How To Create The Perfect Tagline For Your Small Business

Michael Luchies, Entrepreneur & Writer✎

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9 Videos (25m)
    • Introduction to Creating the Perfect Tagline

    • What's A Tagline?

    • Additional Tagline Examples

    • Characteristics of a Perfect Tagline

    • Pre-Tagline: What To Do

    • 6 Steps to Create Your Tagline

    • Finalize Your Tagline

    • Post Tagline To-Dos

    • Your Project


About This Class

“Just Do It.”

“I’m lovin it.”

“Got Milk?”

“The Few. The Proud. The Marines.”

The right tagline, whether you’re running a startup or an international conglomerate, can set your business apart from competitors and attract more of your target market customers.

After working with hundreds of businesses on their taglines, I’ve created this course to help you create your own motto or tagline for your business. In this course, we’ll cover the basics, how to make sure your tagline will resonate with your target market, and I’ll share my process of how I determine the best tagline for a business.

This course is for:

  • Entrepreneurs
  • Small Businesses
  • Startups
  • Copywriters
  • Medium to Large Businesses

For your project in this course, you’ll create a tagline for your business and submit your business name and tagline in the “your project” section of this course. I will then give you free feedback on your tagline.


Thank you for taking this course. Please leave me a review and feel free to ask any questions you may have. Thank you!

8 of 8 students recommendSee All

Fantastic course! Straight forward and to the point, just the way I like to learn. Thanks Michael! (fist bump)
Thank you for putting this together, I am a creative person but when it comes to writing no imagination at all.I been struggling with the subject of tagline and 30 second elevator speech so your guidelines and tips just made its going to make it easy for me. I have to work on 2 prototypes but once I am done with that I will post what I got. Lots of tips had a business for 12 years and had a tag line for that and it was memorable and people still remember me but I am changing the direction a bit so I needed this course badly. Again, thanks for putting it together.





Michael Luchies

Entrepreneur & Writer✎

Hello! My name is Michael Luchies and I'm a writer and entrepreneur. I help entrepreneurs, startups, and small businesses grow their companies with content, marketing, PR, social media, and website copy.

I am the Founder of TrepRep, Communications Manager at After School, a contributor for Entrepreneur Magazine, Content Manager for Frigibar, Copywriter for Propllr, and ghostwrite for several inspiring entrepreneurs and companies.

I have been published and/or featured in:...

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