How To 2x Your Online Business By Optimizing Your Email Click Through Rate | James Canzanella | Skillshare

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How To 2x Your Online Business By Optimizing Your Email Click Through Rate

teacher avatar James Canzanella, Affiliate Marketing

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Taught by industry leaders & working professionals
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Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (26m)
    • 1. Introduction

    • 2. How To 2x Your Online Business Primer

    • 3. How To 2x Your Online Business By Optimizing Your Email Click Through Rate Part 1

    • 4. How To 2x Your Online Business By Optimizing Your Email Click Through Rate Part 2

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About This Class

If you're looking to double the results of your online business WITHOUT sending a ton more traffic, then this class if perfect for you. After going through the primer video, you will be walked through specifically how to double your online business by optimizing your email click through rate (with a few ways you might never expect). This course is perfect for any online business owner, internet marketer, or affiliate marketer who already has at least 100 clicks being sent to their landing page. If that sounds like you, then be sure to enroll now.

Meet Your Teacher

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James Canzanella

Affiliate Marketing


Affiliate marketer, course creator, and fan of everything 90s.

Join my new affiliate marketing Facebook group here.

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1. Introduction: Hey, it's James Kansan, Ella. Welcome to my course, where I'm going to be showing you how to double your online business by simply optimizing your email. Click through rate. Pretty cool, right? So what this course is going to involve, it's more of actually a masterclass from going to be showing you over the shoulder in my auto responders. I kind of craft out an email and show you various examples about how you can optimize your email click through rate, which basically means just get more clicks in your emails. Aside from that, there's going to be four main ways you could do this along with another way. You can actually reverse engineer the process so you get more clicks before someone even sees or opens your email. Pretty cool, right? So if that sounds interesting to you, if you want to make big changes in your business by just doing little movements when it comes to your email and this is definitely a course for you. So if that sounds interesting, go ahead and enroll. Right now, I look forward to seeing you on the other side 2. How To 2x Your Online Business Primer: Hey, what's up? It's James Kansan ello and welcome to my course where I'm going to show you had a double your online business without sending more traffic. Now, consider this very short video. What's going to be a very short video, right? Hey, primer of basically what's going to be in the upcoming course. Okay, so what I'm going to do here is tell you about the four ways that you can easily do this without sending more traffic. And then from there, you can have a good idea of where you're gonna be getting your hands on. And with each specific section, I'm going to give you plenty of examples so they can actually put this into fruition, make it work, get some great ideas implemented, have fun and all that other fun stuff, right? So aside from that, you will have to have some type of offer, even if it's not yours. As long as you can send some type of traffic to a squeeze page of landing page, whatever it's gonna be, you can do this. Okay? You don't have to have your own product. Obviously you can, or you can use someone else's. So now that we've got that out of the way. Here are the four ways that you can do it, which I'm going to explain and will eventually break down into other videos. Okay, so first and foremost like I said, this is the primer. And what I want to give you is a great example. Actually learned from Pat Flynn, but he doesn't do a great job. No offense, power, unruly diving deep into it. So I got this idea from him, and I want to really break it down so I could make this as effective as possible. What I have in front of you right here is going to be called the 1000 visitor tests. Okay, so four things were going to happen anytime you have any type of offer, where and when it comes to a squeeze page, you have the email follow ups in an offer. Okay, so four things happened. This is just a random example. And these numbers aren't like anything crazy. OK, there. Pretty average. They're not really great. Let's move on from there. Right. So four things have it. You send 1000 people to a squeeze page and you get a 20% opt in. If you've been doing squeeze pages for any amount of time, you know that 20% is pretty much crap, regardless of what nature. And unless you're sending to, like, a high ticket webinar, then find maybe 20% is good. Okay, so you get 20%. That means 200 people opt into your squeeze page. Okay. From there, 60 of those people open up your first email, which is going to be 30%. Okay. And off those 60 people, 15% clicker email That's going to be nine clicks. And from them, you get about one purchase for $497. Now, I just used for 97 as a random example. Maybe it could have been a webinar they went through either way. Whatever it was $500. Maybe they got in on an application. I'm gonna talk about that later. Like I said, this is just an example. But let's look at what happens when you just change one thing like I talked about. This is nothing about sending any more traffic, But obviously you do have to have traffic coming in in the first place. Let's look at how big of a deal. Just changing around One small thing can make for you. Okay, so now change. One thing I would say we doubled a conversion. Just one little conversion. Okay, Like we talked about before. 