How To Design Sports Logos: Create Your Own Team Mascot

Fraser Davidson, Designer / Director / Animator

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11 Videos (1h 44m)
    • How to Design Sports Logos

      0:30
    • Introduction

      0:36
    • Theory

      2:40
    • Introducing the Process

      0:33
    • Reference Images

      1:46
    • Sketching with Simple Strokes

      14:51
    • Bold Lines and Negative Space

      19:14
    • Refining

      22:43
    • Shading and Coloration

      18:05
    • Process Recap

      12:45
    • Presentation

      10:29

About This Class

Learn how to create a mark that inspires stadiums! In this 90-minute class, you will learn to create a variety of bold, dynamic athletic style marks. And by learning to utilise a core set of design heuristics and a simple methodology, you’ll be able to create your own team mascots in Illustrator.

Fraser Davidson is the Owner of sports branding agency Field Theory. Throughout his design and animation career, he has created work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more. He has created marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.

Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class, Simple Character Animation. This new class promises to be as big a hit—perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.

549 of 553 students recommendSee All

This class really helped me in my design of a mascot for a new school in Colorado called Flatirons Academy. Used a ton of the techniques from this video and it turned out really well and everyone was very, very happy with it!
Great tutorial! Very clear instructions, well-designed structure and down to the point. There's no minute wasted on this tutorial for bla-bla-bla introduction. I learned a lot from Fraser and would highly recommend this course to fellow students! And if there's a rating system, I would rate this a 5/5!
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Fraser Davidson

Designer / Director / Animator

BAFTA Award winning director and animator. Co-founder and owner of Cub Studio. Has worked with many of the worlds leading sporting institutions (including the NFL, England Rugby, the NCAA, the IOC, Canadian Olympic Committee, Fox Sports, ESPN and more) as an animator and brand designer.