How To Get More Clicks To Your Facebook Ads Without Spending A Dime Extra | James Canzanella | Skillshare

How To Get More Clicks To Your Facebook Ads Without Spending A Dime Extra

James Canzanella, Affiliate Marketing

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4 Lessons (13m)
    • 1. Introduction

      1:00
    • 2. How To Make Your Picture Pop

      3:08
    • 3. The Simple Yet Effective Border

      3:39
    • 4. Tell Them What To Do

      5:00

About This Class

Facebook ads are one of the most proven traffic sources. The only problem with them is that if you aren't getting clicks to your ads, then you are going to pay a very BIG price, and that's the problem I'm going to solve in this course.

Upon going through this information, you'll know 3 simple and easy-to-execute strategies to get more clicks on your Facebook ad photos without spending a dime extra. Face it, implementing these can save you a lot of money so be sure to enroll now and I'll see you on the other side.

Transcripts

1. Introduction: Hey, my name is James Ken Zanele. And welcome to my course where I'm gonna show you how to get more clicks to your Facebook ads without spending a dime extra. Pretty cool, Right? So upon completing this course, what you're going to discover are three very simple and extremely easy ways to get more clicks to your Facebook photo ads. Now, the reason why this is so important is because if you're not getting a lot of clicks to your photos, basically, Facebook is going to penalize you and you're gonna be paying out the nose. Okay, So what makes this so powerful and so beneficial to you is that not only are these easy to implement, but they're gonna lie to get more clicks, which in turn is going through lying to spend less money on your ads, which in turn can obviously produce a better our ally, which is basically the number one reason why anyone's going to advertise, right? So with that being said, it's very short, very straight to the point. If you're any person, any type of person, does Facebook advertising go ahead and roll right now. And it looked forward to seeing you on the next video 2. How To Make Your Picture Pop: hates James cans and all. And welcome to my course where I'm going to show you how to get more clicks to your Facebook photo ads without spending a dime extra Pretty cool, right? So before we begin, this is one of the first websites we're gonna be going to It's called pixel er p i x l r dot com I'm gonna show you a neat little trick here that takes about two seconds. You can do this with basically anything photo shop, whatever else to use in terms of editing photos and whatnot. But since this is for you, we're gonna use this, OK? So anyone can use this online, obviously. And what you want to do is go to pick slur editor. Okay, this is kind of like a free online photo shop, So if you're looking for a photo shop that's free. This is probably the best thing. Probably not as good. But hey, you get what you get and let's just open up a random photo I have here. It created this a while ago, and basically what you want to do here is just one simple little thing. It takes about three seconds and you're gonna want to go to adjustments and brightness and contrast. Okay, so this is a neat little trick. I was testing out once with actual photo shop, and I decided to do this, and I noticed that when I was messing around with it, You know, I want to change things up a little. I noticed that it popped out a little more. So with that being said, that's kind of how I figured it out. So what you want to do is go from brightness 0 to 9. Okay, as you can see, it brightens it up a little and look at the difference. It's kind of dark pop side, a little more kind of dark pops out a little more. All right. Like I said, this is very simple to do, but most photos were going to be like this. Okay, so just the fact that you're doing this Like I said, I know it's very simple to do. It's not a whole lot, but that's the reason. Like Instagram has all those filters. They do pop out more. They do make a guess. You could say more friendly to the eye and so on. And so forth, but literally. That's all it takes when it comes to this one little tip. Obviously, there's a few more, but I want to run that by you the first thing. So run that to about nine. All right, You don't want to put it at, like 99 because obviously, that's not gonna work out too well. There is kind of a limit. See, like 20 is too much, you know, 50 night, I still think is too much like 10 around nine. You know, I feel is giving it enough pop without it actually getting too crazy. Here's five here. Zero. Here's five here. Zero. So I'd say about nine, depending on your picture, obviously, and what you have there now, this isn't going to work. Let's say if this entire picture was just blue, all right, it works best when you have any type of picture. Where there's a person may be a view. Ah, balcony vacation spot the beach, whatever it is. But either way just hit, okay? And that's basically one cool way to make your picture pop out more because remember, when it comes to Facebook, they reward you when you get more clicks OK. It's not like being where you just put up some ad copy. And regardless of if only one person clicks out of a 1,000,000 views, you're not really going to get penalized well with Facebook. If no one's clicking on it, you know you're gonna pay more. So keep that in mind. That's the first little tip or trick. Go ahead and use that and also in the next video. 3. The Simple Yet Effective Border: Hayes James scans and all. And welcome. Congratulations. You made it to the next video. I'm sure the last one wasn't all that difficult. And you know what it's about to get even Mawr quote unquote difficult. I'm kidding. Okay, this is very easy stuff. And with that being said, what I did was open up the same photo that we previously used. This is going to be in paint. Okay, Regardless of what computer you have, you probably have some type of paint, OK, even if you don't probably use pick slur for this, but do the way using paint is very easy. Okay, So what I'm going to do is click on this. Okay, outline. We want salad color. And for this right, this greatly depends on the photo you're going to be using. But for example, I love using red. Okay, cause when we're talking about Facebook, the natural colors mostly are. The blue logo is obviously blue. Okay? And then you have a lot of white in the background. So red is a very popular color and really pops out against the natural background and what's going on. So I like using red. OK, what? You want to do it Size. This is going to dictate how big the border is. Okay, so I'm just gonna do eight. And what we're gonna do here to make this picture pop out more is give it a nice little border and kind of make sure it matches up groups. Perfect. Okay, Now, if you want to make it bigger, what you can do might take a couple tries, but just kind of put it on the similar line. And let's see, make sure kind of very similar. Perfect. Okay, now, just looking at that picture, you can tell it pops l a lot more. All right, that's what you want. Okay, Because when someone scrolling through Facebook, if