HTML For SEO and Web Crawlers | Rahul Giri | Skillshare
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50 Lessons (4h 50m)
    • 1. HTML For SEO and Web Crawlers

      4:13
    • 2. HTML Semantics Tags and Structured Data

      7:08
    • 3. Vocabularies - Schema.org and Goodrelation

      3:46
    • 4. Core Syntaxes

      8:27
    • 5. Introducing Microdata

      7:10
    • 6. Understanding Recipe HTML Structure

      5:32
    • 7. Google Required Recipe Schema

      12:38
    • 8. Adding Recipe Information Schema

      10:02
    • 9. Adding Recipe Ingredients Schema

      5:08
    • 10. Adding Recipe Instructions Schema

      7:15
    • 11. Adding Recipe Nutrition and Keywords Schema

      7:14
    • 12. Adding Recipe Aggregate Rating Schema

      8:09
    • 13. User Review Schema

      10:07
    • 14. Project - FAQ Schema Using Microdata

      3:53
    • 15. Solution- FAQ Schema Using Microdata

      7:08
    • 16. Introducing RDFa Lite

      4:49
    • 17. Understanding HTML Markup

      3:34
    • 18. Adding Schema To Product Header

      4:37
    • 19. Adding Schema To Product Detail - Part 1

      8:49
    • 20. Adding Schema To Product Detail - Part 2

      5:31
    • 21. Adding Aggregate Rating Schema

      4:46
    • 22. Adding User Review Schema using RDFa Lite

      7:43
    • 23. Challenge - Add Schema To Recipe Using RDFa Lite

      1:32
    • 24. Project Solution- Adding Schema To Recipe Using RDFa Lite

      5:21
    • 25. Introducing JSON-LD

      4:20
    • 26. HTML Structure Of The Event

      1:44
    • 27. Using JSON-LD To Define Event Scope

      3:48
    • 28. Adding JSON-LD Schema To Event Header04. Adding JSON-LD Schema To Event Header

      7:10
    • 29. Adding Event Location Schema

      7:27
    • 30. Event Offer Schemas

      7:10
    • 31. Event Performer Schema

      4:25
    • 32. Challenge - Add Schema To Recipe Using JSON-LD

      1:28
    • 33. Solution - Adding Schema To Recipe Using JSON-LDWkA

      17:50
    • 34. Introducing Video Object Schema

      4:28
    • 35. Google Required Video Schema

      8:45
    • 36. Video Views And Likes Schema

      5:09
    • 37. Adding Video Clip(or Segment) Schema

      6:15
    • 38. Adding Schema to LIVE videos Using JSON-LD

      3:17
    • 39. Adding Video Object Schema To Recipe Using Microdata

      9:10
    • 40. Challenge - Add Video Object Schema To Recipe Using Microdata

      1:13
    • 41. Solution - Adding Video Object Schema To Recipe Using Microdata

      7:57
    • 42. Challenge - Add Video Object Schema To Recipe Using JSON-LD

      2:38
    • 43. Solution - Add Video Object Schema To Recipe Using JSON-LD

      5:42
    • 44. Introducing Carousel Schema

      2:53
    • 45. Summary page + multiple full details pages

      6:46
    • 46. Single, all-in-one-page list

      3:09
    • 47. FREE RankMath SEO - Schema Plugin

      5:46
    • 48. FREE Schema - Structured Data Plugin

      4:23
    • 49. BONUS Plugin - Comparison

      2:21
    • 50. Final Thought

      0:39
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About This Class

So in this course, you will learn to create SEO friendly websites using structured data that helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users.

Join the Rahul Giri for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including RDFa, microdata, and JSON-LD.

The course also covers five practical projects on structuring different types of content data:

Adding Schema to...

  1. Recipe
  2. Event
  3. Product
  4. FAQ
  5. Q&A

By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.

Topics include:

  • Structured data vocabularies and syntaxes
  • HTML Semantic Tags
  • Schema dot org
  • Google structured data guideline
  • Microdata
  • Marking up a recipe page using microdata
  • Marking up FAQ schema
  • RDFa Lite
  • Marking up the product using RDFa Lite
  • Marking up recipe page using RDFa Lite
  • JSON-LD
  • Marking up event schema using JSON-LD
  • Marking up recipe schema using JSON-LD
  • Marking up Q&A schema using JSON-LD
  • Google Video Schema
  • How to get the live badge on the video
  • Marking up video clip
  • Marking up google carousel object

AS BONUS -

2 Wordpress plugins to add schema to your existing Wordpress website.

And all exercise files are included to download.

So if you're ready to build your next SEO friendly website while exploring structured data then.

Let's get started!

