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How To Design Sports Logos: Create Your Own Team Mascot

Fraser Davidson, Designer / Director / Animator

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11 Videos (1h 44m)
    • How to Design Sports Logos

      0:30
    • Introduction

      0:36
    • Theory

      2:40
    • Introducing the Process

      0:33
    • Reference Images

      1:46
    • Sketching with Simple Strokes

      14:51
    • Bold Lines and Negative Space

      19:14
    • Refining

      22:43
    • Shading and Coloration

      18:05
    • Process Recap

      12:45
    • Presentation

      10:29

About This Class

Learn how to create a mark that inspires stadiums! In this 90-minute class, you will learn to create a variety of bold, dynamic athletic style marks. And by learning to utilise a core set of design heuristics and a simple methodology, you’ll be able to create your own team mascots in Illustrator.

Fraser Davidson is the Owner of sports branding agency Field Theory. Throughout his design and animation career, he has created work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more. He has created marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.

Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class, Simple Character Animation. This new class promises to be as big a hit—perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.

614 of 619 students recommendSee All

So cool, i cant wait to give it a go and improve my skills!
Very nice breakdown with practical, step-by-step instructions. I appreciated that he went into the theory and thought process behind his logo development as well.
Good way of designing logo, if you don't want to draw it in pencil first. The only issue I had was that you couldn't see what the instructor was doing when he was using parts of Ai outside of the camera view.

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Fraser Davidson

Designer / Director / Animator

BAFTA Award winning director and animator. Co-founder and owner of Cub Studio. Has worked with many of the worlds leading sporting institutions (including the NFL, England Rugby, the NCAA, the IOC, Canadian Olympic Committee, Fox Sports, ESPN and more) as an animator and brand designer.

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