How To Get Your Emails OPENED and CLICKED
- 1x (Normal)
2 Subject Line Best Practices2:22
3 Subject Line Strategies4:09
4 Subject Line Formulas4:50
6 Calls To Action Design1:47
5 Calls To Action Wording2:37
7 Calls To Action Placement2:14
8 Calls To Action Phrases2:48
About This Class
IMPORTANCE OF SUBJECT LINES IN AN EMAIL
The subject line is the first part of an email that your recipients see and hence it’s important to ensure that it is effective, stimulating and accurate. It doesn’t matter how good an email is if the subject line is ineffective – that’s what persuades someone to open the email in the first place! Essentially, whatever you put in that subject line may very well be 'THE' most important part of any email you send out.
IMPORTANCE OF CALL-TO-ACTION IN AN EMAIL
Calls-to-Action (also known as CTA) are often the most neglected, but most important part of email marketing. As a vital email component, your call-to-action determines whether your email drives a response or not. Whether it be to download a report, share your newsletter, or make a purchase, your call-to-action has one purpose — to generate a click.
Words like “shop now,” “read more” and “sign up” are how you tell subscribers that you want them to take action after reading your mail. Those words, your call to action, are where people will click to respond. Your CTA is the point of decision. So, the wording, design, and placement of your call-to-action is vital.
WHY TAKE THIS CLASS?
In this class, I’ll show you how to write amazing subject lines and effective calls to action. You’ll learn how to get people to open your emails and encourage them to take action after reading your emails.
So, enroll in this course if you haven’t already. I’ll see you on the other side.
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