How To Get Found Online - An Introduction to Digital Marketing | Laurie Wang | Skillshare

How To Get Found Online - An Introduction to Digital Marketing

Laurie Wang, Social Media Marketing Coach & Blogger

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9 Lessons (41m)
    • 1. Introduction

    • 2. Why Digital Marketing?

    • 3. The Main Digital Marketing Channels

    • 4. Your Website & App

    • 5. Search Engine Optimization

    • 6. Social Media Strategies

    • 7. Email Marketing Strategies

    • 8. Content Marketing Strategies

    • 9. Next Steps - Your Digital Strategy

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About This Class

The internet is the most popular place for people to find products and services. As a brand and as a business, you want to be there when people search for you.

In this course, I will show you the various ways to help you get found online and attract more customer and leads through your digital presence:

You’ll learn:

  • How SEO, search marketing, email marketing and social media fit in with your overall marketing strategy
  • Choose the social platforms that are crucial to your business and tailor your message across platforms
  • The importance of ‘blogging’ and content marketing
  • Create shareable content to grow and maintain engaged social audience
  • A checklist of SEO essentials
  • Paid search (Adwords) and search engine marketing – is it right for your business?
  • Case studies and relevant examples

No software or previous knowledge is required for this course.

Let’s dive in! Hope to see you in the class.





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Laurie Wang

Social Media Marketing Coach & Blogger

Hi, my name is Laurie Wang. I'm a digital marketing consultant, trainer, Skillshare instructor, and public speaker living in London, United Kingdom.

Through my lifestyle and travel blog New Yorker Meets London & Instagram, I help to inspire more experiences in people's lives from new perspectives, opening their eyes to the wonder and vastness of what is possible. My work has appeared in Elite Daily, Metro London, Fast Company, and Women 2.0.

I also set up ...

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