How To Create A Mood Board For Your Brand | Sharon Mapuvire | Skillshare

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How To Create A Mood Board For Your Brand

teacher avatar Sharon Mapuvire, Anything Is Possible

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (20m)
    • 1. Introduction

      0:27
    • 2. Selecting and Editing Text

      2:13
    • 3. Picking The Right Images

      3:36
    • 4. How to Create A Layout

      5:21
    • 5. Adding Color Palette

      4:26
    • 6. A Bold and Vibrant Mood Board

      4:06
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About This Class

This is the second part in the Mood Board Series that teaches you hoe to create mood boards and how to use them. In this class, we will be creating mood boards for brands. I will be demonstrating the process from start to finish and  how you can use your mood boards to create a vision for your brands. 

What You'll Need : 

Photoshop - You can download a free trial of the software from Adobe. If you are an absolute beginner in Photoshop, please watch the first class - Introduction to Mood Boards.

Meet Your Teacher

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Sharon Mapuvire

Anything Is Possible

Teacher

Hello everyone, my name is Sharon Mapuvire and I'm a freelance fashion designer based in Harare, Zimbabwe. The Skillshare team invited me to be a part of the teaching community and I felt it would be a great platform to share my skills and talent because I have developed easy ways of painting and drawing portraits. Making it possible for anyone to start painting portraits today. 