Transcripts

1. HTML For SEO and Web Crawlers: the Web is changing so fast, so does the search engine and search traffic. And day by day, it's getting harder and harder to get organic traffic from search engines like Google being and yeah, and the reason that the Web search are looking for more information. Write within the search results just like the second career recipe, and they have only 30 minutes to cook it. There was such for chicken curry recipe, which can be cooked within 30 minutes instead of hours. And what about other valuable information like ladies? Ingredients used to make that recipe and calories does information are incredibly valuable , Sophie convinced them by the information searching on display in front of them about your contain. You will be able to get some serious, are getting traffic from search engines. And here are some case there is by Google that shows how some companies double or triple. There are getting starts traffic by loud eating structure that are in their website. And that's what exactly this course is all about in this course on show you how to control the information displayed in social and help you markups shortage and friendly contained that displays the right, Set off information to the right people in their searches out in shock. I'll show you how to make your website search engines, best friend. So let me just quickly show you what we learned in this course. So in this cost, I'll show you how to mark up your contained. That shows the relevant information right in search is just like this recipe. I'll show you how to mark a bit. So it showed the relevant information like recipe image recipe name, recipe water there reading a recipe, the total cook time off recipe and the ingredients used to make this recipe even in normal search injured. It will show that calories thesis be gonna produce. After that, if you still in the service is a product. And if you custom and have a lot of question and you would like to answer it right within starts result. When I show you how to mark up your ethically schema So it will show up in searching just just like this. So I searched for what instructor and you see getting some affect you. So what is an example of structure that perfect like Here you go. There's actually cancer. If I can hear it, we're going to show made another answer and I'll show you how to mark up this F A Q schema . And after this, if you say any product, actually, you how market you products such a way that showed the relevant information right here. So this gets as such for this cable to Mrs Google home by one more and showing the product right here the total Review product have the product cost, which is 19 bucks, and it is in stock, which is availability. Next up, I'll show you how to mark up your events so it will show on Global like this the date of the event, the name, the start time and end time, the location of the event and the finally the image off the event after that. Actually you that how could get this carousel for your products or services, right in Google search results. Also, we have this chicken curry, right? Is a this cash in. So I'll show you how to mark up your product. So you will get this castle on Google after the rancher, you have to mark up your video in this case, this is a video name than the video location. This is a video produced by the company that this is a video description. We have a new image, which is terminal and the video random. After this, I'll tell you how to mark up your video clip, for example, as such, How to tie a tie. Then Google is now recommending me. Watch this video from 10 to second are wonder 24 2nd to this duration? How does Google know that how to tie at high will show up in this location? Well, because of videotape markup, and I'll show you how to do it for your video in this course, And after that I'll show you how to get this Google lie bed on your live video like verbena . And there's a one study done by this website says by 2020 50% off. All searches across the Internet will be voice based search. It means that more than ever, it's imparting to make your website search engine friendly. So dresses like Amazon, Alexa or Google home can easily understand your contained and deliver it. You're featured prospect, and if you know what breast user, then I have a bonus for you in this course. I'll also show you two off my most favorite. Want to plug in what's going to help you with structuring your existing WordPress website? Hi there. My name is Al getting and I have over a decade of experience in development and graphic designing and I will lead you through this cost so they'll oppose leaves fabricator and let's get started with estimate for S U and we're proud of us. 2. HTML Semantics Tags and Structured Data: that's Tamil is often referred as the foundation off the Web, and that's 100% correct because it's a cool language for every website, and it have a set off backs to describe the structure off her bitch. However, by design, a steel has a limited set off packs that for most of the part, the stick did defining the structure and a specific you white elements. That means there are some tax which identify the common set off elements on a page like a header footer, navigation and articles. They're not any Taghavi to defiance the common content tight. Well, I'll get back to it shortly, but by using only default, state off estimates, semantics tax, we're gonna get result just like this. But because estimate does not have any tax that described the common content type like a person for up a recipe event, the movie or article, there are no way to understand that we are marking up our recipe or a movie or something like that. So, for example, if a search for here coffeecake recipe, I'll get this kind of fizzled because we will understand this content type that this is actually coffeecake recipe And that's why it's the spring in card and showing us some relevant information like name of the recipe image of the recipe, then the producer, the ratings, the total time and the ingredients used in recipe. Because we will understand it. And we do not have any pre built estimate. Semantics tax, which define this, contain time now that's by design as total if I is a very light, easy to use and pass. But what happens if you want to define or mark up any contain type? Well, that's where structure that that comes into play. So in Google, if nation structure that is a standardised form it for providing information about a Web and classifying the beach contained, so we'll get back to it shortly. But let me tell you that what is the benefit off? Marking your weapons using structured data so it had additional semantic to the pitch contain type like a movie event, product recipe and so on. It improves the accuracy off the result, and it's also indicates the accuracy of the site induction by search engines, which increases your click through rate. So let me show you example. This is our very simple estimates in text, we have the section on There's a coffee cake on Google will know that this is at your back . So it means that this is the most important heading in this webpage with his coffee cake. So Bubble will recognize this a basic semantic tagging, which is header one. And then you will also will drinking. I took a friend. This is the paragraph, which is mean, this is going to be the description right on, then Gugelmin, see where there's image. But now what about cook time reading and poor sliced with these other data, Google cannot understand even Google don't underside that you're talking about a recipe here. Obviously, we can easily lead that. This is a perfect recipe, but it's a very hard to get understand by search engines browses are crossed. So that's why it's actually going to result this kind off such which is actual type description on this website name. In this case, we will also going toe or meet that emit because who will don't have any idea that what this content is all about, what the type of this content is, and in this case, we know that's actually arrested me. So that's why we gonna mark up that. Continue using structure. And you see that yet Izaguirre Microbus in Tax and I will talk about mackerel syntax in upcoming movies. Say, See that we're using here came about our and this is the walker bloody Google actually knows and were saying that this is a type of recipe. It means that anything goes into this. A section is the recipe, and then we have this recipe name. This is a description recipe image than dissipate over time to cook than disappear aggregate rating, which is irritating off the recipe. In this case, 4.9 are tough off five star because five