How To Attract Therapy & Coaching Clients With Your Website | Giorgio Aprile | Skillshare

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How To Attract Therapy & Coaching Clients With Your Website

teacher avatar Giorgio Aprile, Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

33 Lessons (1h 44m)
    • 1. Promo - How To Attract Therapy And Coaching Clients With Your Website

      1:24
    • 2. Introduction

      9:12
    • 3. 4 Key Purposes + 1 Specific Goal

      2:28
    • 4. Essential Features Introduction

      0:38
    • 5. #1 Essential Feature

      6:19
    • 6. #2 Essential Feature

      1:43
    • 7. #3 Essential Feature

      3:01
    • 8. #4 Essential Feature

      10:40
    • 9. #5 Essential Feature

      2:20
    • 10. #6 Essential Feature

      5:51
    • 11. #7 Essential Feature

      1:08
    • 12. #8 Essential Feature

      6:24
    • 13. #9 Essential Feature

      1:39
    • 14. #10 Essential Feature

      2:29
    • 15. #11 Essential Feature

      3:38
    • 16. #12 Essential Feature

      1:41
    • 17. #13 Essential Feature

      1:59
    • 18. Essential Features Summary + Practical Example

      6:03
    • 19. Rookie Mistakes Introduction

      0:56
    • 20. #1 Rookie Mistake

      1:51
    • 21. #2 Rookie Mistake

      3:39
    • 22. #3 Rookie Mistake

      0:43
    • 23. #4 Rookie Mistake

      0:43
    • 24. #5 Rookie Mistake

      0:59
    • 25. #6 Rookie Mistake

      2:52
    • 26. #7 Rookie Mistake

      6:18
    • 27. #8 Rookie Mistake

      5:12
    • 28. #9 Rookie Mistake

      1:21
    • 29. #10 Rookie Mistake

      0:41
    • 30. #11 Rookie Mistake

      1:05
    • 31. #12 Rookie Mistake

      2:23
    • 32. Rookie Mistakes Summary

      3:15
    • 33. Conclusion

      3:23
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About This Class

This course describes the formula for attracting therapy and coaching clients with your website.

My name is Giorgio, I have been working in private practice as a psychotherapist and coach since 2014 - but I also have a background and experience in marketing and communication.

By taking this course, you will discover the formula for a website that is really capable of attracting therapy and coaching clients.

This course covers the 13 essential features of effective therapy and coaching websites. These are key elements that really need to be on your website if you want to attract therapy and coaching clients. You will be given a tried and tested formula for an effective therapy and coaching website that brings in lots of clients.

This course also covers the 12 rookie mistakes that most people make on their website. And it’s very important to know and avoid these mistakes because they can really push new clients away and keep you out of business.

This course is perfect for professionals who work in: life coaching, CBT (Cognitive Behavioral Therapy), counseling, psychotherapy, psychology, holistic therapy, NLP, massage therapy, aromatherapy and other therapy professions.

If you are a therapist or coach and you are struggling to understand how to attract clients with your website, this is for you! Take this course and you will learn the formula for an effective website.

