How To Cold Call - Best Script and Tips for Cold Calling | Patrick Dang | Skillshare

How To Cold Call - Best Script and Tips for Cold Calling

Patrick Dang, International Sales Trainer

How To Cold Call - Best Script and Tips for Cold Calling

Patrick Dang, International Sales Trainer

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3 Lessons (11m)
    • 1. How To Cold Call - Best Script and Tips for Cold Calling Intro

      0:50
    • 2. How To Cold Call - Best Script and Tips for Cold Calling

      10:14
    • 3. Next Steps

      0:22
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About This Class

Learn how to cold call using the best scripts and sales tips to turn total strangers into customers with cold calling.

A lot of people believe cold calling is dead, but the truth is, it's alive and well as long as you use the right methodology.

So in this video, we're going to go over my exact cold calling script you can use to turn total strangers into paying customers.

You'll also learn how to develop your cold calling script based on the template you'll learn in this video.

Meet Your Teacher

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Patrick Dang

International Sales Trainer

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Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. How To Cold Call - Best Script and Tips for Cold Calling Intro: everybody. What's going on? It's Patrick Dang here. Now, this course you're gonna learn exactly what to say when it comes to starting your whole costs. Now everybody knows cold calling is one of the most challenging parts of business, right? How do you turn a complete stranger and call them out of the blue and turned them into it? Pain customer. So this course we're gonna show you exactly what to say, how to say it and the methodology behind starting a sales conversation using a local. And by the end of the course, you're gonna walk away with my exact script on how to start your protocols and for our class project. Go ahead and put in the number one thing that you learned in this course and share it with the rest of the class. So with that said, if you ever want to cold car and you want to get a perfect script that I perfected over the years working in sales in Silicon Valley, at Oracle on many other companies, then make sure you join this course, and I'm looking forward to seeing you inside 2. How To Cold Call - Best Script and Tips for Cold Calling: now cold calling is one of the most brutal parts of sales. Most of the time, people have no idea who you are, and then you have to convince them to buy your product or service. And because of this, there is a lot of people out there who've tried cold calling and say, Hey, cold calling is dead. But reality it cold calling actually does work if you have the right methodology. So in this video, I'm going to show you exactly how you can start your cold calls and show you the exact methodology that I use during my time at or cold to cold call and start conversations with other companies. Everybody, What's going on? It's Patrick Dang here now this video. Like I said before, we're going to show you exactly how you can start your cold calls, meaning showing you exactly how you can call companies that you want to work with. And they have no idea who you are and start that sales conversation. And by the end of this video, you're gonna walk away with the exact methodology that I personally use during my time at Oracle, and I'm confident it's going to work for you and before we go ahead and get started showing you how to start your cold calls, make sure you give this video alike. If you are excited to learn how to do cold calls and one more thing in the common section, what's your biggest challenge around cold calling? And I'll be sure to make video on that in the future. But for now, let's go ahead and get started with exactly how you should be starting your cold calls to turn strangers into interested prospects. All right, so the first thing we gotta cover when it comes to cold calling is the 1st 5 seconds. And when it comes to those 1st 5 seconds, the most important thing is to build report and trust with your prospect, and how you're going to do that is your tonality, because it's not necessarily what you say is how you say it when it comes to an alley. There three major elements that I like to implement when I am doing my cold calls right. The first thing I want to do is I want to sound confident, unsure of myself. The second thing is sounding positive, and the third is sounding friendly and open. Okay, so when I'm calling someone and they have no idea who I am, I'm confident I'm positive and I'm friendly. So when you come up with that tonality, people are a lot more likely to listen to whatever it is that you have to say. So don't act like a jerk. Don't sound needy. And don't sound unsure of yourself. Be confident in your calls. And people are going to feel that confidence and they're going to be a lot more receptive to you. Okay. So tonally its not necessarily about what you say. It's how you say it. Okay, so now that we understand, that's not about what you say. It's how you say it. What do you actually need to say to start I call so personally for me. Here is what I'm gonna do is I'm gonna pick up the phone, dial the person's I don't want to talk to you, right. And the first thing I'm gonna say is this paid to him. It's Patrick from Oracle. How you doing today? So that's exactly what I do right now. There are a lot of people who say like you shouldn't say, How are you doing today? But for me, it actually does work. Because when I say hates him, it's Patrick from Oracle. How you doing today? Let's go ahead and break that down. First off, I'm addressing the person by the first name showing that Hey, I did a little research and I know who this person is. Second, I'm saying my name. I'm telling them what company I work at to build some type of credibility. Now, if you work at a company like or cool like I did in the past, then people know who that is. But even if you work at a smaller company, maybe a small agency, then you could say your name. That's totally fine, even if they have no idea what that is right from there. What I do is I ask, how are you doing today? So this opens up the conversation and allows a prospect or whoever is that you're talking to, to share a little bit about the day. So if they're having a great day, they'll say, Oh, you know, the day is really great, blah, blah, blah, blah, And then you can kind of bounce off that and relate to them. If they're having a bad day, maybe there's a storm they might say. Oh, you know, it's OK day but you're right now there's a thunderstorm were on that and you can kind of relate and build on top of that. So it doesn't necessarily matter what they say when you say, How are you doing today? You just want to bounce off what they say build, report and build some type of connection during those 1st 5 seconds. But typically what most people will say is, Oh, my days going pretty well and then I will respond. Oh, that's great to hear. And then I'll move on to the next part of my sales script. So, as you can see here, it doesn't necessarily matter what I'm saying. I'm just saying, Hey, tomb is passed from Oracle. How you doing today? But is the tone alley that really gets you in the door? So from there, once a person says, I'm doing well, then you move on to the next part of your sales script. Now, for people who don't want to use, how are you doing today? I have another script for you and it goes like