How To Create The Perfect Tagline For Your Small Business

Michael Luchies, Entrepreneur & Writer✎

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9 Lessons (25m)
    • 1. Introduction to Creating the Perfect Tagline

    • 2. What's A Tagline?

    • 3. Additional Tagline Examples

    • 4. Characteristics of a Perfect Tagline

    • 5. Pre-Tagline: What To Do

    • 6. 6 Steps to Create Your Tagline

    • 7. Finalize Your Tagline

    • 8. Post Tagline To-Dos

    • 9. Your Project


About This Class

“Just Do It.”

“I’m lovin it.”

“Got Milk?”

“The Few. The Proud. The Marines.”

The right tagline, whether you’re running a startup or an international conglomerate, can set your business apart from competitors and attract more of your target market customers.

After working with hundreds of businesses on their taglines, I’ve created this course to help you create your own motto or tagline for your business. In this course, we’ll cover the basics, how to make sure your tagline will resonate with your target market, and I’ll share my process of how I determine the best tagline for a business.

This course is for:

  • Entrepreneurs
  • Small Businesses
  • Startups
  • Copywriters
  • Medium to Large Businesses

For your project in this course, you’ll create a tagline for your business and submit your business name and tagline in the “your project” section of this course. I will then give you free feedback on your tagline.


Thank you for taking this course. Please leave me a review and feel free to ask any questions you may have. Thank you!