Hooked: Building Habit-Forming Products

Nir Eyal, Entrepreneur, Author

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8 Videos (35m)
    • Introduction

      1:42
    • Project: Design Your Hook

      6:10
    • The Hook Pattern: 4 Phases

      2:26
    • Phase 1: The Trigger

      5:34
    • Phase 2: The Action

      5:08
    • Phase 3: The Reward

      7:48
    • Phase 4: The Investment

      3:10
    • Wrapping Up

      3:28