How To Create Facebook Ads That Convert! Personal Strategy 2017

Will Irish, Facebook Ads Specialist / Author / Certified Coach

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8 Videos (35m)
    • How To Create Facebook Ads That Convert Trailer

    • What You're About To Learn So Each Lesson Makes Sense

    • The Big Reason Marketers Fail - Real Ad Critiqued

    • Personalized Micro-Targeting - Explained

    • Why This Strategy Is So Effective!

    • The Magic Formula!

    • A Real Example & Case Study

    • Bringing It All Together For Your Ad & Project!


About This Class


The Following Facebook Ads Targeting Formula Flies Directly in the Face of What the 'Gurus' are Teaching. 

"Expect resistance."

That's what I was told when I talked about releasing this private coaching method as an actual training course. But why?

Creating Facebook Ads that converts is about understanding my Personalized Micro Targeting strategy. I've helped thousands of my coaching students (some who were about to give up altogether on FB Ads) use this very formula to build audiences from scratch, and connect with much deeper levels of engagement.

In fact, I built this strategy for myself after years of understanding the platform... why would there be any resistance?

Here's why...

In this short course, I teach a Facebook Ad strategy that directly uproots some of the key teachings that many of the "big-name marketers" have publicly endorsed.

In less than an hour, I'll unravel a lot of the regurgitated social-hogwash you hear about selling on a social platform, and I make no apologies.

If you enroll in this course, you will learn:

- Why so many entrepreneurs fail and bail with Facebook ads (Huge common problem)

- A real example of an ad by an upstart company as I explain why it performs so poorly

- Exactly what this "Personalized Micro-Targeting" strategy is and why it works like gang-busters

- An exact step-by-step formula breakdown of how to apply this strategy... today!

- How to fill out a simple worksheet which virtually writes your copy and advertisement

- A real-world ad I have run over and over again to model this strategy for you visual learners (like me)

- Why I so desperately want you to complete the project worksheet and upload. I will help with any feedback I'm able to. 

Enroll in this course now and I promise, it will be eye-opening training that will broaden your reach with precision accuracy. 

Let's start getting relevant and fresh new eyes on your work and vision today. 

I can't wait to see how you apply this to your business!

All the best, 

Will Irish
Founder of FB Insiders Report

4 of 5 students recommendSee All

I got an Aha! moment here. I have watched many FB ads training courses and none have cut through the clutter like this one. This is one key insight delivered quickly and well. I want more.
A really unique approach to FB ads! Looking forward to implementing the information in this course.
Rebecca Livermore

Blogger, Author, Content Manager





Will Irish

Facebook Ads Specialist / Author / Certified Coach


As a Certified Coach & Specialized FB Ads Trainer, I help entrepreneurs leverage Facebook Ads in unique ways that allowing them to set up "messages" (aka Ads) that inspire & rally, hyper-relevant audiences around their vision, even while they sleep at night. (btw, you can grab cheat sheet here)

Have you ever had this insatiable "gut level" passion inside that you're desperate to connect with but you just feel like you go in circles? Kinda like you just can't put a defining sense of clarity of "purpose" to anyone, much less attract others to your vision?

Well, that's who I live to serve.

Here's the deal...

What most people don't understand about Facebook Ads is that you have the opportunity of a lifetime to get your message in front of virtually anyone, at any time, virtually anywhere!  

The problem? Well, it's probably no surprise to you, but there's so much hogwash taught about "how to advertise" on Facebook and as a result, genuinely aspiring entrepreneurs alienate their own market following really poor advice.

  • David Ogilvy, the late advertising genius once said correctly that, "the wrong advertising can actually 'unsell' your product or service."

So true, and that was long before Facebook and the ability to reach such globally relevant audiences with lightning fast speed, and with laser precision accuracy.

That's where I come in...

As a Certified Coach and Founder of the largest premium-training newsletter (FB Insiders Report), I thrive on helping solopreneurs & creatives craft "messages" that attract their audiences, instead of trying to sell them. (Who wants to be sold to on a social platform?)

I've successfully trained & coached thousands of entrepreneurs and business owners by helping them design, launch, and optimize their Facebook Ad marketing strategy across many verticals. 

I'm not comfortable writing this quite honestly, but I've learned that if you don't share this information, it's common for strangers to lump me in categorically with so many of the common money-chasers that plague the marketing industry. 

If you take any of my courses, I hope you'll see a genuine difference in my approach, conviction, and desire to see people live the life they fascinate about with their craft. 

I'm a featured expert on the acclaimed's consultant panel as one of the only 5-star rated, "Facebook Ad Experts." You can see the rates I command there, but not so you can be impressed, rather so you can understand the feedback left from every single coaching call.  

The best part is, I'm able to use that platform to provide for the less fortunate here in my local community in Virginia. 

Speaking of local, I'm married to the love of my life, who also gets the mom-of-the-year award in my book for our 3 gorgeous young daughters. (I always knew I was a ladies man, I just didn't mean it to play out like this.  LOL!) 

My passion for teaching has led to authoring more than 30 different training courses, books, and workshops since 1999. 

Being an early adopter to Facebook Ads in 2007, I now enjoy sharing my unique perspective & the opportunity of the ad platform with audiences & clients around the globe. 

To learn more about my coaching or FB Insiders Report monthly newsletter training, you can check it out at  

I look forward to seeing you on this platform in the classes I'm looking to create specifically for Skillshare!

All the best!

Will Irish

PS- Connect with me on Facebook ->