the ad copy doesn't stop them, if the picture itself doesn't stop them, you can have the border to do itself. Okay? And that's why I basically started with the little pick slur trick where it pops out more, OK, because every single little detail could be a very, very big advantage. So Okay. Going over this, that was all you really need to do. Don't go crazy with it. Where the borders just like, you know, like an inch thick. So, um, I can't obviously make it that quickly, but you know where it just gets absurd. All right? You don't need to do that crazy, although, I mean, you could test it out, but you want some picture to be left when you're done doing your border, Okay? Right now, I'm still kind of going a little crazy with this just to show you. I mean, that's not too bad. I mean, it's much bigger border. It's kind of like a frame, but try it out, all right? I wouldn't recommend doing one words extremely thin because it doesn't really give it enough, pop. Okay? And that's what you're looking for here. Also read isn't always going to be the best color. For example, if if this was kind of red here and maybe there was more red to the background, this wouldn't make any sense, because it would be just part of the picture. So keep that in mind that you want to use the color that's going to kind of go against what your picture is. Red works perfectly here because there is none here already. All right. Do you have some light blue? Basically some light colors. This red isn't even a factor. It's kind of hard to notice seeing it's blurred in the background. But either way, that's a neat little trick to get your pictures to pop out more. Give it a test, whether it be in the timeline, news feed section or even on the right side. Right side works very well have used this when it comes to doing light campaigns a really long time ago. I test this every now and then just to go against, you know, obviously, try and be to control seafood and get more clicks. Whatever it is, either way, another great trick to make it pop out more and get more click. So thank you for watching and I'll see you in the next video. 4. Tell Them What To Do: hates James Ken's anal and welcome to probably the most important video or actually saved the best for last this time. Okay, here we are on a website called Can Va that c a n v a dot com Go ahead and sign up for its 100% free, and this website rocks. You can literally create any type of social media posts. Will there be Facebook, instagram, Twitter, YouTube, so on and so forth. But just for this example, if you want to start from scratch, you would go here to Facebook ad, which is 1200 by 628 pixels. Either way, you click on that. It's going to open it up for you, as you can see, and you can start from scratch. However, I don't want to start from scratch is because I already have a photo open. So here we are with the photo we have seen quite a few times already. So let's use it one last time. Okay, so what we want to do here is basically at a call to action on the actual photo. I've seen a lot of photos which are basically just like this, and you know it. That's fine. If it works, keep doing it. However, just to kind of ramp up the clicks you want to get, you always want to tell people exactly what to do. Now, I understand you could do this with Facebook ads. Obviously with the copy where it says click the picture below. Maybe have a link. But you know what? The picture really sticks out like a sore thumb. So you want to make sure you get that called action out there is basically often as possible. So what we can do with this? Let's go to think Grids shapes. Excuse me? We don't want that X. It's good shapes. And let's use this Will do. OK, What I'm gonna do here is kind of create a background. Yes, this is going to be it's Find the center right there. So let's move this over, make it a little smaller. Okay, little bickers. Fine. Awesome. Okay, so the reason I'm putting that there is because it's going to serve as basically something that put text start. If I put texture, it wouldn't look good against just the blue and then this different colored background. So that's the reason for my madness. Okay, Next, let's go to text. Do this Will do day just for now. Um, click here, too. Access. Okay. Maybe had, like, a cheat sheet. Okay, so whatever it is and remember there's the 30% textural. Or maybe it's 25 is 25 or 30% and you basically can't have text that's going to take up more than 30% of like the grid. So let's just say this was like, this big you can't do this was the move button. Here we are. You can't do that because it takes up like this is like 1/3 of it. Okay, Probably more than 1/3 actually. But either way, it could only take up so much space. So usually if you put it in a smaller spot, you'll be good. There's actually if you Google for that. Actually, there will have some type of website where there's a grid where you post your picture and or your text on it, and it tells you how much percent you're taking up soon enough to worry about that. But either way, this is just a very simple example. Okay, move this year and if you wanted to change this, Obviously you could do read unless you read. And reds. Not bad. Okay, Actually, kind of like black. But as it says, click here to access. Okay, you can click this giant picture. And like I said, people need to be told what to do. It's not the fact that, like, they don't know what they're doing. Sometimes that is the case. Okay, you get someone completely brand new. I remember one of those Facebook gurus who does just tons of Facebook advertising. Probably millions and millions of dollars. You know, people will actually type in the comments. How do I get this? How do I get my free e book? How do I get my free download? How do I register for the webinar? Like you literally just have to click on the picture. However, maybe they didn't read the copy. Okay, Maybe there was too much of it where they didn't scroll down. That's why you got to say click here to, you know, access the freebie. Click here to R S V P. Click here to download whatever the action you want them to take. Simply tell him, okay? And their pictures, basically, obviously your biggest real estate, so to speak. So putting and call the action there is very important, just kind of think back at all the Facebook add photos you've done if you've done any, all right? And think if you had any type of call the action there, All right, so make sure that you not only use them with your photos, put it in your copy and put it multiple times, Put a link, put the picture, put the called action whatever it is. And with that being said, basically, that's my final tip. Very important. Obviously, if you're looking to get more clicks, tell them the click there, right, it makes perfect sense. But with that being said, I hope you learn something new. Go ahead and implement these tricks because keep in mind, the more clicks you get, the more money you're going to save, all right. And you can thank me later. I'll take all royalties to the right of the decimal point at the end of the year. Right with that being said, I'm James Kansan. L. A. Thank you for watching. I'll talk to you soon