is the best writing. And then the review can't is 200 getting so? There's a 218 review, and then there's a nutrition used in this recipe, which is to 70 calorie. So now this structure, the piece is going to give you a result like this. So we have our recipe name that recipe image than the recipe reading and then portal Lord than the total time to cook it with vitamins and the calories business it is going to produce. Also we have this description on this some relevant link. Obviously, this is not exactly the same as this one, but this is how this is actually going to look because of this structure, Doctor, Because now Google browser are Krauer were able to understand this document that you're talking about a recipe and that's why this is the result. This is the card result and this is the normal reach Dr. Result. So let's go to the Google and see it in light action. So here we go AM on Google and say, as such for coffeecake recipe on. That's why Google know that your doctor what recipe? So it'll going to display these a recipe and all of these species are more cooperative structure data. Let me show you, if I click on this coffeecake and if you do this BBC good food dot com and you see if I right click here, you will see that this place is actually marked up using structured data. So let me just go up. You see, that's actually using scare modern art. And you see, this is the recipe category. So this is using skimmers are the mark of this data that this is the image and they say they're using item prop, which is Microraptor Syntax. So they're using macros in text mark up this webpage. And in the next movies, you're going to learn about scale Murat are, which is workability. And then just in Texas with the Macarena are different light and Justin Ellie. So because this place marked up using structure, doctor, that's why Google can understand that what you're talking about now, if I search for what is s u so that such for war is a CEO and they just get here, you'll see that Google knows that you're looking for definition. That's why Google will show you the most relevant a website and also the frequently asked question What is s u and hydro Accidentally Kim, get this sort definition which is extracted from different website. So what is It s your job on then? What is as examples on they say it is actually a lot off f A Q and I'll show you in this movie how to create this excuse came up. I want to show you that how can create this kind off a card and this kind of skimmer has also until your heart actually mark of this kind of stuff. Right? So you are a Harley bar did in this course. Even I show you how to mark up your contained so your content is actually gonna get thesis Crawl in. Search isn't so. Yeah. This is structured data in action. Now let me go to the next movie where we'll talk about different structure, doctor HUAC abilities like skim on our talk. 3. Vocabularies - Schema.org and Goodrelation: So in this movie, we're gonna talk about Walker Bloody versus in Texas, and this is the two most important time we're gonna talk about in this entire course. So that's why this is so important to cover it here in this movie. So let's start with the book ability. Well, rockabilly used to categorize and describe the content. For example, this recipe is a category, and then we're using these properties to describe it. So name description, Cook time prep time nutrition review rating. These are the property, which is describing this a recipe category. So welcome very used to categorize and described content whilst in Texas used to implement them in our estimate page or existing market. For example, we have used this recipe category and then these property name description full time. Get ready new pollution properties to describe our content. So in one line, rocket very used to categorize and describe the content. What's in Texas used to implement them in our estimate page. So here's out of workability and here's this in Texas, and we're using distant Texas to implement our walking ready in this case, relating Michael Address in Texas, and we will talk more about this in Texas in the very next movie. But in this movie, let's only talk about walking Ready? So here we're using the scale of our local ready to describe our content. So let me take you toe scam alert our and some other local ready we're gonna use start discourse. So, for example, here I'm on this camera at our and this is the work of lady we gonna use throughout this course which help you describe the product and services and can be implemented using a knees in Texas Rituals Index, you want macron are there for a light just innately or anything. And we will talk about this in Texas in very next movie. But for now, let's talk about this. Came around and you can see it right here that this camera targets, founded by Google, Microsoft, Yahoo and Yandex and skimming Argo could bury our door locked by open source community process. Using public skimmers are and Doubletree are the mailing list. That means this came about our is highly stable and recommended by all the maser search engines. That's why this is the work already reading I used throughout this course. So forget about this game. I hear you will find all kind off workability you ever going to need for your website. So, for example, if you want to skim or for creative works or books, movies, music, recording a recipe, TV cities of video Object Image Object Audio Object event, A health and medical type organization person places local businesses. Restaurant product, off replicate offer. Reviewing, reiterating an action. Whatever you want, you will find us came off it right here. For example, If I click on this a recipe, you will find all sorts off property, which is exclusive to recipe and also the properties you can use almost anywhere. And we'll talk about in complete detail in upcoming few chapters. Right. Soc in recipe. It is a cook time cooking matter, nutrition recipe category. The Speaker scene. They spend ingredients. Let's be instructions as big A suitable for died. I mean, these all other properties was exclusive recipe, so that's why it's so powerful you'll find almost every property you will ever need to describe your recipe. And after a Google or others, major search engines are gonna recognize it because their search algorithm understand this came our daughter our vocabulary. Also, there's a good relation vocabulary. This is also a very popular local berry and this system very popular in almost a decade back. But you can still use it if you want. Right, so you go to a quick start, and then you will find all the guide to implement this rock ability. But skim Iran is a very simple and highly adopted by major search engines. That's why we're gonna use this schema dot Are So this is it for orchid ready in the next movie we talk about sent Texas. 4. Core Syntaxes : So in this movie, we don't talk about structure that us in Texas. So heavy. Go, Armand Google Search website And this is the office, a website for structure data guideline off Cupid. So you see that Google recommend these trees in Texas, which is dismally margarita and artifice and a bigger talking about all these threes in Texas in these course and you see, that definitely is Google favorite syntax is Now Let me just also show you this being the structure at our Tennessee being support macro data macro form it artificial skin Morar, which is a workable you have learned in the last movie on. Then you have personally. Basically, it's a more distant early art, iffy and estimate macro the micro form. It is actually very old, So that's why we not gonna cover it, because our main focus is global, and that's where a lot of such traffic actually come from. So that's why we're gonna cover these in Texas with Democrats artifice and distant Ellie. And you see that being also support these three major sin taxes. So let's talk about Margarita Margaret, outwardly introduced by what working group in esteem in religion five and I'll show you their site shortly. But first, let's cover the beef about Makharadze. So Macro uses a tribute to create name value piers that identify the contained and by a recent study done by were better. Common sees that more than 15% website uses a microdot to structure their estimate pages. And also macro power was the very first syntax, which is adopted by Google, Bing Yahoo and can tax as the people structure that are syntax. So let me show you three core attributes toe microdot, syntax and that is item, school item time. And I think problem so item scope is used to define the scope of the item. The item type is used to define the type of the item within this