How To Brand Your Business

Everett Bowes, Brand Strategist

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12 Videos (47m)
    • Promo- How To Personalize Your Brand

    • Course Intro

    • The 4 Pressures Every Brand Faces

    • The Definition Of Branding

    • How To Personalize Your Brand

    • 1 Define Your Brand Personality

    • 2 Define Your Brand Experience

    • 3 Define Your Brand Relevance

    • 4 Define Your Brand Separation

    • 5 Define Your Brand Offer

    • 6 Define Your Brand Narrative

    • Conclusion

20 students are watching this class

About This Class


A personalized brand is vital for helping companies stand out, connect, and increase loyalty!

The problem:

  • The average American receives 30,000 marketing messages per week!
  • Attention spans have never been shorter
  • Consumers are overwhelmed​ with more options than ever
  • The speed of innovation means your features and benefits won’t keep you in the lead for long
  • Target customers are getting harder to reach

What if you could:

  • Harness the power of emotion
  • Increase engagement
  • Develop meaning
  • Generate anticipation


Join Brand Strategist Everett Bowes, of We Talk Branding, for this in-depth course on developing the human properties of your brand and start connecting today!

As always, reach out to me anytime! Post your questions and comments from the class in the Community section!

Additional resources: 


31 of 31 students recommendSee All

So Sweet N Generous Teacher: You will receive great clarity here
Great class. Completely made me realize why I have no following for my art. I'm all over the place. I've learned a great deal in this class. Will rewatch (is that a word?) many times I'm sure.
I have found this class so helpful. It has really clarified so much for me with regard to branding. I am just in the process of starting out and find I get quite confused regarding how to brand myself. This course has taught me so much. Everett has a very clear and effective style and comes across as very genuine and sincere. I found it easy to follow and screen capturing his slides and saving them to notes will help me apply the process to my own brand.





Everett Bowes

Brand Strategist

My name is Everett and I'm a Brand Strategist at We Talk Branding.


For more than 20 years I have helped companies brand boldly, create confidently, and connect deeply with their audience.


I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately.


My teaching is:

Practical Conversational Information-packed And presented using high quality Audi...

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