the steps to add Google Analytics to your channel. Go ahead and head to your channel home page, and let's click the button to go to the YouTube studio. From here. Let's look at the menu on the left hand side and go to the Settings tab from the Settings menu. We're going to go down to other settings and then click on advanced settings. Once you're on the Advanced Settings Page, you want to scroll all the way down to the bottom. You should see a box where you can enter your Google Analytics property tracking I D to get your property, i d. You'll first have to go to your Google analytics account, So let's head over there now and create a new property idea for our channel. The Web address is gonna be analytics dot google dot com. Since you were just on your YouTube channel, you should already be long did. But if not, go ahead and log in with your Google email and your password. Once you're logged into your Google Analytics account, you want to look at the menu on the left hand, thought and look all the way down at the bottom and click on the admin tap. Here's what you can create a new property I D or manage property ideas that you've previously created. So let's create a new property idea to add to our new YouTube channel. Let's start with the first column on the left and click on the blue Create account. But here's where you can enter all the details for your new account. Let's start by selecting your account name. Your accounts can contain more than one tracking I d. I'm simply gonna name on technical analysis. H Q. You convince a lecture data sharing settings, but I'm just gonna leave. Mine is the default. If I scroll down, you can see that I currently have seven accounts and you can have a maximum of 100. This is to keep track of the analytics for several websites and YouTube channels. So once you're ready, go ahead and click on the blue next button. Here's where you can select what you want to measure. This could be Web, which is your website. APS. What could be your IOS or Android App? Or APS and Web, which measures your users across the APS and Web for our YouTube channel? Let's just select Web. Once you're ready, go ahead and click next. So here's where we can create our new property. Let's start by typing in our website name, which I'm just gonna use my YouTube channel name. Next we're gonna input are what site you are ill. Which is gonna be our channel home page, Uriel. So let's head back over to YouTube and go to my channel. Once you're in your general home page, let's go up to the top and copy the U. R L. Once you've copied your Jarrell, let's head back over to Google Analytics and paste it into the website. You are rail text field. Your channel, you are ill. Will start with http s So let's click the drop down menu here and select https. Next, you could select your industry category for my YouTube channel. The category's gonna be finance. Once you select your category, you can then go down as the lecture Tom Zone. I'm going to select eastern New York. Tom, once you're finished setting up your property details, go ahead and click the blue create button. You will then be taken to the Google Analytics Terms of service agreement. Go ahead and read over the agreement. Select the check boxes, then click. I accept at the bottom and there we have it. Your new tracking I D should now be created your tracking. I D will be the number at the top that starts with the two letters you A. Let's go ahead and copy our new tracking i D to our clipboard. Once you've copied your tracking, i d. Let's head back over to the YouTube Advanced Settings page. Go ahead and pay. Stir tracking I d. Into the Google Analytics property Tracking I D. Text field. Once you're done, go ahead and click on safe and there we have it. You can now track your channel using Google Analytics to view your channel traffic. Either go to your Google Analytics website or you can download the Google Analytics Mobile app. I'll see you in the next video. 12. Equipment & Software For Video Creation | Section Agenda: starting your first business. One of the biggest role blocks for most entrepreneurs is the startup costs. But luckily, as we enter the Internet and technology age, the cost of starting a business has dropped dramatically. In this section, we will take a look at some of the equipment and software that you could use to get started with creating, filming and editing your YouTube videos. You can start with the low budget studio set up, and as your channel grows and you make more cells, you can use your profits to reinvest into your business and upgrade to better equipment over time, the goalless kaizen or continuous improvement. Once you have your studio set up the way you like, there will be little to no cost to record future videos. You may actually already have most of the equipment you need to get started and the upcoming videos. We will go over some of the recommended affordable equipment and software to record your videos and where to purchase. Typically, the more you pay for certain equipment and software, the higher quality your content will be. The goal is to eventually produce the best video content possible for your channels the main categories we will be discussing for your studio set up on the recording and editing software, the audio equipment, video equipment, your studio lighting and discuss backgrounds and props for your videos. You can make your studio is complex or a simple as you like. We will focus mainly on creating your studio on a low budget, but we will discuss other options as well. For software, you won't need a program, which allows you to create presentations, record your computer screen and also software to editor videos. You also have to make sure that you have a good hot quality mark a phone so your viewers will be able to hear you clearly. Next, we will take a look at various cameras and accessories you could use to film your videos. The price of HD cameras has fallen tremendously over the years, and you can easily get a decent camera for a reasonable price. When filming talking head videos, you will need some good lighting as well. We will go over various lighting options and also discuss using backgrounds and props to improve your video quality. You may already have a lot of the software and equipment already available. But for the items that you don't have, we will check out some affordable options to help you get started cheaply. I'll see you in the next video. 13. Video Software Options | Presentations, Recording & Editing: In this lecture, we will discuss various software options for you to create your presentations, record your screen casts and editor videos. First, to create video presentations and graphics, you will need to use a presentation software. My favorite program to create presentations for my videos is Google Slots, which I've used from most of my videos. Google SLICE is free to use by going to slots dot google dot com and logging into your Google account. It offers everything you need to create and customize your slots with graphics, animations, transitions and many other cool features. If you don't want to use Google slots, you could also use similar programs like PowerPoint or keynote. If you own a Mac, you likely already have key notice stalled on your computer. Keynote is an excellent program by Apple and has everything you need to create your course Lots. And, of course, we have the most popular option of power point. If you own a Dell or Windows computer, you may already have power Point installed. Power Point is a well known and established brand that has everything you need to create high quality presentations. All three presentation programs are very similar in any you select will work just fine for creating your videos. Next, you'll need screen cast software, which can record your computer screen for tutorials and demonstrations. If you own a Mac, you probably already have everything you need to do this. Mex typically come with the software quick Tom already installed, and you can use it to record your computer screen for explainer and tutorial videos. To record your screen, simply click the quick Tom icon and select new screen recording. You can also use quick time to record your talking head videos. Instead of clicking new screen recording, simply click new movie recording to record talking head videos from your laptop or an external camera. There are many other screen cast options as well. One of the most popular screen cast options is a software called Camp Tasia. I know many video creators that used Fantasia, and they all seem to love it. But this option can be a little pricey. At $249. If you already have a simple screen cast software, you may wanna wait to get this one until you get more sales. Another great screen cast software option is called screen flow. This is another great option for those of you that own Max. It offers tons of options for you to record an editor. Screen cast videos. Screen flow is cheaper than Cam Tasia, but still a little pricey had $129 and the last green cast software I Want to show you was called Snag. It snag. It is a really cool screen cast software that allows you to perform all sorts of cool functionalities. Unlike some of the other screen cast programs, Snag, it is available on both Mac and Windows. It also has a much more affordable price that only $49.95. And finally, you will need video editing software to put your videos together. Your computer or laptop may already come with some type of simple video editor. If you use a Windows computer, you may have Windows move Avi Installed or Windows Movie Maker. If it's an order computer, you can use this free program to edit and create your videos. If your computer doesn't have a editor already installed, you can purchase a low cost options such as magics movie edit pro. I've been using magics movie edit Pro for years, and it's always treated me well, is super easy to use and also very affordable. Compared to other video editors, you can get the newest version of Magics movie Edit Pro for only 69 99. Or, if you want to get a older version, you can probably get one for around $40 on Amazon. There are also some free video editors available to download for those on a budget. One option would be a software called Light Works. It may not have all the bells and whistles of the more advanced video editing Softwares, but it should get the job done for most simple videos. If you need more functionalities and features, you can also upgrade to a paid version of light works, starting at only 24 99. And if you own a Mac and ready to take your video editing to the next level, you could check out the popular option of final Cut Pro Final Cut Pro has been a top video editor for years and has a reputation of being a great choice for professionals. Although this is one of the best video editing programs that you could get. It's also a bit pricey at $299.90 Nonsense. So take some time now to go over each of the software options and select the ones that you want to use for your videos. The three options that are typically use our Google slides for presentations. Quick Tom for screen casts and magics movie Edit Pro for video editing. This set up is extremely affordable, with the biggest cost being magics. Movie ate it pro at around 50 bucks. In the next video, we will take a look at various options you could use to record the audio for your videos. I'll see you in the next video. 14. Microphone Options | Select A Microphone To Record Your Videos: In this lecture, we will discuss various options for recording the audio for your videos. Audio is one of the most important factors to consider when recording your videos. If nothing else, make sure you have a good quality microphone, so your viewers will be able to hear you Clearly. Nowadays, people don't always watch actual videos. Listening to audio only has become extremely popular, especially with the introduction of things like audiobooks and podcasts. There are many microphone options to choose from, and you typically get what you pay for. You want a hot quality microphone that doesn't pick up any background noises, echoes or humming sounds from other electron ICS. One of the easiest places to shop for microphones is Amazon, so let's head over to Amazon and check out some different options that you could use to record your videos. The first and one of the most popular microphone options is called the Blue Snowball. The Blue Snowball is one of the most affordable microphones that is also high quality. At around $50 this is probably the best option for those of you getting started on a shoestring budget. Another great microphone by the company Blue is called the blue Yea, the blue. Yet he is kind of like the big Brother of the Blue Snowball. If you are looking to upgrade or get started with the hot quality microphone, you can get a blue yeti for around 125 books. Next. You could also use a USB mic similar to the Samsung Go Mike. USB mikes are simply used and usually very affordable as well. You should be able to find a USB microphone such as the Samsung Go Mike for around 50 bucks . Another microphone option you could select is a lapel or a clip on Mike. An example would be the Sony E. C. M. C S. Three. What you can get for around 20 bucks lapel mikes will be a great choice for recording talking head videos. There is not a large device in front of you, and it also allows you to move around while you're filming. Another option that you could use to record screen share voiceovers but probably not the best for talking head videos is a microphone hit set. His sets allow you to move your head around while speaking without sacrificing the audio quality headsets are super affordable, ranging from between 50 to $100. But you may not want to use them for your talking head videos because they will make you look like you work in a call center. When recording audio, you also want to eliminate any popping noises or sounds that you're might may pick up when you say certain letters or words. To help reduce popping sounds, you will need to get a pop filter microphone pop filters, air little mesh filters that filter out popping noises while recording your audio. There are multiple types, depending on the microphone that you're using. Pop filters, air inexpensive and Holly recommended to deliver high quality audio in your videos. So go ahead and look over the various microphones that are available and select the one you want to use to record the audio for your videos. In the next lecture, we will take a look at various camera options you could use for filming. You're talking head videos. I'll see you on the next lecture 15. Camera Options | Select A Camera For Filming & Recording: Theo. Cost of HD cameras has come down dramatically over the years as the video quality continues to increase. There are dozens of camera options that you could use for your videos, depending on the recording style and format you decide to use when starting out. You may even already have a camera that you could use for filming, and you could save the money that you would have spent on a new one. So let's head over to Amazon and check out a few camera options and accessories you could use for filming the first camera and one that you likely already have on you right now is your smartphone. Most smartphones nowadays have excellent HD cameras that are just as good as a standalone camera. If you have a smartphone that films in HD format, you can simply use this at a smartphone stand to get started. Another very popular option that you could use for recording your videos is a webcam. Webcams are easy to use and usually plug directly into your computers. USB drop The quality of a webcam video is typically better than a built in laptop camera. Webcams such as the logic takes seen on 20 are very affordable at around $50 the next camera option you could use for filming and my favorite to use our flip screen cameras when filming talking head videos. I love using my flip screen camera. It allows you to see yourself as you record and make sure everything looks correct on the screen. You could get a lower in HD flip screen camera for around $65 like the one shown here. I've actually used this one to record, and it's pretty good This would work to get you started, but eventually you will want to upgrade to a better model such as the Cannon are 800. This is the camera that I currently used to film all my talking head videos, and the quality is great. Better models like the Cannon are 800 can get a little pricey, averaging around $200 but I think is well worth the price. Next. Another camera that I frequently used for filming videos and other projects is the GoPro GoPro's were designed for action shots in sports, but the quality is so good that people use them for all source of other projects as well. They are also lightweight and compact, which allows you to film and creative ways, such as with the head camp. A new GoPro typically cost between 203 $100 but you could probably find an older model at a lower price. So now that we've gone over a few different camera options, now let's go over some accessories You will also need for filming your videos. First, let's take a look A tripods. When filming, talking head or other videos, you will need a tripod to set up your camera and keep it steady. Most cameras will fit any standard trump hot, but some cameras like the GoPro, will come with an adapter trial part sir inexpensive and you can get one for around 20 bucks. Another very important accessory that you will need for filming is ah ha capacity SD card. You will need an SD card for your camera to hold the videos that you're filming. I recommend getting an SD card that's at least 32 to 64 gigabytes, a Steve videos or large falls, and you want to make sure you have enough stories to last to your recording session. You can get an SD card like the one shown here from around 15 to $20. And finally, there's one more recording accessory you may want to think about getting, if you like to Scripture videos. The accessory I'm referring to is a teleprompter. This is a very handy tool that I had to purchase myself, but something everyone I know recommends I should get. You can start by writing the script for your videos and use the TelePrompTer to easily read your script while recording at the same time. This allows you to look directly into the cameras. You film without having to memorize your lines. So take some time to look over the various camera options and decide which one you want to use for filming the camera. I personally uses the cannon, all right 100 flip scream, camcorder and also, sometimes the GoPro. In the next video, we will discuss various lighting and background options you could use for your studio. I'll see you in the next video 16. Lighting & Background Options | Set Up Your Studio Lighting & Props: this lecture, we will take a look at various options for your studio lighting and discuss using backgrounds and props for your videos. When recording. Talking head videos is important. Toe have bright natural lighting. Setting up studio lighting, backgrounds and props is a form of art. It took me a lot of trial and error to get my lighting to look decent, and I'm still trying to work to get better. There are dozens of ways you could set up your studio lighting and unlimited ways. You could design your studio with backgrounds and props, so let's head over to Amazon and take a look at the various options for your lighting and backgrounds. One popular option to use for your studio lighting is to use daylight bulbs. Daylight bulbs attempt to mimic sunlight and actually do a great job. You can put the bulbs in studio light stands or even paper lanterns, which actually diffuses the bright light perfectly. This is usually the top choice for professional studios, but I'm actually not a big fan. Daylight bulbs can get expensive as you have to replace them regularly, and they also get pretty hot that he can get really uncomfortable when filming. You're talking head videos, so if you're using daylight bulbs, make sure you have a sweat rag candy. If you choose to go with daylight bulbs, you'll also need a stand for the bulbs. You can get a soft box lighting kit that comes with two stands for around only $50. So now let's take a look at what I prefer to use for my studio lighting. For my studio, I chose to go with L. E D. Lighting. Led bulbs are extremely bright, energy efficient, don't get too hot and pretty much last forever. They're also super affordable, which is perfect for those of you on a budget. The limo studio led set up here is an example of the lighting I use for my studio. This set up is super affordable, and you get both the led bulbs and the stands for around 70 books. Another pair of led lights that I also use our led desk lamps thes air perfect for filming , talking head videos at a disk or if you're filming in a smaller room, this may be the best led lighting option that you can get on a budget. You can get a pair of led desk lights for between 20 and 40 books. When using daylight bulbs or led lighting. You will also need something to down the brightness and reduce the glares to prevent glares . Hen blindness You will need to use a light diffuser, these air thin, opaque covers that can prevent glares on recording and provide a more natural lighting. You could also use other accessories, like the reflectors, to perform other cool lighting effects. You could get a set of diffusers and reflectors like the one shown here for between 10 and 15 books. When filming How quality videos. You also want to have a nice background that's pleasing to the uh, you could set up a creative home made backgrounds such as a bookshelf, but the most popular option is to go with a single color back drop. Backdrops are an affordable way to give your video backgrounds a clean, professional look. You can get a backdrop anywhere between 20 and 50 bucks, and they come in all sorts of colors and sizes. I have my backdrop on my wall with a few nails, but you can also purchase a backdrop stand. This actually made for this purpose. If you're good at editing and when I spend a little more time on your videos, you could also use a green screen. I've yet to try using a green screen, but I know many instructors in online marketers that level with the green screen. You can use editing to change the background of your videos to anything you wish. You could even make it look like you're standing on Mars if you want. But this takes a little more editing skills than necessary. The green screen itself is inexpensive at around 30 books, but you will need some editing software to add your backgrounds. So we've discussed various lighting and background options. Now let's take a look at props. Here's where you should get creative. You want to make your video stand out from everyone else's and set yourself apart from the competition. To do this, you can use things like posters, Brendan T shirts and apparel desk props like branded coffee mugs or anything else you can think of that will complement your video sites like this. The print dot com offers all sorts of customizable items that you could use for props of your videos for each project. I typically order a branded T shirt for my videos and also a branded poster from the Vista print site. You can simply upload your brand logo or other image and add them to any item you wish, because T shirts and posters, you could also get creative and maybe show a branded coffee mug in your videos as well. So take some time now to look over the lighting, background and prop options that we went over and select what you need to finish setting up your studio. I'll see you in the next video. 