this, you could say, Hates him. It's Patrick from Oracle. Then I catch you at a bad time. So when you're saying that the only difference there is did I catch you at a bad time? The prospect will usually respond with No, now's a good time. What's up, Evan? You can kind of continue the conversation because you earned the permission to have that conversation. If someone says, actually, Patrick right now is not a good time. Then you can just say, OK, that's totally fine. When would be a good time to call you back? Then you can schedule the next meeting from there. So those are the two phrases that I usually start out with. So it's hate him. Is patch from Oracle? How you doing today? Or you could say, Hey, Tim, it's pasture from Oracle. Then I can't. You read a bad time, right? So those two are one of the best ways I found to start a cold call. So from there, once the prospect responds to you, then you want to move into the next part of your sales script. Like to call this part, asking for help. So I'll go ahead and give you the exact line that I use, and I'll explain why it works. So once I say hey, time is passed from the oracle. How you doing today? Tim will say I'm doing okay. How about you? I say I'm doing fine. So after my first line in the second line that I'm going to say is, Hey, Tim, I'm actually a little loss. Do you mind if I take a second to tell you what I'm calling? So I'll go ahead and repeat that again. Hates him. I'm a little lost. Do you mind if I take a second to tell you why I'm calling? So I'm essentially doing here is I'm acting as a loss, and you kind of are when you're cold calling, right. Think about it. When you're cold calling a company, you're kind of just going in blind dialing numbers and you are lost and you need help. So if you communicate that to the prospect, prospects are lot more likely to help. And the reason is because when somebody asked for help, other people will naturally respond to that. Right? I remember back when I was traveling in Japan and Tokyo. I don't speak Japanese, and I was wandering the streets and I was literally lost in the subways. Right? And I would just ask random people like, Hey, how did I get here? How do I get there? And even if they didn't even know how to speak English, they would try to help me out. They don't know who I am. I'm a total stranger. But because I asked for help, people are willing to help out, right? That's just a natural human thing to do. So when you're cold calling people, if you're genuinely asking people for help, then people will naturally help you out. So that's why when I say something like hates him actually a little lost. Do you mind if I take a second to tell you why I'm calling? People will say Sure. Um, yeah. How can I help? Right. And so you're opening the door. The main thing I'm doing here is that instead of trying to hard sell them and be like, hey, you know, are you interested in buying my product or not? Um, what I'm just doing is I'm opening the conversations within those first few seconds to build report, ask for help and then have a honest sales conversation later on. So now that you ask for help, the person will say, Sure, I can help you out. And then the next line that you can say is this All you have to do is clearly explain why you are calling in what the person can expect out of that call. So when I say, Hey, Tim, I'm a little lost. Do you mind if I take a second to tell you why I'm calling? Tim will say Sure, Go ahead. And from there, what I'm gonna say is look, I'm part of the human capital Mansion team at Oracle and what I do as I help hospitals essentially upgrade their HR software. And the reason I'm calling you is because I notice on your website you guys weren't really using any software when it comes to recruiting. So really, I just want to take five minutes to learn a little bit about your business and what you do and see, Really, if I could help you out in any way and at the end of the conversation, if we find that hey, maybe we can work together in some capacity. Great. We could talk about what that looks like towards the end of the call, but if not, that's totally fine. Is that something to you that naturally, what? The prospect And in this case, Tim, what they're going to say is sure sounds fair to me. So if you really break down what I did there, I'm explaining who I am, what I do, what value I could bring, how long the conversation will take. And I'm also explaining what's gonna happen at the end of the conversation. And not only that, but I'm not pushing this idea into somebody. I'm asking permission to see if this is something they actually want to do. So when I say, hey, does that sound fair to you? If they naturally say Okay, sure, I'll take five minutes to talk to you. Then you have your sales conversation right there So you can see here. That's essentially how I saw every single local. So let's bring it all together, and I'll show you exactly how this works and how you can apply this for your specific sale . First thing you say is paid him is Patrick from Oracle How you doing today? Tim will say I'm doing all right. And you? I'm doing great. Thanks for asking him. Well, listen, I'm actually a little lost. Do you mind if I take a second to tell you why I'm calling? Tim will say Okay, share it. Go ahead and tell me. Well, I'm part of the human capital Mansion team at Oracle, And what I do is a help hospitals in the California area upgrade their HR systems. I notice that your website wasn't really using one. And I want to take five minutes to have a conversation and learn a little bit about your business and see if I can help in any way now at the end of conversation. If we find that hey, maybe there's a fit toe work together. Great. We could talk about what that looks like towards the end. The call, And if not, that's totally okay. Does that sound fair to you? And Tim will say Okay, sure. What's up? And from there you take them to the next part of the sales process, which is asking them questions, understand their pains and basically having that sales meeting. But for this video That's essentially how you're going to start the cold call every single time. And as you can see, you can pretty much do this entire process and less than one minute so it doesn't have to be lengthy. All you have to do is build a report. Ask them if they want to have a conversation, explain why they should have the conversation and what value you bring at the NASA permission to actually have that sales meeting. And for most people, they're going to give you a minute or five minutes, and then you can try to convince them to, you know, B'more interested in your products or services. So that said, that's pretty much how you are going to start your whole cause. You can essentially use the script that I just gave you there and changed out for your specific product or service an industry and for the most part, because we're applying basic, fundamental human psychology of why people respond to these cold calls, it's pretty much gonna work in almost every industry. So if you learn something new today and you got value out of today's video, make sure you give this video of life and in the comment section. If you have any struggles, a round hole calling or you want me to create a video around cold calling, put your challenges in the comments, I literally do read them all. And I do incorporate them into my future videos. So that said, that's how you're gonna handle your cold calls and I'm gonna see you guys in the next video . 3. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses.