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35 Videos (3h 11m)
    • Why Take This Class

      0:57
    • Your Burning Questions About The Copywriter's Brain, Answered

      5:54
    • What Makes The Copywriter's Brain So Unique?

      4:52
    • The Spark: A Visual Map Of The Art Of Copywriting

      4:23
    • The Spark: Why It Matters

      1:38
    • The Library: 100's Of The Best Copywriting Strategies Know To Man

      4:13
    • The Library: Why It Matters

      4:14
    • The Library Overview: An Exploration Into The Best Copywriting Ideas

      0:32
    • The Library: Doing Research, Knowing Your Prospect

      6:57
    • The Library: Involving Your Client, Knowing Your Purpose

      6:40
    • The Library: Developing Your USP, Preparing

      6:33
    • The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words

      8:10
    • The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits

      6:08
    • The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance

      7:43
    • The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity

      8:09
    • The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes

      8:54
    • The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee

      11:56
    • The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers

      8:47
    • The Library: Media (Audio/Video)

      12:26
    • The Library: SEO

      3:43
    • The Library: Personal Review, Client Review, Testing

      9:44
    • The Library: Google, YouTube

      2:33
    • The Library: Marketing

      8:14
    • The Library: Improving Your Skills

      6:23
    • The Library: Getting Clients

      10:20
    • The Teacher: A Unique Way Of Mastering The Art Of Copywriting

      4:45
    • The Teacher: Why It Matters

      7:52
    • Doing An Initial Review Of The Entire Copywriter's Brain

      3:58
    • Review Strategy #1: Do A Quick Review Of The Spark

      2:16
    • Review Strategy #2: Go Around The Spark

      1:26
    • Review Strategy #3: Go Deep Within The Spark

      1:40
    • Review Strategy #4: Read And Express A Library Section Out Loud

      2:58
    • Review Strategy #5: Be A Teacher

      2:31
    • Ideas For When To Do A Review

      1:36
    • Thank You!

      1:45