20%. Opt in is pretty bad. Okay? I've had, like, 70 and 80% from lots of people. So in fact, 1000 visitor tests I had 71% often. So 20 is extremely low. Four years. Pretty low, too. So either way, we doubled out from 200 opting into 400 on your squeeze pages. And now we have 40%. Okay? And now we have 400 people, so that if 30% of those open we're going in 120 people opening now, okay? And of those 120 people now, we're getting 18 people clicking, OK? And if we're averaging around about every 10 clicks and your email for purchase, Okay, Now we're doubling that to to purchases of 4 97 So do you see how big of a deal it is? Just changing around one conversion. And the best thing about this is you don't just have to change one conversion. Heck, let's say you had 20% on your squeeze page. You could double the amount of people that open your first email, or you could double the amount of people that click your email. Okay. Do you see what I'm getting from? And the best part about this you don't even always have to double all of them. All right, Maybe you can double one. That'd be awesome. But then you know what can obviously increase the other ones. And that's really how you gonna make big changes in your business? There's a quote, Alec. Single time. It's small hinges, swing big door. Since the same exact thing in this course I'm giving you the ideas here in terms of the things you can edit and manipulate in order to obviously double your business or even more . And this was the primary. I just wanted to kind of introduce you to these ideas. Within each video, I'm going to explain ideas and tips of how you can actually increase thes double lease and go from there. Okay. So with that being said, that's the kind of introduction in primer. And I look forward to seeing you in the next video 3. How To 2x Your Online Business By Optimizing Your Email Click Through Rate Part 1: Hey, what's up is James cans in L. A. And welcome to my course, where I'm going to show you how to double your online business simply by optimizing your email click through rate. Now, if you're not sure what that is, it's simply improving the amount of clicks you get any specific email, all the emails, whatever it's going to be. Now keep in mind that this isn't just going to be for your welcome email. All right, if you've gone through the other videos, we've talked about what happens when someone clicks on a link to get to your squeeze page. What happens when they go from your squeeze page to your thank you page and then basically sending them from your thank you page to your email? Now, keep in mind there's a lot of ways that you can set that up. Maybe your squeeze page went toe a freebie. Maybe it didn't Maybe they have to go to the email. Maybe there was a link to a product or an affiliate offer. Whatever it's going to be, that's gonna be up to you. I'm showing you how you can optimize each section of them, regardless of how you do it. All right. So what we have here, we have zero. And then we have 1234 So always talking about there's always going to be multiple ways to get the job done. So when we're talking about getting more clicks in your email, it's not only going to be within your email might be hard to believe. But if you think about it, let's say we had sent them to a thank you page from a squeeze page. And what we wanted to do was we told them how we were going to be sending them an email with something important and basically make sure they open it. All right, look out for an email from James cans and all. It's gonna have a free gift in it, but much more than that, All right, now that we're looking to get more clicks, no, you know, what else can we tell them, right? Hey, you're going to be having this awesome email from James cans and all coming in. It's gonna be having a free gift makes tree open it up and click the link on the inside of the email. It's gonna be very important. I know you're gonna love it. All right. Do you see how I added that little extra? It's kind of reverse engineering the process. You're always going back a few steps and seeing all right. How can I get this person starting from point A. So that they get my message. He actually respond to its targeted to them. And they follow through by not only going to my thank you page after opting in going to their email inbox, clicking on my email, opening it up, reading it and then clicking the link. A lot of actions. But that's why I kind of go to this every single time and give you that little reminder