How To Build A Brand On Social Media! - Skillshare

How To Build A Brand On Social Media!

Everett Bowes, Branding. Marketing. Social.

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33 Lessons (1h 38m)
    • 1. Intro

      3:03
    • 2. Who This Course Is For

      0:51
    • 3. Preface

      4:32
    • 4. Interruption Based Advertising

      5:55
    • 5. The 2 Keys To Social Media Success

      1:19
    • 6. Trust & Connection: Your Profile Picture

      3:55
    • 7. Trust & Connection: Your Handle

      2:21
    • 8. Trust & Connection: Your Profile (Bio)

      5:42
    • 9. Trust & Connection: Your Followers & Follower Ratio

      4:13
    • 10. Legitimacy Test: Your Number of Posts

      1:40
    • 11. The Key To Connection-Worthy Content

      1:00
    • 12. Content Guide: Your Signature Style

      3:35
    • 13. Content Guide: Your Messaging Mix

      4:22
    • 14. Your Bio Is Your Guide

      4:56
    • 15. Great Content Starts With Your Bio

      6:05
    • 16. The 3 Most Important Things You Need To Post

      1:37
    • 17. The Key For Attraction, Connection, and Inspiration

      2:42
    • 18. The "Boiling Point" for Connection

      1:57
    • 19. Conversation, Not Conversion

      2:22
    • 20. Understanding the Impact of The Algorithm

      1:57
    • 21. Two Key Follower Strategies

      3:38
    • 22. Why Your Hashtag Strategy Is Not Working

      5:26
    • 23. Strategy: Business or Personal Accounts

      2:43
    • 24. Strategy: Public or Private Accounts

      1:15
    • 25. The Importance of Second Level Connections

      2:30
    • 26. Tell Your Potentials What To Do

      1:38
    • 27. How Often Do You Show Your Product?

      4:05
    • 28. Show What Your Products Enable You To Do

      2:30
    • 29. When Not To Send A Direct Message

      2:11
    • 30. The Importance of Inbound Engagement

      2:29
    • 31. The Secret of Outbound Engagement

      2:32
    • 32. Tracking Your Potentials

      1:36
    • 33. Closing

      1:25
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