scope. And then this idol prop used to describe that item. So this case I'm scoping this section as a item school, and then the item type is a type off person, and obviously I'm here using skimmers are looking ready. And then because this is a person, I'm using this item problem to describe its property that is lame. So inside this section, because of this person scope, we can use all the properties which is described this person in this case we have your personal name. That's by using this name property by using these item prop attributes. So here we go. I'm on this award working group official website and this is the official website for Michael Batter. And this is the very first website where matter what actually got first published. And you've seen that this guide is last updated on 23rd March and you see the time also on this WT website, which is worldwide consulting website on this actually considered as a Freddie stable and this documented last orbit on 26th April 2018. So there's a water working group website is a fairly recent and you can actually just go ahead and it can actually refer to this document. They don't nobody, because I'm gonna cover this document on my corretta chapter. But first, let me just show you are real world syntax. So here I'm gonna skimming our and take on this recipe. Then we have this recipe of category right here. And if I go down right at you, you see, this is a macaron tonight. If you look at this macro data. Then you see that we have this item school and I don't type and I don't. Time is actually for toe recipe in a scheme our daughter are. So this is only mean locally, right? And this is the type after item, which is a recipe. And then we're using this item prop attributes that defined the property off this recipe. In this case, this is the recipe name, which is more muscle. Where the famous Banana Breck, then the out of the recipe is this John Smith than the date publish off this recipe, which is May 8 2009. Then they have this a recipe image and so on. So this is a very basic macro data Centex and what exactly I wanted to show you, but in a macro chapter, we will go ahead and nailed it down. So now let's talk about are the flight well are different? Light is bit older than Makharadze and implemented by W three specifications, while Double Tracy is World Wide Web Consortium, which is official website off any fronted development and because this articulate is advocated by literacy, it's highly stable, and it's uses attributes to integrate tuition walk ability which closely marry toe microdot , which means are different. Light is a very similar to matter. Ratta artificial. I'd also have their three core attributes and we'll talk about it shocked. So there's a to watch in off our defeat. The 1st 1 is rdf A, and there are different light, so are different. Let is a smaller subset off guard. If it which is designed to be easier to use, let me show you the syntax. So he's a very simple syntax. So again, village here, War cap, which is a local bloody we need they find this scope. In this case, very things came out on our But you can also use good relations or any other locality off your choice. Then we have another debate is the type of in this case the type off is person and videos. In this the authority which was his property to define the property. So the working, his first type of his second and property is 30. And this looks very similar to matter because it is macro has item school. I don't time and I don't problem are they wouldn't have Walker type off and property So here I am on this, our defeat website and this is the official website for our defense in Texas. So I click on this documentation and if they click on this artificial light, then it will going to just take us to W three C specifications, which is World Wide Web Consortium. And you will find this artificial documentation right here. So this is the official website for RDF A and we will talk about this website in a jiffy like chapter. But meanwhile, let me just show you the little syntax and you say it's right here very using this, OK, which is the walking bloody we get used to mark up our container, which in this case, Camelot autumn, then using type of in this case is gonna be personal. And then we'll use this property attribute to define the property off the person in this case, the name and then we also have the telephone of the person and then he wants to have a huge off the bus. So this is a very basic are the flights index and we will actually going toe nearly down in artificial light chapter. So now let's talk about Justin Early, which is JavaScript. Object notation linked data so distantly used to store structure. Rapper in embedded skipped. So are like moderator and artificial light. You don't have to define your stock later. Reading of EP it you can simply just expected, are a in a skip tech. So that's why it's make it's super special. And it's dollar by the literacy, which is World Wide Web Consortium. That's why it's highly stable and also Google favorites in text mark up your side. So global ligament Jason Lilly to mark up your site. So let me show you a simple syntax. So his a normal escape which have a dude named time and then this actually application slash l depressed station. This is a value on. Then we open this Carly Bridges, which is basically an object, and then we need to define it in context. While this contact is walking in artificial light and items scope in the macro data and this context is actually came in. A lot of it is your likability. Then we have a type and this is like a item type in macro data and type off in our day for light in this case, it's a person and then it weakened. Likely Use all the properties inside this person category right here. In this case, we have names so that I said name. And so we're using this so quickly. Mrs Kmart are. Then the type is going to person. And the name of the wasn't is Girardi. So this is just a listen tax. So here we go. Amond isn't on the official website, which is you see right here, Justin task ellie dot Are. And this is the official website off disability. But if you click on this a playground, it we're going to open this. And if it weaken portion, you'll be able to see the very basics in text. In this case at context, which is going to be the rocket ready that never gonna use the time. It's a Brazilian reports. Um then the name of the person Jane Doe job title of the person is professor, telephone number of the person, which is this one. And then you're the person which is the official website off that person. So this is a very simple Jason listen text and obviously really nearly down in Jason LD Chapter So this is it for this movie. Let's go to the next chapter. We're gonna cover pre built instrument X tax. 5. Introducing Microdata : So in this chapter we can explore estimate Immaculata while a Mac up our recipe details paid. So w three C, which is World Wide Web consortium, is a living standard and recommended place for any front. A development which is estimates eases our basket. But in this case, estimate margarita. But we also have the original place where the first esteem accurate I got published. And after that, it makes place to this w three c. So the original place is this location, which is what? W t dot r and you see, this is last updated on 20th March 2020 and you say this dormitory is last updated on 26th April 2018. So this is the most current water. But before moving any further with estimate macro data, I want to show you our study done by them to a common. And you gonna visit to write this. You're going to get it. This is the article is published on 13 January 2020. And they say this is such done on art. If it maharaja mac reform, it's embedded distant LD Civic Click here. It will going to take us the study and see that overall, they have crawled over 54 terabytes off contained. And if you're down accuracy, that festival is the most used schema type on any remains. You see more than the six million domains used magaria and more than five million domains. Uses Jason Kelly more than 40 million domain uses a micro form it and more than one million uses our defeat. But I'm not gonna talk about micro form it in this course because my conformity is not recommended by Google. Let me show you if I go to this, follow the guidelines. You see, this is the Google search guideline, and you see, in order to be eligible for the results, you should mark up your side pages using one of the t supported form it and the support Justin, Ellie, McCotter and artificial light. And obviously, Winter Park about seasonally in atrophy in the upcoming chapter on because