How To Effectively Build Your Brand Using Social Media | Tay Wilkins | Skillshare

How To Effectively Build Your Brand Using Social Media

Tay Wilkins

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2 Lessons (10m) View My Notes
    • 1. Introduction

      0:48
    • 2. How To Build Your Brand Effectively On Social Media

      9:11

About This Class

The focus of this course is to learn tips and strategies that help you to effectively build your brand online with social media 

Transcripts

1. Introduction: Hi, my name is, say, and I want to personally thank you for checking out today's course. Now, before we begin, I would like to ask you for personal favor at the end of this course. If you like this course of finding useful, please hit the like button or shared with your friends and family. And if you didn't like the course, please let me know what I could do to make the learning spirits much better for you. Or if you felt like I missed something, leave a comment below and let me know what I miss. Okay, So in this course you will learn some tips and strategies on how to effectively bring yourself using social media. If you were having trouble getting yourself known social media and check out this course. But see if there is a temper to that you can use hope you to become a bigger presence across social media. 2. How To Build Your Brand Effectively On Social Media: Okay, so the first thing I want you to do is open your Web browser, preferably an incognito mode or private mode and search for your name. Now what pops up? Are any of your social media profiles visible? Google gives high priority to social media sites, so you may want to make it a priority to boost engagement across all your social media accounts. Make sure you are making comments, uploading images, sharing posts using hashtags, etcetera. Also, if you have a blogger website, make sure you are linking back to all of your social media accounts. Trust me when I say this, all of this stuff matters. Okay, so what exactly is your objective? What do you want people to see when they look you up? Are you trying to be a guitar guru? Maybe you want to be that guy or girl people come to when they want to learn all about the greatest and latest info on the newest line of smartphones that enter the market. Does your social media accounts reflect the image you are trying to portray? Basically, don't have your social media accounts filled with the unnecessary things. They are unrelated to the brand you are trying to build. It's okay to post personal or non related things from time to time. But remember, you are trying to build the brand, so try to stay focused on that. Be part of the community is related to your niche. Don't be afraid to ask for advice when you need it and make sure you are there to answer other people's questions whenever they need help. Your peers will appreciate the help, and people start to look at you as an authority figure in your dish. Get involved with as many social media platforms is possible. Technology is forever changing, especially when it comes to social media. Make sure, as do technologies and new social media platforms are present. You are at the forefront, providing content and promoting your brain. Also understand that depending on your profession, some social media platforms may provide better results than others. An artist may have better results sharing his or her art on platforms like Instagram and Pinterest, whereas an Internet or network marketer may find better results on platforms like Facebook or linked in. While it's natural for us to focus on the platforms that seem to be the most popular or you're the most results. Try not to neglect the platforms that don't perform as well. Again, Technology is forever changing. A social media platform that was barely getting any notice yesterday may release tools that can make it a top contender tomorrow. Make sure you're keeping track of all your accounts as you create all of your social media accounts. Make sure you are storing the Euro LINX somewhere, preferably a spreadsheet. Also, make sure you're keeping your social media accounts and profiles up to date as your brand or business grows and begins to change. Your accounts and profiles should be adapted for those changes as well. Specify your expertise. What do you want to be known for? What type of people are you trying to connect with? There are grooves and experts all over the Internet. When building your brand, you have to identify what you specialize in and what makes you different or unique from the competition. Try to be specific about what you do. We can't be masters of everything. Focus on three things in your field that you specialize in and try not to overextend yourself, especially when you're first starting out. Now the one thing many people have trouble with is creating a profile, bow or a mission statement. People either put too much focus into their personal lives and forget about the business or branding aspect. Or they overhyped their expertise to the point where it just sounds way too good to be true . The truth of the matter is, though, that in the beginning nobody really cares who you are. All they really want to know is if you are legit and if your product or service can suit their needs. If you're missing statement is all about you or to overhype. You're under high risk, the people just looking elsewhere. The best thing for you to do is to keep your mission statement relevant into the point. Spend just a little bit of time talking about yourself and mainly focus on what services you can provide. This is where you can talk about your expertise. But remember, don't overhype them give you brand a little bit of personality. People oranges. Look for another copycat business where you're doing the same thing is everyone else. Each and every one of us is different. Different aspirations that define who we are and who we choose to connect and socialize with. Our personalities are the determining factor with how we react in response to different situations. When building your brand, you want to give your brand personality be relatable, communicate to your audience in a way that makes it feel like you were talking to them individually and not like you. Just marketing toe a large audience, share the behind the scenes or development process, or just simply share your experiences again. Make people feel like they're part of the experience and not just a group of people you are marketing to keep a consistent theme for your social media accounts. This is pretty self explanatory. This will make it easier for people to find you or to recognize your brand. Try to keep the look and feel off all your profiles the same across all accounts. If you have a personal blogger website tried to keep that in line with your social media profiles as well, responded people sharing your constant when people share or like your concept, make sure you are responding. It doesn't have to be anything complicated. A simple thank you is good enough. Let the people know you appreciate them, taking the time to check out your stuff. Just about every social media platform today is using hashtags, so make sure you are utilizing them. Hashtags are labels for your content. These labels help people find your content quickly and more easily. What this means for you is that if used properly, has tags will get you found by your target audience, which means you have a higher chance of getting the expected outcome you are looking for now when I think you want to avoid this spamming. Google doesn't like it. Most social media platforms won't allow it, and most people would just black you. If they see you posting the same constant over and over again poster concept, then you can remind people that you posted constant. But don't keep repeatedly posting the same thing. If people didn't respond to 1st 10 times, then adds are they won't respond. The next thing, the best thing for you to do is to run some tests, experiment with posting at different times of day throughout the week and then use analytics to see when people are viewing your constant the most and then post when you know , people are checking out your concept. If you aren't getting the desert results you are looking for. Try changing the wording of your post or the image used. Or you can simply find more creative ways to catch people's attention. Your brand is supposed to be important, so give people a reason to remember and come back consistently. Provide value to people, checking out your social media accounts and viewing your content. Teach them something new, sharing experience. Offer free or discounts of services or products. Finally, take some time to let the people who were viewing your cards and know that you appreciate their support. Gain the people's trust, respect your customers and your followers, and you will find yourself going from small time player to big time competitors in those high middle