How To 2x Your Online Business By Optimizing Your Landing Page | James Canzanella | Skillshare

How To 2x Your Online Business By Optimizing Your Landing Page

James Canzanella, Affiliate Marketing

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3 Lessons (16m)
    • 1. Introduction

      0:55
    • 2. How To 2x Your Online Business Primer

      4:31
    • 3. How To 2x Your Online Business By Optimizing Your Landing Page

      10:40

About This Class

If you're looking to double the results of your online business WITHOUT sending a ton more traffic, then this class if perfect for you. After going through the primer video, you will be walked through specifically how to double your online business by optimizing your landing page (also referred to as a squeeze page). This course is perfect for any online business owner, internet marketer, or affiliate marketer who already has at least 100 clicks being sent to their landing page. If that sounds like you, then be sure to enroll now.

Transcripts

1. Introduction: Hey, what's up? Its shape, scans and all. And welcome to my course where I'm gonna be showing you how to double your online business by simply optimizing your landing page or what someone else might refer to as a squeeze page. So in this video, what I'm gonna be do is working over my shoulder in click funnels. I'm gonna show you a few examples of squeeze pages. But more importantly, how to get the highest conversion so you can at least double them, which is gonna lie to do some pretty big things in your online business in terms of just in your headline. Maybe it's going to be the congruence factor, what someone sees when it comes to clicking a link and so much more. A lot of very small. I guess you could say movers when it comes to a squeeze page. But make the biggest difference is in your business. So do you want to see how it's done? Go ahead and roll right now. The best part about it, you don't have to send any more traffic if you already have. Sounds pretty cool, right? And go ahead and roll right now and I look forward to seeing you on the other side 2. How To 2x Your Online Business Primer: Hey, what's up? It's James Kansan ello and welcome to my course where I'm going to show you had a double your online business without sending more traffic. Now, consider this very short video. What's going to be a very short video, right? Hey, primer of basically what's going to be in the upcoming course. Okay, so what I'm going to do here is tell you about the four ways that you can easily do this without sending more traffic. And then from there, you can have a good idea of where you're gonna be getting your hands on. And with each specific section, I'm going to give you plenty of examples so they can actually put this into fruition, make it work, get some great ideas implemented, have fun and all that other fun stuff, right? So aside from that, you will have to have some type of offer, even if it's not yours. As long as you can send some type of traffic to a squeeze page of landing page, whatever it's gonna be, you can do this. Okay? You don't have to have your own product. Obviously you can, or you can use someone else's. So now that we've got that out of the way. Here are the four ways that you can do it, which I'm going to explain and will eventually break down into other videos. Okay, so first and foremost like I said, this is the primer. And what I want to give you is a great example. Actually learned from Pat Flynn, but he doesn't do a great job. No offense, power, unruly diving deep into it. So I got this idea from him, and I want to really break it down so I could make this as effective as possible. What I have in front of you right here is going to be called the 1000 visitor tests. Okay, so four things were going to happen anytime you have any type of offer, where and when it comes to a squeeze page, you have the email follow ups in an offer. Okay, so four things happened. This is just a random example. And these numbers aren't like anything crazy. OK, there. Pretty average. They're not really great. Let's move on from there. Right. So four things have it. You send 1000 people to a squeeze page and you get a 20% opt in. If you've been doing squeeze pages for any amount of time, you know that 20% is pretty much crap, regardless of what nature. And unless you're sending to, like, a high ticket webinar, then find maybe 20% is good. Okay, so you get 20%. That means 200 people opt into your squeeze page. Okay. From there, 60 of those people open up your first email, which is going to be 30%. Okay. And off those 60 people, 15% clicker email That's going to be nine clicks. And from them, you get about one purchase for $497. Now, I just used for 97 as a random example. Maybe it could have been a webinar they went through either way. Whatever it was $500. Maybe they got in on an application. I'm gonna talk about that later. Like I said, this is just an example. But let's look at what happens when you just change one thing like I talked about. This is nothing about sending any more traffic, But obviously you do have to have traffic coming in in the first place. Let's look at how big of a deal. Just changing around One small thing can make for you. Okay, so now change. One thing I would say we doubled a conversion. Just one little conversion. Okay, Like we talked about before. 20%. Opt in is pretty bad. Okay? I've had, like, 70 and 80% from lots of people. So in fact, 1000 visitor tests I had 71% often. So 20 is extremely low. Four years. Pretty low, too. So either way, we doubled out from 200 opting into 400 on your squeeze pages. And now we have 40%. Okay? And now we have 400 people, so that if 30% of those open we're going in 120 people opening now, okay? And of those 120 people now, we're getting 18 people clicking, OK? And if we're averaging around about every 10 clicks and your email for purchase, Okay, Now we're doubling that to to purchases of 4 97 So do you see how big of a deal it is? Just changing around one conversion. And the best thing about this is you don't just have to change one conversion. Heck, let's say you had 20% on your squeeze page. You could double the amount of people that open your first email, or you could double the amount of people that click your email. Okay. Do you see what I'm getting from? And the best part about this you don't even always have to double all of them. All right, Maybe you can double one. That'd be awesome. But then you know what can obviously increase the other ones. And that's really how you gonna make big changes in your business? There's a quote, Alec. Single time. It's small hinges, swing big door. Since the same exact thing in this course I'm giving you the ideas here in terms of the things you can edit and manipulate in order to obviously double your business or even more . And this was the primary. I just wanted to kind of introduce you to these ideas. Within each video, I'm going to explain ideas and tips of how you can actually increase thes double lease and go from there. Okay. So with that being said, that's the kind of introduction in primer. And I look forward to seeing you in the next video 3. How To 2x Your Online Business By Optimizing Your Landing Page: Hey, what's up? It's James can zonal. And in this video, I want to show you how you can double your business by optimizing your landing page. As you can see in front of me, I have one of the most popular types of lending pages slash squeeze pages, whatever you want to call it in terms of collecting subscribers, which is very been made very popular by Alex Becker. Very basic. But you know what? This works extremely well. Another one I've used a lot of success with is basically the same thing of just a little different colors, I added in a random headline here. Either way, we'll get back to that. So before I actually get to when it comes to editing around your squeeze page, I want to make a few important kind of tidbits that you keep in mind. All right, One of the biggest reasons why you're going to get higher conversions is not only what's on your squeeze page, but what is said previously, right, because in orders for someone to get to your squeeze page, they have to click on something. They have to get there somehow, right? It could be an ad and being it could be an ad in Yahoo. Could be an ad in Google. Could be, ah, link and YouTube. Could be it ad on Facebook. So what I have found that works the best. Okay, is whatever you're using as your headline is you want to make that as similar as possible to what's gonna be directing them there? So what said a YouTube video, And at the end, I said, Hey, if you enjoyed this, be sure you get my free, Cici, the seven best social media hacks that work in 2000 and 16. Okay, so if they clicked on that link, what would they see here? 100% free cheat sheet. The seven best social media hacks that work in 2016. Okay, it's called congruence. Okay, if I said, hey, you're going to get the best hacks in the world And then it says, like, you know how to make great YouTube videos? Yeah, it could be the same thing, but it also could be 100% different. All right, so you want to make sure it's congratulate if you're doing a Facebook ad. Make sure says click here to download my seven best social media hacks that work in 2016. Okay, see where I'm coming from. You want to make sure your message is as congruence possible to the squeeze page slash landing page? Whatever you wanna call it, make sure is as congrats into whatever it says. Okay, so that's my biggest tip for that. The next one is that you never know how something is going to convert until you try it out . I've had plenty of awesome, successful squeeze pages that I've shared with others yet they might use it in a different itch. It doesn't mean they're going to get the same percentage. Could be the traffic they're sending It could be that there warmer that they're hotter, that they don't know you could be retargeting. Traffic could be early. They could be late. It could be cranky. Whatever the reason is, you always have to test it out. So if you go and say like, hey, is this going to work and you don't have any data? You got to find out, okay? Because that's the only way you're gonna figure it out, and then you can go on and edit it up So now that we've got that out of the way, here's my top recommendations. For first and foremost, simple always works the best. I'm always recommending this type of squeeze page of them showing you right here to use because it just flat out works and many niches not only myself, but many others have tested. It always seems to do the best. So what you're gonna be having here is just a little example of what they're going to be getting. Okay, We talked about like a minute ago. If they click on a link for a natter video or an email, you're going to say like, Hey, you're going to get this 100% free, PDF Cheat list for digital marketers, Right? Maybe you don't have to say for digital marketers, but just a way of calling out your audience. Okay, then you're going to say it's the seven best social media hacks that work in 2016. So when they click on wherever they're coming from, they're going to like, Oh, this is exactly what I was clicking for. Okay, this is something you're gonna have to test out a lot. There's always going to be so many ways to say what you're going to be offering, and that's up to you did side into test. Okay, so the biggest movers when it comes to your squeeze page one, is going to be simplicity. Two is going to be the headline. Okay, So you could also do, like, how to effectively, I don't know, close three clients a week from FB on a small budget. Okay, here's a random example of a headline. Right. How to effectively close three clients a week from Facebook on a small budget. Literally a difference to this could be actually spelling out Facebook. Okay, a difference for this could be this change could be on a tiny budget case. You never know what wording is gonna work the best or heck, maybe the fun is too big. And I want to put everything in two lines. So, like, for example, here, this would do no wrong way. Here we go. So maybe I just want to make it two lines so it flows better. Okay? Or maybe it's how to effectively or maybe, maybe effectively closes in the word your targeted audience wants to see maybe how to attract