How To Become A Better Presenter Series: The Presenter in Me Vol 2 | Julio Lara | Skillshare

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How To Become A Better Presenter Series: The Presenter in Me Vol 2

teacher avatar Julio Lara, Simple Steps to a Solid Foundation

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

9 Lessons (26m)
    • 1. Presenter In Me - Creating An Effective Elevator Speech

    • 2. Presenter In Me - What is an Elevator Speech?

    • 3. Presenter In Me - The Perfect Elevator Speech

    • 4. Presenter In Me - Perfect Speech Step One

    • 5. Presenter In Me - Perfect Speech Step Two

    • 6. Presenter In Me - Perfect Speech Step Three

    • 7. Presenter In Me - Perfect Speech Step Four

    • 8. Presenter In Me - Tips

    • 9. Presenter In Me - Summary

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About This Class

Public speaking and making presentations are essential skills in today's society.  Whether you are presenting to a group of colleges or you are making a public speaking event, presenting skills are becoming more and more important.

You have probably been to a few presentations when you come out saying wow, that was a waste... great information but tough delivery, and I bet that you have been to some that you come out energetic, invigorated and even encouraged to take action.  Sometimes the difference between the two experiences can be very minimal.

So how about you, have you had to present or do a public speaking address and felt that you bombed it or that you could have done better?

Well honestly we all do... there is always room for improvement..

In this short but concise course I would like to discuss how to become a better presenter and public speaker.


This is Volume TWO of the series following the introduction: How To Become A Better Presenter: Top 5 Skills of a Great Presenter.


If you haven't taken that course feel free to enroll here it is a free course:

But on this Volume of the series we start looking at more specific skills to improve on.

This particular class will focus on the elevator speech….

We will discuss:

  • What is an elevator speech and its importance
  • We will look at elements of a good elevator speech
  • We will discuss the 4 steps to developing an effective elevator speech and some tips to improve on the development and delivery.

This class is really for anyone that wants to improve in their presentation and delivery skills, how to attract and determine if someone could be a potential customer. Or if you are looking for a way to describe yourself and network in your personal life.


The class should help you get more confidence by being more prepared and anticipate the conversation as well as help you attract like minded people.

Therefore do not wait, start your path towards becoming a better presenter.... enroll now!

Remember we get back what we put into things....

“Let thy speech be better than silence, or be silent.”

Dionysius Of Halicarnassus  

Meet Your Teacher

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Julio Lara

Simple Steps to a Solid Foundation


My main goal is to help others become better. Better in their personal lives, in their businesses and in their finances. I love to learn and I learn the most when I help others by teaching and learning from them as well. I am always looking for an opportunity to learn and to help others reach their goals. I hope that I am able to help you by motivating you, inspire you or that you help me in the same way.

"Some people come in your life as blessings. Some come in your life as lessons." Mother Teresa