17. Video Creation Strategies | Section Agenda: so hopefully you've already created your YouTube channel and have everything you need to start creating your videos. In this section, we will go over various ways that you can film and edit the videos for your channel. There are multiple video types and editing techniques that you could use for your videos. There is no right or wrong way. What you want to make sure everything is put together well and the flow of information is delivered in a clear manner. Hopefully, you have a little experience with creating videos, whether professionally or just with your smartphone. But if not, that's OK to Just don't expect your first videos toe like a Hollywood movie, but as long as you provide valuable information, are entertaining and have good audio quality, you'll do just fine. You're lighting. Video production and editing skills will improve over time as you create more and more videos. So let's take a look at what will be covering in this section. We will start by going over some recommended settings for YouTube and discuss various recording styles that you could use for your videos. Your channel can include multiple recording styles, depending on the information you are presenting in any particular video. Some recording style examples will take a look at our talking head videos, screen cast videos and a combination of the two. In order to upload videos longer than 15 minutes, you will need to verify your YouTube account. We will go over the steps for this simple process to enable you to upload longer videos. We will also discuss the different methods sand techniques that I use when filming various recording styles. The style of video you're creating will determine the equipment and the software you will use for filming. You will follow me as I demonstrate how to film and record some example videos. We will cover some recording basics and go over some of the methods I personally used for filming. And finally, after you record your videos, you will need to claim them up with some editing. We will go over various editing techniques to put your videos together and methods to help your video stand out from the competition. We will also go over the 1st 2 videos that I recommend you create for your channel. The first will be your channel trailer there. Channel Trailer welcomes New Viewers to your channel and will be displayed on your channel home page. The second video are recommend. Creating is a short 10 to 15 2nd call to action in screen video. To add to all of your future videos. This will help with things like promoting your brand product, their service and requests viewers to subscribe to your channel. But before we begin recording, let's discuss a few best practices in recommendations to follow. When recording videos for YouTube, I'll see you in the next lecture. 18. YouTube Videos | Account Verification, Export Settings & Recommendations: Before we start putting your videos together, let's discuss a few export settings and recommendations. It can seem overwhelming with all the different tools, techniques, audio and video settings that are available to create videos. So let's start with some standard recommendations in tips that you get used to produce. Ah, high quality video. We're in recording your videos. You want to find a quiet place away from distractions. To help prevent background noises, Make sure you turn off all fence. Close your ace event. Turn off loud electronic devices such as your TV or phone, and also away from people and outside noises like long Wars and cars. Also, if you're recording in a room that tends to echo, you could use some soundproofing methods to improve your audio. This can be done in multiple ways, such as by using a soundproofing kit shown here for your microphone. This is a great way to improve your sound quality. Even if you don't have a professional studio set up, you can find a microphone sound isolation shield on Amazon from around $35 to around $100. Now let's discuss the fall size limit and length of your videos with an unverifiable YouTube account. The size and length of your videos are restricted until your YouTube account is verified. Your videos will be limited to a length of only 15 minutes. But once your account is verified, you will be about upload videos that are up to 12 hours long, with the maximum foul size of 128 gigabytes. So in order to upload longer videos, let's head over to youtube dot com slash Verify and verify your new channel. So here's the YouTube verification page. It says here that verifying your account will unlock additional features. Henne lets YouTube know that you're not a robot. So to get started, go ahead and select your country. Click the drop down menu here and select the country that you're from next. You could select how you won't YouTube to deliver your verification code. I'm going to select the have the text me the code you can then make sure they're gonna send it in the right language, and then you want to enter your phone number here down in the text field. After you enter your phone number, go ahead and click on the blue. Submit but YouTube will been sent a text message containing your six digit verification code. Go ahead and take the six digit code that you receive into the text box here. Once you typed in your code, go ahead and hit the blue submit button and congratulations. Your YouTube account is now verified. Now that your channel has been verified and YouTube knows that you're not a robot, you can now upload videos over the initial 15 minute limit. There are several recommended export settings that you should keep in mind for your YouTube videos. YouTube supports over a dozen video formats, but make sure you're aware of the file size and quality of the format that you select. For instance, recording in super high quality formats such as four K are amazing. But depending on the type of videos you plan to create, this may be a little more than what you actually need. Although four K looks great, the follow size for these type of videos can be enormous. These can take a long time to export and upload to YouTube and also take up a tone of space on your computer in order to keep our files at a reasonable sauce are recommend exporting your videos and MP for iMovie or WMD formats. To record your videos, you can start with any HD camera that you already have, even if it's your smart phone or Web cam. But make sure you test your camera to ensure the quality is at least 7 20 p format as long as your camera shoots with at least a resolution of 12 80 by 7 20 Issue worked just fine when getting started for your audio. You want to make an investment into a good hot quality mark a phone. Your viewers will typically forgive you for less than perfect video, but your audio must be top notch. Any of the microphones we discussed in the previous section will work perfectly. The standard aspect ratio for YouTube videos on a desktop or a laptop is 16 by non. The YouTube player will automatically adjust any aspect ratios other than 16 by non, but some may not look as good on certain devices. For instance, when viewing a square four by three video on a desktop, the video will have blank padding on the size to fill in the space. But for people watching on their smartphone. The YouTube app will automatically adjust to the size of the video. The video, whether it's horizontal, square or even vertical, will adjust to fill the screen without any patty. But to assure your videos or view without padding on all devices, I recommend uploading the standard 16 by non aspect ratio. In the next lecture will discuss various video types and recording styles that you can implement. I'll see you in the next video. 19. Video Types & Recording Styles Overview: In this lecture, we would discuss various video styles that you may want to use for your YouTube channel. The type of videos that you create will depend on multiple factors such as the products you sell and what you want your viewers to know about your company. In order to grow your channel, make sure the videos that you produce actually provide value to your viewers. Dont simply try to promote your product of service in every video you create. You want to grab and keep your audience's attention as you continue to provide consistent and valuable content, your audience, little comb or interested in your brand. This can lead to the desire for more content, which means more subscribers. A certain percentage of your viewers and subscribers will want to take further action, and we'll go to your website to check out your products or service. This is the classic 80 marketing model where stands for attention, interest, desire in action and a great funnel to use for video marketing. Providing value with your videos doesn't just mean creating educational content. People like to be entertained as well. Entertainment can be just as valuable is education and will help attract more potential customers to your brand. So let's take a look at various video type that can provide value to your viewers. There are multiple types of videos you could create for your YouTube channel. You want to be creative, but make sure content remains consistent with your brand. One of my favorite type of videos to create is how to videos. These air, typically filmed, has walked rules or tutorials, taking viewers through the steps of a selected process. With my channel quantum courses, for instance, I can show my viewers how to perform a selected test, such as how to create a better for their YouTube channel. You could also create videos that entertains your audience, these congee, funny or fascinating videos and probably the most popular type of video that is currently consumed on YouTube. If you decide to create videos for entertainment purposes, just make sure they're consistent with your brand or product. Educational videos are also extremely popular on YouTube. This could be a video where you're teaching a particular skill or informing the viewer about a certain topic. Maybe you're educating the viewer home. The history of the can opener just make sure it's related to your brain and you have a product that is a can opener or cooking related another video type. You could create our lifestyle videos. This can take your viewers behind the scenes with the block style video, similar to the ones we all see on topics like food and travel. Maybe you show your daily work life, your challenges and successes, or a peek into how you run your business, motivational videos or another video type that you could create for your channel. These can provide motivating advice, encouragement or inspiration to your viewers. For instance, let's say your company sells fitness products. You could create a weekly motivational video that encourages viewers to keep going with their workouts or maintain their healthy diets. Once you've selected the type of video you want to create, you can then decide on the recording style or format that you want to use for my videos. I would like to include multiple recording styles in order to keep things interesting. Seeing the same thing over and over again can start to get a little boring. After a while, in the upcoming lectures, we will be taking a look at examples of creating talking head videos, screen cast videos and also combination videos consisting of both talking head and screen casting. Each video type has this pros and cons. Wish we will also discuss in the upcoming lectures is perfectly OK to film every video that you create using one style such a screen cast only, but I recommend switching things up a bit. After we go over the recording styles and editing basics, I won't also demonstrate some cool tricks that you can use when filming with the go pro or similar action camera. At the end of the section, we will create your 1st 2 videos for your new YouTube shadow. These will be your channel trailer, which will be used to welcome new viewers and also a short video Al Troll that you can add to all of your videos to promote your website or product. But first, let's start with some tips on one of the easiest video types that you can create Screen cast. I'll see you in the next video 20. Screencast Videos | Filming & Editing Screencast Videos: In this lecture, we will go over one of the easiest type of videos that you can create for your channel screen casts. Filming a screen cast video is when you use strain recording software to film your screen while teaching, showing slots or performing an all screen demonstration. This is best for demonstrating a digital workflow. Such a showing your viewers how to navigate a website or use a new software screen. Casts are the simplest and quickest video type that you can make in order to create my screen cast videos. I'll start by creating my presentations using Google slots. This is where I designed my slots and make them as eye catching as possible. I accomplish this by adding several elements, such as by adding slot animations, transitions and evening images from sites like picks, obey or pixels. After I designed my slots, I will then at my Scripture talking points to the slot notes. Once this is complete, I am now ready to fill my slots. One method is the film nurse laws and your audio at the same time. But I actually like to film the presentation slots first with Quick Tom and then at my audio later during editing using magics movie Edit Pro the software and equipment I will be using his Google Slash for my presentation. Quick time to record my screen and magics movie Edit Pro For my editing and post production , the only hardware needed for screen casting is ah ha quality microphone, such as a blue snowball or a Blue yeti. So now let's go over how to record your slap presentations in order to record my slots, I will start by right clicking on quick time down here at the bottom of my Mac and then click on new screen recording. Quick Town will now record anything displayed on my computer screen. If you look at the toolbar at the top right on your computer screen, you'll see a little stops on with a circle around it. This means that quick time is currently recording your screen. Once you're recording, you can now play your presentation and film all the animations in transitions. Make sure nothing else is shown on your screen except your presentations. While recording. You could both narrow rate and record your audio here as you play your slide presentation, but I prefer to record them separately. I think this makes things easier when editing, but we'll go over this shortly after you have your slots recorded. You can now save the video file to a folder on your computer. Once you stop your quick time recording by clicking the stop sign at the top, right, you can then go toe foul and click on safe. Make sure you save your new video somewhere. That will be easy to find when we get to the editing. So now it's time to edit and at the audio to your video, let's start by opening up. Magics Movie Edit Pro. You now want to create a new project. Format it with the recommended settings. You also want to create the project voter to save your files to. Once you have your new magics movie ate a pro Project open, you can now add your slide presentation file to the first track, locate the voter where you saved your presentation fall and drag it over to the track one on your project. Now it's time to add your audio. Make sure your microphone is connected and click the red record button in your recording settings. You should see you microphone in the audio driver field. What, you're ready. You can click the red record button at the bottom. Right now, you can use your script or you're talking points to near reacher slots. Make sure you speak directly into your microphone. You want your students to be able to hear everything you say clearly. Once this is complete, you can now do some editing to make everything look and sound great. By recording the slides and the audio separately, I can easily edit each element and add improvements if necessary. When editing, make sure the slide that is displayed actually matches what you're talking about. Some Slavs may need to be extended and some many to be shortened to match with your voice. Once you're Slawson Audio matchup, you can also add other improvements, such as by adding fades, text or even more images for my screen casts. I like to fade the video in and also paid the video well toe assam or presentation quality . I will also sometimes at new images or even some B roll footage from sites like picks, obey or pencils. So let's add this camera image here to my screen cast video to do this, I can simply save the image, then find the ball on my computer and drag it over to track three on my project to move and resize the image. I'm going to select the effects tab up top, go to view slash animation and then select size and position. You can now select the image that you want to edit, resize your image, move it to the correct location in your video and even make the image fade in and out if you wish. The most important thing to consider is your audio programs like Magics movie Edit Pro actually allow you to enhance your audio in postproduction. To do this, I'm going to select my audio foul and track to right click and then select audio cleanup. Here. You can adjust your audio until it sounds as good as possible. They have tools such as noise reduction and even an equalizer that you can use to clean up your audio. Typically, I would issues the noise reduction tab, select D Clipper de Noise ER and the D Hits. Sir, you should adjust your audio settings until it sounds crystal clear or as good as you can get after you finished finalizing your video with post production editing, you can now export your video fall in magics Movie Edit Pro. I'm simply going to go up to foul, then select export. I want to make sure my export settings were set to MP four with the resolution of 12 80 by 7 20 A frame rate of 29.97 in a ratio of 16 by non. Your audio should be fine at 48,000 hertz with 128 KB. After you make sure your export settings are correct, you can now export your completed video. Make sure you save it to a location that will be easy to find when you're ready to upload your video to your YouTube channel. So let's take a look at the completed example screen cast video that I just created. Remember, it's an example video, and I'm talking rubbish. So now I'm recording my audio. You should be able to hear everything I'm saying right now. Clearly, this is an example video that you should be seeing on the screen. Hopefully, everything is working right, and you will continue to see the screen and you'll see the audio waves exactly as they're shown on the screen. If you need any more help, please go to Jason Gandhi dot org's. That's Jason Gandhi dot org's and there we have it. That's how I do my screen casting. In the next video, we will take a look at how to create talking head videos for your Channel House. See you on the next lecture. 21. Talking Head Videos | Filming & Editing Talking Head Videos: So now let's go over how to create talking head videos. Talking head videos is when you're actually looking into the camera while filming just like I'm doing now. For instance, when starting out talking head videos can be a little tricky hand a bit time consuming, they require much more effort than screen cast videos. Such a setting up your lighting and camera presence. You don't have to record talking head videos for your channel, but I recommend that you do in order to improve the quality and better connect with your viewers. They can help to increase report, give your videos, are higher, proceed value and also builds a better relationship with your viewers, which keeps them coming back for more. So let's go over the process that I used to create my talking head videos for my equipment . I use my microphone, my flip screen HD canon camera and multiple led lights to light up my face and my background. Theo nly software that I need to create my talking head videos is my editing software Magics movie at it pro. First, you will have to set up your lighting. It can take a while to get your lighting just right. But let's go over how I currently have mon set up so light up my face. I used to daylight led lighting kids. Both cover with the light diffuser. The diffuser helps to provide a more natural lighting and helps to reduce glares. Also used to led desk lamps to light up my background. This helps to add more deaf to your video and can help to improve the visual quality. Personally, I also like to, like lose some props or background images related to the topic that I'm speaking about. You can get branded posters, shirts and even coffee mugs from sites like this to print. Once you have your lighting and backgrounds set up, you can now create a new project and magics movie eight pro to record your audio and to also do your post production editing similar to the steps flew one over. When doing the screen cast video to ensure the best quality, you should not record audio using your camera Mike. My audio will be recorded using my editing software and an external microphone, but my talking head will be filmed using my canon flip screen camera. I will later have to sync up my audio file with the video file from the SD card on my camera. I like to use my canon flip screen camera to record my talking head videos because it allows me to see exactly what's on the video screen while I'm recording. So to get started, I will hit record on both my camera and also on my editing software. I will then have my scripture talking points handy and filmed the entire video in one take . This doesn't mean I don't make mistakes, but mistakes can be easily edited in post production. If you do make a mistake, you can simply clap, which will give you an indicator of where you messed up in your video, then restart from the previous sentence. When speaking, you want to look directly into the camera lens. Even with the flip screen camera, you can clearly tell whether I'm looking at the camera lens or the screen. You also want to be overly enthusiastic. It may seem strange at first, but you will notice this comes across much better on camera. Once you finish recording your entire video, you can take the SD card out of your camera, save the file to your computer, then dragged the video foul over to a track on magics. Movie Edit Pro. I like to put my video falling Track one and Movement audio Foul down the track. Three. This allows me to put the camera audio and track two and sync up my video with my audio. To do this, I will put the video and camera audio on separate tracks, then visually sync up the camera audio with the microphone audio. Once they are messed up perfectly, I can now delete the camera audio in Link my video with my microphone Audio. Now you can edit your video and remove any mistakes. You can use the audio wave to locate any pauses and also locate where you clapped in order to remove the sections where you make mistakes. You can easily tell where you clapped it by looking for the huge spikes in your audio wave . Once you've edited your video and removed all mistakes, you can now spice it up a bit. I want to fade my videos in and also paid them out to provide a nice visual effect. I can also add images to a new track from sites like picks, obey or pixels. Adding images and text helps to create movement in your videos and gives your students a better understanding of what you're actually talking about. Toe at text, you can simply select the text, but in here write what you want to say. This election fund style tests, colors and other settings. You can also resize your text and at all sorts of other elements, such as making your text fade in and out. Once your video has been edited and enhanced with images and text, you can now export your completed video. Make sure your export settings air set to MP for with the resolution of 12 80 by 7 20 ah frame rate of 29.97 in a ratio of 16 by non. Your audio default setting should be fine at 48,000 hertz and 128 kilobits per second. Make sure you save it to a location that will be easy to find when you're ready to upload your video to your YouTube channel. So let's take a look at the example talking head video that I just created. Remember, this is just the test, and I'll be talking nonsense when filming talking head videos. Make sure you look directly into the camera lens. You can easily tell when I'm looking in the lens or if I'm looking at the camera screen. Also, make sure your enthusiastic and show your personality. So that's the process that I'd like to use when filming my talking head videos. In the next video, we'll be going over how to create a combination video by combining the screen cast with the talking head video. How see you in the next lecture. 