three clients a week from Facebook on a tiny budget. You see, where I'm getting at this is the most important aspect. Okay, so that's what you're gonna have to be editing up a lot. Okay, aside from that, just always let them know what they're going to be getting, and this is going to be an extra benefit. Okay, Obviously, this isn't going to work for this example. So the thing you want to answer is after they read your headline, what are they going to be skeptical about? OK, so how do attract three clients a week from Facebook on a tiny budget? And the person's gonna be like, Well, yeah, but what if I don't have the expertise and then you can put something like, um, even if you are just starting out? Okay, so that's what you want to do. It's more of a little extra benefit. And it's something that they might come up with, like in their head, As long it is up is it obviously can work out for them. Like if they're just starting out. And whatever you're offering are selling isn't going to work for them. Then don't put it okay. next. I've always noticed that this button a lot of heck, even Ryan Deiss digital marketer. They use a lot. Alex Becker uses it. Aton. I've used it a lot. I love this bun. It's just makes you want to click it. But either way, what would happen is you click that and then they would enter their email. It's called the Micro Commitment, and what I've noticed from a lot of testing is that any time someone clicks the button, they're more prone to entering your email. So let me preview this for you again. What would happen is they would click here and then they would enter the email as opposed to just having there be an email field there. Now, like I said, for me and many others, it's always worked better that there's a download now button compared to just having the this there and get into the Axis. But like I said, that's something you contest is, well, probably not as big of a deal compared to the headline and like, the entire layout. Okay, So last but not least, I want toe xs out. One more thing. I want to kind of direct your attention to If you feel like you've tried a ton of things completely use a different setting. And that's why I have this year, right? Notice how there's blue here. You got different colors. You never know how it's going to converse. So he could literally just copy this paste. Okay, okay. Or maybe caps looks horrible in this situation, so I could just do, uh, one sec on Facebook and you could do something, like even on a small budget. Okay, Noticed how this one is set up a little bit differently and once again, this Like how you framed this in terms of how its position can be edited to. So let's do this way to this. Okay, I guess that's the best you can do there and normally, like this is gonna be at the top. But once again, it's just changing it up a little. Where you can actually do is run a split test world Say, use this squeeze page and you use this squeeze page, and all you do is basically to send traffic to it. And there's plenty of programs that will split it 50 50 where you can see which is getting you better conversions. But in a nutshell, those are the main things I would look at kind of wrapping it up in going over everything again. First and foremost, make sure it's congrats from the traffic that you're going to be sending to it. Like I said, any type of Facebook ad being add Google ad hack even from a YouTube video from a block post from an email, Even if it's not paid traffic, Make sure what you're sending them to like the link and the text is as congruence possible toe what's going to be on your squeeze page. Okay, As Alex Becker would say, If they want pepperoni pizza, give them pepperoni pizza. It's like if I said, Hey, do you want pepperoni pizza? Click this link and then you send them to a page and you're giving them waffles. It's like, Dude, what the heck, you know what I mean? So that's probably the best example I can give you with that. Make sure it's as congruence possible. Aside from that, make sure you really focus on the headline. This is something that's going to need the most tweaking. Okay, then, from there, you can go from Who is going to be four. What it's going to be could be a cheat list could be achieved. Download up to Could be a short little e book. I don't recommend those usually cheat lists and templates were better. Okay. And then once from there, you're gonna have an extra benefit which is going to be usually calling out, like if they have any suspicions, like, Well, what if I'm just starting out? Okay, then you could put even if you're just starting out or work for you and, of course, got the drop down box three, Click this and it brings down the email, which usually from my testing and many other tests, increases the conversions. And last but not least, if you feel like you know, you've tried a lot of squeeze pages and it's just not getting great conversions. Try a completely different layout. Okay, I recommend doing that kind of last because the headline is definitely going to be the most important. And that's why I bring this up last because you want to get a headline down and then focus on, like if it's fancy or not. But either way, Justin example, I'm gonna go back and click funnels. It really depends on what squeeze page maker you have or you're using. I'm sure whatever you're using is has many ways to kind of create so many of these. But what I would do if for some other reason those weren't converting as well as I wanted to, I would just use a completely different one. For example, like this. I might change around the picture in the background, take out the name and then go from there or use something like this where I actually fill in the picture on the left and then just kind of use this as a template. Take away those tags at the top and go from there. So with that being said, that's kind of wrapping everything up. If you got at least one golden nugget out of this, if you learned anything new, go ahead. Give it a thumb's up, give it a star, give it up whatever you want to give it. I greatly appreciate it. And with that being said, I am James Kansan. Ella, thanks for watching, and I'll talk to you soon