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Giorgio Aprile

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Transcripts

1. Promo - How To Attract Therapy And Coaching Clients With Your Website: welcome. This course describes the formula for attracting therapy and coaching clients with your website. My name is Georgia. I have been working in private practice, a psychotherapist in coach scenes 2014. But I also have a background and experience in marketing and communication. By taking this course, you will discover the formula for a website is really capable off attracting therapy and coaching clients. This course covers the 13 essential features off effective therapy and coaching websites. These are the key elements that really need to be on your website. If you want to attract therapy and coaching clients, you will be given a tried and tested formula for an effective. They're the encroaching website that brings in lots of clients. The's course also covers the 12 rookie mistakes that most people make on their website, and it's very important to know and avoid these mistakes because they can really push new clients away and keep you out of business. If you are a therapist and coach and you're struggling to understand how to attract clients with your website, this is for you to take this course and you will learn the formula for an effective website 2. Introduction: hello and welcome to this course on how to attract therapy and coaching clients with your website. I'm very glad to have you here, and I will be teaching you the formula for an effective therapy and coaching website and by effective I mean a website that is really capable of attracting new clients. Let me introduce myself. My name is Georgia and I work as a psychotherapist and coach. I have been working in private practice since 2014 and I have been lucky enough to have a profitable practice since then. The main thing that allowed me to be successful was my website because potential clients respond very well to my website and as a result, I received lots of new enquiries with consistency. Now, how did I manage to do that? Well, in a way, I cheated a bit because I have a marketing background. In fact, my first degree was in communication and marketing, and I worked in the field for a number of years. So when I became a therapist and coach, I had some knowledge and experience that helped me to find a new clients and over the years of working in private practice, I learned a lot and found on effective formula to attract clients with a website. Soon enough, my colleagues were seeing my results and started to ask me lots of questions. So in 2015 I started a side business as a Web designer and marketing consultant for therapists and coaches. My main focus was still on my own private practice, but I enjoyed decide business, and it was very rewarding to help other professionals to do their job. So over these years I accumulated lots of experience and got to see what works and what doesn't in real life. And this is where this course comes from. I want to pass that knowledge and experience on. And most important, I want to allow other professionals in therapy in coaching to do a job that I believe is extremely important, which is to support other people in need and to help them get better. Let's talk about how this course is structured and what you're going to learn After this introduction, there is going to be a very short video on the four key purposes off effective therapy and coaching websites and the one specific goal off effective therapy and coaching websites. Thes video will give you an idea off what purpose your website needs to serve in order to attract clients. In March of one, you will learn the 13 essential features of effective, happy and coaching websites. These are the key elements that make a champion coaching website work in terms off attracting clients in module to you will discover the 12 rookie mistakes to avoid on therapy and coaching websites. These are very common mistakes that can push kinds away from your website. You will discover what these are and how to avoid them. Both Module one and two will be divided in short videos to make it easy for you to learn. And finally there will be a conclusion with a couple off very important recommendations for you. Let's talk about the aims of these training. First of all, we're going to learn theory and practice off attracting clients with a website. There is going to be some theory because you need to be aware off the principles off good website marketing, but this course will be mainly practical, teaching you how the principles are applied and giving you lots of concrete examples. The second name off. This training is to make it as easy as possible for you. In order to be able to attract clients, you don't need to have a large and complex website. You can get started with a simple single page website and if you present it the right way, that can be very, very effective. The third aim off this training is to provide a model to guide you. I want to show you what an effective therapy and coaching website looks like. So I will put in front of you a model to guide you that is designed to generate inquires for therapy and coaching. This is a template for therapy and coaching website that I designed. I have been using it for myself for a number of years now. It is very effective in terms of generating enquiries. I have been using it for clients do and it is a single page website. I will argue that a single page website is the best option for you to start because it is very simple. It doesn't take too much work and at the same time it is very, very powerful in terms of attracting clients. We're going to look at this template. Drop this training. I'm going to come back to it every soft and so that you can see why it is effective and what specific features off these website make it effective. You might be wondering where this formula comes from. So first of all, this formula comes from good marketing practice. In fact, this formula follows very effective marketing principles for attracting clients, and these are principles have been tested by many, many businesses, and they have proven to work very well. If you want to learn more about these principles, aside from these course, I recommend this book the brain Audit by shown the Susa. This is the book that inspired me to create my own website. In this particular way. However, you don't need to read this book. This course will be enough. The book is just for those of you who are interested in getting more knowledge. Also, these formula comes from personal experience that is my own personal experience and the personal experience off other therapists and coaches. In fact, I have been using this formula myself for many years, and I found it very effective in terms off generating client enquiries from my website. Also, I have used these formula for some of my Web design clients. They're also therapist in coaches and they also found this formula very effective. And finally I've spoken with many people in the therapy and coaching field who used a similar formula and they report that works very well for them. And in general, if you speak with anybody with a single page website, they're likely to say that it works very well. So to summarize, this is an effective formula that has bean tried and tested in real life. So this is why I recommend that you start from this formula. Now, Is this the only effective formula for a therapy and coaching website? Certainly not, but I prefer these formula because I believe it is the easiest and simplest. In fact, it allows you to get started with an effective website without too much hassle. So I believe it is a great first step, and for most people it is all they need. If you find that you want more, for example, if you find that you won't more than a single page for your website, that's OK and you can expand starting from these formula thes course will still help you to understand the key elements, often effective client attracting therapy and coaching website. It is now time for a quick disclaimer. I'm not a lawyer, and nothing on this training is legal advice. The content of this training is for general information purposes only. And consult a lawyer if you need legal advice. Also, keep ethics in mind. Ethics is a very important issue in our profession because we deal potentially with vulnerable people and we want to safeguard those people. So what should you take into account when it comes to ethic? Well, first of all issued take into account your professional bodies end theoretical codes because their professional bodies are in excellent guidance on ethics, so you shouldn't know their ethical codes. Second of all, you should take into account regulations in your country because there might be different norms depending on where you practice. Third of all, you should take into account your training because during your therapy, coaching, training, you talk about ethics and you talk about what is acceptable and what is not acceptable when you advertise yourself. So keep that in mind and finally should take into account your personal values and principles because at the end of the day, you need to be comfortable with the way you advertise yourself and your services there. Two key ethical principles to keep in mind when it comes to online presence and websites. First of all, advertising must be accurate, so not false, misleading or exaggerated. So make sure that the way you advertise yourself and your services is accurate. Second of all, claims must be justifiable and verifiable, so if you make any claim, make sure that it is justifiable and verifiable. 3. 4 Key Purposes + 1 Specific Goal: Now, before we begin with the 13 features of effective therapy in coaching websites. Let's look at the four key purposes of effective therapy and coaching websites, and number one is to get your message out there, and this is quite obvious. You need to have a message out there because people need to know that there is a service available that there is a professional available. If you don't have that, people are unable. Toe. Find your services. Number two is to highlight relevance. Once people find your message ones, people discover that there's a service available. They need to believe that it is relevant so that relevance must be clear to them. And we're going to look later on in this module. How toe Highlight relevance for people number free purpose of effective therapy and coaching websites East to build trust therapy in coaching are very sensitive professions because people come to us a stranger and they need to open up. They need to tell you very delegate and personal stuff, so you need to have that level of trust and that level of trust starts on your website. You need to come across a straw, swarthy and we're going to look how we do that and number four key purpose off effective therapy and coaching websites is to get visitors to take action. If your visitors visit your website and then leave without taking any action, you don't have a new client. And so that's not on effective website. For a website to be effective, you need your visitors to take action and normally that action is to reach out to you in some way so that you can talk, answer some questions and maybe even book first appointment. So this is by far the most important purpose of effective derby in coaching websites. And there is one specific goal for effective therapy and coaching websites, and that's to generate enquiries on effective website. Should be able to generate inquires for you, and that's going to be the focus of today's module. What makes a website effective and what makes a website capable of generating and choirs? If your website is able to generate inquires, you have a successful private practice and you get new Cline's. So that's our objective for today, and we're going to look at how to do that 4. Essential Features Introduction: Welcome to Module one, the 13 essential features of effective therapy and coaching websites in this module. We're going to talk about the key elements of a client attracting there be in coaching website. Some of these elements may seem more obstruct some more concrete. The first few essential features are more general principles. But don't underestimate them. Yes, they are general principles, and some of them may seem obvious to you, but they are absolutely crucial us. We move on, you will see that the essential features will become more specific and practical. But once again, they're all very important. 