How To Create Brilliant Facebook Ads For Your Business

Rachel Beaney, Social and Digital

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23 Lessons (4h 18m)
    • 1. Intro

      7:52
    • 2. What are Facebook ads?

      14:57
    • 3. Who can Facebook target?

      6:38
    • 4. How do people buy online?

      10:11
    • 5. Your campaign objectives?

      12:00
    • 6. Knowing Your Audience

      10:01
    • 7. Designing your ads - copy and text

      15:31
    • 8. Designing your ads - images and creative

      12:09
    • 9. How much does online advertising cost?

      8:13
    • 10. Selecting your ad budget

      10:41
    • 11. Ad Manager Set Up

      10:00
    • 12. Your campaign plan

      9:13
    • 13. Walkthrough: serving your ad

      24:04
    • 14. Walkthrough: building custom audiences and lookalikes

      12:15
    • 15. Walkthrough: Testing multiple audiences

      7:31
    • 16. Analyzing your results

      15:12
    • 17. Walkthrough Building your reporting

      12:08
    • 18. What is ad optimization?

      9:30
    • 19. Optimisation

      14:35
    • 20. Bonus Lecture: ROI

      15:58
    • 21. Bonus Lecture: More Tips

      15:42
    • 22. The essential takeaways

      2:39
    • 23. Student Deals

      1:06

About This Class

Course Updated September 2018

Do you want to create powerful Facebook ads for your business?

Do you want to learn to use social media to advertise?

Are you looking to expand your marketing efforts to Facebook?

Would you like to reach a new audience?

Would you like to increase traffic to your website?

Or gain more Facebook followers?

This course covers…

In this course, you will learn how to create content for your Facebook ads, how to target your ads and see how to deliver an ad end-to-end using Facebook’s Ad Manager tool to serve ads.

You’ll learn about online advertising: from identifying and targeting your audience, writing copy and finding the right images for your ads, planning your campaign, how to set up reporting and how to optimise your ads.

Rachel’s course on Instagram ads has brilliant reviews, including:

“The course is well explained, informative and I learned a lot about Instagram and ads.” – Richard V.