exits. Very important. Right? So that was the previous reminder. Maybe you can talk about that in a video on your thank you page. Maybe you can just write it. Hey, I got an email coming in from James cans, and Allah makes you open it up, read it and click the link in there. You're gonna love it. Okay, so that was the previous reminder. Now let's go to the obviously most important stop saying we're talking about email quickly . Rates now we could talk about this stuff that's going to be on the inside of the email. We have four ways to basically make this better. All right, there's probably more, but these are the most important right in no specific order, right? So first and foremost is going to be the length of email. Let me show you something really quickly. Let's just pretend this was your email look. And it wasn't just all the same stuff that makes you dizzy looking at it right. I'm sure you can guess that the length of an email being really long and having being really wordy it's probably going to get less link clicks, especially, let's say you put the link on Lee at the bottom. Alright, Compare that to our let's say, you know, the link was right here. Click here. Whatever. Right now, let's compare that to I lost the mouse click. Okay, did it again. This is what happens when you type too much. You can't delete it. All right? Okay. Let's just say that was the email. I'm not saying that. Write an email that short, but you're going to get a good idea of what's going to get more click simply because this is going to be above the fold right there. Going to be able to see all of this, whether they're on like their mobile device. Whether they're reading it on desktop is just by theory. And by doing it many times, shorter emails with, you know, easier to the straight to the point, we're going to get more clicks or unless you're copies Extremely good. I have done longer emails, not as long as this that have had the links at the bottom and still gotten really great. Click through rates. But the copy needs to be so good that anything you put in there, that's just kind of like All right, this is boring. You're gonna get you're gonna lose a lot of clicks, Okay? So either way, we're not gonna go that advanced. I'm giving you that as a remind us. That's the length of emails. Okay, It's really up to you. How long you want to do it? I'm not gonna type out of full email, but let's just say delete this, Okay? So that could be like a mini sentence. That could be one length link. Sign off. Okay, maybe a little bit more. He could put like a PS here. Like Okay, probably a little more. Maybe a little more. Okay, that's pretty much like a standard email. Let's say a little bit more. A little bit less, depending on what you have to say. It's going to be up to you, but that's kind of a normal size email. It's not too short. It's probably more in the short side than the longer side. Pretty the way really going to be up to you in terms of length of email. I'd recommend something like this. Okay, now we have the amount of links. Okay, so let's just say we put took away this and we took away this. Okay? No, just by looking at this, it's tough to say. Obviously, this is just random words, so don't worry about that. Obviously, the amount of links you have is going to help. It doesn't mean you should have, like, 50 of them. OK, so what you'd like to do, what I usually like to do is usually after one or two sentences, I'll put a link. Okay, So kind of for my template, would I use, um is a bring up something relevant to them. Okay, I confirm. Oops. To confirm a belief. Be, uh and then angle to product. Okay, whatever it's going to be. So so bring up something relevant. Okay. Have you noticed that people are making a killing by using FB ads? Maybe You thought they had a ton of money to invest in ads? Well, sometimes, but many people started from square one by using on Lee $5 a day. You can click here to see the process. Okay, so that would be an example. Let me get rid of this. Okay. What I just talked about there. So you see what I did there? I basically talked about a belief they had. Have you noticed that people are making a killing by using FB ads? OK, it's not that difficult to see. Like, there's groups everywhere. People just investing like 10-K 50 k 100 can ads. They're doing really well. Okay, Maybe you thought they had a ton of money to invest in ads, right? That's kind of accommodating a belief. Obviously, there's going to be a lot of people who do have a ton invest. But you know what they basically started from scratch. They built up, hurry and they got success. And that's the reason why they're there. So that's kind of angling it and saying like, Yeah, obviously people are spending a lot now. They started off from square one. They didn't have a Tony and money to invest to start off with $5 a day or $10 a day and work their way up from there. And you can click here to see the progress. Okay, so that's That's basically how I would set that up. What I would do is just like one or two more paragraphs. OK, so would be something like this once again and then linked and then sign off PS Something else link. Okay, That was basically the format I showed you before, so I would say at least two links. Okay, this has three in it. So one's gonna be here, one is going to be here, and one is going to be here. And the great thing about this is that you're literally talking exactly to the person you want opening your email, right? This was a welcome email. It would be a little bit different, but it's obviously not so in this. We have the amount of lynxes. Three. Okay, Obviously, if you had just one here, Lina, add one or two more. All right. That's gonna be a great way to increase your click through rate, especially cause there's gonna be more opportunities for you to tell them what to do which moves us onto number three that call the actions. 