5. #1 Essential Feature: the first feature of effective therapy and coaching websites is simple. Effective therapy and coaching websites are simple now. This might seem obvious to you, but in my experience most people would try to break this rule and have a more complex website. Simple websites are really effective and they are effective because they are easy to use. It's easy to find information that you want to use and it's easy to take action. In fact, simplicity helps you to achieve the four key purposes off effective Serbian coaching websites. A simple website helps you to get your message out there more effectively because it's a simple platform and it is simple message, so that really ticks the box. Also, a simple website helps you to highlight the relevance of your message because people don't have to navigate through a complex structure to find what they need. It's a simple structure and people able to find what they need, and they're able to understand quickly if what's on that website is relevant to them. Also, simple website helps you to build trust once again. It's because people have a simple message in front of them on a simple platform and it's easier for them to find the information that they need, so it's easier for them to trust you. And finally, most important simplicity helps you to get visitors to take action. Because a simple website is easier to navigate, it's easier to consume, and it is easier for people to take action. So you are more likely to win new potential clients. So don't try to impress. There is a mixed conception among people who start with DARABYA coaching websites that they need to impress their visitors. And in reality, when potential clients visit your website, they don't do that to be impressed. They don't do that to be entertained, and they don't do that to see a beautiful website with beautiful images. They just do that because I have a problem and they want to check out if their services available that they can use, and you don't need to impress them to let them understand that your services are relevant. You do that with a very simple website. So how do you achieve simplicity? The overarching rule is that you avoid unnecessary complications of any kind, so if you can do something in a more simple way, the simple way is really the best way. And let's look at a few examples of good practice. Number one is white background with one or two callers. White background. He's an absolute must. It is the industry standard because it looks very good, very clean, and it is easy to read the text. You can use one caller toe alternate with that white background or maximum two callers. I wouldn't recommend more than $2 but one color is really more than enough. If you look at our template, it is what background and this one caller, which is blue, a very friendly caller and a structure like these wide and one caller is really what I would recommend. It's easier to design and it is easy for people. Toe. Use this website and read the information on this website. Another example of good practice is easy to understand text, and here the rule is that your text should be understood by people with a very low level of education because online it's not like reading Shakespeare online. The language is very simple, is very elementary, and you need to conform to that rule because people have that expectation when they see a website. So say what you want to say on your Web site in very simple language and make sure that it is easy to understand. Another example of good practice is no technological complications such as animations. Animations were very popular, particularly in the nineties. I remember, and there were these very complicated websites, and sometimes you needed to download the software to visit the website. And that's not popular anymore, and it's because it doesn't really work. People don't want to see technological complications. They don't want to be entertained. They just want to consume information. So animations don't really serve that purpose. Sometimes nowadays, animations are still used on a smaller level. But I would recommend not using animations because they don't really help and then more complicated, and they make the visitors experience more complicated. So that's what you don't want. Another example of the practice is simple and appropriate graphic elements. So again, graphic is not the king on your website. Simplicity is the king. People are not going to your website to look art. Very beautiful graphic elements, very beautiful images. They're there to consume information, and so images don't really serve that purpose. If you look at our template, basically there are no images. There are few graphic elements here and there, but they are just used in an appropriate way to complement the text. Another final example of good practice is one single goal for your website, and this is very, very important, especially when you get started. It is better to start with a website that has a single goal in In this case, The goal should be to generate inquires, so limit your website to that goal. Don't have more than one goal. Some people open Web sites that sell therapy and coaching and training and workshops and e books. And that's a bad idea because if you get started with that, it's easier to lose yourself and have a very ineffective website. While if you start with a single goal, it's easier to have a very effective website 6. #2 Essential Feature: the second feature off effective they're being coaching websites is more text unless images . You should have more text on your website than images. You don't really need images on your website. There is a common misconception that people have when they get started with therapy and coaching websites, and this misconception is that you need images. You need large images and you need beautiful images and that is not true. Your visitors visit your website not because they want to see beautiful images. They don't want to be entertained. They want to find out. Some information and text is really the king here because text is what helps your potential clients decide if your services are what they need and helps search engines. Find your website so text is very helpful when people want toe, understand if your services are relevant, if they want to go ahead if they want to get in touch with you, so tax should really be the primary element. Also, when people look at services like yours on Google, text is really what helps Google to rank your website higher. If you look at our template, it is mostly text, but it is done in a way that there is separation between one section and another, so it is easier for people to understand how that text is structured. You don't really need images, but you can use images to complement your text if you want to. I don't think it is necessary. Text alone is enough and you should really, really prioritise text. 7. #3 Essential Feature: feature number free is brief. Effective therapy and coaching websites are brief. Long wine did websites with many pages and a complex structure are not really effective as simple. Brief website is way better than a complex one, and to have an effective website, you only need one page with the right content and this is the way our template is built. It is only one page, but it has the right content in it. So single page websites are effective because first of all, they are simple and we so why that's important. They look clean and adapt well to all devices, and this is such a crucial point today because a large percentage of your visitors will come from mobile phones and tablets. So your website needs to look well on those devices. And finally, single page websites are effective because they naturally guide visitors through the page until they take action. And this is such an important point that I'm going to repeat that single page websites naturally guide visitors through the page until they take action. Basically, on a single page website, people have nowhere to go except then scrolling down. And if you have the right content. People are going to keep scrolling down until they reach the end of your website and they are invited to take action. So that's how you win with single page websites. Plus there's a massive extra benefit off single page websites and that's that. They allow you to get started without too much hustle and that's really a great point because it is way easier to start with a single page website. It is way easier to build a single page website. Then it is to build are seven or eight page websites. It is way less work and it is still they effective and I learned this lesson about single page websites at my own expense is because when I started Hey built a multiple page websites and then after a year, eyes reached into a single page website and the website performed way better and I got way more enquires and since then it was I think it was early 2015. Since then I have been using a single page website and my website is performing very well and I have been using single page websites for many of my clients. My Web design clients and also I have been hearing a lot from people with single page websites and they all say that their websites work very well. So single page websites, they allow you to get started without too much hustle, and they are very effective. 8. #4 Essential Feature: feature. Number four is specialized. Effective therapy in coaching websites are specialized. Specialization is one of the most important business principles. Successful businesses often are specialized, and they specialize in one specific niche off customers. Let's see why specialising is a good idea for you and your website with a few examples. So first of all, let's think about a possible problem, and that problem is I need knee surgery. And if I have any surgery, I'm going to look for solutions I might do are search own Google and I might find one possible solution, which is a surgeon. And actually, I might find quite a few surgeons in my area. And is that good enough? Yes, it is for sure, and I find quite a few surgeons. They're good enough, and it might be even difficult toe pick, the one that might be appropriate for me. But then I find are different solution, which is a specialist knee surgeon, and these immediately stands out from the competition because guess who am I going to choose if I need knee surgery and knee surgeon looks like more of an expert, they look like they're more knowledgeable to help more experience, and probably that's true because they have Bean specializing in that. So our specialist knee surgeon really stands out from the competition. Let's think of a different problem, and this time the problem is that I need help with depression. So I look for solutions online and I find a therapist. Actually, I might find quite a few therapists, and there's a lot of competition in this area, and I might find it difficult to beak the one I want. And then I find a slightly different solution, which is a therapist specializing in depression. And these step is immediately looks more relevant to me. They seem more often expert, and they really stand out from the competition. So even though a therapist is good enough, a therapist specializing in depression is even better. It is more relevant. It is the kind of professional that I want. Another example is the problem is, I need help with my time management. I look for solutions online and I find a life coach and life coach is perfect. But then I find a life coach specialising in time management, and again this professional stands out and immediately they beat the competition they seem more relevant, they seem more oven expert to me. One final example. The problem is, I need help with my back pain and solutions, a massage therapist, and that's good enough. They can help me with my back pain. But then there's a massage therapist specializing in back pain, and again they stand out. They seem more knowledgeable, more expert, more experienced, and I might end up choosing them. So I think it is clear from these examples that specializing is really the way to go because you stand out and there are different benefits of specialising. First of all, you are perceived as an expert. If you say that you specialize in a specific topic, it is quite likely that you know more about that topic. You have more experience, so you look like an expert. Also, you beat the