How To Create Engaging And Digestible Blog Content | Lori Hil | Skillshare

How To Create Engaging And Digestible Blog Content

Lori Hil, Certified Content Marketing Specialist

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11 Lessons (25m)
    • 1. Intro

    • 2. Get A Purpose

    • 3. Create Engaging Headlines

    • 4. Formatting With Headings

    • 5. Formatting With Bullet Points And Quotes

    • 6. Hooks And Cliffhangers

    • 7. Mix Up Your Post Types

    • 8. Using Whitespace

    • 9. Recap and Class Project

    • 10. Class Project Example Using Skitch

    • 11. Thank You


About This Class

Two-tenths of a second.

According to a study by Missouri University of Science and Technology that is how long websites have to make a first impression. Attention spans are short online.

Blogging used to be new and exciting. Now we are so bombarded with articles and information that it is overwhelming. But all hope is not lost. Massive amounts of people are still turning to blogs to grab needed information. To become informed and entertained. To learn new skills.

But, you can no longer just throw some words on a blog page with run together paragraphs. People want the best information and they want it fast. Thanks Google.

So, how do keep readers on your content?

Creating an engaging and digestible blog post is a bit like creating a reduction in cooking.

“One of the simplest ways to add flavor—not to mention, a more impressive presentation—to your home cooking repertoire is to reduce braising liquid and pan drippings into lush, thick, spoon-coating sauces.” via Bon Appetit

In blogging, when you cut the fluff, reduce the excess, you are left with easy to digest content that readers can grab and implement making their lives better. And making them want to return to your content again and again.

Concentrated, powerful, flavorful content. This course shows you how.

This class is geared toward beginning bloggers or business owners who have just started blogs on their websites. Or those who have been blogging a while, but their posts are falling flat with little to no engagement.

The focus here is not on the technical side of blogging but on the actual content you write and share.

You will need a blog that is ready to go on your platform of choice and the technical know how to publish.

In this class we will discuss how to use formatting techniques like bullet points and headers, but also some copywriting engagement tricks like cliffhangers and hooks to keep those eyes on your content and make your readers excited to share.