How To Create Engaging And Digestible Blog Content

Lori Hil, Certified Content Marketing Specialist

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11 Lessons (25m)
    • 1. Intro

      2:03
    • 2. Get A Purpose

      1:05
    • 3. Create Engaging Headlines

      3:29
    • 4. Formatting With Headings

      2:04
    • 5. Formatting With Bullet Points And Quotes

      1:10
    • 6. Hooks And Cliffhangers

      2:47
    • 7. Mix Up Your Post Types

      7:49
    • 8. Using Whitespace

      2:24
    • 9. Recap and Class Project

      0:47
    • 10. Class Project Example Using Skitch

      0:39
    • 11. Thank You

      0:49

Project Description

Find one of your favorite blog post online or a popular one and analyze it. You can use a tool Buzzsumo to find popular blog posts in whatever niche you would like.

List 3 of the tips you have learned that the post employs and why it works to keep you reading.

Then share a screenshot of a section that uses the tips so we may all see and learn.

*Bonus: Leave a comment of what tip you found most helpful and how you plan to execute it on your own blog.

You may look at this example from the ClearVoice Blog Post How To Make Effective CTAs

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Student Projects