competition because if the competition is dedicated to many different things and you're dedicated to one specific thing immediately, you look more competent and you stand out from the competition and also you are trucked the right clients because if you specialize, you attract the current clients that you want and the kind of clients that you can deal with, and that you can do a very good job with. So they say, is very important benefit, because if you are a generalised, your truck, any kind of clients and some of those can be good, some of those can be not your ideal client. So by attracting the right clients, you make sure that you do a good job and they're more likely to refer you again, and you're more likely to have more business. And finally, another benefit off specializing is that you get very good at what you do, because if you specialize in a particular area in a particular field in a particular issue , you obviously read more about that field. You get more supervision on that field, you get more experience on that field, and the result is that you do a very good job so you can enjoy your work more and get that feeling of satisfaction and get the confidence that you need. But also your clients are satisfied, and that means that they can refer you to other people and your business grows. So specializing is really the way to go. Let's look at a few examples off specialization and the 1st 1 is a dating coach specializing in helping diversities to start dating again. So this is a very interesting niche because that's a dating coach. You can help many people, but if you say that you specialize in helping the overseas to start dating again, when there's a diversity looking to start dating again, you are the professional that they need, and immediately you stand up from the competition. And it is also very smart. Niche, because it is large enough to attract lines is not a very small specialization where you have very limited customers. Another example is a counselor specializing in anger management. And once again this is a niche that is large enough where you can reach many people. So it is very smart. Niche. Also a wellness coach specialized in healthy eating. Thes specialization is very interesting because healthy eating is a very popular topic that many people are interested in healthy eating. At the same time, many people have difficulties with healthy eating so you can target a number of clients that is not to a small, but large enough to allow you to gain significant business, and there are many related problems toe healthy eating, too. So this is a very smart niche, I think. Another example is a counselor specializing in grief, a massage therapist specializing in accident recovery. Official therapist specializing in helping people to change a bad posture. There are some common objections toe specializing, and these objections were going to address them, and we're going to see that they are actually very misleading. And the 1st 1 is I will lose clients. If I specialize, I will lose clients. And that's not true. And you will actually gain clients by specializing because you are ableto attract more people more off the right people. So specializing allows you to gain clients rather than lose clients. Another objection is I don't have a specialization. I would be very careful with these specialization because first of all, are you sure that you don't have a specialization? Because for most of us, there's a topic that we know a bit better or a topic that were more interested in, or a topic that we have started a bit more during our training, So probably there is something that you know better. But if not just big one, you don't need to have a specialization, you can just pick one. And when you pick, when you start reading more about that, you started tending more workshops and you start seeing more people with that issue so you can just pick one, and that's it. Final objection is, I would only work with one type of clients. So if I specialize, I will only work with one type of clients. And actually, that is not true for a few reasons. First of all, you get different kinds of enquires. Even though you say I specialize in these issue, people inquire anyway, So if you say I am a therapist, I specialize in depression. You're not saying I only treat depression. So when people look for a therapist and they find you, they might still inquire and they might steal. Say, can you help me? And it's up to you if you say yes or no. Also, clients have multiple problems, So even though you specialize in something like depression, clients have more than one problem. So they might come with depression and anxiety or depression and addiction or depression and personality disorders. So there are multiple problems, and this is true for coaching too. So if even though you say I specialize in time management, people have different problems, so they might have a time management problem and they want to get a new job or they might have a time management problem and they want to socialize more so you don't get bored because people have always multiple problems. And finally, it is not true that you will only work one type of clients because you get referrals from other people. And these referrals don't really care about your specialization when you have worked with a client and they have a good experience. If ah friend needs some therapy, some coaching, they are going to refer that friend to you. Or, if you have a network locally and you know, for example, your GP and other professionals in the area, they would refer people to you anyway, they wouldn't necessarily care about your specialization. If there is something similar that you can treat, they would still refer people. So you always get different dive off clients, so bottom line is a specialized website has a bigger potential off attracting clients. So I really encourage you to pick a specialization for you and make that quite explicit on your website. 9. #5 Essential Feature: essential feature. Number five ease personal on effective therapy and coaching website is personal. Therapy and coaching are very sensitive professions because people need to come to your stranger and be open, be vulnerable and that is difficult. So when people choose a therapist or a coach, they want to have a personal field because they want to be able to understand if they get a good feel of you as a person, if they like you as a person or not. So you need to have that kind of personal feel on your website, and how do you do that? This is actually a very simple point, but it is such an important one, and the point is, have a professional and friendly photo. Having a professional and friendly photo helps people to see what you look like a za person and get a first impression of you. And this is so important because human beings rely so much on the first visual impression to establish if they like you or not, and you might think this is superficial and maybe it is. But it is also very human, so it is important to have a professional and friendly photo. And if we look at our template, you can see that the photo should be the first thing that people see on your website because it is the first impression that counts for them. And obviously it shouldn't be too big, but it should be there to allow people to get a feel off. You look like if they like you or not, and these might seem to you like a very obvious point. But in reality, many people forget about having a photo on their website. And I cannot tell you the number of times that I've asked people, Why did you pick my profile over other profiles? And they told me it's because you have a photo. Other people in your area didn't have a photo. So it is very important in terms of allowing people to build that trust with you, to build the personal field and to make people more convinced that they want to go ahead and inquire 10. #6 Essential Feature: feature number six is problem. First, effective therapy and coaching websites have a problem. First they open with a problem and you can see these own our template. The problem is the first thing that you see. It's actually more than one the space for to our free problems that you can chose. But the important thing is that you open with a problem and let's see why your potential clients visit your website because they have a problem. This is very important if I am looking for a therapist is because I have depression. If I am looking for a dating coach is because I want to start dating and I want to do that in an effective way. So your potential clients visit your website because they have a problem and the problem is where they are right now. And that's why you should open with the problem and these allows you to achieve a few things. First of all, you'll catch your potential clients attention. If I have a problem like depression and you open your website talking about depression, you have my attention. There's no question about that. Also, you should open with the problem because your website and services are immediately perceived as relevant to your clients. If I have a problem like depression and you open with the problem immediately, I start thinking your website your services are relevant, so that's why should open with the problem. Also, you should open with the problem because you start building trust because your client starts to get the impression that you understand them. If I have depression and you talk about depression and you mention ah feel of the key symptoms, I immediately think you understand me. And my problem finally issued open with the problem because your clients are encouraged to scroll down if you open with the problem. That's my problem. It's relevant and I immediately think okay, I want to know more. This might be what I am looking for. So opening with the problem is really important on therapy and coaching websites, and you should use two or three problems within your area of specialization or related toe your area of specialization. So if your specialization is helping people with depression, you should use two or three problems are related to depression or two or three problems within the area off depression so you can mention some symptoms of depression or you convention, depression and some related issues, for example, depression and bipolar or something else. Let's look at a few examples, and we're going to look specializations examples that we have seen before off specializations and common problems that typical clients may face within that specialization. So if your specialization is a therapist specializing in depression, common problems might be feeling low, trouble sleeping and lack of energy. These are smaller problems that really come with depression. And if you target these problems, you are speaking the clients language. You are talking about what they experience right now and thes allows you immediately to win their attention and to build that kind of trust. If your specialization is a counselor specializing in anger management, common problems can be relationship issues, work issues or health issues. When I say health issues, I'm thinking about a client who's very irritable and they go to the doctor. They have very high blood pressure, and the doctor says you need to do something. A counselor can be good for your issue. So if you talk about these issues, your client will immediately think your services are relevant and you know what you're talking about. Another specialization is a dating coach specializing in helping diversities to start dating again and again here. We already have a problem. I am a diverse E. I want to start dating again, but we can make it even more specific and break it down so I can have low confidence difficulties balancing parenting and dating and not knowing where to meet people. So if you speak about these free problems, you are speaking declines language and you're talking about their experience right now. So they think you understand them, you know, talking about and this allows you to immediately win their attention. So let's think about the template that we have. You could put these problems in thes area right here, and you could talk about low confidence. You talk about difficulties balancing parenting and dating and not knowing what to meet people. Let's go back to the examples. A wellness coach specialising in healthy eating and the problems might be. People are out of shape, difficulty sticking with diet and not having time and finding it difficult to prepare meals . So these are just a few examples. They're not really comprehensive. They are just examples. You can play around with ease and basically, by knowing who your client ease in putting yourself in their position, you can understand what kind of problems they face and how you can use them on your website . 