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1. Presenter In Me - Creating An Effective Elevator Speech: Hello and welcome to the presenter in miniseries. How to Develop your Presentation Skills to captivate your audience. This is part two of the series, and in this class we will focus on how to create an effective elevator speech. Now you might be wondering, What is this classle about, or why should I even take well? The class is part of the presenter in miniseries. The Siri's is geared towards helping us become better presenters and better public speakers from preparation to delivery and anything in between. I hope to cover some skills, are actionable and help us improve. This class in particular, will focus on the elevator speech will discuss what is an elevator speech and why is it important? We will look at elements of a good speech. We will discuss the four steps to developing an effective elevator speech and some tips to improve on the development as well as the delivery. This class is really for anyone that wants to improve in the presentation and delivery skills, because you will also learn how to attract and determine if someone could be a potential customer or if you're looking for a way to describe yourself and how to network in your personal life. So the clash will help you get more confidence by being more prepared and anticipate the conversation as well as help you attract like minded people. So don't hesitate and enroll now. 2. Presenter In Me - What is an Elevator Speech?: So let's start by defining what is an elevator speech. Well, an elevator speech is is to set off quick few sentences that introduce you and your company , and it provides a couple of key benefits that will entice your listeners curiosity. As a business owner, you should have an elevator speech prepared all the time. It allows you to quickly and easily convey what your business is all about at crucial moments, such as meeting a potential client or a business partner. So imagine this. Let's say that you are at a coffee shop and you run into a friend who might be a great fit for your offering for your company. For your services. You have a few minutes to shatter before your friend has to leave and they ask you something like So how's work? What are you upto this days? Now you fumble with words wondering where to start, and your friend looks at his clock and says they have to run. You just lost an excellent opportunity. Now, sadly, this happens more often than we would like, and you may have noticed that seasoned professionals have a quick speech that they rattle off at key moments. They're not doing this off the cuff did not fumbling through the words, trying to figure out what to say. They are prepared. They have written, rehearsed and perfected this elevator presentation. Your elevator speech is an important communication tool that can also be very, very useful when giving presentations. 3. Presenter In Me - The Perfect Elevator Speech: Now you might be wondering, Why are we discussing an elevator speech in a presentation class or in a public speaking class? Well, simply first reason is because it is a type of presentation. An elevator speech is really an elevator presentation, you presenting yourself instead of actually presenting another subject. Another reason why is because it could help you build confidence. Your prospects already get to know what you're all about for what you are going to be offering. So that actually helps you build confidence. And lastly, because an innovator speech might be be Onley time for the only presentation that your prospects or your potential customers might get from you. So that's why it is so important for us to discuss an elevator speech now. With that said, let me go over the elements of a perfect elevator speech. What are those things that would make your speech be ultimate for perfect? And those things are. Your elevator speech needs to be between 20 and 30 seconds. In other words, it's a sure enough to deliver on an elevator. Hence the name innovator speech. You don't wanna have a speech that's gonna take too long because you might not have the attention off the person for that wrong. So that's why you need to be between 20 and 30 seconds. Number two needs to be memorable. It needs to be success and need to be compelling if it's not memorable. It's just like me talking to someone and rambling off things that they won't even pay attention toe. So that defeats the purpose of the actual elevator speech. You want to have the impact that the person actually remembers or things about. We're actually has you in mind after you have delivered your speech. Another aspect of it is that you need to create excitement. It should create a spark of excitement about what you're doing or about an idea or proposal that you're working on right now. So when I share with you my elevator speech, it should actually spark interest in you. Another aspect of an elevator speech is that it needs to be unique, so you needed it should drive home the unique value of your business, your idea or your offering. My animators beef should stand out from the next person's because it's unique to me, to my business, to my service. It should portray what I have to offer that somebody else doesn't and finally is, should lead to further connection between you and the person you are delivering it to. In other words, your elevator speech should create a connection with the person that you are delivering it to. So these are the five elements off a perfect elevator speech. He needs to be between 20 and 30 seconds. In other words, just enough time for an elevator ride. It needs to be memorable. The person needs to remember what we just discussed. It needs to create excitement, and if you are creating excitement, that would turn turn to be a memorable speech. It needs to be unique. It needs to show why the person should listen to my presentation. Should listen to me, should look into my business, should look into my person, and it should create a connection between you and the person. Who are you delivering it to 4. Presenter In Me - Perfect Speech Step One: So now let's look at the four elements off creating the perfect elevator speech or, in other words, the four steps to create the perfect elevator speech and that let's not just look at it, let's actually practice and put it into action. So go ahead and start creating your elevator speech if you do not have one. So let's look at step number one step Number one is to start with what you do. Describe what your company does. Focus on the problem your company solves and the main benefit it offers those who use it now. The first question that you would always get from a potential customer from a kind from relatives from friends from people in general is What do you do so anywhere you meet someone. The first question, it seems, before they even ask your name. First thing that they are asking you. Sometimes it seems like it's What do you do? So it's very important for you to be prepared for. That is very important for you to be ready for it. It's very important for that to be the first part of your elevator speech. So really, if I ask you what do you do? Will you be able to answer that without fumbling without thinking about it without seeming like you don't know what you actually do? Because if you're trying to present to me yourself, your business persona and you don't know how to express it, it's gonna be a turn off in the sense that I'm not gonna have that much confidence in you from the get go. So remember, what do you do? What is the service or the product that you provide? What is your