How To Find Your Niche Design Style | Melanie Greenwood | Skillshare
Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Lessons (16m)
    • 1. Trailer: How To Find Your Niche Design Style

      1:36
    • 2. 2. What Are You Ridiculously Good At

      1:22
    • 3. 3. What Makes You Giddy With Excitement

      1:42
    • 4. 4. Love vs. Don't Love

      2:13
    • 5. 5. Dream Clients

      2:42
    • 6. 6. Create By Hand or Digital Platform

      1:03
    • 7. 7. One Thing You Can Learn

      1:15
    • 8. 8. Create and Share

      3:55
    • 9. Final Thoughts and Encouragement

      0:37
  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

5,773

Students

25

Projects

About This Class

This course is for: Artists, Designers, Illustrators and Hand Letterers.

I have been running my own freelance design business for over 10 years and have worked with a variety of clients in the Music, Entertainment and Wine industries. Over the last few years I have began to focus on my niche design style and it has benefited my career tremendously. 

In this course, I have created a simple and effective work sheet that I will walk with you through so that you too can begin to focus on your Niche Design / Creative Art style. We are all unique as artists and by focusing we will have a better ability to determine the direction we want to continue to develop in and become known for. 

Let your style shine as you identify:

- your natural strengths and gifts

- what makes you excited

- what you love vs. don't love to work on

- Do you like to design by hand or on a computer

- what you can learn to become great in your niche

I also will share my personal story of how I discovered my niche style and how it really positively effected my business. 

I look forward to you joining my course and please feel free to ask me any questions! Also I love reviews!

Melanie

Meet Your Teacher

Teacher Profile Image

Melanie Greenwood

Designer & Founder of Vision City Studio

Teacher

Get ready to have some fun and represent your hometown!

I am super excited to announce my brand new course:)

Logo Design: Hometown Challenge! (The Circle Shape)

In this challenge, we are going to design a circle shaped logo representing your hometown!

I will be joining the challenge too and showing you my entire process from research, the sketching phase, to re-creation in Adobe Illustrator.

I also will be showing you how I approach adding colour and texture to the logo.

I have been designing logos for over 12 years now, so I can't wait to share my tips and tricks!

At the end of this course I encourage you to SHARE your logo with us in the project section!

Ready to get started?!

Let's go!

JOIN HERE

Mela... See full profile

Class Ratings

Expectations Met?
  • Exceeded!
    0%
  • Yes
    0%
  • Somewhat
    0%
  • Not really
    0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Your creative journey starts here.

  • Unlimited access to every class
  • Supportive online creative community
  • Learn offline with Skillshare’s app