11. #7 Essential Feature: feature number seven is Solution Second after you open with the problem. What comes next and that's a solution. Our solution is your solution to the problem, because that's what people are looking for. They have a problem, and you should talk about their problems, and that's the first thing that should be there. But then you need to offer your solution so you should frame your services as a solution to the problem. So you should say okay for these problem. This is a solution I think is one off the best solutions, or this is a solution I think is a sound solution to your problem. So, for example, if you have issues with time management, let me tell you why. I think coaching might be a good solution for your problem and you talk about your solution and how it works. So this is a very straightforward point, and it allows you basically to talk about your services, to talk about therapy, to talk about coaching and to say why it is a good solution to the problem. 12. #8 Essential Feature: point number eight benefits not features. Affected therapy and coaching websites talk about benefits. They don't talk about features. What does that mean? Let's talk about the difference between benefits and features, so you can see that we have two different pictures. On the one hand, the feature picture is a picture off technical beats that make a car. On the other hand, the benefits picture is basically to people enjoying a car. It's a sporty car, the probably going on holiday. They look very happy. So these tells you a bit about the difference between features and benefits. Features are something very technical that relates to the product or service, and that really is a bit difficult to understand. For example, I don't know much about cars, and I don't even know what parts are in the picture. I wouldn't know their names, but even though I don't know much about cars, I do understand the other picture very well. And it evokes a very nice feeling to me because it's too happy people they're going on holiday. It's a good mood. So this is the difference between features and benefits. Features relate to something very technical to the product benefits relate to something very practical and something that the customer can really relate to. So let's look at the difference between features and benefits. Maurin deedle. So features relate to the service or product. While benefits relate to the client, features tend to be technical benefits tend to be practical. This is quite clear if you think about the picture. The feature picture is very technical. The benefit picture is very practical. Features are difficult to understand for a lay person. Once again, I am a lay person when it comes to car, and I find it difficult to understand that picture. But benefits are easy to understand and to relate to. Everybody can understand the picture with the car, and they can understand that these two people having a good time and they can relate to the good time. Also, features usually don't help to sell, while benefits usually help to sell. And that's why you should use benefits more so. These are the differences between features and benefits, so you should avoid talking about features. He should instead talk about the benefits off your clients. Using your services. You should avoid being too technical and should try to be practical, you should avoid using terms are difficult to understand. For a person who doesn't know you have your coaching, you should use terms that are easy to understand and to relate to. Let's look at a few examples of these. We're going to look at some sentences that highlight features and transform them into benefit focused sentences. So first of all, therapy is known judgmental, and this is a very common sentence that I read everywhere. It is a feature based sentence because it talks about therapy and clients are not necessarily interested in Terrapin itself. They are interested in what benefits they can get out of therapy. So a different, more effective sentence would be. You will be able to voice your concerns freely without feeling judged in this case as a client, I am the subject of that sentence, and I can clearly understand what's in it for me if I do therapy another example, he's coaching is effective and solution focused again. This is feature based sentence because the subject is coaching and there is some complicated language like solution focused. I'm not sure everybody could relate to that sentence if we transform that it will be You will be supported in reaching your goals using practical and effective tools. So in this case, I am the subject of the sentence and I know what the benefit will be for me. I want to reach my goals and I want to be supported and you talk about that so that's good . Another example is these approach identifies the root cause again, This is quite a common sentence and a better way to put that is you will understand the origin of your problem If it is something I want to do to understand the origin of my problems. You are speaking my language and you hate the right target. Another example, holistic therapy looks at the client as a whole. Once again, this is a very feature based sentence. I am as a client, even depersonalized. So a better way to put these is You will have a complete picture of all the different factors involved and know which ones the Dhakal. Now, this is a better sentence because I am the subject off that sentence and it is clear what benefits I will get out of therapy. So these again are just a few examples, but my advice would be when you write the text of your website, ask yourself and my talking about features, or am I talking about the benefits of my clients? And if we look at our template, I have created a section, a short section, to summarize a few benefits so that you can highlight them. You can use thes section, just toe, break the page a bit and just have a few key points that are easy to read, easy to understand and very relatable for the client. So I would encourage you to use the language off benefits throughout the website and particularly when you talk about your solution. But also, I would encourage you to summarise your benefits so that they are even more clear to the client. 13. #9 Essential Feature: feature number nine is about declined and their problem effective. Therapy and coaching websites are about declined. They're not about you. They are about the client and the problem. In fact, your website is not about you. It might seem weird because it's your website, but it is not about you. Rather, it is about your client, the problem and your social to their problems or how you can help. This is what people want to read on your website. They want to see that you talk about them. You talk about what they're going through and you offer a solution, so be very careful. Don't use your website to talk about you. Use your website to talk about your kinds looking at our template. Obviously there is UN exception, and this exception ease the about section. That section should be about you. It should be about how you can help. More than anything, you should offer some kind of credibility. You should picture yourself in a way that tells them that you are trustworthy. So talk about your experience. Talk about what you do normally. Therapist Talk about, well, clients. You see, you can say what he started and Also, you can use some loggers from your professional associations so you can use those logos to give yourself a bit more credibility. But overall, remember, your website is not about you. It is about your client and their problem and your solution to their problem. 14. #10 Essential Feature: feature Number 10 is addressing objections. Effective therapy and coaching websites address objections. This is the key issue with objections. Objections are always going to be there when people consider your services. They are always going to have objections whether you like it or not. So there's a couple of things that can be done with objections. The first thing is that objections are not addressed. You simply ignore the objections. And unfortunately, in this case, objections prevent the sale. The other scenario is that objections are addressed. So you are aware of what kind of objections your clients can have. You address your objections, you help your clients to overcome the objections, and they encourage the sale, own our template. We have the FAA cues section, and these is a section for frequently asked questions. So it can be questions like how much? How often These kind of very practical questions where, when but also you can use this section toe address objections. So if you know that people often say that they are afraid they're going to depend on you if they start coaching or therapy, you can use that question and you can provide your answer to that question, so that helps your clients to overcome the objection that they have. And as you can see these boxes, you can open them. And so if kind is interested in that question, they can open the box and read through the answer. So you might be wondering now, how do you know what objections your clients have? And the answer is very simple. You listen to your clients to identify objections the when your clients come and see you for the first time. They often have questions that they want to ask before they start therapy. You're coaching, and sometimes they need some kind of reassurance. And these are very important moments for you because in these moments you really learn about what objections your clients have, and you can use that knowledge on your website toe, address the objections and reassure your clients so that they're more inclined to reach out to you. 15. #11 Essential Feature: feature number 11 is social proof. Effective therapy and coaching websites provide some kind of social proof. When we make a decision to buy something and we do that online, it can be difficult because we don't have a face to face interaction. So we need some kind of reassurance that helps us to go through with the sale. And social proof is very, very important in the sense. If you think about most online platforms like Amazon eBay, they are all based on feedback reviews, social proof, so you should use social proof on your website to. Obviously, it is crucial to keep ethics in mind when it comes to social proof, because professional bodies and regulations in your country say different things about social proof and what they allow and what they don't allow. So obviously you need to be responsible in that sense, and you need to double check that your professional body allows you to do something you need to check the regulations in your country. I am doing this training from the U. K and I am a member off free, different professional bodies, one for psychotherapy, one for counseling, one for coaching and my professional bodies allow me to use testimonials, but that might not be the case where you are on important issue is testimonials yes or no Double check if you are allowed to use testimonials or not. And also remember to ask yourself, Am I comfortable with myself having testimonies on my website? Some people are. Some people are less comfortable, so decide if testimonies are OK or not for you. If testimonials are on option Onley, ethical practice is acceptable. This is such a crucial point. It is not acceptable to use unethical practice. So unethical practice. I mean, first of all, you need consent. If people are going to be on your website even though their name is not in there and it might be on Lee first name or just initials, you need their consent absolutely crucial. Also, if you use testimonials on Lee, use real testimonials. Fake testimonials are unacceptable. It is wrong, own a moral standpoint, and I think it is very bad practice to have fake testimonials. But also, from a marketing point of view, fake testimonials are not really effective because there is something about the fake testimonies that you see that you can tell they are fake, so I wouldn't recommend using fake testimonials at all. If testimonies are not an option, use quotes or be creative. You can use quotes from famous people who talk about therapy so this away to be a bit more creative but still providing that kind of social proof. But obviously it's just an example. And if you find other ways that's perfect on our template, we have a testimonial section, which is under the F A Q section, and thats designed to provide that kind of social proof that is Theo extra boost before people actually are invited to reach out. So you can use that section with testimonials, or you can use quotes and pictures from famous or popular personalities. It's up to you, really. 