22. Combination Videos | Filming & Editing Combination Videos: so we've going over how to create screen cast and talking head videos. Now let's put them both together for a combination video combination videos, combined elements from screen casts and talking head videos similar to the one you're watching Now. This is a great way to film walk throughs and tutorials while at the same time connecting with your viewers by allowing them to put a face with your voice. In order to create a combination video, I will be using all of the software and hardware that I used to film both my screen cast and my talking head videos. This includes my flip screen camera to film my face, my microphone and my lighting kids. For my software, I will be using Google slides to create my presentation and my slots. Quick time to fill my slides and my own screen demonstrations and magics movie edit proto Edit my video and put everything together. So let's go over the steps that I used to create my combination videos. I will start by creating my slide presentations, similar to what we did in the screen casting tutorial the information on this lodge to supplement whatever you will be discussing in your talking head video, I would like to create must lodgers and Google slots and add my own style to the presentation with images, animations and transitions. When creating your slots, make sure you leave an area to input your talking head video. I also like to add my script or my talking points to the slot notes to keep everything organized. So fill my own screen walk throughs and demonstrations. I would like to use Quick Tom. I simply start the quick time screen recorder and filmed the entire tutorial and one take two near Rachel Video. You could record the video and audio at the same time using an external microphone, but I think it's easier to film the demonstration and then narrate the walk through with your talking head. Later, you will be able to shorten, lengthen and correct mistakes in your video later using your editing software. Once I've created my slides and filled my own screen walk through, I will not record my talking head portion of the video. This should be done the same way we went over in the previous video. When filming you're talking hit, you can use your script or talking points you created in your slide notes. Make sure you speak clearly enthusiastically and that you're also looking directly into the camera lens. You don't wanna look or sound like you're reading. After you finish recording, you're talking head video. You can now add both your slide presentation and your new talking head video. Follow to your editing software. This is where we will combine both files to create your combination video. I'd like to put my slide presentation and my own screen walk through and track one my talking head video on track to in the audio for my video on track three. After you have your files on the tracks and the editing software, you can now add it all your video fouls in one project and remove any pauses and mistakes. Once you've removed all errors, you can now editor Slide presentation to match up with your talking head. When you created your slots, you should have left with space to display your talking hit toe ad. You're talking head video to your screen cast. We could simply select your entire talking head, fall on track to and use the resize tool to put the video in the correct location on your slots. Make sure what you're talking about. You're talking head video matches up with your slider presentation and your walk through to make your video even better. You can now also ADM or images, text or even face and transitions to improve your presentation. After you finish editing your video and adding your bills and whistles, you can now export your completed combination video. Make sure your export settings air set to MP for with the resolution of 12 80 by 7 20 or better. AH, frame rate of 29.97 and a ratio of 16 by nine. Make sure you save your video to a location that will be easy to find when you're ready to upload your videos to your YouTube channel. So let's take a look at the example combination video that I just created. Remember, this is just the test, and I will be talking gibberish. Hey, guys, in this combination, video example will be going over how to subscribe to quantum courses on YouTube. To do this, you will need a computer, a smartphone or a pletz capacitor that's connected to the Internet. Once you've acquired your device and your Internet access. You can now access YouTube and subscribe to quantum courses. So now let's go over the steps. To do this, you should start by going to YouTube dot com slash quantum courses. From here, you should see a red subscribe, but near the right hand side of your screen, go ahead and click. Subscribe and you'll be notified each time we released a new video tutorial on YouTube. So thanks for stopping by and I feel you next time. So that's the steps that I used to create my combination videos. In the next video, we will be going over some tips and secrets to film a demonstration video using an action camera such as a GoPro. I'll see you on the next lecture. 23. Hands On Demonstration Videos | GoPro Filming: So this lecture is for those of you that either own or plan to get a go pro or similar action camera. The size and weight of these tiny cameras allow you to do some amazing things to create some awesome demonstration videos. I've used my GoPro to create videos for all source of cool little projects. Using the head camera chest attachment, I can easily film a demonstration while freeing up my hands to actually do the work. So let's check out how you can record high quality product demonstrations with the GoPro. First, let's take a look at the chest. Can you will need the GoPro chest strap attachment. The set of processes pretty straightforward. Simply buckled the chest. Strap on to your body and use the GoPro attachment to attach your camera. The chest cam works great, but personally, I prefer the head cam. You will need your go pro head strap and you can attach your GoPro similar to the way we connected the chest attachment. I like the head can better, because it will actually follow my head movements while filming to turn on your GoPro camera, simply hold down the button in the front to turn on your Wafa, simply hold down the button on the side. Here, you can use the WiFi to control your go pro with the camera remote or even your smartphone to control your camera with your smartphone, you should connect the camera to the Wafa, then download and access the GoPro app. In my opinion, this is the best way to up Richard GoPro. So after you've strapped a GoPro into the head strap, then connected to the Wafa, we can now use our smartphones, operate our camera and start recording. As in examples, let's go over the process to put your smartphone into a VR headset. As I demonstrate the steps to go pro head Cam allows students to get a firsthand view of the detailed process. But when using ahead camp, make sure you don't move your head around too much. You want to stay focused on the test that you're currently demonstrating to your viewers. After you finish recording your tutorial, you can now edit and improve your video by adding the file to your editing software. From here, you can add text at it, mistakes and even add more elements such as images similar to what we did in the previous videos. You can also narrator video using an external microphone. Personally, I like to film the demonstration first, then add my narration during the editing process. So let's take a look at the go pro demonstration video that I just created. Hey, guys, in this video example, we're gonna go over how to add your smartphone to a VR hits it. First, we're going to take a look at the hits it That's the front, and this is the back the to Rome spots. Here's where you put your eyes. If we opened up the hits that we can see where we can put our cellphone, it has some cool little suction cups here to keep it in place. So let's grab my smartphone and then put it inside. The hit set from here were simply gonna close the hits it, and now we're ready to go. Let's put the headset on and play our first VR game. I'll see you in the next video, so that's how you can use an action camera to film your lab demonstrations. In the next video, we will be going over some more advanced editing techniques that you can use to improve your videos. I'll see you on the next lecture 24. Editing Extras | Add Background Music, Images, Logo Intros, Etc: So now that we've gone over a few video creation basics, let's go over a few things that you could do to help make your video stand out. Now is the time to get creative and as some more of your own personality and style to your videos. This can be accomplished in multiple ways, such as creating a great intro video, adding some cool images or even adding a little background music. In this lecture, we will go over a few of my favorite tricks and secrets to help improve the look and style of your videos. Adding elements such as logos, B roll and even music can help improve the quality of your videos and improve student engagement. So first, let's go over where to get some B roll footage, too, including your videos. My two favorite sites to search for Vero videos is picks obey dot com slash videos and pixels dot videos dot com. Both of these sites allow you to search for free stock footage, videos on hundreds of different topics, simply search for a topic and then browse through the related videos. Once you find a video that you would like to add to your project. Click on the image, and this should take you to the download page, where you can select the resolution and download your video. You can then add your new video file toe one of the tracks and you're editing software. Adding B roll footage that's related to the information in your videos can help to keep the attention of your viewers. Another way you could enhance your videos is to add a little background music. You don't want the music to overpower your videos, but it can add a nice touch if done correctly. But remember that you can't just use any music or video for that matter. You can only use royalty free content to avoid any copyright issues. My favorite place to search for royalty free music is the YouTube audio Library. Here you can search through hundreds of songs with different moods, instruments and links. You want the music that you select to match the feel of your video. This will depend on your teaching style and the topic that you're teaching. Once you find a song that you like, you can download the song here and added to the track, and you're editing software Another method to add some authority to your videos is to include a brand or product logo. Over the years, I've created multiple logos for various brands and even individual products. If you're not a designer but want to get a high quality logo, you can simply hire a freelancer on Fiverr obvious father To get many high quality logo designs for very affordable prices on fiber dot com. Simply search for brand logos, and you should see a list of freelancers pop up on fiber. You should search through the different designers. And did you find someone with the style that you like? You can look through their packages and see what you will actually be getting for your money. Some freelancers will even send you multiple logos to choose from when she selected designer. You can place your order and pay them using PayPal. You should receive your logo within 1 to 3 days after you receive your logo. You can now get creative and add it to your video. However you like you could also use it to create a video intro. Not only do I like to use five or to get my logos, but also to create some eye catching video intros. To get a intro, simply go to the search bar and fiber and search for video intros. You can then browse to the designers and check out some of their previous work. When she find a designer you like simply go through the payment process the same way you did when you purchased your logo, and you should receive the video fall within a few days. Once you have your fall, you can now add it to your project and your editing software. So that's a few different methods you could use to enhance your YouTube videos. And the next lecture. We will go over the 1st 2 videos that I recommend you create for your new channel. How say you in the next video? 25. Create Your Videos | Channel Trailer, CTA Outro & Other Videos: So now that we've gone over various recording and editing techniques, let's discuss the 1st 2 videos that I recommend you create for your channel. These are gonna be your channel trailer and a video outro that you can add to all future videos. Your channels trailer is a short video that will be displayed to all new visitors on your YouTube channel home page. This video is usedto welcome. Newcomer. See your channel and let them know what to expect from your videos. You can use the trailer to talk about your brand. Discuss your product or service. Inform viewers about your planned upload schedule and any other information you feel is relevant to new visitors. The channel trailer is only shown to new visitors that have not yet subscribed for subscribers you can select to display a different video for when they visit your home page . You can use any video style you like, but I decided to film a talking head videos so my viewers can start to get to know me from the first time they view my channel. If you like, you can also add other elements like we discussed in the previous video, such as background music, text or images. So let's take a look at the channel trailer that I just created for my new technical analysis. H Q YouTube channel. Hey, Jason, here with quantum courses and welcome to the technical analysis H Q YouTube channel. Here you can find a treasure trove of free training videos specializing in stock trading and investing. If you're a trader or investor, we have tutorials that cover strategies ranging from technical analysis, crypto currents. When you're ready to take the next step, make sure you check out our website it. Jason Gandhi dot org's You are top rated poorly Poland Master classes in each masterclass. I will personally walk you through each step to help you achieve your goals. So don't forget to subscribe to the channel, and I hope you enjoy the videos. So that's the trailer I'll be adding to my new channel. My trailer is about 40 seconds long describing the type of videos I will be creating for. The channel Also added some background music descriptive text Ana Kata Action asking new viewers to subscribe. The next video I recommend you create Fear Channel is a video Altro. This is a short. 10. The 15 2nd call to action video, encouraging viewers to hit the like button, subscribe to your channel or even check out your website or product. The amount of clicks or subscribers you would normally receive will be greatly increased, but simply asking your viewers to take action at the end of each video you upload. As long as your videos provide value, a large number of viewers will watch the entire video to the inn, where they will then see your Carter Action Altro. When creating your altro, you can also add elements like background, music, text or even a preview of your product or website. So let's check out the short altro that I will be adding to all of my channel videos. Hey, Jason, here again with Quantum Forces and thanks for checking out this video preview to get the full course, and you are other online courses in master classes. Head over to Jason Gandhi dot org's or click a link down in the description. Don't forget, this is Rob and Click that like Button, and I'll see you next time. So that's the Outro video that I created for my new channel in my altro, I think viewers for watching, let them know how to get the full training course and also asked them Toe like the video and subscribe to the channel. Also added some background music, a preview of my website and on logo video for branding. Once you've created your channel trailer and your video altro, you can now start creating other videos for your channel as well. Go ahead and create one or more videos related to your business or product. You could create a simple screen cast video, a talking head or a combination of the two. Don't forget to add the altro to the end of your new videos. Using your video editor in the next section, we will go over how to properly upload your videos to your channel and add elements such as a searchable title, keyword rich description and video tags. How see you in the next video 26. Video Uploads & Settings | Section Agenda: so hopefully you've already created your channel trailer your called a action altro and have one or more videos ready to upload in this section. We will be going over the upload process toe properly. Add videos to your YouTube channel when you upload a video to your channel. There are several tests that you will need to complete to help your video right well on YouTube. Without properly uploading videos with certain crucial elements, the video will be hard for people to find and receive few reviews. Since the goal for your YouTube business channel is to provide great video marketing, you want to do everything that you can help your videos get seen by potential fans and customers. So let's take a look at what will be covering in this section. We will start by uploading some videos to your new channel. This will include uploading your channel trailer and also any other videos you've created to upload went up loading. You will also optimize each video with elements such as keyword rich titles and descriptions. By adding relevant keywords to various sections of your videos. You can increase this start shrinking and help your video show up in the online search results. We will also go over how to create video playlist and how to arrange your channel. Home pays layout. There are multiple ways you can set up your home paisley out, depending on how you want your channel to appear to viewers, so to get started, let's begin by uploading some videos to our channel. How see you in the next lecture. 27. Upload Videos To Your Channel | Desktop or Laptop: So now it's time to go over the upload process for your YouTube videos. This not only involves uploading your videos but also adding other elements such as your title and a good description. We will start by uploading the channel trailer that we created in the last section. I will also be adding a few other videos too much, and I want to give it some substance. He's with my 15 2nd called Action Altro at the end. In order to grow your YouTube channel, people will need toe watch your videos in order to increase your video abuse. You not only want to create amazing content but also make sure the content is optimized. This means creating content that's relevant to your niche and optimizing your videos during the upload process. When uploading your videos, you want to create keywords, rich titles, descriptions and video tax by including relevant keywords. Your video for raking the YouTube and Google search engines. YouTube is currently the second largest oland search engine behind Google. People are constantly searching for all source of information and entertainment by optimizing your videos with words and phrases that are actually being sluggish for oh month your video will have a higher chance to appear in the search results. Hopefully, you still have your keyword lists that we created earlier in the course used in the Google keyword planner tool. So let's get started by uploading our channel trailer, toe upload, video sting or YouTube channel. You want to look up at the top right and click on the camera. I calm with the plus on in the center. You should then see a drop down menu that gives you the option. Is toe uploaded on existing video or to go love? Since we've already recorded our trailer, let's click on upload video. This should take you to the upload page, where you can select the video that you want to upload. You can either drag the video over to the centre circle here, or you can select the Blue Select fall button. When you hit select foul. It should open up a window so you can select your video. Go ahead and find your video fall, then double click it so it can begin the upload process. While your video uploaded to YouTube, you could begin filling out the information for your video. You should automatically be taken to a screen where you can fill out your videos. Basic information in the top box. Under basic info, go ahead and type in your video title. Since this is my channel trailer, I'm just gonna type in. Welcome to technical analysis. H Q. YouTube allows you to use up to 100 characters for your title. After you've added your title, you can now add your description as well. Remember that you want your description to describe your video using relevant keywords to your niche. You can also add links to your website, your products, your social media or any other place you want to send your visitors. YouTube also now allows you to include Hashtags, so make sure that at a few of these as well, your description can have upto 5000 characters, so you have plenty of room to add all the information that you want. Once you finish adding your description, you can now scroll down to the thumbnail section. If you already have a thumb now for your cover, you can just click the first box to upload a custom cover image. If not, you can select to use one of three different still images that YouTube will automatically select from your video. If you wait into your video finishes up, loading, the images will automatically appear down here at the bottom. You can select the one that you like. We'll be creating a custom thumbnail in upcoming video, but for now, I'll just select this one. Once you have your title description. Now your thumbnail. Go