Hooked: Building Habit-Forming Products

Nir Eyal, Entrepreneur, Author

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
8 Videos (35m)
    • Introduction

      1:42
    • Project: Design Your Hook

      6:10
    • The Hook Pattern: 4 Phases

      2:26
    • Phase 1: The Trigger

      5:34
    • Phase 2: The Action

      5:08
    • Phase 3: The Reward

      7:48
    • Phase 4: The Investment

      3:10
    • Wrapping Up

      3:28
24 students are watching this class

About This Class

What makes some products we use addictive, and some not? In this 35-minute class, entrepreneur and author Nir Eyal shares the pattern underlying how technologies hook us. Whether you're an entrepreneur, designer, or simply eager to understand the things that control our actions, this will give you tactical, insightful steps to creating your own product that people keep coming back to.

Short, tactical lessons walk through the 4-step process used to create the products that people can't get enough of, with real-life examples every step of the way.

You'll leave this class with a critical and strategic understanding of how and why we use the products we rely on. You'll learn how to build habits inside your products and services so people come back to them on their own.

102 of 107 students recommendSee All

This is the wonderful course. Author Nir, Explained the most important neuroscience concepts of customers retention. Every day we all using WhatsApp, Facebook, Instagram and so on. After completion of this course, I clearly understand the marketing behind these apps which make repeatedly use these apps in our daily life. Trigger->action->rewark->investment. Lovely... Lot of thanks to Nir Eyal. :-)
Wow! What a great course! Concise and plenty, well delivered! and inspiring! Highly recommended
Wow! A fast and impressive course.

1,534

Students

2

Projects

Nir Eyal

Entrepreneur, Author

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir's last company received venture funding from Kleiner Perkins Caufield...

See full profile