4. How To 2x Your Online Business By Optimizing Your Email Click Through Rate Part 2: right here. You can click here to see the process. Okay. There's so many ways you can do this. Okay? I have courses on, literally just cts. But you can click here. You can go here to see I only do this. You can x y z to. Okay, now it's a template. You can x y z to see 123 So x y z equals any type of action. 123 Hope you're taking notes. Okay. 123 equals any type off. I just could say product slash Benefit. Okay, We'll put it at that. So ex wives use any type of action you can click here. You can go here. You can click this link. You can check this out. Okay, to see 123 which is going to be any type of product or benefit so you can click here to see how it's done. Okay, That would be a benefit. You can click here to see how you know they start killing Facebook ads with only $5 a day. You can click here to see the step by step process, or maybe can click here to see the beneficial video whatever it's going to be. I've literally just created a template for you. That's just one way of doing it. There's about a 1,000,000 more. So that's one called the action. Let's look at the next one. All right. So you could say click here to give yourself a fighting chance. Okay? That's just a random way of saying that. Okay. Would I like doing if I'm going to use more links? I don't like doing this. Click here. Copy. I see this a lot. Click here. Okay. All right. Maybe someone doesn't respond. Well, the click here. Right? Maybe the links. Not big enough where they got bad vision, and they can't click it because there's not enough words. Whatever it's going to be. I always like making my links different. Okay, cause you never know how someone's going to respond. Maybe they respond better when it says maybe it doesn't even have a call to action like this is waiting for you about that. All right. What's waiting for me? All right, maybe. All right, Maybe they're more into curiosity, so that could be one. So, like, this is waiting for you. Click here to see how it's done, You're going to love it. OK, maybe that could be the entire link. Even with that, you're gonna love it Or what you could do is actually just, you know, put your website they dio died. Don't send your traffic tol They already have enough My disclaimers always Have you ever seen my e mail training's OK, so maybe you just want to do the actual link. So if for some odd reason the link isn't working, someone can copy and paste it in. This would actually be your website or wherever you're sending them. I'm sure it's not going to be a well, so a lot of different ways. You can do that right case we got. That's just basically the regular link. It's going to like click here to continue before it's too late. Okay, before it's too late. Maybe have some scarcity on there and sure, Okay, I'm just gonna do this, so, you know, it's the link, and then we can move on to the last one. Wrong bun. You get like, a little masterclass here either way, So we went over the length of email is a pretty good length. Just don't make it like 700 pages. Okay, The amount of links. One, the three. Like, if you're doing one, that's great. You can obviously add one or two more tested out. See how it goes. Okay, the C T a. Is the call to actions. Okay, this is waiting for you. Click here. Go. Here, do this. Click this. Visit this. Watch this. Go here to sea. X Y Z area X Y z 2123 I'm gonna delete that. And now we have the copy. Okay. So what I talked about previously when we first started, you want to make it as specific and as targeted to them. Okay. Eventually, whether this is your welcome, email or not are you might be sending them to a freebie. But you're also probably going to be having links to any type of paid product, whether it's yours or someone else's. So you want to be talking basically geared towards what that products going to be about since I just randomly started using Facebook ads, everything that everything that you want to talk about is going to be geared about Facebook ads. It's pretty simple, right? So I love to give you like a 1,000,000 laws and rules when it comes to copy. But what I've talked about here is kind of bringing up a belief for the thought that they have you ever noticed that so many people are doing so well when it comes to Facebook ads? You want to get them sailing? Yes, I have. Okay, because that's the type of person who is going to be wanting to invest in, like, a Facebook ads training. All right. Otherwise, if they're like, No, I haven't seen it. I hate Facebook. It's not a targeted audience or targeted