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Transcripts

1. Introduction: Hi everyone and welcome to the second part of the moodboard series and thus class I am going to be teaching you how to make simple brand mood boards when do two different types, one very clean and the other one bold and vibrant. All you need is Photoshop and you can download a free trial from Adobe. Let's get started, guys. 2. Selecting and Editing Text: I'm going to open Photoshop and I love the artwork for Photoshop CC 2020 and 2021. It just shows you what is possible using the software and so beautiful. I'm going to open an A4 paper size. And then I'm going to change the rotated to landscape because I prefer this layout. I feel like I get more space to work with. And then I'm going to import my images. You click, drag, hover, then release, and it opens into Photoshop. And if you look at all of these images, you can sort of see what does brand is all about. It's about exfoliating. It's healthy, it's fresh. So we're getting an idea. I'm just going to move all of the images into the A4 page that I just opened. And now we're going to start with the title. So I'm going to click on my T for text. I'm going to change the font color to black, and then I'm going to come up with a name. So this is skin care, maybe some to do with organics. Skin organics or skin. We'll see how it goes. So what the fonts definitely have fun with it and just use all of the options that you get. So I'm going to start by opening the character toolbox. I can easily change things. Sonata's going to change like the sizing of the fonts. Make sure the spacing is right, how I want, how I want it to look in at once, the brand name or the logo to just look really clean. I went minimal clean. Look. So the name is a bit weird. Some thinking, we could change it to something much more simpler. Next. Much better. Yeah. So this is our title, our brand name. Let's move on to the layouts. 3. Picking The Right Images: We are going to do a skincare brand, and I want it to be geared more towards wellness. So my key phrases are clean beauty, along with the keywords of organic and affordable. So I'm going to use this, I'm going to use these in my Pinterest searches. So the first one to be clean beauty, wildness because I know that I want to create something that is towards the wellness side of it, a bit more focused on clean products, transparency, trust. These are all the keywords that are just drifting into my mind as I think about what I want to create, how I want it to be created. So as we spoke in the first class about key phrases and keywords, use those as your search words when you are looking for inspiration on Pinterest or on Tumblr. And then just let the creativity take over. Because Pinterest is a rabbit hole of creativity. Once you start, it's very hard to get out of it because they show you related photos. And they also grouped things. My class C, aesthetic, hemostatic, product photos, photography ideas. So everything is divided and grouped for you and to different boards. So you can literally do anything that you want to do and just go with it. So now I'm moving into the fruity vibe. One thing you need to know, you have to be very clear about your pricing, your target market, where, which level do you think a brand is going to be? So for more affordable brands, they're going to be using brighter colors. And then the high price brands usually don't go for colors is usually just white and black and just simple. So if you do white and black and simple, but your product is more affordable than you're going to have to be competing all of these bright colors. So I, as I mentioned before, I want my brand to be affordable. So I'm going to be looking into these bright colors, but I want them to have a softer touch to it. And it definitely want to have the fruitiness aspect to the brand. Sam going into that vibe. I want you to look at my mood board. Good. Okay, so this is focused on cleanliness, some sort of exfoliation products, oils perhaps with fruitiness or organic, clean. And then it's always good to not to just focus on the products, but also focus on who this brand is for. Try to be clear about that and represent that somewhere on your boards. Or try to represent how this product will be used by your markets, your consumers, you target to markets to be specific. Another site that you can use that allows you to use their photos are absolutely free as unsplash.com. Great quality photos and you can use them for free anyway that you wanted to. But to think of crediting. 4. How to Create A Layout: So I'm just going to spread these images around the page so that I can clearly see each one. So when I'm looking at them, I feel like there's an image missing something that clearly defines it conveys what the brand is about. So let's go back to Pinterest and it's look for that image because you can go into need a strong image on your brand and your brand in moodboards. That clearly says, Okay, this is my business and this is what I do. Okay, So let's bring them into Photoshop and onto the board. And now I can see if like that doesn't fit somewhere, I can get rid of those. And the winning keep these two new ones. Okay, so now let's start to create a layout. So I'm gonna start with two center images that as I said, clearly convey what the brand is about skin care or it has to do skin care and cleansing and exfoliation. I want to edit to this image in Camera Raw Filter and I want to increase the shadows if you like, it's too bright and it's two bytes. So you go into Camera Raw Filter and you decrease the highlights and the whites. And it's so much clearer. So not so bright, you see the difference. And now I want to just increase the contrast a little bit to like saturated more, make it more vivid. And then with the brush tool selected, I go down to the colors at the bottom of the tools that is usually white and black. So the color that is on top is the color that is activated. So we want to activate the black. So when you do that, when you click on those arrows to switch the two around when you do that, and when you place the black on top of the white using the brush tool and moving it over the image you are now erasing the contrast effect. Civil wars. The opposite, you would be adding the card class, but I want to erase it because the contrast has Brighton to those areas. And I don't want them too bright. And it just blends with the page. If you have any questions about that, just let me know and I'll just clarify it in text for everyone to understand. So for our simple clear board, I want the board to reflect that. So I wanted to have like a simple layout that is minimalistic. So I'm thinking of spreading the images around as opposed to our first mood board for our fashion would want it was more compacts. This one, I want it to be more space, starts more free, more simple, just to reflect the brand aesthetic. So another tip is tried to place