How To Create Brilliant Facebook Ads For Your Business | Rachel Beaney | Skillshare

How To Create Brilliant Facebook Ads For Your Business

Rachel Beaney, Social and Digital

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23 Lessons (4h 18m)
    • 1. Intro

      7:52
    • 2. What are Facebook ads?

      14:57
    • 3. Who can Facebook target?

      6:38
    • 4. How do people buy online?

      10:11
    • 5. Your campaign objectives?

      12:00
    • 6. Knowing Your Audience

      10:01
    • 7. Designing your ads - copy and text

      15:31
    • 8. Designing your ads - images and creative

      12:09
    • 9. How much does online advertising cost?

      8:13
    • 10. Selecting your ad budget

      10:41
    • 11. Ad Manager Set Up

      10:00
    • 12. Your campaign plan

      9:13
    • 13. Walkthrough: serving your ad

      24:04
    • 14. Walkthrough: building custom audiences and lookalikes

      12:15
    • 15. Walkthrough: Testing multiple audiences

      7:31
    • 16. Analyzing your results

      15:12
    • 17. Walkthrough Building your reporting

      12:08
    • 18. What is ad optimization?

      9:30
    • 19. Optimisation

      14:35
    • 20. Bonus Lecture: ROI

      15:58
    • 21. Bonus Lecture: More Tips

      15:42
    • 22. The essential takeaways

      2:39
    • 23. Student Deals

      1:06