How To Create Your First Blog Plan | Karen Swyszcz | Skillshare

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How To Create Your First Blog Plan

teacher avatar Karen Swyszcz, Business/Blog Strategist

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (15m)
    • 1. Welcome To How To Create Your First Blog Plan

    • 2. Blog Plan and Niche

    • 3. Audience

    • 4. Categories

    • 5. Types of Blog Posts

    • 6. Social Media

    • 7. Goals

    • 8. Class Project

    • 9. Closing

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About This Class

Starting a blog can be overwhelming but it doesn’t have to be.  Karen Swyszcz, founder and blog strategist from Makinthebacon explains why a blog plan is needed and how to create one. This class provides a simple framework to create a plan to help you launch your first blog.


 You’ll learn about the key components for a blog such as:

  • Determining your niche
  • Identifying your target audience
  • Setting blogging goals


Using the template provided, students will create a customized blog plan that includes the components discussed in the class.


No prior blogging experience is needed. Just the desire to learn and be creative!

Meet Your Teacher

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Karen Swyszcz

Business/Blog Strategist


Hello, I'm Karen Swyszcz. I'm the founder and blog strategist at Makinthebacon.

Makinthebacon originally started as a personal finance blog in 2012. It was a passion project I started to escape the monotony of my day job.

Over the years I have gained experience in the many aspects of blogging and now teach those skills to small business owners locally and around the world. Blogging has changed my life a couple of times in that it helped me land a tech job at a startup with no formal education or experience, and the second time around, it has enabled me to create my blog + social media consulting business. 

I also facilitate in-person blog strategy workshops in the Halton Region of Ontario, Canada. 