contrasting images close together. For example, the image on the right side, the top right of the page of the grapefruits. I've placed that next to the image of the cleanser. As you can see, those are two contrasting colors and it makes the grape fruit pop up even stronger of the page. Another example, with this image that I'm editing over here. I'm using humans saturation. And I just want the colors to blend with the images around it. So a hue and saturation you have different options you have, you can change the saturation or the EU of different colors from greens, cyans, blues in that image. Or you can select the master option. So if you select the master option now, it will change the settings for the whole image. All of the colors are included. If you want to isolate colors, you just go in and you pick a specific color. And I want to just play around with the brightness and the contrast. You don't want one image on the page to look brighter or paler than the rest. You want them all to have similar shades. And then just try and see, you know, if an image looks better here of an image looks better there. A group my images, and then I center them on the page. 5. Adding Color Palette: Now we're gonna move on to our colors. And I'm using the Ellipse tool to create a circle. And then I click to select the colors. And I would like something that's close to a pale green. I duplicate that layer and moving the down arrow on my keyboard, a move the ellipse so that I keep the shapes aligned. And how I'm picking my colors is that and picking them from the board. So the colors that you do pick for your brand, make sure that they are reflected in the images on the boards. It helps just strengthen the message. So because if you have colors that cannot be seen on the board, it can be confusing. So that's what I'm doing. I'm using the colors on my board. And I already had that in mind as I was picking my images of the color psi of one's separately for colors. And now I'm just going to weaken for different distinct colors. And I want this deep red. And I'm going to call that blood red. And then I'm going to change this orange to a pale pink. I wanted really soft and pale and I'm going to call it Sandy pink. Want to change the acquiesce slime as I called it, and make it much more softer so that it goes with the pink. Then we'll do the same. Also, change the name to back green, really creative. And I'm going to change the orange, too much softer shade. So it goes along with everything else. And we can call this bond bond orange. Get creative with the names, have fun. So now I'm going to group and I'm going to label them colors, lipid these images. And then I'm going to duplicate to the colors folder because I want to play around with the layouts. So try to be creative with how you lay out your colors. When I do it like this, I feel like I now need a fifth colors. Just bring everything together. A fifth color in the middle. So let's do that. Let's create a fifth color. Let's try coconut cream, which is a Pantone color for this year. Because I think that might work. But the problem is it's too light and it's it's blending too much with the page size. If I make it darker, no, I want to make it warmer because it looks too cool for the rest of the colors. So let's move towards a yellow. I think that works. We'll call this washed Mellon. Make it warm, soft, yellow. And then this is it. We save it as a JPEG to be around 700 kilobytes because you don't want it too large. So if you want something that is simple, this is one layout that you can use. So make sure that you reflect what the brand is about, where the brand can be used, what the brand is influenced by, or the ingredients. If it has like ingredients, what it is made up of, I should say, the colors. And make sure that the whole aesthetic and style of the brand is clearly relate. Let's move on to our second board, which is going to be the complete opposite for those people who love bold, vibrant colors. 6. A Bold and Vibrant Mood Board: For our second brand, I am going to do a candle store. So if you have some things similar, Let's say you have an Etsy store that sells candles or cells, lotions, creams, that sort of thing. You could use this as inspiration. So for this board, I want it to be bold and instantly captivating. A especially like the image of the, I guess you can call it a Buddha, a woman. It's just like grabs you and it sets the mood for the whole board. And that's what I'm using to lead the creativity of the board. So for this layout, I want to do something much more different because I want it to be bold and vibrant. I want the images to be close together and to just immediately give one solid image rather than being spaced out and scattered across the page. So on this page I have images of the candles that say I had if I had a candle store, like an Etsy store that salt candles. What's kind of candles would I sell? And I would sell candles that have very strong aromas. I really like forests smells like when you walk into a room, you just immediately you, it's you the ROM or just hits you. I loved candles like that. So I tried to reflect that through them. Picture of the forest, on the bottom left corner of the page, the flowers in the image with the Buddha candle. And then I have images showing where would I have these candles in a house? And I have an image of a bedroom or an image of a desk. So when you're sitting at your desk, It's a very cozy, inviting, specific kind of mood that I want to create. And then once I have these images, then I like to have all the images on my paint. And then I can start to see which images do not fit with the overall picture. And then I start to move images that work and the images that don't work. And how you do that is try not to have images that have columns that clash. China have colors, images of colors that have the same, either the same tone or the colors that compliment one another so that it only just goals and it creates a very consistent message. So I have my images no added to my colors and I use the rectangle tool. And I wanted to just follow the vertical sides of the images. So this is a very different layout from the first one. I am influenced by the images of the board because it helps with the colors that you use can be seen on the board. It just makes the message stronger than a move onto my my, the name of my store, the fonts that I'm using is avenir. And now I'm just playing around trying to see what works, what doesn't work, how I should leave it out. So we have the simple clean version and then we have the bold and vibrant version. So you can pick which one works for you. And now for our third part of this series on moodboards, I am going to show you how you can use these moodboards to help revamp your businesses. So I will see you in the third part of this series. Thank you for taking part in this one. And if you have any questions, please do not hesitate to ask. Thanks guys.