Google do not recommend micro farm it. That's why we never talk about the macro form it in this course. So the reason I wanted to show you is that is this matter of fact is a very more popular than others came about type right there you see, there's a pie chart and 50.5% website eases my Kurata markup. This came out of their website. So this is what exactly I wanted to show you. So let me get back to our estimate Living standard on before showing you the same text. Let me just show you what you gonna build in this chapter. So the very first I search on Google, there's a party coffeecake and regard this result. And it seemed these are the rich result because we have the image of darkness to be. Then we have the name off the recipe, which is coffeecake, then the publisher of the recipe. And then we have leading. This is 4.3 out of five and totally we have 61 reviews, and then it will take 50 mins to cook it. And these are the ingredients which is used inside this recipe, and this is called a reach result and they start exactly, we're gonna be in this chapter. So let's just go down here. You see this other results, which is crappy cake recipe and again, it's the same recipe, but not in this time. It displayed in the list for Mitt and this is the card. Form it right. So in this format, you again see, this is a 4.3 dating which have 61 awards for payments to cook, and it's actually killed 5 59 calories, right? And obviously this image and description on domestic and we got a market, this recipe in this chapter So this is the one thing you wanna build in this chapter. Now there's another one as a project in this chapter, and as a product, we gonna build this efficacious came out, which is frequently asked question. So I started doing what is structure doctor. And he said the people also asked which is a common question, what is an example of such data? And then click here. It's going to show you the Result dancer, which is the Tom started originally different doctor that has defined length and format for big data. Right and so on. Right. So this is your ethnic Uschi marriages frequently asked question skimmer, and I'll show you how to market this kind of skimmer on your webpage to increase your ranking and city. So these are the two project we're gonna build in this chapter. So let me just go to our estimate Living Standard, which is right here, and let me make you family with Stephen Baccarat. Our basic syntax Obviously gonna dig deep into Magnotta and I'll make you master than it. But first, let me just show you the basics in tax, which is going to help You better understand macro data once we start courting. So this is a macro Dustin text as a minimal. It's a very minimalist either that Dave, which have a attribute name, item scope which says that inside the Steve something is there when what is there? Because we haven't defined any item type by default. Refer toa tingly. It is a very general term, but in this case, it's going that my name is Elizabeth, and I said, Elizabeth is the name off the thing. So that's why it's used this item problem. And I hope that is used to define the property. Name off the thing which in this case and its event, and I said, it's actually a name, right? So this is item school and item prop, But there is a total inches item type, and that's what it's not mentioned here because this is the most minimal court and we don't want it. We will always mention that time. So let me just go down a little bit. This is what exactly I want to show you receive. There's item scoop and then the city item type. Well, what type of scope it is that it's actually a product school. So anything which is goes into the state. This is actually a product because of this time and then because off this product pipe and you see it's refer to this came on a rock. Well, this is the workability vegan I use. And if I go to the scheme, are not autumn. And if you click on this came us this page and you see there's actually ski my name product . If you take care now, you will have a skimmer off the product. So these are the property you can use to mark up your part. So this case, the weight of the product, is key with the slogan of the product of it of the product review release date. You see, there's an argument name description. It identified image and name it sector. So you can use all this property which is reading toe unspecific toe product. And because this product is a thing, it's also not property from thing is by default type for any scoop on structure daughter. So let me just get back to our estimated standard. We're actually using these properties inside this item prop. So this gets this is going to Prague name. So that's why we actually have this name right here. So in product, if I goto this 10 year, you see there's ah, property name, name. See, we're using this one. This is a very basic syntax of estimate, Macarena. And obviously we're gonna masturbate in this chapter because Vienna markup recipe in this chapter, we actually go to our recipe on recipe is located right here. Take here is going to show you all the property which is exclusive the recipe in this case compound cooking matter, nutrition, this category this because they and so on. And we will also have their own guidelines to marking up your recipe in this case, it see, get the recipe on Google and this is actually good Well, such and global guidelines. So we go down here, you'll find all the guideline how you can display your recipe on Google. So this gets that This is a recipe, and this is a quack properties image, a name. And this is the committee properties at aggregate reading alterna keyword description they publish and so on. Right? So we also have reference this. Google Doc and Google also have the structure and testing tool. So this is the Google structure. Testing told where you can just paste your core and you can run the taste and it can invalidate that your markup is Elizabeth for search on Google a lot. So we're gonna use it to. So now let's go to the next movie were I will explain the extreme in structure off our recipe page. 6. Understanding Recipe HTML Structure : So in this movie, I am going to show you the structure off estimate document off our recipe page. Well, this is a very simple estimate document, and there's nothing much going on here, but I think it's a great idea to show you what we have got here. So you will have in depth understanding off these estimates structure so before, so you decimal cord, let me show you the preview off our page here. So there we go. This is the preview off recipe page, which is delicious party coffeecake. Ondas A recipe Arthur, which is managed tone They published March 16 2020 on this is the description off a recipe , Then we have this image and some information about this recipe which is a little tense of in preparation. Time is 20 mins cook time, total time category and the recipe cousins, which is a French recipe. Then we have this ingredient which is took over floor and so on. Then we have direction to make our recipe and then we have some nutrition facts which is to 70 calorie. Then I'm fat, 37 grams carbohydrate and so on. After that, we have these Akiva So this is going to be a coffee cake or party cake and then we have this example reviews. So we have 4.9 out of five reading, and we help total to one it which is 218 and then we have a few didn't reviewed and we're going to add Skim are toe are off this tape. So, as you see, this is a very simple recipe page and I keep this simple for a reason because I do not want it to overwhelm you with the lots off styling in our estimate document, which is right here. So I don't want to put lots of classes as trialing on a stuff right here in estimates structure. I want to just keep it as simple as possible. So it will be very easy to work with this. And obviously, the goal off our discourse is toe add structure or schema to our existing A recipe. Events are products, and so on. So limited school right here. Let me show you the estimates structure off our this a document. So here we can see that we have this body tag and inside this vortex, we have these main container here. So inside this container, our esprit and review will go. So you see, this is the article on This is a stand alone article on because this recipe is going to be entire poster. You see, it's look like an article. So that's why I displace it inside this article. Inside this article, we have this had a bag and inside his header, we have this recipe name, which is delicious particle Fickett. Then we have the outer which is maddest own. They published March 16 2020 on then we have description and it is a very start