Hacking Virality: A design-centric approach to building sustainable viral growth
- 1x (Normal)
The Hockey Stick: Bumps and Engines12:02
Bad Virality: Why most startups fail at virality7:09
How Products Spread among Users4:36
Five questions for growth10:33
Three Case Studies in Growth20:53
About This Class
Internet startups like Facebook, Twitter, YouTube, PayPal, LinkedIn etc. have demonstrated unprecedented growth, building user bases of hundreds of millions in a few years. How do these startups create such hyper-growth?
Traditional marketing methods require paid user acquisition and repeated marketing activities. Instead, hyper-growth startups grow by building a self-propelling engine for viral growth that enables the business to acquire millions of users without the need for commensurate investment.
This course explains the mechanism for creating organic virality in your product. It identifies patterns that differentiate successful businesses from unsuccessful ones and lays out an actionable framework to apply these user acquisition strategies for any internet startup.
The course lays out the Growth Canvas: a tool to plan out viral growth for your product.
It also helps answer the key questions for planning virality:
WHY will users of your product spread the word about it?
HOW can you enable users to distribute product functionality and value, outside the product?
WHERE will users spread the word about the product?
WHY will recipients of the above spread take action and start using the product?
Additionally, it lays out the managerial priorities in managing viral growth for the product. These priorities are explained as a mix of product and marketing decisions. It also explains how to choose the right metrics to enable growth.
Finally, it brings all the concepts together onto a one page canvas that students can use to apply viral growth at their respective startups. 20+ case studies are used through the course to explain the various concepts.
Class Projects 8 See All
22 of 22 students recommendSee All
I expect that this class will help me strengthen my platform, and enhance the value of the connections of those who use it.
Sangeet will be a major mover and shaker of this world in the future. His perspective and knowledge is worth major money. He is blessed to be positioned as the foremost expert on platform businesses when the platform revolution is just getting started. I'm positive he will be worth billions one day. Listen closely to everything he teaches. If you implement everything he offers, it will take you to major places.
Founding Member of Business One
Sangeet is an entrepreneur and widely published technology analyst and researches internet business models, in collaboration with scientists at the MIT Centre for Digital Business. As a former incubator and investor, he has had extensive experience leading early stage ventures from idea stage to a functioning business. His work has been featured on the Harvard Business Review, TechCrunch, All Things Digital, GigaOm, TheNextWeb, Forbes, Inc and other media.
He is a contributing author to the book “Managing Startups” (OReilly Media), which also features Steve Blank, Paul Graham, Eric Ries and Chris Dixon, among others. His blog Platform Thinking (http://platformed.info) was ranked among the Top Startup Blogs by the Harvard Business School Centre for Entrepreneurship Chair Prof. Tom Eisenmann.
Sangeet is a mentor at leading incubators like The Founder Institute, JFDI and Bombacamp. He was earlier responsible for leading new venture incubations and early stage investments for Intuit Asia.