competitive advantage? Why should I do business with you? What do you have as a person or as a company that I cannot get at the business next to you or with the person next to you? It is very important if you do not know the answer to that question for you to know your audience. If you are already in business, know who is your ideal customer and why is that customer doing business with you? And that would answer there. What do you do? It is one of the most crucial questions that you could ask yourself. What is it that you do? And again, it doesn't have to be for a small business owner or business owner. It could be for a person in general, in your employment, in your job, in your career, in your life. What is it that you do? If you describe yourself to me, would I be able to know what you do in life, what you do as a career? What you doing? Hobbies. That is the first step in creating your elevator speech, answering that question, What do you do? 5. Presenter In Me - Perfect Speech Step Two: So now let's look at step number two. What makes you youth? What makes you unique? What makes you stand out or set you apart from the competition or from the rest? And if you're not certain, ask your customers if you have customers as your peers. If you have Pierce, go back to what you do and make it unique. That is step number two. What makes you unique? What makes you different? So, for example, next see that you have a store, and in your store you sell southwestern style jewellery. So if I come up to you and I ask you, what do you do? I hope you don't gonna come and just say I sell jewelry or I'm in their sales business or I'm a sales person arm in the jewelry business. That really doesn't tell me much. How do I know that that your jewelry store is different than the jewelry store next to you ? And even so, if I am looking for jewelry, how would I know that you carry what I want next day that I am looking for a particular gemstone for Southwestern style jewellery? How would I know that you actually sell that. If you just tell me that you're in the business off selling jewelry or if you tell me your cells person or if you tell me that you are. They have a business, a sell jewelry. So instead, off that say something like, we have the largest selection off Arizona gemstones. So what makes you different than your competition? If you listen to their statement, we have the largest selection off Arizona gemstones to follow. I am sells personal only jewelry business, and we have the largest selection of Arizona gemstones by by a statement like that by saying that you are telling me that you sell Arizona gemstones, which means that you are in this Southwestern style jewelry business, which gives me a little more description of what you do. He gets me to no more, and it gives me just that little bit to open the curiosity and have me final up with a question. So remember, if you're not sure, go to your customers. What today praising for Why do they do business with you and not your competition? See, it is very important with one little phrase off one word or one statement that you add to your elevator speech, you could say a laugh, and you could actually enticed your customer, your potential, your prospect toe actually ask you more and want to know more about you. And that is the key off the elevator speech. Because honestly, in 20 to 30 seconds, you're not gonna be able to tell him everything that you do, so you want to give him enough so that they want to know more about. 6. Presenter In Me - Perfect Speech Step Three: the next have been creating that perfect elevator speech is to ask a question to get the listener to engage in what you are saying. So prepare some answers off the possibility of what they my answer that my deep in the conversation so prepare an open ended question that will engage the person you're talking to. An open ended question is one that you can answer with a simple yes or no answer. It needs to be explained. So some example off question might be, How do you solve this problem for what priorities might you have in this area? So if we go back to our jewelry example, let's go back to the beginning, where you're in the elevator and the person reaches up to ur approaches you and ask you, What do you do? And you say that you run a jewelry business or jewelry store, and they use specialize in Arizona gemstones. I noticed by ST Space a specialized. You put an emphasis on the word that usually catches people's attention. Now that puts you in a different level because now they think that you specialize in something so you prioritize something so you know something more about a particular subject for item. So then you follow up after they ask you what you do, you funnel up because you read the persons perceptions of persons gestures, person's body language. And you would say, Well, you seem interested. What part of the jewelry industry for jewelry business are you interested in? No, by you asking a question, you're putting the ball in their hands Now they know that you're interested in the conversation and you could gauge if they are still interested. If they really are not, then you know not to go too much further because there might not be a potential customers. So this is one of the ways that you could actually qualify a prospect that you could actually turn a cold, eat into a warm lead. And if it's a cold, the that it's not gonna lead you anywhere. Then you want to let it go. You don't want to spend the time on that. So by asking a question, you're actually qualifying the prospect to swell. So you got to think about it this way when you were doing your elevator speech, you're not only being interviewed, really, you know, by people asking you a question about what you do or your business of service, but the same time you are qualifying people to see if they actually meet your requirements for your ideal customer. So you got to think about it from both perspective that when you get to see if the person is a good match for you or not, so you're trying to get the listener to engage in why you have said thus far, and create a new opportunity to meet their unique means so well for you to know their unique needs. You need to ask questions. You need to know a little bit more about them, because if you're not the right person for them, if you're not the one that's gonna be able to meet their needs, you do not want to continue lingering in the conversation and pushing it further and further down the line to the point where then it's going to seem as if you're pushing for trying to sell in business or service that does not need or soft a problem that the person has 7. Presenter In Me - Perfect Speech Step Four: so notice. Look at the fourth step for the final step in creating that perfect elevator speech. And that final step is practice and refinement, making sure that your speech is no longer than 30 seconds and also looking at areas to improve. Once you have your speech created and crafted, you should practice it often. First time it make sure that it's no longer than 30 seconds and then ask you practice, look for areas where you can improve, start practicing it with real people and start refining it. So, for example, if you find that a few of your open ended questions are not yielding, the answer is that you're looking for change them. On the other hand, you might find that different questions are good for different types of people, but you will only know that if you practice and you refine it. So again, practice your speech first yourself and then with people outside with the real people. So let me give you an example off an