description . So this coffee cake is awesome and perfectly bodies. Then we have this image off the final a recipe. Then we have this a section on. We have this field which is 10 serving. Then we have prep time, cook time for time category and the speakers in then we have this ingredient. So these are the ingredients. Begin a need for this recipe. Then we have this direction how to cook this recipe on. I have added this direction in another lists, same as these ingredients. Then we have these nutrition fact and inside is nutrition facts. We have this some calories or fat carbohydrate. There's a protein is a cholesterol on a sodium, which is a very important in orderto let to your users and no in search engine. How much calorie this recipe is gonna produce next. We have this secured. So this is important for such engines to say. Okay, fine. This recipe actually belongs toa trafficking category and particulate category. So whenever somebody search for particulate this this was gonna show up, then this article close and we have this section and instant section begin adhere sample reviews. We have this 4.9 out of five on. We have total to 18 I mean, 218 of them. Next up, we have this article. If it is a separate comment, our review on you see that we have this other name. It is married on the day. Time is right here on. Then we have this rating. Okay, Marisol, Let it is five. Then we have living for delicious party coffeecake. Well, this is very important because this line is show Google that this review belong to delicious practical picking. Then we have this Leave your body. It is this coffee cake is delicious, and we have three of them. So this is one Olivia. This is to on this sister part review. So these are the main recipe s development structure. We're gonna work on an ad schema. Do it. So this is our very simple, as timid document structure. This is our preview page, and here, In addition, I also opened the recipe guideline from Google. So anybody we need any guidance, we can simply just visits right here. And you see, these are the required properties, which is image and need. And these are the committed properties, which is aggregating author, cook time date Bobby's description, keyword and so on. So anybody need any guidance, we can actually easily have a look off it on. Then we have this came out on the view entirely. Mississippi schema. Then we have this structure that adjusting tool. So while Billy skim up, we will also test it right here. Then we have this party coffeecake searched on Google and we will make our this recipe peach look like this in card. So they're spinning. Then we have ratings. There's a cook time and then ingredients used in that recipe, so this is only for reference. So now let's go to the next movie. There we will start adding schemer toe our header off a recipe right here. 7. Google Required Recipe Schema: So in this movie Big An ad which structure or skimmer to the header off the recipe. Inside the Cider we have recipe name Recipe Otter. They published a recipe description and the image off the recipe and legal add schemers all of these five properties for that Let me go. This is Kim or not are and we need to find a recipe skimmers for that. You need to click on this scheme us and then we will have skimmers for all these things. So books, movies, recipe, Devi, cities organization, portion event product and so on. But we are interested in a recipes came up, so click on a recipe. Now we have inside this recipe skimmer, and we have available all these properties beginning used to define our recipe structure, so that's a great thing. But before adding any properties to our recipe schema, let me just explain these very, very quickly So you see that we have some properties which is exclusive to our recipe, which are this Property C. Dropped is from Mississippi of the half time cooking Mathare Nutrition, the sporadically RSP cuisine and spin. Gideon's instructions RSP ailed and suitable for died so These are the properties which is exclusive to recipe. They also have a thing which is actually how do schema and incidents are skimmer? We have all these properties available and because our recipe in the hot properties from how toe we can also use properties from how to inside our SP schema recipe Also in hard properties from Katie works and things. So you can also use properties from things and Katie works inside this recipe. So why is that? Well, because things already have named you are a description and so on. So you see inside this things are type here. You see that we have this image we have identified. We have named, We have You are in right, so you'll have a thing like a your event are classes are movie or TV cities are book at sector. So because we already have these properties available on things, it will not make sense to duplicate all this property in a recipe. So instead, we are in Harding from things. Well, if you are teleported, you know what in harting means. But if you're not nobody as they progress through our discourse, I will make you master in it, so must go ahead and add recipe skimmer to our header off the recipe. Well, for that, we need to scope this article as a recipe. So once we scored it, then we will be able to use all these recipe properties. So for scoping first unit to copy this u N So can hit control C or commodity toe. Crop it on. Let's go right here. Well, you see, there's a recipe located inside this article. So inside this article, we will have all these properties available to use. Well, so how to scope it? Well, it's very easy, you know, to use attributes named item school. So now we have pulled a search engine that you are about to find an item inside this article, but which type off article? Well, for that, we need to say here I am type, and obviously this is going to be a recipe 70 to paste the URL off a recipe. So now we have told search engine that inside this article you are about to find that item , and that item type is going to be a recipe. So it means that inside this article you are about to find the skimmer for recipes. So now, because we have sculpted now, we can use all these properties inside this article. So the very first property we're gonna use right here is the name off our recipe, which is delicious party coffeecake. Well, for addict property right here. We need toe add one attribute. This is going to be item prop, which is means item property, and then we need to add the property name. So because this is a name off our recipe, you know, that name is going to be part off things. So we can just go down right here and you see, inside these things, we have the name. It's right here. So we have the name of the things. So there's no duplicate property are inside this recipe property, which is cooked on a routine matter. You see, there's a no property name less appealing. So let's goto our thing here, and we're gonna make use off recipe named this the name property. So for that limited school right here and sensibly adhere name sissy, I don't property and this is going to be named. So this is a recipe and then name of the recipe and this is actually in the Middle East. This party coffeecake Congratulations. We have added the very first property inside our header off the recipe. Now it's time to add a recipe water, but it's going to be maddest own. So for that, let me just go right to here and let's find out the recipe. Auto. Let me just go up here and you see, there's no exclusive property for a recipe water. But you see, that recipe is actually not property from Katie Works. So creative Walk have the author name. So if I just go to charity work, let's go to water so one way or to simply screw you. See, we found it right. Oregon separatist Commander Control F and such a butter on Debbie Go. We have found the property name author and he could see the office type of organization or person. In this case, it's a person which is maddest own. And you see here the autumn of discontent are reading. So the author of this contained and contain his recipe. So the author of recipe sedating out they got the property so we can go right here and now here if you wish, I can adhere. I don't. Prop on this is going to be our partner. But what do you think it's gonna work? Well, let me just tell you if I just added right here, we're going to display all this information. This is a recipe, a target maddest own. And C, we don't have prepared. This is a recipe Autor because we were already know it by this attack. Because you're using this tag inside. This guy is going to be recipe at her name. So what we can do? We can get rid off from here in this apparent back, and we need to wrap around this