ahead and click the blue next button at the bottom. Right. Here's where you can fill out some more advanced settings for your video. If you wanted to add your video for playlist, just click the drop down menu here, and you can select the playlist you want to add it to. If you want to create a new playlist, click on the blue New playlist, But you can then create a title for your playlist and select this. Visibility will be going over playlists in more detail later in the section. You can also add other elements, like your video cards and in screen. But for now, let's just add our tags along with your title and description. Your video tags are holly important for getting your videos found on YouTube. Go ahead and type in the keywords and search phrases for your video. It doesn't say how many characters you can add here, but in the classic studio you can add up to 500 characters. Make sure you include as many phrases and keywords that you can that best describe your video. We'll add other elements, like your cars and in screens later in the section. But for now, let's go ahead and click on next. Here's where you can select your videos. Visibility preview your video and publisher video. Since we want our video to be seen by all viewers that come through our channel, let's go ahead and select public. You also have the option to show your video is a preview, which will notify all of your fans that the video was coming up soon. But since we're just getting started with our channel, let's just go down to the bottom right and click on the blue publish button. And there we have it. We have just published our first video to our new YouTube channel. From here, you can copy the link to your new video or even share it on social media if you like. If we click on close, you'll see that were on the Channel video section of the YouTube studio. From here, you can see your videos, visibility. The data was published. The amount of use, the amount of comments and the likes versus dislikes ratio for all of your future videos. If you plan on using some of the same information, like the same tags and some of the description information, you can set up your up close default so you don't have to type them in every time to do this. Let's look on the left hand side menu and click on settings. Now let's click on the tab that says Upload defaults. Here you can set all the information that you want to automatically appear on each video that you upload. This could be your website or product link, singer description or relevant tags that should be included on each video on your channel. If you click on advanced settings, you can also set other upload default, such as your language or video category. Go ahead and select all the defaults that you want to add for your videos. Then click on Save at the bottom right. So now let's head over to the Web address. For our new video, you should be able to see the video title that you selected and view your video description . Your viewers can easily click any links that you added to your descriptions to go to your website or products. You can also see the clickable hashtags that we added to the video. Not only are the hashtags in the description, but you'll see that they also appear above your title as well. So that's how you upload videos to your new YouTube channel. If you already have some other videos, mate, go ahead and upload those as well. In the next lecture, woke over how to download the U two mobile app and how to use it to upload videos from your smartphone. I'll see you in the next video. 28. Mobile Uploads | Add Channel Videos From Your Smartphone: So we've gone over the stuff to upload videos to your YouTube channel from your computer. Now let's take a look at the process to upload new videos from your smartphone every year. More and more people are browsing the Internet on their smartphones instead of a laptop or a desktop. If you're one of these people, you should also be familiar with running your channel from a smartphone as well. Adding videos using your mobile phone is the easy process for some videos you may even record or create them. Using your smartphone. Uploading from your phone will be a quick way to add the videos after recording. In order to upload videos to YouTube from a smartphone, you will first need to download the YouTube mobile app. You likely already have the YouTube app on your phone, but if not, let's start by downloading the app from the APP store. Once you open up the APP store, let's look down at the bottom and click on the search icon in the search bar of top. Go ahead and type in YouTube. This will likely pull up multiple EPS, but the one we're looking for should be the 1st 1 in the results. The APP should have a white background with the red place symbol in the center. If you click on the APP, you'll see that it has millions of downloads with the 4.7 star rating. This out not only allows you to watch YouTube videos, but also create and upload your own as well. So if you don't already have this app on your smartphone, go ahead and download it now. Once you've downloaded the app, let's go ahead and click it to open it up. If you're not already logged into your new YouTube account, go ahead and sign in on the APP. You'll know you're logged in. If you see your channel icon at the top right, once you're logged in, go ahead and click on the Channel icon to open up the settings menu. Here. You can see that the APP provides you with several different options to manage your channel . Before we upload a new video, let's click on the Your Channel tab to see how our channel and our new trailer looks on the mobile app. Here, you can see how our banner looks on the mobile app. Our channel icon and the channel trailer that I just uploaded in the previous video. So now let's upload a new video to our channel using our smartphone to upload a video on your mobile device. Let's click on the camera icon at the top of the screen. You should see a menu pop up that gives you the options to record a video goal off or selective video that you've already recorded that saved to your smartphone. Go ahead and find in. Select the video that you wish to add to your channel. Once you select a video, you'll see that you have several options to edit and update your video before uploading. The first icon at the bottom allows you to trim your video with needed. The second icon allows you to enhance your video. You have several templates here that you can use if you choose to, and the third icon allows you to add background music from the YouTube music library. If you click on the plus sign beside add music, you'll see tons of different background music that you can add to your video. If you wish for my video, I think I'll as some ambient music to see how it sounds. If you click the play button beside one of the songs, you can see how it sounds before adding it to your video. Once you find one that you like, go ahead and click on the blue symbol on the right toe. Added to your video. You can now preview your video to see how the background music sounds before you upload. Let's preview my video with the background music Now. Now let's take a look at the spinning top. Simple Candlestick pattern. A spinning top pattern is an indecisive signal where the buyers and the sellers both have similar control. A spinning top candle can either be black or white and has a short body with varying sizes of weeks and shadows. Weeks of the spinning top. I think this background music works pretty well, So once you're ready, go ahead and click the next button at the top, right. They should take you to the screen, where you can add your video, title your video description, edit the privacy and at a location if you wish. Go ahead and fill out the information with your relevant keywords than your links. And don't forget to add in your hashtag X for my videos are typically at two or three. Hashtags, once you've added are your video information. Go ahead and click. Upload at the top right. This will begin the upload process, and you can see the status on the video screen here. When your video finishes uploading and processing, you'll see it appear at the top of your channel videos with the default bone. Now we'll be going over how to create a custom thumbnail in the next lecture. But for now, let's click on our new video to see how it looks on our mobile device. So here's the video that I just uploaded. If you click on the Drop down arrow beside our title, you can also see the description that we added as well, even from your smartphone. Your viewers can easily click the links that you added to your description is to go to your website or products. If you wanted to add your video toe a playlist from your phone, you can click the save icon here if you wish, Simply select the existing playlist that you wish the edger video to, or create a brand new playlist we'll dive into the details of creating and editing your playlists later in this section, so that's the process. Toe. Add videos to your YouTube channel using your mobile phone, and the next lecture will go over how you can create custom thumbnails and cover images for your videos. How see you in the next video. 29. Video Thumbnails | Create & Add Custom Thumbnail Images: Now that you've uploaded a video to your channel, let's go over how to add a custom thumb. No to attract more viewers, the video thumbnail is the first thing people will see when scrolling through the YouTube search results. You can choose to keep it as the video steel that you selected during the upload process, but I recommend customizing your thumbnail to attract more attention. A custom video thumbnail can easily be created using the tool like Camba and added to your videos to help get more clicks and views. Not only will this help increase the amount of clicks and views, but having an eye catching thumbnail image will help set your videos apart from the competition. So now let's go over how to create and add a custom thumb. No image to your YouTube videos to get started. Let's head over to camba dot com and create a custom thumb No for our channel trailer, creating a custom thumbnail. Long Can Bo is similar to the way we created our banner. But instead of selecting a YouTube channel, our template, this town, we're going to select a thumbnail template. So let's go down to the section that says created design and scroll over to find the YouTube thumbnail template. Once you find the image that says YouTube thumb, now go ahead and click it. The star editing. Once you're on the editing page, you can select the template from the left hand side if you want to start with one of those . We've already gone over how to use the camera editing tools when we created our channel art , so go ahead and create your thumb. Now when creating your thumbnails, you want something that's eye catching to the viewer and lets them know exactly what the video is going to be about. Having a good thumb. No image will allow you to stand out from the competition while the viewer scrolling through their search results. By standing out from the competition, you will be able to get more clicks, which will lead to more views of your video. Once you're finished creating the thumbnail, go ahead and download the image. Once you have your downloaded some new, we can now head over to our YouTube channel and added to our video. So the thumb now that I just created is gonna be for my channel trailer. Currently, the thumbnail is just a video still that I selected during the upload process. So let's click on the video. Then I'm simply going to go down and click on the Blue Edit Video. But here's where you can edit or update your video details. Under the basic tab, you want to scroll down beneath the description and go to the thumbnail section. You can now click the first box here to upload the custom thumb. Now that you just created, go ahead and find your thumbnail image, then double click it to open it up. You should now see your video thumbnail in the first image in the thumbnail section and also on the video previews. Make sure you click the blue save button at the top, right and there you have it. Your thumbnail has been updated. If you've already added other videos to your channel, go ahead and update their thumb nose as well. In the next lecture will go over how to add cards and in screens to our videos. How see you in the next lecture 30. Cards & End Screens | Add Video Cards & End Screen Elements: Now that you've uploaded a video to YouTube general, there are few other settings that you can add to help increase views and help grow your channel. In this lecture, we will go over how to create cards and add elements like a subscribe icon, suggested videos or playlists and links to your video in screens, Cars and in screens can easily be created on the video edit page. Many people tend to overlook these when adding videos to their channel. By adding cars and in screens. You can increase your subscriber rate, sin viewers to your products, your website and he'll viewers find similar content that you've created. So let's head over to our YouTube general and go over how to add cars and in screen elements to our videos. So from your channel home page, let's quick the blue button here to go to the YouTube studio. From here, let's look at the menu on the left and Sot and click on the videos tab. Here's where you can manage all of the videos that you've uploaded to your channel toe. Add my card and in screen to my channel trailer. I'm just going to click on it to get to the edit screen. Here's where you can update an editor. Video details. In order to editor courts and in screens, you want to scroll down on the basic tab and look on the right hand side. So first I'm gonna click here to add a car to my video. By adding a car to your video, your viewers can click a teaser message to be sent to a video or playlist, another channel or even a link to your website. But before you can link your website, you'll first need to become a member of the YouTube Partner program. Your channel will first need to meet certain requirements, which we'll discuss later in the course. But for now I'm gonna click to create a card for a video or playlist. Once you click create, you should see a screen pop up where you can select the video that you've uploaded or a playlist of sin viewers to whenever they click your card. This is a great way to sin your viewers to similar content to the video that they're currently watching. But since I only have one other video uploaded to my channel at the moment, I'm just going to send my viewers said this one. For now. Once you select your video or playlist, you can click down here to add your car text. First, you can create a custom message. There should be something that explains what your card will lead to. Once you have a short custom message, you can also add some teaser text. This should be text that entices your viewer to actually click on the card after you've added your custom message. Anger teaser text. Go ahead and click on Create Card and there we have it. We've just created our first card. You can have up the five different cars for each video. Your viewers will be able to access your car by clicking the circle icon at the top right of your video. If you look at the slaughter beneath your video preview here, you can also select wearing the video. You want your car to appear as your video place. Your teaser text will appear, and when the viewer clicks your car, they'll see a preview image and the custom message that you add it. They can then click the card link to be taken to the video playlist website or whatever else you add it to your card. So now let's go back to our video edit page and go over how to add in screen elements to the video. We're going to scroll down and click on the in screen tab on the right hand side. While you can select the put your card anywhere you want in your video, your in screen will show up at the end of your video. Your screen elements will be over laid on your video anywhere inside this strike box. Here, you can add various elements to your in screen, such as a video or playlist subscribe button a link to another channel or a link to your website after you join the YouTube partner program. So first, let's click create to add a video or playlist element you can select to display your most recent upload the best video for the viewer, or choose the video or playlist manually for my video, I'm going to select to use the most recent upload. Once you selected your option, go ahead and click. Create elements. You should now see the element appear on your video preview. You can move the element to be displayed anywhere. Sought to strike box here. You can also use the slider at the bottom to select. When you want the element to appear and the duration. You can add up to four inch screen elements to your video, so let's go ahead and add another toe. Add a subscribe button. Let's go down to the subscribe tab and click on Create. You should now see your channel icon appearance out the box, and when a viewer clicks icon, it will allow them to subscribe to your channel. You can now move the icon around and select when you want it to appear on my other channel . Videos typically add a link to my website as well. But since this is a brand new channel, it hasn't joined the YouTube partner program yet. So once you finish adding urine screen elements, don't forget the quick save at the top, right when you're ready to add in screams to future videos on your channel, you can now go up to this button here and click on import from video. You can then select the video that you've already created an in screen for, and then it will automatically appear on your new video as well. If you're using the same in screens, it will save you a lot of time when doing your uploads in the future. So let's take a look at an example of how the and screams will look on your videos. Near the end of your video, you'll see all the in screen elements appear on the screen on this example. If a viewer hovers over my channel, Hakan, they can select a subscribe to my channel. If they click this element here, they'll be taken directly to the video playlist that I selected. And since this channel is part of the YouTube partner program, they can also click this image down here to be taken directly to my website. So that's an overview of how to add cars and in screens to your videos. These can be a great way to Royer Channel and the market, your business or products. I'll see you in the next video 31. Create Playlists | Create & Add Videos To Playlists: One of the best ways to organize videos on your channel is to create custom topic related playlists. By arranging your videos into specific playlists, viewers can easily search for and view topic related videos on your channel. In this lecture, we will go about how to create and edit the video playlists for your shuttle. Creating playlists for your videos is a great way to increase your channels overall views. After someone use one of your videos, YouTube will typically auto play other videos in the same playlist. Creating a playlist of related content is also a great way to organize your channel videos . You can add a playlist description to inform viewers of what type of videos to expect and Iran's the videos for the best viewing experience. Sharing your playlists on social media and other platforms is also a great method to increase your views. Instead of simply sharing a single video, you can share the entire playlist, and a percentage of people will likely view more than one video in the playlist. So let's head over to our YouTube channel and go over how to create and edit our playlists . So as you can see, I've added more videos to my YouTube channel. I have around three or four videos uploaded from each of my stock trading courses in order to better organize the videos. Let's put him into playlists. There are several ways to create an ad videos to playlist on YouTube, but to get started, let's click on the playlist tab. As you can see here, I currently don't have any playlists, so let's go up to customize Channel and at the 1st 1 Now, if you look up top, you'll see a button that says New playlist. If you click the button, you'll see a box Papa, where you can name your playlist. After you come up with your playlist title, you can now select your privacy settings. Most likely, you're just gonna want to leave it public. Now click the Create, but from here, let's create a description for our playlist. Simply look on the left hand side and click the edit button here, just like your video descriptions. Your playlist description can have up to 5000 characters. When creating your playlist description. Remember to include relevant keywords, good copy writing and links to any websites of products that you want to include. Once you're finished, go ahead and click on Safe. Now that we've created our playlist title and description, let's go at some videos to do this. I'm going to start by going back to the Channel home page from here. Let's click on the videos tab so I could see all the videos that I've uploaded so far after you've created your playlist is very easy. To start adding videos, simply find the video you want to add. Click the three dots underneath the cover image, then click on Save to a Playlist. You can this select wish playlist. You want to add the video to if you like, you can also create a new playlist. Soto Add this video to the playlist that I just create it. I'm simply gonna click the check box here and voila! The video has been added to the playlist. We can now close this box and add any other videos that we want to add to. The playlist is Well, I've uploaded four videos from this particular course, so I'll add all those to the playlist. I actually have videos uploaded from five different stock trading courses, so I'm going to create a playlist for each. For this video, I want to start a new playlist, so let's click the three dots underneath the thumb. New click save to play list. Then we're gonna click. Create new playlist. You can now name your new playlist and select this privacy settings. You can have the description in later. What's your finished? Go ahead and click on Create. My new playlist has been at it. So now when we click the three dots underneath the thumb, now we can now add the video to our new playlist is. Well, if you look at the box here, you can see that I now have to playlists. I can add videos to. So let's add all the related videos to my second playlist. There we go. You can create as many playlists as you like and start adding videos to him when you upload them. So if we look at the play list tab now, we can see the two playlist that I just created and added. Videos to all the playlists that you create in the future will show up here. So now let's go to this playlist and go over how to organize your videos. If you look on the right hand side, you could see all the videos in the playlist that will automatically start playing to organize and rearrange your videos. Let's click the playlist name at the top, right to get to the attic screen. From here, you can easily update your playlist title description and rearrange your videos. If you want your videos to play in a particular order, simply drag them to rearrange them however you like. So that's how you can create your playlists. Add your videos and rearrange your videos in. The next lecture will go over how to arrange your home page layout using your videos and your playlists. How see you in the next video. 