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Trailer: How To Find Your Niche Design Style: My name is Melanie Greenwood, and I'm the designer and founder here, Vision City Studios. Over the years, my work has consisted of music, packaging, emotional pieces, logos and stationery. I've worked for a corporate clients as well as music industry clients all over the world. In recent years, I began to focus on my niche, which is what I love to create, which is black and white illustrations consisting of messages that are uplifting and inspiring. I developed Vision City Paper, which is a paper company that offers recycled art prints and greeting cards. I began to focus on this and actually began to really dry in the type of work that I love to do. So for that reason, I'm creating this course for you guys. I believe that as creatives, when we focus on our nation way, actually give ourselves the best possible platform to work with the clients that we want to work with and to work on the projects that we want to work on. I believe that becoming an expert in one thing it's so much more powerful than trying to be everything to everybody. So in this course I'm gonna go through tips and tricks that I believe will help you to narrow down to your niche. When I say narrow down, it doesn't mean do less. It actually means do more of what you love. So I invite you to join me in this course as I share with you some tips and tricks for narrowing down to your niche and beginning to focus on the work that you love. 2. 2. What Are You Ridiculously Good At: Hi guys, welcome back. In this section, I want you to go ahead and print out the worksheet that I've provided for you within Skillshare. And I want you to print it out and join me back here because we're going to get into the first section. In this section, I want to talk about what are you ridiculously good at? That is the topic of this lecture. What is the one thing that you wake up in the morning and you can do without even like blinking an eye. It's something that comes so naturally to you. It is something that flows so easily. In fact, you don't even feel like it's work. It actually just feels like fun to you, but you're just brilliant at it as far as art creative stuff. So I want you to think about that and write down your answer. There may be more than one thing, but I want you to write these things down and maybe two or three things. But what is that thing? That is, you're just brilliant. That you people recognize you at it. They asked you to do it already and you're naturally being requested to do that. So what is that thing? I wanted to take a moment now and write that down. That one thing is going to become the focus of your niche kind of style that you're going to develop. So go ahead and write that down and we will meet you in the next section. 3. 3. What Makes You Giddy With Excitement: Now in this section, I want you to answer the next question, which is, what brings you giddy excitement when it comes to working creatively. What makes you so excited that you cannot wait to get back to your studio, to your workspace to work on. Maybe it's, you can't wait to get out to that location and to do something creative. Maybe you're a muralist and you just cannot wait to find a white wall or a chalkboard wall, or you can just go crazy on and do incredible hand-lettering all over the wall and create a brilliant piece. You know, you know, more than any of us, what would be that thing? I want you to not be afraid to write these things down. Sometimes we almost feel a bit nervous to write these things down because we feel like, what's the point of writing these things down when I don't know how this is going to become my day job or my creative work on a regular basis. But if we don't identify those things, then we're actually not allowing ourselves to kind of have that excitement. And that excitement really leads to opportunities, I believe, because if you are leaning in that style of work and you're actually kind of excited about that. It's going to come out of you as you're talking about it, as you're meeting people at parties, you know, you say what I really love to do is this and you really begin to share with people what you are excited about. So I want you to go ahead now and take the next step on your worksheet and to write down what brings you giddy excitement. And that word giddy is kinda silly word, but why not be silly about it? Why not have fun with it? Why not right, the thing that makes you guilty and makes you have excitement about your creative work. Write it down and I'll see you in the next section. 4. 4. Love vs. Don't Love: In this section, I want you to focus on your experiences up thus far in your creative journey. Now, all of us have had different experiences in life. Now, whether your experiences in your journey creatively have been really short. Maybe you just got out of school or maybe haven't gone to school at all. You just really have a desire to do creative work. Or maybe you've been in this thing for 1020 years. You know, it really, it all comes together into this moment where you're really beginning to narrow yourself down into your focus. So what I want you to do now it's a bit more of a tricky thing. I want you to write down what you do love about the experiences that you've had. So say, some people might say, well, I really do enjoy working with clients. I really do enjoy being a problem-solver. I really do enjoy the challenge of kind of creating identities for different brands. So those might be things that you really do love. But I also on the other side, I want you to notice on the worksheet there's kind of two different sides. I want you to write down the things that you don't love about some of the experiences you've had thus far. So maybe things that you don't love are being under extremely tight deadlines. Maybe worked in a studio and the things you don't love is having somebody standing over your shoulder, which in my case, I hated that. I hated having an art director standing right here breathing over my neck and telling me what to do and kinda I felt like a puppet myself. That was the studio I worked and I don't know what kind of studios you work in, but that was some of the things I didn't like. So go ahead and write that stuff down, write down a handful of things on each side of the list and be honest with yourself here, this might be a bit of a challenge, and I say it's a challenge because sometimes we are, you know, creatives can be really kind of optimistic and really we don't want to speak negative or anything. I don't want you to get negative here, but I want you to definitely be honest with yourself. What are some of the things you don't love about some of the experiences you've had, write them down because those are things we're going to avoid moving forward as you are narrowing down to your niche. So go ahead and write those things down. Now. 5. 5. Dream Clients: In this section, I want you now to start thinking about people. Now, niche is not just the type of work we're going to be working in. It's also who do we want to be surrounded by as far as clients? So I want you to start thinking about the type of people you want to hang with and work with. Because technically your clients, you're going to hang out with them. You're maybe have to go out and have drinks with them, have dinners with them. You're going to maybe have lunches or branches with them. Coffee's for sure. You're definitely going to be around these kind of people a lot. Maybe you are a skater and you're into like skate serve culture. You want to hang out with other people and escaped surf industry. So that would be the type of people you want to write down. So those would be the clients you'd want to work with. I want you now to think about clients. Who are the clients, you, your dream clients. So maybe you are a hand letterer and your dream clients are to work with some of the biggest cafes and different cafe brands or coffee shop brands in North America. So say that's it. That's a huge goal, right? But if you want to become the person known for working alongside of these coffee shops that are recognized nationally. Maybe you want your hand lettering to be and to be literally going around the packaging of all their products and things like