matter, Stone. For that, we can use spandex. Yes, span tag. It's right here and now inside. Spend a I can simply say that item prop is going to be water. And now I can copy this medicine on auto and based inside this man right here. So now we said I don't proper matter, which is modest, own Daniel. So now Google will know inside this span tag you find the authorities maddest own. Now, let's go ahead and and skimmer for date published. Well, this is a bit creaking. Let me show you If I just go right here and you see this is date published, right? So let me just go right here. And one way you can simply find is created. So that's that's located, succeeded, created and use. It is a type of date. I see the date on which the Katie work. Waas created all the item was added to a data feed. Well, again, he was discredited. Oregon used it. Published its right here. Date off first broadcast or publication because this is going to be the first broadcast or publication, we can easier date published property. So let me just copy this date published property here. And you see, this is going to be type off date, which is very important to understand. So if I click on this date here, this state is going to be in I a So for Mitt. So click right here and exactly going toe open Wikipedia and instead of you to see this, I also ate 6015 and instead isn't Every day you see here, the date should be in this informant. This is the first is actually here. The second is going to a month and then the last one is going to be day, So here month, day. So for that limit, just go right here. And I see this is actually in human readable format, which is must extend 2020. So there's no way I could have span tack around here on added. So for this kind of situation, Magara Pala was to use Met attack. Let me show you surveyed matter right here and here. I can simply say I don't prop. So what is gonna be item property? Well, in this case is going to be our date published. And then what is going to be contained? So the content is going to be in this form It This is year, month and date. So for that, you see, the year is 2020 summer. See her 2020 And you see, they dissipated by dash. You see the dash, then we can go right here on DNA. Now is going to be the month Mrs March. So 03 and then the day is going to be 16. So there you go 16 here and close this man attack. So now this only for machines. This is not going to add any structure to you. Estimate Document. Let me show you if I say that faecal right here. You see, there's a no extra markup added here. This information is truly from machines only. So much means I'm in such engine or crowd as we know this. A date published state and which is this form? It's so it's going to display according it. So we have seen TV, right? The first way you can actually add exactly into tax the second way. You can actually use Pantic on the third. We're gonna use this matter information. Now the next one is going to be desperate description. Well, for this, let me just go right here and let me just go back. There you go. We are back to our recipe schema. And because this is going to be our recipe description, you get the idea right? It's going to be description. So you see, there's a no exclusive property to our recipe. So for that, we need to go our tanks here because in things we have property named description. You see, it's right here, and this is a type of next write a description of the item. Great. So now we can just copy these property. We can go right here. And because these are out of the description, we can add it right on this, Pitak. So I don't see how I don't problem. And this is going to be our description. There you go. Now the last thing we have this image So again because this is the image. We have this image us right here in this thing So we can use this image property and you can see this could be image object are usually so That's it. An image off item this communal artfully describe image, object, right? And you see here that because we happy schedule will begin simply used this image property . So let me just go right here and I'm gonna share here. I don't drop. That part is going to be image. And there we go. We have successfully added schema to our header off SP Solomon's go right here and let me just go toe the Google Guide Off recipe and the sea in guidance. If it is what I take, you see, there's a required properties and image and the name is the required properties and other properties which is recommended with segregate rating author, cook, Time, date, place and so on. So there's a two very important and the quite property this image and the name and we already have it in head. Oh, we have name and we have image. So we have fulfilled the requirements off. We will SP guideline. So now we'll have to go ahead and test how it's actually look. So for that you can hit command or control it and copy everything on and just go to this structure that are tasting tour. Now go to court snippet and paste your court right here now, dentist and you can see the recipe structure I TLC This is actually the type of recipe on then we have the recipe. Ning, this is delicious party coffeecake spinning date published, which is this right here? Then we have a spin description. It's right here. Then we have a sippy image. It's located right here. Then we have the water off the recipe, which is, man, it's store and C, we don't have any inner. We have warnings. Obviously, these are the recommended properties and we're gonna add it in upcoming movies. So now let's see how the previous gonna look. So click on preview and it's going to open the Google such preview. So there we go. This is the such preview. Let me actually make it smaller here. So you go to see it clearly. See that we have this ever arrested the image and the recipe name an agency. This is a type of recipe, obviously. So these are the card and you can see these are the required properties name and the image . But in upcoming movies, we're gonna add that this reading here is total time and also these ingredients. Okay, So this is how you had a scheme up to head up. Now in the rest movie Viggen, add our schema. Do these elicit information section so C with a 8. Adding Recipe Information Schema: So in this movie beginner ski mask to all these information. So this is going to be killed, which is a 10 7 Then we have prep time, cook time, full time category and DeSipio cuisine. When? For that, Let me just go to this recipe schema. So should we go? This is a recipes came up on the very first thing you see here. This is the recipe aid, which is 10 serving well for that limited school Right up here on. Let's see if we have any this beheld property exclusive to recipe and you see that we have it recipe killed on. This is going to be a quantity value or text. Obviously, they're gonna make use off text, so it's gonna be 10 servants so we can use this text right here. So let me just go ahead and grab. This recipe is property. And again, if you want to read a description, there we go. The quantity produced by the recipe, for example, number of people solved and number of servings in this case is going to be 10 something. So we're gonna use this recipe is so let me just go right here and If you want, we can add. I don't prop right here in h five. Tackier this it is. But now Google is going to display all this information in such a jet with filled day in serving. And if we don't have to display this party because by using this property, Google will already know. Okay, this is going to be 10 something. Okay, So let me just go ahead and just grab it from here. And you know that we're gonna make use off span tack. So what? We can do it. We can just go down right here, and I see your span and then in service pantomime just based it. I don't problem this to be healed. How much? It's going to be 10 serving. So limits copied and placed inside this Pantic. And then we go, We have successfully, I just added scheme up to have a recipe it. Now let's go for a lap time, which is 20 minutes, and this is going to be a bit tricky. So for that, I need your extra attention. So let me just go right here and see this is going to be prep time. So we have property Cook time, which is exclusive to disappear, Emily. But there's also prep time and you see, prep time is right here. It's a property off. How to So, you see, prep time is going to be in duration. Also, cope time will be intuition, you see? Duration. So let me just go right here and click. It needed to pass duration in this form it. So let me just click on it here and let's see what we got here. We're back to this s 08 16. 