32. Homepage Layout | Customize Your YouTube Homepage: In this video, we will discuss how to organize your channel and set up your home page layout. Having a well organized channel will show professionalism and increase the proceed value of your brand. When people visit your channel, the first thing they will see is your home page. Not only should your channel home page be properly branded, but also well organized for the viewer, the first video will always be a welcome video for viewers that are not subscribed for returning subscribers. You could select to display a different video of your choosing. Once you have your trailer and select the video to display to returning subscribers, you should also raise the rest of your home page layout. You can easily customize the arrangement of your videos and playlists, depending on the content you want to be displayed. There are several ways to set up your home page, such as by having the most popular videos appear at the top with other videos and playlists that you select underneath. So let's head over to our YouTube channel and go over how to create the home page layout. So far on my YouTube channel, I've uploaded some videos and created a few playlists by default. The only thing that shows up on the YouTube home page is the upload section, but by the end of this video, the home page will look completely different. So the first thing we're gonna do is at our channel trailer to the home page. Make sure you're on the home tab. Then let's go up to customize Channel. Here's where you can customize and edit your home page. Leo. We created our channel trailer in the last section, so let's go ahead and add it to the home page at the top. You should see two tabs saying for returning subscribers and for new visitors to begin with , let's click on the four new visitors tab. Here's what you should add your channel trailer. Your channel trailer will be the first video that nonsubscribers will see when they visit your channel. So at our video, let's click the Channel trailer button here, go ahead and search through your uploads and find the video that you created for your channel trailer. Once you find your trailer, go ahead and click it, then click own safe. Your channel trailer should now appear on your home page along with the title and the description that you wrote. Hopefully, you've got a good title and description welcoming your new viewer. Cedar Channel. If you add it links to your description. Viewers can also quick visas. Well, so now let's go back to the tap. This is for returning subscribers. This will be the first video that subscribers to your channel will see when they visit your home page. You actually have several options that you can choose for the content. Here you get selected display a single video that you've uploaded or a playlist for my returning subscribers. I think I'll select this playlist here. Once you select the content that you want to add, go ahead and click on the save button. If you like, you can also add a heading to the content. Just go down to the text box here in type in whatever you like. I think I'll just woken my subscribers back to my channel. Once you have your heading, go ahead and click on safe and there we have it. I now have a video welcoming my returning subscribers and my new visitors. If everything looks correct, make sure you hit the save button here is well, so here's how the heading and the playlist I selected will be displayed to my returning sips robbers. And here's how much Channel trailer will appear for my new visitors. So now let's add more content sections to our home page. Currently only have the upload section, which shows all the videos that are uploaded to my channel toe, add more content to our home page. Let's go down to the bottom here and click on the ads section button. Here's where you can select the content that you want to add to your home page and the layout you wanted to appear in. If you click the content, drop down menu here, you'll see you have several different options that you can choose from. You can add sections such as your most popular up loads or you're most like videos, or you can add a single playlist, multiple playlists or any of the other options you see here. So the first section I think I'll add to my home page is my created playlists. This will display a list of all the playlists that off added to my channel. Each time you add a new section. Make sure you go over to the right hand side here and click on Save Your Home page could display multiple sections. So let's go down here and at another for this section. I think I'll add a single playlist. So let's click the drop down menu and select single playlist. Now you can choose the playlist that you wish to display. Let's clean the drop down menu here and select from the playlist that I've already created . I think I'll add this playlist as my next home page section. There we go. And don't forget to click on Save at the Selectric content for the next section. I think I'll select another single playlist, but this time let's edit the layout and the content. Drop down menu. Let's select single playlist. Then let's quit the drop down under layout. Here you have the options to display your playlists as a horizontal row or a vertical list . Listen like vertical list and see how it looks. You convince selected playlists that you want to display, so here's how our playlists will look displayed vertically. I think it looks pretty good, so let's go up here and click on safe What? The vertical list. You can actually see a bit more details about each video. Once you've added all the sections that you want to display on your home page, you can now rearrange them. If you like to do this, simply hover over the section you want to move, look all the way over on the right hand side and click the upper down a road, depending on where you want your section to go. So now that we've added our welcome videos and new sections to our home page, let's go back over to our channel and see how it looks. Let's quick on my channel on the left hand side menu. So here's my new and improved home page layout. I think it looks much better than just having the default upload section. Now the viewers of my channel can easily browse my whole page and find the constant or playlist that they actually want to watch. Having a well laid out home pays will help you channel look more professional and help you get more views that subscribers there's one more thing that you can add to your home page that I want to show you before we move on. So let's go back up and click own customized channel. If you look on the right hand side, you'll see a section that says featured channels. If your business with multiple YouTube channels or have partners or affiliates channels that you want to display, you can add them to your home page as the feature channel. I think I'll add my quantum courses channel, so let's click on the add shuttle button in the text box up top. Simply paste in the u. R l of the channel that you want to add. You can then click the add button on the right hand side. You should then see the channel icon pop up in the box below. You can add more channels if you like, but once you're ready, go ahead and click on safe. You can now see that my Quantum Courses channel has been added to my featured channels. Now, when my visitors come to my technical analysis H Q page, they can look on the right hand side of my feature channels. It's subscribe to my Quantum Courses page as well. So that's it for setting up your channel home page layout. Go ahead and set up your home page layout and I'll see you in the next section 33. Grow Your Channel | Section Agenda: so if you've been following along and taking action, you should have already created your channel. Created one or more videos. Ham properly uploaded the videos to your channel. Now it's time to go over various strategies and tactics that you can implement to help grow your new channel. In the beginning, your main goal is to get views for your videos, and they get subscribers to your channel. Subscribers of people that have opted in to see your future videos and possibly be notified each time you released a new video. There is a little bell icon beside the subscribe button on each video, and the viewers can click this icon to be notified each time you make a new post, all of your subscribers will see your newly released videos in their YouTube subscription. VIHD and the ones that click the Bell Icon will even receive notifications on their smartphone and or email. In this section, we will go through several methods that you can implement to grow your new YouTube channel . We will focus primarily on increasing your channel subscribers and your video views. Strategies that we will discuss to grow your channel will include sharing your videos interacting with the YouTube community and even how to create video discovery as to quickly boost your new channel. It is also important to keep track of your Channel analytics, which provides tons of data that you can use to improve your strategy. We will go over how to easily and alas, the stats for your channel and individual videos using the data and YouTube analytics. Drawing your channel will provide social proof, which, as to the trust and credibility of your brand, this increases the likelihood of new viewers to subscribe to your channel, visits your website or even make a purchase. Growing your channel is like a snowball rolling down a hill. It can be a gradual process at first, but will pick up speed as you build social proof and gain more views and subscribers. The more subscribers your channel gains, the more subscribers it will naturally attract with more views and ratings. Their videos will also begin to rank higher in the YouTube search engine. This will help your videos to show up more frequently in the search results, says people search for your specific topic. As we go over the various strategies, try to implement as many as possible to help get your channel up and running. How? See you in the next video. 34. VidIQ | App Download & Overview: There are tons of tools available today that you can use to promote your videos, increase your views and subscribers and get an inside look into valuable YouTube data. In this lecture, we will be going over one of my favorite tools to use to help grow your YouTube channel. Did I Q Vera Que was a powerful tool that could provide you with tons of valuable information to help grow your channel. They offer a premium product with all the bells and whistles, but they also have a free version that is still extremely useful. The free version allows you to see important data and information that can help you improve and grow your channel. This includes data like suggested video, Tex your videos, SCL score engagement rate and a video optimization checklist. You can even use the dead I Q tool to create a customized video thumbnail on the video edit page. If you click on any of your videos, you can see your stats and suggestions and Buis VANOC. You score on a scale from 0 to 100. Try to implement as many of the recommended suggestions as possible to raise your baby Doc . You score so to get started, let's head over to Evita que dot com and go over how to download and use the free version of Iraq. You vivaki was an amazing tool that's used by tons of YouTubers to help them grow their views. If you click on the features tab up top, you can see all sorts of ways that Vidocq you can help you manage your channel. This Inclusion Channel scorecard a keyword research tool. You can view your competitors information. Get trend alerts, compare your views, see or most viewed videos, productive ity tools, video thumbnail generator in tons of other helpful services. So now let's click on the pricing tab and see the various plans offered by bid. Ah que They currently have four different planes you can choose from, including Basic Pro Boost or enterprise. To get started, I recommend first trying out basic, which is free to use. You can compare the various plans using the chart at the bottom, but let's check out what's offered by the basic plan with video. Q. Basic, you can have one user and manage one channel. You can track up to three competitors and have one trend alert with limited options on the chrome extension, you can see your video scorecard and little Off Stats bar. You can also compare your video views with your channel average and the last video watched . You can also view basic analytics for your videos, which is actually a lot of information. So go ahead and scroll back up to the top and click on the get started for free button under basic. Go ahead and sign up for your video I Q account, and then you'll be able to access the Web app and the chrome extension. I'm currently using chrome as my Web browser. Go ahead and go to the chrome Web store and then type in Vida Que. This will take you to the page where you can download the chrome extension. There are several services out there that's similar to the attack. You if you choose to go with the different tool. One of these is called to Buddy, which I've heard great things about. But for now, let's head over to one of my YouTube pages and see what all vidocq you can do. So here's my YouTube channel for quantum courses. If you've already downloaded the chrome extension. You should be able to look up besides your search bar and see the video que icon here. If you click on the video Que icon, you can easily access your YouTube shortcuts and your video que shortcuts. These can take you directly to the YouTube pages you want to manage, such as your dashboard, your videos or your analytics. Under Vidocq, you shortcuts. You can access other information, such as your video competition. Score with video que installed. You should now be able to see your basic steps at the top of your YouTube page. This is a great way to quickly see your YouTube channels, monthly, weekly and daily growth they provide you with. He's it of you analytics such as the hours watched on your channel, your number of views, your minutes watched over the past week, the number of subscribers you're receiving and even your average video. Watch Tom to select the steps that you want to see up top. Either select or de select the check boxes here. So now let's head over to one of my videos and see all the data and suggestions that you can see with video. Que if you look on the right hand side of any of your videos, you'll see an awesome chart showing you all sorts of valuable information. Let's see what we can view with Vidocq. You basic under overview. I could see my video I Q score, my number of views and the average few duration for this particular video. Under Social, you could see your engagement rate, your YouTube likes and dislikes and information about your videos on other social media platforms Under S CEO, You can see your video que SCL score your description, word count in screen information and even your description. Link count. You can also see how maney external sources have link to this video. If you go down to the video optimization checklist, you can see all sorts of suggestions To help improve your video. You can see what elements are included and what's not included, and even information like whether your tags their title is too short. Horror too long Under channel, you could see information about your channel itself, such as the total views, average daily views, your number of subscribers, your average daily subs and your number of subscribers within the last 30 days. you can even see if it's an increase or a decrease from the previous 30 days. Under video tags, you can see all the different tags associated with this video. Some of the best tags will have a number ranking beside them. You could even add additional tax here if you like. As you can see, Vivaki was a powerful tool to use for your YouTube channel. But it's not only used for video stats and suggestions, Vidocq. You also allows you to create a custom video thumbnail directly from the video edit page. So let's click on the video edit button and see how to create a custom thumbnail using the Iraq you normally. After uploading your video, YouTube will provide you with three automatically generated thumbnails to choose from. But with video que you should now see a new create some no button in the thumbnail section . This will take you to the video Que Bono editor YouTube Studio Beta is still in development , so the thumb No editor isn't supported here yet, but let's head over to the classic studio and create our thumb. Now there. If you're taking this course when the new YouTube studio is still in the beta phase. Simply look on the left hand side and click on Creator Studio Classic. This will take you to the older version of the YouTube studio. Now, if we click the video I Q, create them no button. It should load properly. So now we're back in the video I Q thumb. No editor. To get started, you have four different options to create your thumb. Now you can use a video still a solid color, another image that you upload or the current thumb. Now for my thumbnail, I think I'll select the video. Still, Ted it after you select the part of the video that you want to use for your thumb. New. Go ahead and click on next down at the bottom. Here's where you can edit your thumbnail by adding text, shapes, images or even use a template. Once you add all the elements that you want to include, you can easily move them around to the correct position on your thumb. Now, when you're ready, go ahead and click on next, and you can then view how your thumbnail will look on you tube Facebook and on Twitter. If everything looks good. Go ahead and click on safe, Dumb New. So there's an overview of all the different things you can do with the free video I. Q. Basic plan. I think it's a great tool, and I highly recommend that you added to your YouTube channel. I'll see you in the next video. 35. Scheduling & Premiers | Schedule Your Video Release: In this lecture, we will discuss several strategies that you can implement to keep your fans engaged hand coming back for more. This can include methods like creating your videos and batches and scheduling them toe automatically posted your page. Having a consistent video poll sketch woken. Let your audience know that your channel is active, which increases the likelihood of them subscribing. It is much better to evenly space out the frequency of your uploads instead of publishing multiple videos. At the same time, many people will begin to anticipate new content from you and also click that little bell button beside your subscribe button toe. Automatically get notified when you're released. New videos By scheduling your videos to publish on a regular basis, such as a new video every Monday, you can build anticipation for its release. If you create good content, your subscribers will be looking forward to your next video and ready to view it as soon as this published each week. This can give each video a nice view count from day one. Each time a video was at it, make sure you inform your viewers of your plan video release schedule. This can be done by informing them about your upload schedule in the previous videos. Altro or your video descriptions. If you plan to keep the same schedule indefinitely, you can also notify your audience of your plan posting schedule Linger channel about section or even in your channel trailer. A good method for keeping a consistent schedule will be to create videos and batches. For example, you can create a batch of videos at the beginning of each month and scheduled them to be released on a specific day each week. With new videos being published East week or even daily, viewers will have a reason to regularly visit your channel. If you plan to film some type of video, Siri's or really certain content in sequential parts, using scheduling will be a great way to do this. Another newer feature that was recently added to YouTube is video premiers. A video premiere can be setting you upload your video and we'll notify your subscribers of when the video is planned to be released. When your video premiers, your viewers can watch together in real time and even talk with each other in a chat boxes , the video place when people are waiting in anticipation of you, your new video premiere. This will lead to a boost in views the moment your video was posted. So now let's head over to our new YouTube channel and go over how to schedule our videos. When you get to your channel, go ahead and click on the upload icon at the top. From here, click on upload video just like we're uploading. Normally you can then click the select file button and select the video that you want to schedule first. While your video uploads go ahead and fill out the relevant information, like your title description and your tags. You can upload a custom thumbnail or what's your video finishes up loading to select an auto generated some new If you click on next, you can also start filling out your advanced settings while your video uploads. You could do things like at your video to a playlist or input your tax, but you'll have to wade into the upload finishes before you can add an in screen or card. If you click on next, you should now be on the preview unpublished page. Here's where you can schedule a video or set up a video preview instead of clicking on publish. Now, let's go down and go to the schedule. Drop down. Here's where you can set the date and the time where you want your video to be published to the public. Simply go to the drop down menus here and select the exact date. And Tom, will you want your video to be released. If you simply wanted to schedule your video, you can now go down to the bottom and click on schedule. Your video would then be published on the exact date and time that you selected. But instead of simply scheduling our video, let's check out the new video premiere. After you select your dating Tom, go down to the check box here and Select said as premier. Now we can go down and click on the schedule button. So now not only is our video set to be released on the date and time that we selected, but it will be released as a premier video in my YouTube Studios video tab. You can see my video that I just scheduled at the top. It's actually still uploading so the thumbnail hasn't generated yet, But if you look whether thumb now should be, you could see it, says Premier. And under the Visibility column, you could see the exact date and time when the video was scheduled to premiere. You should also see the word scheduled under the Date column as well. Before your video premiers, YouTube will notify all of your subscribers. If you check out the videos of my up close on my channel, you'll see that this video was premiering now. So let's click on the video and see how a premier looks to your audience a few minutes before your premiere. People can join your video, and YouTube will be showing this little countdown sequence. As we wait for more people to join under your video title, you'll be able to see how many people are joining toe Watch your new video premiere. This is a brand new channel, so I'm not really expecting an audience for this video premiere. As your video premiers, your audience will be able to share the video and hit the like button. Looks like somebody else just hit the like button as well. Your audience can also see your video description and the links that you provide. So it looks like we have 10 more seconds before my video premiers during the countdown and the premier your audience, and you can use the check box on the right hand side to communicate. Simply type in your message that's under 200 characters, and it will appear in the chat box. This is an excellent way to interact with your growing audience. Once the countdown is over, your video will instantly start to play. During your premier, you'll have complete control of your chat box. You can read the comments, answer questions or even provided call to action, asking them to subscribe in like the video. If you click the smiling face icon under your Chet, you'll be able to access Emojis. That you can post is well. This is a good way to bring a little personality into your Chet. It's very easy to moderate your chat box. Simply press the all keyed appalls the chat. You can delete messages, block users or take other actions. If you wanted to send users to a product or a website, you can easily add the U R L to your chat box as well. Once your video is done premiering. It will then be available for anyone to watch it on your channel. If we go back to my channel home page, you'll see that the video is available in my uploads, just like any other video that I've added to my channel. So that's an overview of how to schedule your videos and how to create a video premiere. How see you in the next lecture. 