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12 Videos (49m)
    • Trailer: How To Get More Design Referrals

      1:24
    • My Story

      4:21
    • Listen To Your Clients

      7:25
    • Be Easy To Work With

      8:50
    • Treat Clients Like A Good Friend

      4:43
    • Do Great Work

      4:04
    • Complete Before The Deadline

      3:38
    • Over Deliver

      3:58
    • Promote Your Client's Project or Brand

      2:34
    • Make It Easy To Refer You

      1:23
    • Ask For Referrals

      4:38
    • Challenge and Encouragement

      1:38

About This Class

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This course is for: Artists, Designers, Illustrators and Hand Letterers.

I have been running my own freelance design business for over 10 years and have not once ever paid for advertising. All of my clientele is based on referrals.

In this course, I have created an effective and simple checklist that lists the key things that will make you stand out from the crowd of other designers, illustrators or hand letterers. If you do a great job in these areas when it comes to client service, I am confident you will be on your way to wonderful client referrals.

When you get referred by a client, one design job can quickly become 2, 3, 4 and so on! Referrals are the best way to get more work.

Along with a great checklist....by the end of this course you will have a strong awareness of what it takes to keep the clients you currently have and inspire them to refer you to their friends, family and colleagues.

In this class, you will discover:

- How carefully listening to your clients fears, ideas and vision will set you up to success.

- How being easy to work with will serve you well as a freelancer

- How treating your client like a good friend will benefit your design business

- What defines "great work" and how to communicate that to your client

- Why going the extra mile and over delivering is a good idea

- Why you want to complete each design job before the deadline

- How to help promote your clients project or brand

- Ways to make it easy to be referred

- Way to ask for referrals

"I believe that if more Designers and Illustrators followed these key principals of client service, they would greatly increase their referral rate." - Melanie 

I look forward to you joining my course and please feel free to ask me any questions! Also I love reviews!

Melanie

20 of 20 students recommendSee All

Very good tips. I´ll definitely put these in practice.
My favorite classes. It's super well structured and easy to understand. Really, really valuable teachings. Thank you! :)
Marta Pole-Polite

illustrator

I really love Melanie's thinking! Clear understandable, fun. Love her classes.

290

Students

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Projects

Melanie Greenwood

Designer & Founder of Vision City Studio

Vision City is an graphic design and illustration studio that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown college (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design.

After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by FAB, which created a world wide platform for the collection. She continued to develop art print series and showcase in a variety of LA art shows including Unique LA and Renegade Craft Fair. The Vision City brand quickly became known for black and white uplifting illustrations. In the spring of 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art.

Vision City is now a tri-purpose company offering design service, art products and now online education.  Melanie continues to work within the music industry while developing the VC art collections. Her newest passion is teaching other artists to develop business practices for their design services, so they too can pursue their dreams. "Vision is not only the ability to see, but also the ability to dream".