elevator speech. So if I come up to you and ask, so what do you do? And this would be an elevator speech type of answer. I left corpora sail training and started my own coaching practice. I specialize in helping people communicate more effectively using my research driven approach. My clients have been able to increase their sales by 25%. So how about you? Are you still working sales? There's your team struggle with how to build sales presentations. See, this elevator speech is short 230 seconds. It's memorable because I actually touch up on things that we might have in common as well. As you know, using the words specialized. It gives people an attentive that normally they don't have. When you mention your specializing something, people pay attention because I want to know what it is that you specialize in. What is it that you were doing this different? It created Simon because you give a figure of 25%. So any time you have numbers involved in the conversation, people usually pay attention to it to figure out what it is that you give me a number four . It is a unique elevator speech because I'm telling you that my research driven approach, my personalizes it mind makes a unique my makes it part of my business, and it could be nothing more than just research that I've done, and I created a process for it. But it is my research driven approach, and finally, e creates a connection. I'm asking you questions about what you do to make sure that you're still doing the same thing that we were doing before. In reference. To win the same field, you still have a need for what I have to offer. So this is just an example of an elevator speech. Obviously, there's better than that one. There's worse and you will create your own and then again, practice it and refine it and personalize it will remember it needs to be 20 to 30 seconds . Memorable. Create some excitement, needs to be unique to you and your business, and it needs to create connection with first. 8. Presenter In Me - Tips : So now let's cover some quick tips to help you master your elevator speech. Tip number one. No matter how you refine your elevator speech, make sure that it states around 30 seconds. Don't make it too long because you're gonna lose the person you're speaking with. And you might lose the opportunity because if you're in an elevator a soon as they reach the floor there out. So you want to make sure that your elevator speech is within for around 30 seconds. Tip number two. As you get more comfortable delivering your speech, you should create different variations of it. You might create a version there is suited for certain type of people. One for potential clients. One for old friends run for potential business partners. Or you might even have different variations for the situation that you're in. You might have a speech for networking events for for presentations, for bios and such. Why is that important? It might seem like a lot of work, but to be honest with you, it's really just one elevator speech in which you just change. Maybe one of the questions. One of the open ended questions or one of the follow up Senate, depending on the person that you're speaking with or depending on the situation. And it helps because every person that you speak with my have a different angle at which you could actually attract them. And it's important for you to see that. And as you get better with your presentation as you get better with your elevator speech, you would notice that you will be able to read the cues from the people they gestures, the body language, and you could tailor your speech around that. And tip number three. The purpose of no elevator speech is to begin a relationship with a person, so make sure that if you were going to build a relationship with and make sure that you design it so that you could transition into a follow up with them later. There are many times when I have deliver an elevator speech, and I have seen others deliver elevator speech, and suddenly they don't build in a funnel of transition in it. So the conversations ends up okay, See you later, or I have to go where you have to go. And then there is no follow up. You don't have the person's contact. They don't have yours and all that innovator speech, even though it was maybe perfect, it didn't work because you are not going to be able to get in touch with that person again . So make sure that you do build a follow up into your elevator speech, somehow just a quick way for you to actually keep in touch with that person. I would try not to put it on the person to follow up with you because everyone has a lot off work, a lot of things that go on in your life, and they'll just throw it in the back burner. And the reality is that you were the one interested in the business. You're the one interested in continuing that relationship, so you should be the one put in the effort into it into the followers. 9. Presenter In Me - Summary: So let's see what we covered in this short class so far. We went over what an elevator speech waas and basically an elevator speech is just too quick presentation that you percent to a person, a group business, anyone that you would think that might be interested in your services or your product on in a quick way, just to show what you have to offer, what makes you different and somebody else. What is it that you do? Then we went over the elements of a perfect elevator speech, which the elements are, you know, needs to be between 20 to 30 seconds. It needs to be memorable, and it's to create excitement. He needs to be unique to you, your business, and it needs to create a connection between you and the person you are delivering at two. And then finally we went over the four steps off creating that perfect speech, and those steps were creating a answer for What do you do? Understanding? What is it that you do then making sure that what you do it's unique, so one makes you unique. Then asking a question, putting a back on the person for the group. This actually that you're presenting it to asking a question to create that interest and also to see if they actually are a potential or an ideal customer for you. And finally, practice and refinement. Practice makes perfect. It's always what's being stated or what it said in sports and business in life and everything in general, and it's no different in reference to your elevator speech Practice makes perfect. So what is your project? Well, using the four step processed craft an elevator speech, you may ultimately need a couple of versions. For example, you might need one for to introduce your company when you may need another one to introduce a new product for its service, or just to introduce yourself. So whatever you think, it's better for you just craft or create an elevator speech and post it share it with us. It could be an elevator speech again to introduce yourself to introduce your company, to introduce a product introduced service, an innovative speech in general, and if you have one or you're working on one and you need some help posted and put it in the discussion, put it in the projects and we'll work on it together to create that perfect elevator speed for you. Remember, practice makes perfect. Rehearse it onto you can speak it effort. Additionally, ensure that you can answer the question that you might get as you're delivering your elevator speech. And then finally, I just want to say thank you. Thank you for your time for your effort. Please try to stay tuned as we're gonna have additional classes or additional ways for you to improve your presentation on public speaking skills. Till then, May God bless you.