36. Social Media & Website | Increase Your Views & Subscribers: There are tones of methods to grow your channel on YouTube itself, but it's a good idea. Also look at external sources to market your channel as well. Posting videos and subscribe links to places like your bloke or Social Media pages can be a great way to gain more subscribers and video views. If you already have a following on social media or other places outside of YouTube, marketing your channel there can help speed up the process of getting more fast to your page on all related content. You post outside of YouTube. Make sure you let the audience know that your channel exist and provide a call to action, asking them to visit and subscribe you to put Sahhaf value on your videos. Watch Tom people that already like and trust you are more likely to watch your videos for a longer duration than people that don't know You. Make sure you share your videos with your own lawn, following your friends and even your family members to show them what you've been working on. And don't forget to ask them to like your videos and subscribe as well to help support your channel and to share the video with their own land followings as well. When adding videos to your website or BLAWG, you can use an embedded CO to assure that your video is formatted correctly. You can access your embedded code by clicking the share button under each of your videos. Simply copy the coat and added to the HTML of your webpage. Not only will adding your YouTube videos to your side, increase your video views, but having good videos with keyword rich descriptions can bring more traffic to your actual website as well. You could also have others in bed your videos on their websites. Many influencers in your niche may be looking for great content to share with their audience. You could build relationships with them and ask them to invade your videos in a post on their website or blawg. This is a great way to expand your audience with each post or video that you add to your site. You should also add a subscribe button that your viewers can click. For example, with WordPress sites, you condone little subscribe button plug in that you can use to easily add a clickable subscribe. Let into your page whenever you share a link to your channel outside of YouTube, whether it's on social media or your website. Always use your channel subscribe link, so viewers will be asked to subscribe whenever the link is clicked. This can be done by typing in that you are rail to your channel home page, followed by slash question mark sub underscore Confirmation Equal Sign one. So now let's head over to my YouTube channel and check off some various share options that you have for your individual videos. Underneath all the videos that you upload to YouTube, you'll find a share button right beside the like and dislike buttons. If you click the share button, you'll see various options to share your video where there's on your website or social media pages. You can even share your video as a post on YouTube itself and use the check box at the bottom to select where you want your video to start when somebody watches it. So as an example, let's start by sharing our video on Facebook. You could simply click the Facebook share icon, but I'm gonna go down here and copy the link so I can share it on a specific page. Now that I've copied the link, let's head over to my quantum courses Facebook page. So to share my YouTube video, let's go down here and create a new post. Go ahead and start by typing in your video title and a description. Once you're finished, you can go ahead and pay. Stand your video. You are. L want you at the U. R L. Your video should automatically appear in your post if you plan to add other you. URLs makes you add the video. You are real first so that it appears in your post for my post. I think I'll also add the U R L for people to subscribe to my channel. If I would have added this your real first, a preview image of my channel would have appeared instead of my video. Now, if you like, you could even delete the euro to your video and your video preview will still be there. So now your Facebook fast can watch your video and the link that they clicking. Your description will be to subscribe to your channel. So let's go ahead and share this post and see how it looks on my Facebook page. So as you can see, I have my video title a link to subscribe to my YouTube channel. And if they click the image, they'll be taken directly to my video for the link to your channel. Make sure you at the question marks, so underscore. Confirmation Equal Sign one so that when people click the link, they'll be automatically asked to subscribe to your channel. If you're posting a video that's about a specific nature topic, you can also find relevant groups. Set your video. What add value to Just make sure your video is actually adding value and not breaking any of the groups rules. Not only could this get you more views, but also a great way to start building your fan base outside of YouTube. In order to grow your business, you should have your business set up on multiple social media platforms. Some of the top platforms include, of course, Facebook, instagram and link. Then, if you have brand pages on multiple platforms and you're looking for a way to save Tom when sharing your videos, you could use a tool that will help you manage and share your videos on multiple platforms at the same time, such as Hoot suite with the tool like Oh, sweet, you'll have everything you need to run all of your social media pages from one place. This will save you tons of Tom and help you to share your videos on multiple platforms to increase your views and subscribers. If you have a website or block for your business, you also want to look at various ways to share your videos there. One method is to add a link to your YouTube channel to your website menu on my Quantum Courses website at Jason Gandhi dot org's. My visitors can't click on free training in my menu and be taken directly to my YouTube channel. From here. Many people will watch the videos and subscribe as well. If you provide content on your website or blawg, you should have a button or a subscribe link to your YouTube channel own every post that you make. You could manually do this or download a plug in that will automatically add a subscribe button to each post. If you're sharing one of your YouTube videos on your website, the best way to do this is to use an embedded code. If you click the share button on the video that you want to add to your website, you can get your videos embedded code by clicking the icon here. You can then set the settings for your video and then copy the code. Once you have the code copy to your clipboard, you can head back over to your website and paste the embedded code into your new post on WORDPRESS. You'll then be able to see a preview of your new video appear and your post description also recommend adding the YouTube subscribe link that we went over earlier. Now, when you publish your video to your website or blawg, your viewers will be able to watch your video, which will increase your views and also click the subscribe linking your description to add to your subscribers. So there's a few ways you can help grow your YouTube channel using social media and your website. If you don't already have social media pages and a website set up your business, I recommend creating them. The more exposure your videos and your business has, the better how see you in the next lecture 37. YouTube Community | Interacting, Comments & Collaborations: Theo Sau is just uploading videos to your channel. You should also look into other ways to interact with their potential fans on the YouTube platform. This can include things like replying to the comments that you receive, commenting on other related videos, collaborating with other you tubers in your niche or by even doing cross promotions. The comments section on your videos can be a great way to interact with your viewers. Not only can you reply to comments from your viewers, but also post comments to your own videos to get the conversation started. By talking with your viewers, you can get a better idea of what their needs are and create content to fulfill these needs . You can also interact by liking or adding hearts to the best comments on your channel. This shows your fans that you're actually engaged and increases the chance. They will comment on other videos as well. There are likely many other channels on YouTube with a niche similar to yours. Not only should you be active on your own comments, but also the comments up other related videos to I've posted several comments on other channel videos that get tons of likes and sit at the top comments spot on other YouTube creators videos. If you come in on other videos and provide value to the viewers, many of them will click your image. To view your channel is well. This can lead to more views and subscribers as people click over to check out your channel . Also, reading and interacting with your comments can provide great insight into your audience. Is interesting concerns, which can help you create future videos that your fans will love? Collaborating with other content creators in your niche can also be a great way to build your credibility and to gain more fans. If you provide value, many of their subscribers will join your channel as well. For instance, one of my friends in the course creation business, always a YouTube channel called Web Monkey. I have added his channel to my feature channels on my Quantum Courses page, and he's done the same for much channel on his page. This allows his followers to reach my channel while at the same time my followers can view and subscribe to his channel as well other ways to share each other's audience, maybe to add each other's channels to the video descriptions cars or in screen so viewers can navigate between channels. You could also find influencers in a similar niche and interview each other. This could be a great way to provide value to each other's audience. So, no, let's go over some examples of interacting with your friends and the YouTube community. For this video, let's head over to my quantum courses YouTube channel. Since it has much more activity than my new channel, let's start by checking out some of the interactions that's going onto my comment section of my videos below each of your videos, you can see the amount of use. The video has the likes and dislikes and your comments section. In your comments section, you may see people making statements about the video saying what they like or dislike about the video and asking questions to you and the YouTube community. This is a great place to get feedback on your content, which will help you make even better content in the future. On each comment, both you and the YouTube community can, like, dislike or reply to the comment. As the video creator, you also have the ability to heart the comment, which is like a super like ah, personally like toe heart, my favorite comments and replies to the comments thanking them for watching the video. This helps to show other viewers of your video that you're actually active on your channel . Some viewers will also ask questions about the content of your video by providing a detailed reply. You're not only helping the person that asked the question, but also other people that watch your videos that also have the same question. This will increase the likelihood of your audience watching more of your video's and hitting this ascribe when replying to comments. You can also add links to your reply. This will provide even more value to the person asking the question and possibly get more people to your website as well. Collaborating with other you tubers is also a great way to help grow your channel. If I go to my interviews and presentations playlist, you'll find a interview that I did with Philemon Er of online course Masters. Not only is the interview available Oman Channel, but also on his channel of over 100,000 subscribers. Collaborations and interviews could be a great way to excess each other's audience. You can also access other you tubers audience by commenting on relevant videos. If you search for videos on your topic or niche, you can add value to the community by answering questions that you're an expert on. Simply find videos in your niche that happen. Active Comments section. You can then read through the comments and see what questions need answering. If you provide a good answer and show that you're an expert on the topic, many people that watch the video will also go to your channel as well. Unless removed, your comment will remain on the video, providing a potential source of traffic to your channel. Once your channel has over 1000 subscribers, you'll also be able to interact with their community by creating a post. Simply click the icon that you used to upload your videos and in the drop down menu you should see create post. Your post will be shown on the community tabal your YouTube channel and allows you to share things like an image or a status update with their subscribers. You could also use post to show videos, poll your audience or even hold a contest. This is a newer feature offered by YouTube but seems to be a great way to interact with your audience. To create a post, simply type in a message for your subscribers and click the button is here to add a video, create a pole or at an image. If you Adam image to your post, you can reposition the image by clicking the button down here. Once everything looks correct, you can go down to the bottom right and click own post. Your subscribers will then be able to see your post in their subscription feet, and the Post will also remain on your community tab on your YouTube general. So there's a few different ways that you can interact with the YouTube community and help to grow your shadow. Make sure you stay active in your comments section and look for other videos in your nets that you can interact with this will. I'll see you in the next video 38. Video Discovery Ads | Boost Your Channel Growth: throwing in the YouTube channel can be a long and tedious process if you don't already have a large following. But in this video we will go over and easy method that you can implement too quickly Bush your views and subscribers when getting started. In my opinion, creating video discovery, as is the best way to get your channel up and running if you don't already have a huge online following in order to create. As for YouTube videos, you will need to access your Google ads account. You should have already leaked Google AdWords to your channel, which we did earlier in the course. Creating, as for YouTube videos, is an easy process and pretty inexpensive as well. You don't need to spend a lot of money to start getting views and subscribers. Once your video games views with paid ads, you will notice that your organic views will begin to increase his well. People are more likely to click on videos that have more views, so let's head over the ads dot google dot com and go over how to create some video discovery adds You should have already connected your AdWords account to your YouTube channel earlier in the course, so go ahead a sign in now. Once you sign into Google ads, make sure you're on the campaign's tab. In order to create a new ad for your video, go ahead and click on the Blue Circle icon with the plus sign in the middle from the drop down menu. Go ahead and click on New Campaign. You can this select the type of campaign that you want to create. As you can see, you have several options to choose from here, depending on your gold for our video, Discovery adds. Our main goal is to get more views and subscribers to our channel for the lowest price possible. To do this, let's go ahead and select the last option here that says, Create a campaign without a Goals. Guidance. Now let's select our campaign type. Since we're creating an ad for a YouTube video, let's go ahead and click on video. Now we can select our campaign subtype, since we're simply trying to get more views and subscribers for the lowest cost. Let's just leave it own custom video settings. Make sure that selected, then go ahead and hit. Continue now we can start creating our campaign. Go ahead and start by creating a campaign name under bidding strategy. Let's leave it as maximum CPV or cost per view. We can set our maximum here shortly under budget in dates. Let's select the budget type and amount instead of campaign total. I'm going to click the drop down and select a daily budget. Typically, I'll set a daily budget from anywhere between $2.10 dollars. But for this campaign, I think I'll select $5 $5 a day. Is not that much to start adding a bunch of use the subscribers to your channel if you like . You can also set a start and in date for your campaign, but I'm just gonna let mine run continuously until I cancel it. Next, you can select the networks, languages and locations where you want your ad campaign to appear. Since I want my viewers to be able to actually click the video and go to my channel to subscribe, I'm going to de select the YouTube partners on display network option for languages. I'm going to select English since my video is in English and four locations instead of just targeting the United States. I'm actually going to select all territories and countries. Countries such as India tend to have a much lower cost per view than the United States. The cost per view can be as low as a fraction of a sin. This will allow you to get a ton of used to your channel for the lowest cost possible. Next, you have your content exclusions. Unless you have places you don't want your ad to show up. Just leave this blank for now. Next, we could create an ad group for our campaign. Every campaign can have multiple ad groups, and every ad group can have multiple Let's. If you decide to have multiple ad groups with multiple as under the same campaign, everything will still run under the daily $5 campaign budget. After you name your adverb, you can then select the demographics and the audience for this ad group. Under demographics, you can select the gender, age, parental status or the income for the people you want to target. Since this is for a new channel, I'm gonna leave everything selected so I can see which demographics are actually clicking. My add and my results you could also select the audience categories that you want to show your at two, if you like, simply type in your topic or niche and see what audience has come up. But for now, I'm gonna leave this blank as well. Next, you can narrow your reach by selecting keywords, topics or placements. I think I'll actually add some keywords to this ad group, so I know that they're interested in stock trading in technical analysis. If you click here, you can type in the main keyword for your topic or niche, and you'll get a list of ideas that you can add to your keywords. Go ahead and at all the key word ideas that apply to your video. Simply click the plus sign here beside the key words that you want to add as you create the targeting for your head. You can look on the right hand side here to see the weekly estimated impressions for your video. Under topics, you can also select the topics where you want your video toe appeared. You could simply type in the keyword for your niche and select all the topics that a plot. But for the first ad on a new channel. I'd like to leave most of my targeting blink. This allows me to view the results of the ad. And once this campaign is over, I can take the results and use the analytics to create an even more targeted campaign. Next time. That way, I'm targeting people that actually click and view the video. Instead of just guessing under placements, you can select a show, your ad on various YouTube channels, popular content or websites that you select. But as I just explained, I'm gonna leave this blank for now as well. Now we can select the bidding for our ad group. This is where you can type in your maximum CPV or cost per view bid. Since the goal is to get a lot of use for a low cost, I'm willing to pay up to two cents per view. They should give me at least 50 views for every dollar spent and likely a lot more than that. So now that we've set up our campaign and our ad group now, we can actually create our first ad. Go ahead and copy the u. R l of the video. You want to create an ad for and paste it here. You should then see a preview pop up of the video that you select it. Next, you can select your video ad format. Since the goal for this ad campaign is to get more views than subscribers, we're going to select video discovery at this will allow your video to show up at the top of the search results When people search for your topic, it can also show up beside related videos and on the YouTube home page. After you select the ad format, you can now select your thumbnail. The first thumbnail will be the one that's already selected for your video. You can just use that one unless it can tell you something that's against the YouTube ad rules, like a trademark image. Next, you can select your headline. This will be the title of the other Peters on your ad. Your headline can contain up to 100 characters You can then, at the description for your ad, you have to los available for your description, each with the maximum of 35 characters each. Make sure you use good copyrighting both for your headline and your description to entice people to click the add After you have your headline and description, you can now create an ad name if you plan to create multiple ass for this ad group makes you name it something that's easily identifiable. If you look at the weekly estimates on the right hand side, you could see the estimated amount of use impressions, the estimated average cost per view and the estimated amount of your budget that will be spent in the center of your screen. You can see a preview of how your ad will look on both mobile and desktop devices. You can also see how your ad will look beside related videos. If everything looks good, you can now go down to the bottom and click on the blue. Create campaign button and there we have it. You've just created your first ad campaign for your new YouTube channel. Once you're at campaign is approved, it will begin showing to viewers. Let's click on the blue, continue to campaign button. This will take you to the ad groups tab, where you can view all the information for your various ad groups. If you wanted to create multiple ad groups under the same campaign, they will all operate under the same budget. To do this, simply click on the blue Circle. Lakhan. If you wanted to create another ad for this ad group, you'll want to click on the AS and extensions tab on the left hand side. Remember that each campaign can have multiple ad groups, and each ad group can have multiple eggs by adding a new add to your ad group. They could be different videos, but we'll have the same targeting settings. If you look under the status tab for the ad I just created, you'll see that is currently under review. It may take a few days for your at to be approved for my new campaign. I'm actually gonna add multiple EDS. This is so I'll gain more views on all the videos that I create. Ads for toe ad an ad. Make sure you're on the as tab and then click on the Blue Circle button Here. You can then select the ad group that you want to add your at two. Since this ad will be on the same topic is my previous video. I'm just going to simply added to the ad group that we just created you're targeting settings will be the same as the previous ad. So all you have to do is create the ad itself. Once you're finished, go ahead and click on Save at. So now I have to ask that will run under the same ad group to help my general gain more traction. I'll likely create ad groups. And as for all the videos on my channel, this will allow my videos to gain more views and to see which adds actually performed the best. But even if I were to create 10 different acts, if I put them all into the same campaign, I'll still only spend my maximum budget of $5 a day. So now I'm just gonna let my ad campaign run for about a week or two, and then I'll come back with the results. So now let's check out the ad campaign results for my new YouTube channel and my Google AdWords account. I could see all the data and information about my ads. I ended up creating two separate campaigns, one being for all my promo videos and one being for all my stock trading training tutorials . I said a daily budget of $2 for one of my campaigns in 2 50 for the other campaign given me an average total of $4.50 spent per day. So let's check out some of the campaign results for the last seven days under the Budget column on the campaign stab, you could see that I spent $4.50 per day. My videos received a total of about 122,000 impressions for my watch time results. You can see that about 16.7% of people made it through 25% of my video. 