16. #12 Essential Feature: feature number 12 is clear. Call to action. Effective therapy and coaching websites have a clear call to action. A call to action is simply you inviting the person to take some specific action. Never assume that people know what to do on your website. Invite them to do something specific, and often it is about reaching out on European coaching websites. You want people who visit your website to reach out to you so that you can discuss helping them. One key point is. Have a single call to action. Don't have more than one contruction. Don't ask people to do more than one specific thing, because if you do, they get confused, so you should have a single cold to action. Let's look at a few examples we have get in touch now. This is a very general one so they can get in touch with you the way they want. Inquire now, if you want them to ask any questions, book a free session. If you provide a free session, call now to find out how I can help or support you. You could also have email now if you want them to email, book an assessment so these are just examples and it doesn't really matter which one you choose. What matters is that you tell them what to do on our template. The call to action is here, up the bottom because that's the end of your website, and that's what you want them to do now. 17. #13 Essential Feature: and finally feature number 13. Easy to reach out Effective therapy. Encroaching websites make it easy for people to reach out to you. So when people have visited your website and they established that your services are relevant to what they are looking for, and at the end you have a call to action. Then, after the call to action, it should be easy for them to reach out if they have to find your contact details somewhere else. It's not a good idea because people can leave. So after the call to action, it should be incredibly easy for people to reach out to you. How do you do that? So, looking at our template, there's one solution that is always always crucial, and that's the contact form. If people want to send your message, they should be able to do so from your website. They don't have to copy and paste your email address and send you an email. No, they can simply use the contact form on your website and that's it. That's the most important way for people to reach out to you. Another thing that I have added is your phone number. If you want Obviously, some people are not okay with a phone number being on the website. So a call to action is already sufficient for number is extra. Some people like to have anemia address now. I wouldn't recommend that, because if you do that, you get a lot off sperm on your email address. Plus, it is not really necessary, because if people want to send you an email, they have a contact form there. What really matters is that you have a contact form, have a phone number if you want. But the most important bit is your contact form, so that it is easy for people to reach out. And if they do that, you win a new client. 18. Essential Features Summary + Practical Example: Okay, so we have reached the end of module one and let's quickly summarize the 13 essential features off effective therapy and coaching websites. Number one simple. Your website should be simple. Number two More text unless images remember text is what helps people decide if your services are relevant. Images don't really serve a purpose apart from beauty and beauty is not necessary for a website to be effective, So more text and less images number free. Brief. Your website should be brief. In fact, I do recommend a single page website with the right content, and that's already very, very effective. Number four specialized. Your website is way more effective if it is specialized website because you stand out from the competition and you're perceived as an expert number five. Personal. Your website should have a personal feel and you achieved that by using your photo. A professional but friendly photo and possibly that's the first thing that people should see on your website. Number six Problem first, Always open with the problem because people look at your service is because they have a problem. So if you open with the problem, you immediately get their attention. You establish relevance and people are going to think that this is what they're looking for . Number seven solution. Second, after you open with the problem, you should offer your solution and you should frame your services as a solution to the problem. Number eight Benefits Not features. You should talk about your services in terms off benefits for the client. Number nine about the client and their problem. Your website is not about you. It is about your client, their problems and your solution to their problem. Number 10 Addressing objections. Clients are always going to have objections and you need to address them to help your client's overcome them. Number 11 Social proof Social proof is a very important part off selling online and keep attics in mind with social proof. You can use testimonials if they are allowed. You can use something else if testimonies are not allowed. Number 12. Clear cold. Two options. You should always have a clear call to action that invites people to take one specific action. Number 13. Easy to reach out. Your website should make it very, very easy to reach out, and you achieved that by having a conduct form at the end of your website, you can use your phone number, but remember, contact form is the most important bit. So let's have a quick look at our website and how we achieve the 13 essential features. As you can see, we open with a picture that immediately gives you that personal feel. Then there is a section about problems you can use to you can use free. What counts is that you open with the problem and you talk about the problem. You mentioned specific obstacles that come with that problem, and then we go on talking about the solution. The solution is your solution to that problem, because you should frame your services as a solution. And you can use thes section to talk about how the solution is a good solution to that problem. It shouldn't be too long. You shouldn't talk too much about features, but you should talk mainly about the benefits off these solution for your clients. And then we have a section focused on benefits. You can summarize here, four off the key benefits, and you can make it even more explicit in clear for the client. Where are the benefits then we have the about me section. I think it's important here to have your picture once again and then a few lines smoking about you. And it's mainly about how you can help and why you are a trustworthy person to help. And you can also have your professional bodies logos because they give you some credibility . Then we have the F A Q section, where you have some questions that you might answer. You can use this section also to answer objections. And as you can see, these boxes can open and close. So if the client is interested in that particular point, they can see what your answer to that question is. And then we have the testimonial beat, or it can be the social proof beat. Or it can be something else if testimonies are allowed. If Social Proof is not allowed, so you can use this section to have the extra boost toe, convince your clients that this is really a good option. Therapy is a good option for depression. Coaching is a good option for time management or similar, and finally we have the call to action and the contact form and conduct it'll and this is when people have basically decided that your service are relevant, you invite them to take action, and it's easy for them to do so. And if this happened, that's the magic happening and you have a new client. So as you can see, these template is designed for people to scroll down and follow the journey that you have for them. That starts with the problem, then provides a solution, highlights benefits and then takes care off a few extra details until they are convinced and they are ready toe inquire. 19. Rookie Mistakes Introduction: welcome to module to the 12 rookie mistakes to avoid on therapy and coaching websites in this module, we're going to talk about the most common mistakes that therapists and coaches make when they build the websites. This is a very important topic because thes mistakes can really push new clients away from you. So you need to understand what they are and how to avoid them for each mistake. I'm going to explain it first. Then I'm going to tell you how to avoid it. And finally, I'm going to give you a list of the most important do's and owns so that you know what to do and what not to do before we get started. I want you to keep in mind that all off these mistakes, this consideration even the ones that may seem obvious to you because they're still important and because they're still very easy to make. So my advice is to pay attention and don't skip anything, because otherwise it's easy to fall into the trap. 20. #1 Rookie Mistake: rookie mistake. Number one is having a beautiful website and this is very counterintuitive. The reality is that the purpose of your website is not beauty. You're not building a therapy of coaching website in orderto have beautiful website. The purpose of your website is effectiveness. You have a good website when your website is effective and unaffected. Website is capable off attracting new Klein's. So this is what we need to do when we build a terrible coaching website. We're not building a beautiful website and many people think that they need to use lots of images on the website for the website to work and the realities. People don't really care about images. They don't even look at them and often they really want to read a good description off what service people provide. So don't focus on having a beautiful website focus on effectiveness. So let's see the dues and Don's don't focus on beauty do focus on effectiveness. This is very simple and do accept that ugly websites can work better than beautiful ones. Ah, very good example of these is Amazon. Amazon is a company that generates lots off profit, but if you look at the website. It is not a beautiful website. It is a website that has pictures that describe the product and there's just text because they describe what the product is. So you should think about this example and think about the fact that ugly websites can work better than beautiful ones. It doesn't matter if your website is beautiful or not. What really matters is that your website is effective. 