I believe everyone has a story to tell and it'... See full profile

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1. Welcome To How To Create Your First Blog Plan: Hi, everyone. My name is Karen Slide sick, and I'm the business of log strategists behind making the Bacon. It has nothing to do with Bacon, but everything to do with blogging. It started off as a personal finance log back in 2012 and now I currently provide consulting services, the small business owners and help them strategize on how to use blogging and social media further business. So I don't mean to sound cheesy or anything, but blogging actually helped change my life not once but twice. First time around, it helped me land a job at a tech startup with no formal education or experience, and the second time around it helped me of provide a consulting service for small business owners. So I know that blogging can be very overwhelming when you first start. There's so many moving parts and you don't even know where to begin. So this class will talk about starting block plan. Why it's important and what to include in your block plan. And the class project is very simple and straightforward. All you need to do is create that block plan, and then we'll apply what we've learned in the class and include all those key components in your block plan. So if you're ready to start, enroll in the class and I hope to see you there by 2. Blog Plan and Niche: before we begin, let's do a quick run through of the class outline. First, we'll be talking about why you need a block plan and the next I'll go over what to include in your block plan, with items such as your niche target audience, log categories, types of block posts, social media platforms and many goals, and feel free to add more items into your block plan in the future and then finally will be going over the class project and the details of it. So why would you need a block plan? First off, it can lay the initial foundation out for your blawg. It makes starting a blawg less overwhelming. It can put you into a more serious mindset about your blawg. Ah, plan can help brainstorm ideas and can be used as a guide as you continue to develop your blawg. Not only that, it can help create that initial content calendar, which is very useful when you're trying to be consistent with posting content. So let's go over the niche very important to narrow it down. When I first started blogging, I claim that my blawg was all about personal finance when in fact it was more a bit about personal finance, lifestyle, travel and career. So I was pretty much all over the place when I started my blawg. When you're trying to figure out a niche for your blawg here, some questions you can ask yourself such as What are you passionate about? Do you have a story to tell and experience to share? Do you want to provide information to people and help them? While many niches, such as food fitness, travel in lifestyle tend to be saturated, you can still be part of this niche. The key thing is to put your own personal spin on it. So we're now going to go through. Some unique niche Examples she eats is the Food Blawg by Christie Gardener. She provides recipes that also include cocktails, and when reading her posts, you get a sense of her personality and her sense of humor. And not only that, she includes her own interesting anecdotes. That color, though, is a lifestyle blawg by Mary Webb. She targets women who are middle aged. According to her blawg, mid life has changed so much in the last 25 years. People in this age group arm or energetic, engaged and wealthier than they have ever been. This blawg is about her journey to discover the person she is at this stage in her life, Insomnia Girl is a blogged about the random thoughts she has to keep her awake at night. The posts are funny short conversations between her and her thoughts. So, as you can see from these two examples, really, your block can be about whatever you want. Be sure to keep it simple and add some of yourself into the mix. 3. Audience: when you're thinking about your audience, might initially think that you want to try and write for everyone so that you could reach other one. That's not the case. So just like your neesh, we should help the term in your audience. You want to narrow down on who you're writing for and get really specific because if you write for everyone, end up writing for No. One and you want to track the right type of people to your block, so right as if you're having a conversation specifically with them. Next up, we'll go over some questions to ask yourself about who your ideal reader is. Here are some questions to help you determine who is your ideal reader. Are they male, female or both? What's their age? Are you targeting a certain age groups such as baby boomers, Generation X, millennials or Generation Z or generations that if you're in Canada, the location are they local? Are they international? Are they both? What are their likes and dislikes? What are some of their goals, beliefs, fears and struggles, and get really specific on this 4. Categories: The next key component in the block plan is categories, and this is how you can organize your content. So as I mentioned in the previous slide, having category is a great way to organize your content for your blawg, and you'll find this to be especially useful over time when you accumulate more blonde posts. It's considered a form of best practice when it comes to navigating through your blawg, and it makes it easy for the reader to find what they're looking for. You can think of the categories as a table of contents for your blawg. It can help determine what type of content is suitable for your blawg. However, it's important to note that too much of something is never a good thing, so too many categories can be overwhelming. It can depend on the type of blawg, but a good idea is assert with 5 to 7, and note that you can always change them later if you need to. So if you need to add new ones and delete old ones, 5. Types of Blog Posts: So in order to keep your readers engaged and to keep things interesting, it's a good idea to have a variety of block post types. So in this case, when I'm referring to block post types, I mean the actual types of block posts themselves, such as list posts or interview post versus the actual content. The next slide will be going through some examples that you can use in your block. All right, let's go through some examples. So the 1st 1 is a really popular one list post slash round up posts. These can involve inviting others to contribute a small piece of content, such as advice for something or gathering various articles and linking back to them in your post. Another great one. Our interview posts. So on my blog's Making the Bacon, I have an interview. Siri's where I ask people to share their entrepreneurial journey and provide advice for people who are just starting out. You can also provide how to slash tutorial type posts, so telling someone how to do something through your block post and then also including video guess posts are another great type of post in that it gives you a little bit of a break from writing, and you can get other people's content on your blawg. And as I mentioned before in the previous video, you can do a review of a product service or event and these air good in that. Remember, these days people do a lot of online research before they purchase something you can host to give away on your blawg by partner with a brand to give away a free product or service. It's a great way to provide more exposure for your blog's brand. The last example is a case study. So if you run a business, you could describe the issue the client or customer was having and how your product or service provided them with a solution. 6. Social Media: Just because you have a blob doesn't necessarily mean people will flock to it right away. It will take some time and effort to build an audience and to grow it. Social media can help you do that. So think of your blawg as your online voice and social media is like your megaphone in that it helps to amplify that voice and increase your reach. The two of them can work together so your block can provide content to post on your social media. Choose a few platforms where you think your audience. Maybe you don't need to be on every single platform. So I've included a PdF document that goes into great detail about the demographics for each platform, and this should be handy in helping you choose which platforms to use. 7. Goals: So the final item of the block plan is goals, and the reality is that while some logs they make experience a lot of fast traction, many blog's, they can take a while to create an audience and to grow that audience. So for me and my blawg, I did. Flynn did not experience fast growth right away, and I like to think of your blogging journey to success as a marathon versus a sprint. So one of my biggest regrets was not having a block plan or any goals when I first started , even though it just started off as a hobby and I was focusing more on my career, I felt it would have made more sense to have even some small goals. So I was inconsistent and pretty much all over the place. And I think it's important to have goals because, like the block plan, it can help you make significant progress in your blawg and remember that a goal is just a goal, really, and nothing else unless you decide to take action on it. So when creating goals for your blawg, ask yourself these questions. Are they specific to the blawg? Measurable? Attainable are they even relevant and timely. So the next slide will be going over some examples of goals that you can create for your plug. All right, so let's go through some examples. One of the goals could be guest posting on another blawg having a certain number of block Post published by a certain date. Having a certain number of followers on your social media platforms are following your blawg or having a certain number of email subscribers. So the following two goals I'm going to mention are more so having to deal with once you're Blawg has a significant audience, so you can look into partnering with a brand to do a paid post or having products and services that are related to your blog's, such as books, e books or courses. 8. Class Project: So let's talk about your class project. The goal here is to get you started on planning your blah goat, and this will help give you that little push you need, especially if you've been saying I've been wanting to start a blogger for the longest time , and sometimes the hardest part really is getting started. So underneath the project description, you'll find the blood plan template as a downloadable link here. So I used to do is just click it and you can access this Google doc. So as you can see, the template is divided into sections that we've discussed during the class finish. The audience categories, topics, types of posts, social media platforms and goals. And as I mentioned before overtime, your block plan will evolve. And so it's important to treat it as a living, breathing document and know that it's okay that it may get updated frequently. Once you're done creating your project, you sure to check out the project section of the class to see who else is participating. Feel free to provide feedback, encouragement and exchange ideas 9. Closing: Congrats on completing your blogged plan and taking that big first step to starting a blawg . So if you enjoyed this class, please share like and leave a review. So in the future, I'll be posting more classes on blogging and possibly WordPress in social media. So if there are any particular blogging really topics you'd like to learn or more about, please let me know. And I would love to hear more about your progress on your blawg later on down the road. So I hope you enjoyed this class and got a lot out of it. Happy blogging.