8.5% of people made it through 50% of the video, 6.27% of people made it through 75% of the video, and around 4% of the people watched 100% of the video. In total, I received about 3200 views over the last seven days. This had a interaction rate of about 2.64% with an average cost of less than a penny per view. My total cost over the last seven days was only about $34. This is pretty cheap to start growing your YouTube channel, in my opinion. So now let's head over to my new YouTube channel and see if the as were able to help my YouTube channel grow. So if we check out my new YouTube channel, you can see that I now have 56 subscribers. Almost all of these came from people watching the videos from the S I created. If we go to the about tab, we can also see that my channel now has over 5000 views. So, as you can see, creating the ads were able to quickly grow my channel with views that subscribers which shows this is an active channel and provide some social proof with such a low cost. I think this is one of the best ways to get started when growing a new channel as your views the subscribers increase your organic traffic to your videos will increase as well. Is your search engine rankings on YouTube? How? See you in the next video 39. Channel Analytics | YouTube Studio & Mobile App Review: When growing your YouTube channel, it's essential that you keep track of your Channel analytics hen video performance. Luckily, the YouTube studio provides you with tons of data that you can view and used to improve your content. If you've already started implementing some of the strategies that we've discussed, you should now have some steps that you're able to and a loss for your channel. This can be done by checking your YouTube analytics. Not only can you use your YouTube analytics to see your number of views and subscribers, but also tons of other information like the demographics of your viewers, retention levels and which of your videos are performing the best. Being able to see which videos are performing the best will help you decide what future videos will be best to create for your channel knowing what's working or your channel is highly valuable information, as well as knowing what's not working. You should use the data that you gather from your YouTube analytics to make necessary adjustments were needed. Ask yourself questions such as which videos are receiving the most views watch Tom's likes or shares and a gesture strategy accordingly. Information such as the country and age of your viewers. It's also valuable data which helps you decide which audiences to target with paid EDS. Creating holly. Targeted paid ad campaigns will not only help you grow your channel, but can lead to more website visits and cells as well. Make sure you take advantage of the data provided by your YouTube analytics to continuously optimize your videos. This will increase your search engine rankings, which will help your videos receive higher visibility on YouTube. So now let's go over to our YouTube channel and go over how to analyze our analytics. What's your on your shadow? Go ahead and go to the YouTube studio. From here. You want to look on the left hand side and click on the tab that says analytics. Here's where you can get tons of information about your channel and videos performance. This includes information about your videos, reach, engagement level and the audience on the overview tab. You can get basic information such as your channel views, the watch Tom in hours and the number of subscribers under this. You also have a chart showing a graphical representation of all the views that you're channel has been receiving daily. My chart is currently showing the last 28 days, but you can change the date range by clicking the drop down menu at the top, right? The little AQ Khan's down here will show you where you uploaded your videos to your channel below your chart. You could see your top videos and your real time activity. The first box will show your top videos in terms of use for the last 28 days. Under real time activity, you can see the amount of use your channel is receiving per hour for the last 48 hours. Simply hope her over the bars to see how many views your channel is receiving for that particular hour. This is a great way to see when your audience is most active underneath the graph. You can also see your top videos for the last 48 hours and which ones are receiving the most views in order to have you even more details about your videos, let's go back up top and click on the Reach tab. Here, you can see the number of impressions you've received. Your impressions. Click through rate, the number of views and your number of unique views for the time period that you've selected. You can also click any of these numbers to show it represented in the chart below. Underneath the chart, you can see your traffic source types. This is where your traffic is coming from in terms of use. This is a brand new channel, so most views air coming from my YouTube beds. But I also have a few views from suggested videos, other YouTube features, channel pages, the YouTube search and other massage your traffic sources. You can see your impressions and how they let toe watch Tom. This includes your number of impressions, the views that came from your impressions and the average you duration. Next, you could see more data on your traffic sources. This will show you the percentage of traffic that came from external sources, your playlists, suggested videos and the YouTube search. You could see even more detailed information, such as what external source. The traffic came from the playlist that were viewed, the suggested videos that were clicked and even the keywords that led to your videos in the YouTube search. This is highly valuable information for creating your video tags titles and descriptions and for creating targeted ads. So now let's go back up and check out the engagement tab at the top. You can see your channels watch time in terms of hours and the average view duration. The chart below will show you a graphical representation of the one you have selected underneath your chart. You can see your top videos in terms of watch Tom and the top videos in terms of in screen clicks. This is great information to see which videos will be best to promote and to add to your in screens. You can also see your top playlists in terms of watch Tom, the in screen elements that are receiving the most clicks and your top cards. Your watch. Thomas hotly important for your YouTube search ranking, so make sure you try to do more of what's working. So now let's check out the audience tab. The first few tabs are great for seeing what videos will be best to create, but your audience tab can show you your target market and who you should be targeting. With your YouTube bats at the top, you can see your unique views. The average number reviews per viewer and your number of subscribers. You can also see a chart of the one you have selected underneath the chart. You can see who is actually watching your videos. You can see your watch town from subscribers versus nice subscribers, the top countries, your viewers air coming from the percentage of male versus female viewers and even a percentage of views from each age range. My channel is still too new to have reliable data, but from the data so far, I would target males from India with the age range of 25 to 34. If you wanted to be able to view your analytics on the goat, you should also download the YouTube Studio Mobile left with the YouTube studio EP. You can view all of your analytics, make basic updates to your videos and even reply to comments to download the APP. Start by going to the APP store on your smartphone. Go over to the search tab. This search for Watty Studio. You should then see the you tube studio up at the top of your results. You'll know you have the right app. If it has a red gear icon, go ahead and download the app now. So now that you've downloaded the YouTube studio up, let's open it up and see what all they could do. So here's the YouTube studio app at the top of your dashboard, you can see your channel name and your number of subscribers. Next, you could see your basic channel analytics. This includes your watch, Tom, your number of views and your subscriber change. Let's click on view more to see what else we can see. Here's where you can view all of the analytics that's available in the YouTube studio because it's so easy to use. I typically use the YouTube studio app to view all of my analytics 90% of the time on the overview tab. You could see all the information regarding your video views and watch Tom from the Discovery tab. You could see your traffic sources in your top YouTube search terms On the audience tab, you can see the gender, age and top countries that are viewing your videos. You can also view interactive content such as your top cards being used and information about your playlist views and watch Tom. So let's head back over to the dashboard and see what else we can do with that. Under videos, you can see all the videos that have been uploaded to your channel. If you click on one of your videos, you can also make quick edits and updates. Simply click the edit icon at the top, right, and you can easily edit your video title description and even your tax. When you're finished with your edits, simply click on Save at the top right from your dashboard. You can also editor channel comments. Since I don't have any comments on my new channel yet, let's head over to my quantum courses channel and see how to edit them there. You can easily switch between channels on the YouTube studio app. If I scroll down, you can see the comments section underneath my videos. So it looks like I just received a new comment for one of my videos yesterday. Let's go ahead and replied, Oh, this one. Now, if I click on the comment, I could give it a thumbs up. Thumbs down. Ah, heart or reply. I think I'll give it a heart and a short reply. The YouTube studio app is a great way to manage all of your comments in one place. So that's a quick overview of managing your YouTube analytics in the YouTube studio and the YouTube studio mobile app. Go ahead and take some time to navigate both, so you can learn their features. These will be invaluable tools to help you manage and grow your channel over time. How signal in the next video? 40. Video Marketing Strategies | Section Agenda: so hopefully you already have several videos at it to your new YouTube channel have begun implementing strategies to grow your views and subscribers. In this section, we will go over various video marketing that this to help you generate more, leads clients and sells video marketing is one of the best and probably my favorite form of marketing to use for online business. Video marketing is, of course, when you use videos to promote your business and sell your products and services. Over the past decade, online video has become one of the top ways to market products. Send services online With platforms like YouTube, You can create valuable content around your topic or niche and instantly put it in front of millions of hours around the world. Videos can be a powerful way to introduce your product or service to your audience. When creating your videos to sell products or services, make sure you always include a coda action. This is when you want foreign people of the next step they should take in order to eventually get to a purchase. We've already set up your new YouTube channel in created some videos around your topic or niche as you build up your authority in your niche, you will start building up your audience, which you can then start to offer your products and services to remember that most of the videos on your channels should focus on Leon providing value to the viewer. But you should also released videos focused on selling your products. For example, you could create one promotional video out of every 5 to 10 videos you create for your channels. So let's take a look at the agenda for this section of the course. The goal will be to take a viewer from watching your videos on your YouTube channel toe actually making your purchase on your website. The steps you will take from initially grabbing a viewer's attention to purchasing a product is called a sales funnel. Sales funnels are comprised the various steps that lead potential customers to your product sells page. We will focus on various marketing strategies using your YouTube channel and videos to set up your funnels when selling online videos are bob far one of the best methods your viewers can both here and actually see the message you want them to receive with video marketing. You can build systems that consistently provide your business with traffic, and a percentage of that traffic will actually make a purchase. In the upcoming videos, we will discuss various systems that you can set up using your YouTube channel. This will include evergreen funnels, which are funnels that provide you with consistent traffic to your business, with little maintenance and no cost. We will also go over how to use paid promotions to provide consistent traffic as well. As you go through the section, trying to Testa's many of the strategies as you can and figure out which met. This works best for your business. So to get started, let's go over how you can get more out of your YouTube channel by joining the YouTube partner program. How see you in the next video. 41. YouTube Partner Program | Requirements & Overview: Theo YouTube platform provides creators with tones of options to create and manage online videos. Once your channel reaches a certain level, you'll be able to unlock additional resources and features by joining the YouTube partner program. Joining the YouTube partner program opens up even more opportunities to promote and market your business using your channel. After you are part of the program, you will have the ability to associate your business website with your YouTube channel. This allows you to link your website directly from your YouTube videos, using carts and in screens. As people watch your videos, they will be able to click your video elements and be taken directly to the website that you've associated with your channel. Having the ability for viewers to click your video cars to go to your site will increase your website traffic, which will lead to more customers and sales. This provides another great avenue for potential customers to reach your product or service . In order to join the YouTube partner program, your channel must meet certain criteria. This Inclusion channel having at least 4000 hours of public watch Tom over the past 12 months, you must also have at least 1000 subscribers and have linked your channel to Google AdSense . These requirements are in place to make sure the videos that you're uploading meet the YouTube policies and guidelines. YouTube also states that to reward good creators, they want to make sure they have enough context on your channel, which generally means they need enough content to look at and to make a decision. There are actually several levels to the YouTube partner program, but the 4000 hours and 1000 subscribers or simply the minimum requirements for your channel by following the growth strategies that we discussed in the previous section, your channel should be able to reach these minimum qualifications fairly quickly. You can then apply to join the partner program in the YouTube studio, and your channel will be reviewed by the YouTube team. It may take upto one month for your channel to be reviewed after reaching the minimum thresholds not only will join in the YouTube partner program, allow you to link your website to your channel, but also opens up other monetization met. This is well. First, you will be able to monetize the actual videos you upload to your channel with monetized videos. You're receive a percentage of the advertising revenue from display overlay and video ads to receive monetization from ad revenue. Make sure your videos meet the YouTube advertiser friendly content gods, such as no porn or copyrighted material. Next, you can also start receiving YouTube premium revenue as premium YouTube members watch your content. You will receive a part of the YouTube premium subscription fee. You will also be able to monetize your super Chat and super stickers. This is when your fans pay to get their messages highlighted in your channel. Chat streams. What's your channel? Reaches 10,000 subscribers. You will also be able to offer merchandise to your viewers. Your fans come browse and buy official branded merchandise that is showcased on your video watch pages. Viewers will be able to see your product image and click to purchase directly under your video. When your channel reaches 30,000 subscribers, you can access channel memberships. This is where your channel members will make recurring monthly payments in exchange for special perks that you offer. So as you continue to build up your channel, keep in mind these various methods of monetization is you can begin to implement as your channel grows. But the first goal, of course, is to reach the minimum 1000 subscribers and 4000 hours of watch time and my experience. This is best achieved by using video. Discovery adds for your best content. If you are consistent and create good content for your audience, you will start reaching these levels before you know it. I'll see you in the next video. 