Hashtag Marketing Level 2: Types of Hashtag Categories You Should Use for Marketing

Vicky Wu, Marketing Guru

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11 Lessons (15m)
    • 1. Introduction to Hashtag Marketing Level 2

    • 2. About Your Instructor

    • 3. Project Overview + What's Next

    • 4. Brand Hashtag Overview

    • 5. Campaign Hashtag Overview

    • 6. Content Hashtag Types and Overviews

    • 7. Trending Hashtag Overview

    • 8. Finding Trending Hashtags and Using Them

    • 9. Your Project

    • 10. Next Steps and Final Thoughts

    • 11. Access Training Level 3


Project Description

Your project will be to develop a document (or continue editing the document you started in Hashtag Marketing for Beginners) that will contain all of your hashtags that you will begin researching in this and the subsequent courses.

This document will be your best friend as you begin using hashtags more strategically in your social media marketing!  Having this document will prevent you from having to research hashtags each time you want to use them, plus provide an easy way to copy and paste instead of typing the entire list of hashtags each time.

This is one of the MOST helpful documents that I use on a daily basis for all of my clients. 

You will: 

  • Develop a document where you can store selected hashtags to use for your business.  
  • Save the document in the best places for practical use
  • Share your document in the class project area so that we both give and receive ideas from others

In subsequent courses, you will:

  • Research and add additional hashtags
  • Categorize hashtags based upon use or demographics


1.  Make a new word processing document in Google Drive, Dropbox, or another cloud-based application.  This allows you to have access to the document no matter where you are; OR use your document from Hashtag Marketing for Beginners and edit as outlined below.

You can make a copy of the sample document for this lesson from here.  Instructions how to copy are included in the document.

While it may seem that a spreadsheet may be an easier way to be able to categorize later, I know from experience that using a word processing document is the best way to accomplish what we will be doing.

2.  Add these categories to the document (leaving room underneath each for text) and start adding potential hashtags you may use in your marketing to the document:

  • Brand hashtags

  • Campaign hashtags

  • Trending hashtags

  • Content hashtags





3.  Post a link to your completed document in the class project area.

4.  Comment and share ideas with others, and request comments and suggestions for your own project.

Student Projects