21. #2 Rookie Mistake: rookie mistake number two Wasting riel estate. You should think about your website in terms off Rheal estate. You have some real estate available and you might be tempted to think that that real estate is free and it's unlimited. And technically it is true that you can make a bigger website. However, you should be very careful because real estate is limited. And why is that? The fact is that your visitors have a limited attention span, so you should use your real estate wisely because the attention of people is limited, so you should have just the right amount of content. So you should be very careful about what goes on your website, and you should be thinking about the purpose off. Any element is on your website a few examples off irrelevant material that really doesn't help our A counseling or coaching contract, and that really doesn't help you to generate inquires. It is something that you should have a coaching contract, a counseling contract, but it is something that comes later when people come to you. Then you share the contract. You make them read the contract. It is something that shouldn't be on your website saying that you have an insurance, it is very relevant. People don't care. It doesn't give you any credibility. And people also don't want to be reminded that things can go wrong. So don't mention it. Also, a long reading list is irrelevant material to your website. That's unless you do guide itself help or something where you know reading is very important. But in most cases, a long reading least really doesn't serve any purpose on your website. Also your art, such as your poetry or your painting. It's irrelevant material for your website unless you are unearth therapist or are created coach or something that is related to poetry or painting. But normally your art is relevant. Material. Un. Excessively detailed history of your therapy or coaching model. People don't want to know in detail, so just provide a brief description, and that's all that they need. Fathers off your dog. That's irrelevant unless you do something like animal sister terribly and social media share buttons everywhere because people are not going to share your website. Why would they share your website so social media share buttons are not really helpful on your website, and finally, a personal Blawg. A personal block is something that doesn't necessarily belong to a professional website. Any website is not there to share personal details. It is there to generate inquires so a personal block doesn't serve the purpose. Obviously, this is just a few examples and if you want to our extra content to your website, think about what is the purpose of these content. So let's look at Do's and dont's don't waste riel state. Don't odd material to your website for the sake of it. And don't think that you need to have loads off material on your website. Do follow the 13 essential features of effective therapy and coaching website. Following a formula is normally a very good idea because of formula is tried and tested and you're more likely to have an effective website if you follow formula. 22. #3 Rookie Mistake: rookie mistake number free is no photo or bad photo. This is such an important element that is often forgotten by people that many people have no photo or they have a bad, unprofessional photo. So let's look at the do's and don't don't use selfies. That's very important. Self is our for social media. It doesn't look professional, so don't use selfies. Don't use photos in which you look angry or said and finally don't use unprofessional photos. In general, do use professional photos in which you look friendly and approachable. 23. #4 Rookie Mistake: rookie mistake Number four is bragging about features, and this is another very common one, particularly when people brag about how good the model, A's and technical Bates of the model, maybe even the history of the model. And sometimes it is definitely too much. So let's look at the doors and don't don't focus on features. Don't brag on how good your model is and finally don't provide too much technical historical details on your model. Do focus on benefits. This is very simple. Do focus on what is the benefit off your solution for the client. 24. #5 Rookie Mistake: rookie mistake. Number five is more than one function. Having more than one function for your website is a bad idea. You should have one single goal for your website and that's generating inquires. Anything else shouldn't be a concern, at least in the beginning when you get started. The problem is that with multiple functions you risk not hitting any target, so your website becomes very ineffective. So pick one goal for your website and stick to that goal. And we have seen that the best goal for therapy and coaching website is generating inquires so that you can get new clients for your therapy and coaching practice so don't have multiple functions. Don't sell coaching and books and workshops and training and you get the gist. Do you have only one function which is generating inquires? 25. #6 Rookie Mistake: rookie mistake. Number six is technically in and equate it is a bad idea to have a technically in other Quaid website. There are two major issues to avoid on your website. Number one is a slow website and number two is not responsive. Website. What does that mean? A slow website is a website that takes too long toe work and that's not good because people can leave if it takes too long. Unknown Responsive website is a website that doesn't adopt to the screen. Your website should be able to adapt to any screen. That means that if people visit your website on the laptop, that's fine. If people visit your website on a tablet or on a phone, your website should also look good. So let me show you what I'm talking about. If we look at the template for the effective therapy and coaching website, if I change the dimension of the screen, you can see that the website is adjusting accordingly. So your website will look great on any device and this is such an important point because nowadays a significant portion off your visitors will come from a mobile phone or a tablet , so those people need to have a decent experience on your website, and once again this might seem like a very obvious point to you. But you would be surprised to learn how many people nowadays still use websites that are not responsive, so you should have a responsive website. These two major issues, slow and not responsive, often come from people hiring a very cheap Web design service or people using a very old website. Let's talk about the major do's and don't don't use cheap software and technology. Don't hire $90 Web designer. So if you're wondering, yes, it is out there, you know you can pay $90 for a Web designer. However, I don't think that for those prices you can have a decent service. You can have a decent website. You should pay, at least in the 600 range, to have a decent website that is technically valuable. But let's go ahead with the don't Don't ignore the fact that your website doesn't work well on some devices. They finally don't keep using that super old website. Do use a decent software, do update or redesign your website. If it is old, do make sure that your website works well on old devices, do spend a decent budget and finally do maintain a website. 26. #7 Rookie Mistake: rookie mistake Number seven is not secure. A website that is not secure and solution to this problem is very, very simple. You need to install on SSL certificate s l stands for secure sockets layer and it is a cryptographic protocol that provides security over the Internet. Also, it makes sure that your connection his private, secure and reliable. So when people exchange data when they visit your website, they know that your website is secure. If you have on SSL certificate, let's look at what this means in practice And let's look at the way a website without SSL certificate looks and a website with an SSL certificate looks so without the SSL certificate. You have H dtb on your address bar. When you have an SSL certificate, you have http s which is more secure. So this is already a signal that with an answer cell certificate, you have extra security. But there's more because without the SSL certificate, your website will display us not secure, which means that your browser will say not secure. When you have a website with an SSL certificate you have secure displayed on your browser. So you know this is a big difference for people who visit your website. These makes a very big difference and some browsers even say this is not a secure website. Do you want to exit? So if that happens on your website, that's a very bad thing. Also a website without SSL certificate. There's no lock displayed, so there's no sign off security. When you have a website with a nest ourselves difficult, you have a lock displayed, so that means extra security. And finally, a website without an SSL certificate is bad for Google rankings, while a website with SSL certificate is good for Google rankings. So Google is basically prioritizing websites with Anissa cell certificate and your browser . If you have an SSL certificate, will respond differently because it will display secure and it will have the image of a lock, so you should definitely have on SSL certificate. Nowadays, it is kind of a given that you should have an SSL certificate. It's not an option. One more note on security is that websites need to be maintained in order to remain secure . Let's now talk about maintaining your website. Maintaining your website is an essential task that you need to do and think about. If you own ah house or if you live in a house, you would need to maintain the house because if you don't there are a number of consequences. The house gets very dirty and there are other unwanted consequences for the house. So having a website is exactly the same thing. You need to maintain your website. There are two main unwanted consequences of failing to maintain your website. Number one is technical issues. That means that your website doesn't work properly if you don't maintain your website, so that means that it can be slow or it can not work properly on some devices. So there's a lot of technical issues that can happen. And if your website doesn't work properly, it's obviously very bad for you. Your business, your clients, the other unwanted consequence of failing to maintain a website is luck off security. If you don't maintain your website, your website is not secure, so that means that people can hark your website and that's again very bad. So the good news is that maintenance is easy. It is not complicated at all. It is completely free if you're not paying a Web designer, and there are only two basic tasks that you need to do to maintain your website. The 1st 1 is a 11 time task, so it is one task that you do one, and you don't have to do it again. And that's to install and set up a security Blufgan. I recommend bulletproof security as a security plug in because you installed that plug in with one click and then you have the one click set up wizard. So you click that button and plugging is set up for you. So this dusk is very, very easy, and you do it once and then you forget about it. The other basic task is one simple task to perform every two weeks, and it takes only five minutes, and that's to update the software regularly. So this is like using your computer. Every now and then, you switch your computer on, and it says these piece of software needs to be updated and you click update and then you wait and then it's done. It is exactly the same with your website. I recommend to log in once every two weeks to check if there are any updates that need to be done And the good news is that it is incredibly quick with your website. With your computer, sometimes updating your software can be very slow. Sometimes it takes 30 minutes 40 minutes and with your website it is just a few seconds. So these task is always very, very easy. So maintenance is easy and freeze of. Don't forget to do your maintenance, so don't underestimate the importance off installing on SSL certificate. Don't forget maintenance. Do install an SSL certificate. Do maintain your website by updating the software regularly. 