that. That's the world you want to be in. Then you need to write those people down. Who are those people? Where do they go? Where do they hang out? I want you to start thinking about those kind of people and write those people down. So in that case, you would write people like creative teams associated with coffee shops, marketing teams, things like that. That's the kind of demographic of people you'd want to work with. I want you to start thinking about those people for another group. It might be you want to work in, like in my world, I work a lot within art prints and greeting cards. But a lot of times they have to do with being young and lighthearted and sweet and fun. That kinda stuff ends up a lot of times with children's rooms, nurseries. The kind of people could actually be moms. They could be my clients. They could be people that are purchasing my products, who are buying for their home, for their children's stores, children's retailers. So that's the kind of people I tend to work with. A lot of, a lot of times I tend to work with women in different companies that their beginning and they want to work along with me because some of my work kind of more reflects their style. So those are the kinda things you want to be thinking about. Who you want to work with and just write those people down. 6. 6. Create By Hand or Digital Platform: Here's a really important question as well. Do you like to work more tangibly with your hands on projects or do you like to be more the person working on a computer on a digital platform? A lot of times my work combines both. So a lot of times I'll sketch out ideas that will turn into vectors in Illustrator and things like that. So what is your style when it comes to physical materials? Do you like to get your hands dirty into paint and charcoal and chalk, and watercolor, pencils and pens and Micron pens, sharpies. What kind of stuff do you like to work with or are you like no, I don't want to have any I don't want anything to get my hands. I'm very like all computer font based design, for example. So you have to be the one to answer that question. Do you want to work with your hands more or do you want to work more digitally? And if it's a mixture, write that down as well in this next section. 7. 7. One Thing You Can Learn: In this section, I want you to think about what can I learn to improve my skills in the work that I love? We all need to learn on an ongoing basis. There's no such thing as an arrival where we don't have to learn anymore. That's what Skillshare is all about. For example, like here we are. You're taking this course because you want to learn more. And I take courses too. I'm always learning from podcasts, courses, business courses, all kinds of different things, creative courses. And I really believe that we can always expand our education and our practice as a creative artists. So what is the one thing that if you learned and you become a master at it, that you would get more of your work that you love. So I want you to write that down. I want you to choose one. I know it's going to be like there might be five different ones, but maybe write down five and then narrow down to one because this entire process is really about kinda declutter your mind when it comes to work and actually focusing. Because the power of focus is so important in life and in design and creative work. The more we focus, the better our lifestyle would be, and the better kinda type of clients will get to work with. So I want you to focus on one thing you can learn and become skilled in so that you can begin to work in your niche. 8. 8. Create and Share: So now that you have this awesome worksheet, which really outlines your niche as well as a task of learning something new. Now it's really time to put this into practice. So I would encourage you to now actually focus on creating art, illustrations, designed whatever it is you make in this niche. This is gonna take a lot of discipline. It's going to take some time. It's not going to happen overnight. And many of you may have a day job or a type of work that you're already taking on. It may not be your favorite kinda work, but it's kinda like paying the bills, whatever. That's totally cool. Like don't quit your day job or anything crazy. And not yet. Especially while you're developing yourself in this new craft or in this focused niche crafts that you're making. I want you to now begin to work as much as humanly possible in this way. And not only working in that way and creating things in that way. And that might even mean creating projects that you're not even being given by clients. So maybe it's you really want to get into doing band t-shirts and becoming known for that. So maybe no bands are asking you to do t-shirts. But what you could do is you could take bands that you love and you could actually begin designing Awesome T-shirts for them and even approaching them with it and say, Hey, would you like to purchases, design for your next tour, whatever. And then that way you're becoming recognized that you're even there, that you have a style. You're recognizing your own style and you are letting people know about it. So say you're working on projects that, and maybe you have clients and you can kind of present these ideas to them. They may or may not go for them at first because it might be new to them. But say, you don't have clients in the niche style that you want to work in. You can create projects just like with the band teacher thing, and you can actually post those projects. So say, you are creating a variety of hand lettering for logo design and you don't have any clients in that way yet. That's okay. So start doing really awesome hand lettering with really cool phrases that you love. Ab lyrics. Maybe you have. You could do hand lettering for just beautiful words are things that really inspire you, or even the name of music artists or the name of, I don't know, location, cities, anything you want. But then ultimately, you want to showcase those things. So even on your website, you can create a section that's just called the creative expression, or it could be called, you know, having fun or like new creative work or whatever you wanna call it, or experimentation or something on those lines. And you can actually just begin to post or maybe to a blog. If you have a blog, you can begin posting these new creative projects you're working on. Instagram is awesome for this Pinterest. Obviously, you can post anywhere, Twitter, Facebook, any kind of platform that's going to allow you to really showcase your style. I want you to encourage you to not hide it, but to begin to really create as much of it as you can and enjoy the process and have fun with it. And to post, share. Maybe you have an email list and maybe share some new experimentation ideas that you're working on. And just say these are the kinds of things I'm really looking to work on more of. And I really enjoy this style. And I think sometimes excitement breeds excitements. So if you're really excited about your own creative style that you're developing, your clients are gonna become excited. Your art fans, so to speak, are going to become excited. Your other artists friends are gonna become excited and they might begin to share your style to and just kinda show some love like I share other people's design on my Instagram all the time. People that inspire me because I appreciate their style and it's like I really would love to learn from them. So it's all kind of part of the process. So I want to encourage you to create, create, create in your niche and share, share, share. 9. Final Thoughts and Encouragement: As you've now arrived to the end of this course, I hope that this worksheet and this whole process of really narrowing down to your niche has really helped you. I really believe in you guys, I believe now is the time for artists to be creative, to get paid well and to really develop their own style and to become known for that style. So as you are narrowing to your niche, remember you're not narrowing down as much as in a negative way, but you're actually becoming in a position to do more of the type of work you love. So it's not about doing less, it's about doing more of what you love. So I want to encourage you and challenge you to develop your niche style.