subscriber. Right, then maybe you thought they were making a ton of money to invest in ads. Now, you could do this with anything. Okay. Have you ever noticed so many people getting results with I Fook? Intermediate fasting, Inter Inter Minute Intermediate, Whatever. I'm not a big fan of it, but it's basically weight loss, building muscle, whatever. All right. So have you ever noticed so many people are getting results with I f. It's basically like I said, weight loss and whatnot, Then maybe you thought they had awesome genetics. Okay, so that could be geneticists. Okay, here we go. Maybe you thought that awesome genetics. And that's the reason why. You know, they got a fast metabolism. They could eat whatever they want, and and the weight's gonna fly off of them. Right? Well, it's actually nothing like that. People who have struggled losing weight for years are now seeing results, and the results have been pretty jaw dropping. All right, then you would go the first link. Okay, click here to see how I don't know, Johnny Appleseed lost £50 in, like, 70 days or something like that without giving up his favorite foods without starving himself, whatever the reason is going to be. Okay, So do you see how when I'm doing these examples, it's all about the person. Okay? It's very easy to do when you have that many template. Okay. And then from there, let's see Billy this we went from Facebook ads, the weight loss. It's cool. That's why it's a masterclass. We do whatever we want here. Hey, so next. OK. And the results have been draw dropping. Okay, now you can just talk about more benefits, remember all about them all about them all about them, okay? And I understand what It's like when trying to lose weight. Been there. Been done. Been there, done that. I'm familiar with yo yo. Dieting check. I used it myself so I can stand behind the results, but check this. Here are my before and after pictures. Okay, So just something I brought. And I understand what it's like trying to lose weight. Been there, done that. I'm familiar with the Leo dieting this is all about. All right. If I was talking about I f it's obviously about weight loss. Someone's been struggling to lose weight. So this is what they're going to understand. We're just, like, trying to lose weight. I actually have on a side note. Okay, so I don't know. I'm bringing that up. Okay, but been there, done that. I'm familiar with yo yo dieting. This is like your targeted audience. This is why we're talking about copy. All right? I'm not talking about, like someone who has a six pack and 17 inch biceps. I'm not speaking to them. Okay, heck, I even used to Heck, I even used it myself so I can stand behind the results. Okay. Social proof. Okay. The best reviews I ever did an affiliate. Marketing are the ones that went through, got results, and it was insane. The conversion. That's like 40 to 50% conversions on our front and offer of, like, $27. That's pretty awesome, right? So check this here. My before and after pictures. That could be another link. OK, so just going to that I'm not gonna really go crazy with that. Um, I know you'll enjoy kids. Then ps ps is very flexible, but that would be another opportunity. Toe added more benefits, scarcely curiosity and a link. Okay, So kind of wrapping things up. We went through a lot here. I know the previous reminders. Alright, Wherever they came from previously. Whether been a thank you page, obviously the squeeze race to the thank you page talk about. Now that they're going to be receiving email, not only should they look for it, click it, read it, but make sure they click the link on the inside. Okay, there's something very important that I know you're gonna love it, and Yeah, OK, so length of email we talked about Don't make it too long, okay? I see, like an acceptably long email, I'd say could be something like that. Okay, That I would say is a little longer. Obviously, I would take out a few links. It's still probably used, like three links. Max, just make sure they're in actually good places. OK, next we talked about the amount of links, which I just talked about. 2 to 3 links is good. The CTS, which is the call of the actions. The most important part about that. If you're using multiple links, I always recommend that you use different called action. So this say, click here, click here. Click here because different people are going to respond to different things. So the more variety using your called actions, the better it's going to be unless, but not least, we spend a lot of time talking about the copy when it comes to bringing up their beliefs, accommodating them benefits, angling that into whatever you're gonna be selling and you're going to be good to go. That's the copy. Obviously, that's something you can spend years on, but the more you do it, the better you get at it. So that's the course. If you learned anything new, if you got at least one golden nugget out of it. Give it a thumb's up. Give it a high five. Get a virtual high five. Give it a a compliment. A comment? Heck, if you don't like it, give it up. Give it a five star anyway, just to try something new, right? Anyway, with that being said, I am James scans and other thank you for watching and I'll talk to you soon.