42. What Are Funnels? | AIDA Model & Video Types For Marketing: Theo Internet has provided business owners with unlimited options to offer their products and services to people all around the world. One of the best methods to take a potential customer from the initial discovery of your business toe actually making a purchase is to use a marketing or sales funnel. A sales funnel is a consumer focus marketing model, which illustrates the theoretical customer journey towards the purchase of a product or service. This is basically the buying process that businesses lead customers through when discovering and purchasing products. Having a well thought out process that gradually leaves the customer to the sale will increase the likelihood of them actually making a purchase. Each step of the funnel will have a different purpose. An example would be toe have each stage of your phone will represent a step in the eight of marketing model 80 stands for attention, interest, desire and action. And a tomato would lead the potential customer through the funnel but first grabbing their attention, then building up interest in creating desire or need, and finally getting the prospect to take action based on whatever your funnel with designed for this could be anything from signing up for a newsletter to making a purchase on your website. So let's discuss an example of a four step sales funnel using the aid of marketing model. The first step could be a podcast longer topic, which is used to grab people's attention during the podcast. You could inform the listeners that you have a free got on your topic available on your website, which will generate traffic to your site and build interest. The free guide could include a link to your product sales page. With someone clicks the link, they could be taken to a sales page with good copyrighting designed to generate desire for your product. Yourselves page can include a limited time offer or discount, which will encourage people to take action and make the purchase. If you like, you could also add additional steps, such as an up sell to those who buy or a down sell. For people who don't initially purchase the product, make sure each step has a clear call to action that sends people to the next stage of the funnel. Each stage of your funnel should be continually optimized based on the results you're receiving. For instance, if you notice that a large percentage of people are not going to the next step after the interest days, you should update that part of the funnel to increase this conversion rate to the next step . There are tons of different sales funnel types out there that people have set up for their products and services. These can range from simple two or three step funnels toe highly complex funnels consisting of many steps. Final is going to be used for many different purposes, such as a front end funnel. To get an initial purchase or email, opt in toe back in funnels, toe up cell or down, sell a customer. Typically, businesses will develop many funnels over time to increase the avenues in which someone can reach their product or service. Ah, call to action is highly important. For each stage of your photo, you want to clearly explain the next step in the funnel that people should take. This could be anything from visit my site to get your free e book toe, purchase my product using the link below. If you are setting up a funnel, make sure you include the link to the second phase of your funnel where you want your viewers to go. You could direct them to a Web page with more information on your topic you're discussing, or even directly to your product sales page. Depending on the type of funnel you're setting up for this course, we will be focusing on creating funnels using your YouTube channel and videos. Typically, a video will be used in the first or second step of the funnel to be successful. It's important to use the right video for the type and goal of the funnel that's being created. So let's take a look at some of the different marketing video types that you can implement with yourselves. Funnel. These videos should be created with the goal of moving your perspective customer to the funnels. Next step. Promotional videos can be thought of as short commercials for your product or service. When creating promotional videos. Make sure you have like the benefits that a customer were received, not just the product's features. If you're selling a wristwatch, for instance, instead of saying the watches silver with the blue face and a leather band, you could say something like When you wear this watch, you will make all of your coworkers jealous. We're trying the attention of all the lovely ladies when you go out, instead of simply telling your audience about a product or service that you offer, you could instead film an actual demonstration or review video. You could actually show the audience how the product is used and how it can improve their life. The product can be demonstrated by you, or better yet, you can give your product for free to another influence there in your niche with a large audience, let them demonstrate issues and provide you and their audience with the video you or another. Influencer could also record a video that shows your product being unbox for the first time during the gun boxing you can have like the product's features and also discussed the benefits of having the product. This can get viewers excited about your product and shows them exactly what to expect when they receive their own package in the mail. Testimonials have always been an excellent way to provide credibility to a business. Testimonials not only can provide your product with social proof, but also shows the benefits that others are receiving by using the product. If you have a valuable service or even a physical product, you can provide it to influence who's in your niche for free. In exchange for a video testimony, they can introduce your product to their audience, which will provide you with more recognition. Since their audience already trust them. This increases the likelihood that they will make a purchase if your product receives a good review from the influencer. Webinars have also worked extremely well to grab attention, build interest and create desire for online customers. A webinar can be thought of as an Oman seminar, teaching people about your product or service. They can educate the viewer about why they need your product and build excitement as you go through the presentation during a lot of webinar, you can also answer questions or concerns of viewers may have these air just a few video types that you could use. But of course there are also many others. You should brainstorm which type of videos would be best to create for your particular product or service. Also recommend creating multiple video types, which you can use for different stages of ourselves funnel and to create additional funnels as well. How see when the next video 43. Simple YouTube Funnels | Example Funnels For YouTube Videos: So hopefully you now have a basic understanding of the features and functions of online sales funnel and this lecture. We will go over various examples of cells funnels that you can set up for your business using your YouTube videos. First, let's take a look at a simple three step evergreen funnel. Evergreen means that it will continue generating traffic over time without any additional work or cost. You can start by uploading one of the marketing video types that we discussed in the previous video to your YouTube channel. The video should have a clear call to action, encouraging viewers to click a link to your product sales or landing page. The sales page should have excellent copyrighting, which convinces the visitor to make a purchase. Let's take a look at one of the evergreen funnels I have set up for one of my products. One of my YouTube channels is called Martial Art Lifestyle. This is where I created post marketing videos for my martial arts course, apparel and other accessories. To help promote one of my T shirt designs, I created a marketing video showing models wearing the shirt. In the video description. There's a call to action, asking viewers to go to the T shirt sales page. When they click the link, they'll be taken directly to the product listing. Here's where they could do the T shirt sizes, colors and re copy writing on other features and benefits. If the sales page copyrighting does this job, a percentage of the viewers will click to add it to their cart, then make a purchase. Another funnel you could build could be a simple four step funnel using a free lead magnet . A leading magnet is a freebie that a viewer can receive by signing up on your website. This could include things like a free E book, pdf God or infographic that they can download. You could have a YouTube video that informs the viewer about your lead magnet. Using a call to action, they can then click to your website and provide you with their email address. In exchange for the free offer, either through email or the free offer itself, you can inform the viewer about your actual product they can then, recent to your product sells page and finally to making the purchase. Let's take a look at one of the funnels that offset up using this method on my quantum courses. YouTube SHADOW I have a video showing people how to order products from manufacturers. TOE order inventory You'll typically have to send a series of emails to the supplier to make life easier. Offer my viewers free email templates that they can use to order their inventory from the video description. They can click the link here to be taken directly to the free email templates inside of this league. Magnet also informed the viewer that I have a course available showing the whole process. I know that people that are interested in the email templates would also love to have a course on the subject. So when they click the Carter action for the course, they'll be taken directly to the course landing page. Here's what they can read more about the course and what they'll be learning. This page contains. Several called the actions, enticing a percentage of the people to click the bubble in. From here, they can fill out their information and make the final purchase. You could also create a simple funnel using a free preview of your product. For instance, if your product happens to be a 500 page book on your topic. You could offer the 1st 50 pages for Frieda readers. The first step of the funnel could be one of the marketing videos on your YouTube channel. This can have a call to action that informs viewers that they can get a free preview of your product on your website. With the free preview, you should collect their email address as well as provide a link to the full product. Inside of the free preview, people that are interested in learning more can be sent to the full product sells page, which then leads them to making a purchase. Let's check out an example using one of my products. Here's a YouTube promotional video that I created for my stock trading masterclass. Since this channel is part of the YouTube partner program, I was able to create a car that will send people directly to my website. When viewers click this card here, they'll be taken directly to the course description page for visitors that are still unsure about purchasing, they can enroll in a free preview of the course. Offering a free preview of your product can show your visitors the value that your product can provide at the end of your free preview. You also want to have a call to action, asking them to enroll in the full version. A percentage of these people will take you up on your offer and make a purchase for the full product. Now let's go over an example of how I use YouTube videos to market my video service business. This is a local service while provide video production such as filming, interviews or company events. To start, I have a video production training posted on my YouTube channel. This includes a call to action with since people to my website to learn more about my services on my video services website. I have a portfolio of unlisted YouTube videos that demonstrate my previous work. The videos in my portfolio include a call to action asking viewers to schedule a free 30 minute meeting to discuss their project. The meeting then leads to the clothes in which I'm hard and paid to perform the service. Let's take a look at this funnel now. So here's a YouTube video that I posted on various video marketing strategies for local companies in the video description, I have a call to action asking viewers to go to my website to view my portfolio. When they click this link, they'll be taken directly to the website that I have set up for this service on the website . They can learn more about the services I offer and view my portfolio by clicking the link in the top menu or by clicking. The image is down at the bottom of my home page. If you have a service business, having a portfolio or free previews of your work will help the customer make a purchasing decision. When viewers click on an image, they'll be taken directly to my portfolio, which is actually a playlist of unlisted YouTube videos. They can then click the videos in my portfolio to view some of my previous work in the descriptions of my portfolio videos. There's another caught a action asking viewers to click the link to schedule a meeting about their project. When they click the link, they'll be taken directly to a page where they can schedule a meeting with me for 30 minute consultation. During the consultation, I can learn all the details about their project provide an estimated price and finally closed the deal and make the sale. If the evergreen that that's are moving too slowly, you could also implement a paid ADS strategy in your funnel. You could start by creating a targeted ad campaign for your YouTube video, which includes a call to action for viewers to visit your website. When viewers click the video at, they could be taken to either a free lead magnet product preview or directly to your product sales page. Your league magnet or product preview should send people to your sales page, and your sales pay should have good copyrighting to entice viewers to make the actual purchase. We will be going over creating targeted paid ad campaigns in an upcoming video. The options for creating oland cells funnels is unlimited, and you should work to develop a funnel type that works best for your particular product or service. Start with one of the marketing video types that we discussed in the previous lecture and at 2 to 3 final steps with the call to action for each to get viewers to the purchasing stage. Oh, so you in the next video 44. Targeted Paid Ads For Promotions | Create YouTube In Stream Ads: So we've already going over how to create video discovery as to help build your social proof for your new YouTube channel. In this lecture, we will go over how to create targeted paid ad campaigns to help market and promote your business. Paid marketing strategies can instantly put your business or product in front of thousands of potential buyers. You don't have to start with a lot of money, and I actually recommend that you don't. You can start with a small marketing budget of maybe 2 to $5 per day and work your way up as your business grows and you start getting more cells. When we created video, Discovery adds. In the previous section, we were able to gather valuable data that can help us create targeted. As for our audience, this includes information such as the demographics and a group of the people that are interested in our topic. We can now use this information to create holly targeted campaigns to reach potential customers. The type of ad we will be creating in this video was called In in Stream ad. These are s that appear at the beginning of YouTube videos, that of Eureka's skip after five seconds if they're not interested in the ad. But if your ad is less than 15 seconds long, your video ad will actually be nonce capable. When we created our video discovery, as in the previous section, the goal was simply to grow our channel. Views are channel subscribers and together data on the target market for our niche. But in this video, the goal is to get viewers to actually go to your website sales page or directly to your product for in Stream ATS. It's best to use short promotional videos that will entice your viewer to click. The video should quickly grab the viewers attention, explain the benefits of your offer and have a clear Carter action. Let's take a look at the video that I just created to use for my in stream at. Are you ready to learn everything you need to get started with stock trading and investing ? Using technical analysis, learn the top mistakes that most beginners make and how to avoid them. How to read and analyse Candlestick sharks. How to use technical indicators to perform technical analysis and tons more. No experience or money is required. Take action Now it starts your stock trading journey today. How? See you in the course. So now that I have a video to use for my ad campaign, let's go over the steps to create our ad. The first thing we want to do is gather the audience data that we already have for our YouTube General. This data comes from the video discovery as that we created and any other views that you're channel has received. So to view our data, let's head over to our YouTube channel and go to the YouTube studio from here. We're gonna look on the left inside and go to the analytics tab in order to create a highly targeted ad campaign. We want to get the data about the audience that is actually watching our videos. So let's go up to the top here and click on the audience tab. The more organic and paid traffic that your channel has received, the better the data will be. This is still a brand new channel, but we can still gather the data that's already here to create an example ad. So first you want to see what countries are actually watching your videos, so Let's grow down and go to the top countries section. Usually you can see all the countries or your audience is actually coming from. In order to use this information for our edits, go ahead and write down the top 3 to 5 countries that your audience is from. If we click on the next tab up top, we can see the age range of our audience. As you can see for my audience, my top age ranges are 25 to 34 35 to 44 so I'm going to record this data and use it to create my targeted ads. So now let's go back up top and click on the next tab, which is viewer gender. Here's where you can see which gender makes up the majority of your audience. For my gender, you can see that over 80% or male sold in creating, my adds. I'm gonna target Mills. So now that we know what audience to be targeting, let's go create our ad. Go ahead and head over toe. Adds dot google dot com From here, go ahead and click the sign in button at the top, right to sign into your Google ass account. Creating our in stream ad will be very similar to how we created our video discovery at in the previous section. But this ad will be much more targeted with the goal of getting customers to our website or making a purchase. So to get started, make sure you're on the campaign's tab. Then click the round blue button with the plus sign in the middle. This should open up a drop down menu where you can select new campaign. First, you can select your goal, but I'm going to select a creative campaign without ago for your campaign type. Go ahead and select video. Now let's select your campaign subtype. If your video is less than 15 seconds loan, you can select nonce capable in stream. With this selection, your viewers won't be able to skip your ad. But since monitors a little bit longer than 15 seconds, I'm going to select the first option, which is custom video campaign. This election will allow me to create a skip herbal in stream at, so now we can scroll down and click continue. So now let's create our campaign first, go ahead and select the campaign name. I create a lot of Ed's, so I want to make sure my name is something that's easily recognizable from our bidding strategy. I'm gonna leave it as maximum cost per view for my budget in dates. I'm gonna have my campaign run daily for $5 per day. After a few days, you can analyze your ad performance an increase or decrease your budget as you see fit. Next, let's select our networks. Since I'm creating an in stream at, I'm only going to select the option that says YouTube videos. The YouTube search results option is only available for video, Discovery adds. So let's de select this option Now. Next, you can select your language for me. It's gonna be English next week and select our locations. Here's where we're going to use some of the data that we gathered from our YouTube channel Analytics. Go ahead and select the top countries that have been viewing your YouTube videos. Feel free to add any other countries that you want to target is well, so now let's grow down and create our ad group. Start by and putting your ad group name. I'm gonna name it something similar to my campaign. Next, we can select our audience demographics. Use the data that we collected from your YouTube analytics to select the gender and age group of your audience. Next, I would like to select the keywords for my ads. Is oil simply type in the keywords for your niche that you want to target or go over on the right hand side to get some keyword ideas? Hopefully, you still have your keyword lists that you created earlier in the course. Next, let's grow down and go to the bidding section. Here's where you can put in the maximum cost per view you would like to pay for my head. I think I'll pay a maximum of four cents per view. So now let's create the actual video ad. Go ahead and paste in the U. R l of the video you want to use for your ad when she paste in the URL. You can this Elektra video ad format For this targeted ad, we're gonna select skip people in stream ad. You will then be able to see a preview of how your addled look on the right hand side in the text field that says final. You are ill. Go ahead and paste in the website where you want your viewers to go. Whenever they quick your ad under display, you are Oh, you could paste in the home page of your euros so it looks better to the viewer. Next, go ahead and select the Carter Action Check box. You can then type in your Carter action text, which could be a maximum of 10 characters, and your headline, which can have a maximum of 15 characters. The Carter action will be what your button displays, and you can see an example of how it will look on the right hand side. Once you're finished, go ahead to scroll down and create a name for this ad. Remember that you can have multiple ads in each ad group and multiple ag groups for each campaign. So now go ahead and check out your ad preview. You conf you how it will look on mobile and also how we look on desktop. If everything looks good, go ahead and go back down and click on Create campaign and there we have it. You've just created your first in stream ad for your product or service If you click the drop down here, you can see all the different settings that you set up for this ad. I'm gonna let my ad run for about three or four days, and then we'll come back and see how it performed. So it's been about four days since I created my ad. So let's have back over to my Google Ass account and check out the results from the Campaigns tab. We could see results such as the percentage of video that was played and the interaction re . The charter top shows how many impressions and views my video received per day on the first day. It looks like I had around 2700 impressions with about 800 views a little bit less on the following days. If we check out the results, we could see that I set up my campaign to spend a budget of $5 per day. This campaign generated about 6500 impressions. About 68% of people watch 25% of my ad, 42% watched 50% of my head, 35% made it to the 75% mark and 31% made it all the way to the end. So far, this campaign has around 2000 views. With the 31% interaction rate. My average cost per view ended up being less than a pity, with the total cost of only $20.13. If we click on the campaign here, we can view information about the particular ad group. We've already discussed the views and the average cost per view, but we can also see the number of clicks we received for the $20 that I spend on this campaign so far. I received 41 clicks to my website. People that click the link were taken to my online course on stock trading and investing. They had the option to select a free preview or to purchase the course. I ended up getting multiple son ups and a couple of cells, which help me to break even on this ad. So far as you received more ad results, you want to analyze the data and use it to create even more targeted ads in the future. The more targeted your ad becomes, the better a ship a form. I'll see you in the next video 45. Thanks For Joining!: congratulations for making it to the end of the course. Hopefully, you've been taking action alone the weight and already have a new YouTube channel for your business. I want to personally thank you for joining me on your you tube journey. I would really appreciate it if you could take a moment and leave already and review for the course here really makes my day to see that students are actually benefiting from the information. You can also join me in the quantum courses. Community Online. Jason Gandhi Data work. Yes, that's Jason Gandhi daughter Word because dot com was taken, you can view our latest courses, training videos and special offers for quantum courses, members for free online training videos, exclusive interviews and updates. Make sure you subscribe to quantum courses on YouTube at youtube dot com slash quantum courses. To view more of our training courses, make sure you follow me on skill. Share it skill. Share dot com slash user slash quantum courses or just search for my name. Jason Gandhi. We offer courses on a range of topics, including stock trading in Cryptocurrency, homeland business and marketing and even martial arts and meditation also make sure you join the new quantum courses private Facebook groups. Here you can ask questions, post comments and stay updated with the latest content, online classes and training videos from quantum courses. So thanks for joining, and I'll see you next time.