27. #8 Rookie Mistake: rookie mistake number eight is not GDP are compliant. Let's talk about what GDP are is GDP R stands for general data protection regulation and it is you data protection regulation that was enforced in May 2000 and 18. It has been defined as the most important change in data privacy regulation in 20 years. And it applies to everyone who offers products or services to you subjects or monitors the behavior off you subjects. That's virtually every single website, because even though you might be somewhere else, you might be in the U. S. In Canada, in Australia. The fact is, you never know when you're going to interact with you subjects. And if that happens, you have to comply with GDP. Are if you don't? There are big penalties for non compliance upto 4% off annual global turnover or 20 million euros. So it is very important to comply. And by the way, GDP are is now considered the standard off. Good practice. So it is good to comply. Let me remind your disclaimer I made on module one. I'm not a lawyer. This training is not legal advice. It is only general information purposes and you need to consult a lawyer if you need legal buys. Let's talk about how to make your website GDP are compliant. There are three elements that you need. I'm going to tell you what they are, and then we're going to talk about them more in detail. First of all, you need a privacy policy page. Then you need a cookie bar, and then you need to seek explicit consent on your contact form. A privacy policy page is a document that informs people on how you use sensitive data. When you have a website, being online is always sending and receiving data. So when people visit your website, they're sending data and they are receiving data. A privacy policy page tells them how you use those sensitive data, and for example, when people use your contact form, they give you sensitive information to give you name, email and maybe other sensitive information. And you need to tell them how you use that information. That's on the privacy policy page, and you don't need to write your privacy policy page. There are services online that can do it for you, for free or for a small fee. So you can use of website that writes your privacy policy for free. You select a few options, and then it generates your privacy policy, or you can pay us more feet to do the same. What's important is that you have a decent pregnancy policy on your website and in practice we have our template here and you can see that at the bottom. We have a link to the privacy policy, and that opens a page with the privacy policy inside. So you need to have these to comply with GDP. Are Point number two to comply with? GPR is a cookie bar. Cookies are small bits of data. As I said, being online means that you constantly send and receive data in some of these data might be stored on your computer when you visit a website. So a cookie bar informs your visitors that you use cookies and they can say, OK, I'm fine with it and the bar disappears. So it is essential now to have these cookie bar on your website. And it is very easy to install because you can just install a plug in that gives you this cookie bar final point to make your website GDP are compliant is to seek explicit consent on your contact form. When people send your message through the contact form, they need to take a box that says that they agree to the treatment off their data. So they agree, basically to the privacy policy, and this option is already on our template, as you can see. So as you can see, making your website GDP are compliant is not very difficult if you know what to do. So don't think that Judy PR is not necessary. And don't be mindless and or thoughtless about sensitive data. Do be mindful about how you process data. That means that you should know that when people send your message, you have data that are sensitive, and you should use and store those data in a mindful way. You shouldn't. For example, keep those data to other people. Do have a cookie bar to have a privacy policy and to ask for explicit consent on your contact form. 28. #9 Rookie Mistake: rookie mistake. Number nine is ethical issues. Medical issues are a very common mistake on therapy in coaching websites, particularly when people start with a private practice. They start with building a website, and there is something that they miss in terms of ethics. So my recommendation ease to be mindful about that and to know the ethical codes off your professional associations very well. So don't be mindless and or thoughtless. Don't underestimate the importance of knowing ethical codes and regulations. Don't think that they won't get you. Don't luck. Respect for your potential clients. And finally, don't think when lose. Don't think that in order for you to win, you need to take advantage of people. Do be aware off ethical codes and regulations. Do have a mindful and reflective attitude due respect your potential fines and finally do think when when good business is always a win win proposition, you need to win, but also your clients I need to win. They need to feel respected. They need to feel like they are receiving a good service 29. #10 Rookie Mistake: rookie mistake Number 10 is no call to action. A call to action is a very essential element of your website. So don't forget to have a call to action and remember, have one single call to action and be very clear with your call to action. Don't forget your call to action. Don't assume that people will know what to do. Don't have more than one call to action. Don't have unclear call to action. Do have a contraction. Do have one call to action and do have one clearly formulated called to action. 30. #11 Rookie Mistake: rookie mistake number 11 is too rigid or to flexible. This point is relevant because in module one we learned a formula, and when you follow this formula, you need to be frigid enough and flexible enough. Reach it enough because you need to follow that formula, but also flexible enough because you need to have space for your uniqueness. So here balance is key. You need to follow a formula that works, but also you need to adopt the formula to your uniqueness. So don't underestimate the importance off following a formula. Don't overestimate how creative you can be. Don't follow a formula with 100% rigidity. Do follow a formula in our case that 13 essential features off effective therapy and coaching websites do adopt the formula to your uniqueness. Do be balanced not too rigid, not too flexible. 31. #12 Rookie Mistake: rookie mistake. Number 12 is perfectionism. Perfectionism is a very common issue, and it is especially common among therapy and coaching professionals, So you need to be careful not to fall into the perfectionist drop. What is perfectionism? You probably have experience of perfectionism in some area of your life. It's when everything needs to be 100% perfect. You're worried about possible mistakes. It takes a long time to do the work that you need to do. You procrastinate a lot, and eventually you never start because you always find mistakes here and there. Or you always second guess yourself and the antidote to perfectionism is aiming out good enough. So remember that your website doesn't need to be perfect. It needs to be good enough. And recent white, your website needs to be good enough. But not perfect is that small details don't make a difference. Obsessing over small details is a waste of time, and it doesn't add any value to your website. In fact, it is okay to make mistakes. You are going to make mistakes normal to what? Remember that you can always correct them later on, and your work improves over time. Perfectionism is very dangerous because your work is going to suffer and that means that you have less or no clients. So don't let perfectionism get in the way, because it would be a missed opportunity for you to do your job and help people in need of your services to reach a good enough level, get started and then improved over time. So once you think your website is good enough, get started and then you can improve later on. So the key ease really get started. First. You can always improve your website after you get started and remember that good enough is all you need. So don't aim at perfection and don't refuse to make mistakes. Do a my good enough do get started. Do be willing to make mistakes and do know that you can always improve 32. Rookie Mistakes Summary: So this is the end off module to let's summarize the 12 rookie mistakes to avoid on therapy and coaching websites. Number one having a beautiful website. The purpose of your website is not beauty. It is effectiveness, so beauty doesn't really matter. An ugly website sometimes thus a way better job than a beautiful website. So don't aim beauty. Aim at effectiveness. Number two wasting really estate. Your website is like real estate. Real estate is very precious because people have limited attention. So if anything goes on your website, do make sure that it is relevant and it serves a purpose number free. No photo or bed photo. It is important to have a photo on your website because you aren't that personal feel. And it is also important to have a good photo, which is a professional photo with a friendly expression. And that's really all you need. Number four. Bragging about features you shouldn't brought about features. You should focus on benefits. Rookie mistake number five. More than one function. That's a mistake, because if you have more than one function, you confuse your visitors, so just have one function, which is to generate inquires. Rookie mistake Number six technically inadequate website And this is important because people need to be able to access your website without too much delay and they need to access your website from different platforms, so do spend a decent amount of money on your website, your software and update your website when it needs to be updated. Rookie Mistake number seven Not secure. A website is not secure. These bed because people are going to be able to see the website is not secure and they might not trust you or they might go away immediately. Rookie Mistake number eight not GDP are compliant. Your website needs to be GDP are compliant and you do that by having a privacy policy by having a cookie bar and by asking for explicit consent on your conduct form. Rookie mistake Number nine is heavy vehicle issues. You need to be aware off ethical norms regulations in your country and you need to respect those norms and regulations. Rookie Mistake number 10. No call to action. You need to have one clearly formulated call to action. Rookie Mistake number 11 Too rigid or to flexible? You do need to follow a formula for your website, but you need to allow some space and flexibility for your uniqueness. And finally, rookie mistake Number 12 is perfectionism. Perfectionism is a mistake because it slows you down and it doesn't add any value to your website. So instead of aiming at perfection, aim art good enough. 33. Conclusion: we have reached the end. So now what's left for you to do is to implement what you learned. But first I have a couple of recommendations before we finish. The 1st 1 is to keep in mind that good marketing is always trial and ever so you should test new things and evaluate. It's not always easy to get things right in the first place, but remember, there is always space for improvement. So if something is not working for you, you can always adjust it. So start from the formula from these course and find out if it works for you. In my experience, most people find this formula effective. But if something is not working, adopt the formula to your uniqueness and do some problem solving to make it work for you. My second recommendation is an extremely important one, and that is do not rely exclusively on your website because that is not how good marketing is done. Good marketing supports your business with multiple pillars. If he only rely on your website, your business is being supported by just one peeler, and that is not very stable or safe. You need to have multiple pillars one is your website, but you also need to think about the other ones. Some people build the website and then expect that plenty of people are going to find it, but it doesn't really work that way. You need to get people to see your website, and there are many ways to do these. You can write articles, you can shoot videos, you can buy some arts and so much more. I believe that the fastest and easiest way to bring therapy and coaching clients to visit your website is by using professional directories. These are directories, off therapy and coaching professionals where you can have a profile and when people are interested, the click on a link to go to your website. When these directories are popular, they get plenty off visits from people who are interested in the services that you offer. I remember that when I started my own private practice in 2014 I signed up for a coaching directory and within the first week I got to clients, and since then I regularly get inquires from these directories, so I do recommend that you use them, but take good care when it comes to writing up your profile and presenting yourself in a way that attracts people off course. You can use the formula in these course for that, too. So don't rely exclusively on your website and find ways to get people to visit your website because I website with no visits. It's like not having a website at all. If you want to learn more about that, you can check out my other course marketing for terrorists and coaches. How to find clients there. You will learn many different ways to our truck clients for your therapy and coaching practice. I believe that if you don't know much about marketing and business, it's essential for you to learn in order to run a successful practice. That's it for now. Very well done for completing this course. I wish you all the very best for your therapy and coaching practice, and I hope that you will get to help plenty off people with your services. Thank you very much for taking this course