01 Form it on. There's a nor direction. We have date and time. We have Giggs data with fixed number. Did without here and so on. But we do not have division for that. Let me just go down right here. And you see, there's a times time zones coordinate combat use. It is a division, right? So this is what exactly we're looking for and you see B is the duration designator are placed at the start of the duration of the presentation. It means that if you pay serve, I it's going to represent Ear month W weak and D day. We also have this t This is actually the time it's actually going to be our minutes and seconds. So you see his example? Petri Vice six and four D D. Well, Etch 30 AM Fast means B is going to start from our year, month, week, days. So if you want to display any off these stuff or all of for you to use P. So cp three vitamins, three years, six m, six months, 44 day our time, which is going to be 12 hour with the 12 Etch than 30 mn starting nut and five seconds. So it's going to be in this a form it now, In this case, we only have 20 minutes. So how we can represent that and you see that we have these minutes in human readable form it so again for machines, we need to use your matter, right? So what we can do? You can just go ahead and click right here, and I'm gonna use this Met attack. Now the item prop, which is going to be in this case? Ah, prep time. So let me just go right here on. Let me just go to this recipe here right now. Let's go for prep time. So you see, this is the property, and you can see the naming convention. This is Camel case so fast. Later off, the 1st 1 is going to be small. And then every fast later off every single word is going to be in capital prep time seven is copied. Right? And this is not your property. Someone based it right yet I don't Prop is going to be prep time on then. We have contained inside this. Contain weaken, please. Our form 80. Now, this is 20 minutes. So how can do that? But again, we need to use your B, which is a detonator. And because we're not using any year, day, month or Vicks recon simply pass p and at team, which is we gonna use time and this case, it's going to be 20 minutes seconds if we had 20. So pt 20 a. M. And this is the form it on talking Bob. So again, minute to carpet. And let's save my sometime. And I quickly just go down right here and based it on. You see, this is going to be our starting lineups, so I simply just changes to three and the next one. This 50 minute there's going to be 50. So let me just go right here when I paste it right t o. And then this seems to be five year so pretty. 50 mint. Now we have sex. Place said our prep time Cook time on total time. Right. So now we have this category, which is kid. So let's see if you have any recipe category. So if I disgrace, see, there's a recipe category, property name. We're gonna use this one an XY. It's a type of text, so it's totally fine. See the category of the recipe, for example, appetizer and trade, etcetera. So let me just go ahead and copy this. Property elements go right here. And you see, this is the categories, so we can add it right here. But we don't have to do it because, you know, this is the only category. And because I'm using this property, we're gonna be long that this is actually the category. So what? We can do it. We can use a span back here, So let's hear Span. And when I see him, I don't problem on here is going to be recipe captivity on this is going to be kick. So I'm going to school head and grab it from there on a paste inside this Pantech and then you go, the speed category is going to be kick. So next up we have this crispy cuisine, which is French. So which kind of recipe it is when I pressed into French, but you can actually place it your stuff. Let's say this is Indian Recipe or American Recipe or Italian recipe right? Seven. Such a French party coffeecake. Well, it's actually going to despair this recipe here, right? Because this is a French recipe. Great. So again, let me just go right here and let's find out. It's because in and it's right here. And so also for next Salinger's go ahead and grab it. And if this is a discussion of respite cuisine, it's the the cuisine of the recipe. For example, French are a teepee in, I don't know as Billy drop her killing me to school right here and again. We don't have to put it right here because if I do that, it's going to display all this stuff and we don't want it because by using this property go along. That actually going to be the name off the list? Because in which is French. So again, let's go for spent. And I'm going to be. I don't problem, Andi. I just based it right here. And then we in Addis French right inside him. And now we have successfully added Schemer, do our these information's right. So why not? Let's go ahead and test it. So for that, this had come on their control. A tow. Copy. My entire court. Let me just go right here in a structure and a testing tool. Let me just based it right. Here we go. And now run it. Now you see few extra filled, which is a recipe ill, then serving Prep time. 20 minutes. Prep time. 20 means and practice regimens. Okay, fine. I need to change it. So let me just go right to here and you see the prep time. So this is going to be our cook time, right? So cook time. And then we have this total time. So total time and let me show you the property. Here. Surfaces, go here. You see, it's going to be cooked time. So there's a cook time. There's Ah, prep time and we also have There's a total time. So that's what Executive I added right here, so ominous again. Hit, commanded and commands to copied on a deal right here. And I paste it and limit this around one more time. So this is the descent rate is up. Copy and pasting. But, you know, get idea. Has a prep time. 20 minutes cook time. 30 minutes and climb is going to be 50. Means the suffocating is going to be kick on this because it is going to be the French. That's great. So we have all this information successfully passing to search engines. But he is the one or something you see in this there's a recipe image and SP name. Now you will see the proper time, which is 50 made. Let me show you. So if I just go right here let me just hit preview and you can see that portal time. So now if I just go ahead and inspect element and now you will see the total time is 50 minutes, you see, 50 means yea and you see that I haven't added that mean here you see, I haven't added. That means here. No, I don't have to add it because I did this A form it here Google are such Engine knows that you're talking about MENSA, So it's the Despaigne 50 men. So now we have structure all these information, and obviously there's a notice. Playoff prep time or cook time are ill or category, or SP Cuisine writes, not displaying here because there's a no room for it, right. But then in the future, you will try to act on this information. You'll be good to go because you already have all this information available right here, so Google can use any information he wish. So that's great. So this is how you add a skimmer toe. This information now. In the next movie, Vega added schema throughout ingredients. 9. Adding Recipe Ingredients Schema: so in this will be vegan. Add rich structure, our skimmer toe ingredients. So here we have all ingredients in on ordered list, and we want to writing the exact ingredients we need. Two cups off floor, three by four cup off white sugar, two teaspoons off making partner and so on. So let me just goto this skipping out on Let's find a property named recipe Ingredient and it's right here and it's and you see it's going to be in text form it and the Hennessy Ah, single ingredient used in the recipe like a super floor or garlic. But the problem is that we have this exact ingredient, which is two cups are flown. So now what you do well, you know, you can use a span tag toe only. Just target the exact single ingredient with in this case floor or white sugar or baking partners. Soil the butter milk. Ah, very ill extract or cinnamon, right? Yes, you can do that. So let me just go right this year and let me actually Addis panting here and I want to show you something. But before I let me just follow these instructions, so let me just grab this recipe ingredient and we can just go right here and I can add right here I don't prop and I dont problem is going to be our this week ingredient and then you go. But here's the one problem. If I use a disk IMA which is right here, I can also met a speedy ingredient in this format. Easy coffeecake, wall weight floor Ah, plain Greek are juggled Bronson at sectoral. But if I goto this recipe Google drop on goto guidance CIA And if I goto this recipe ingredient you see here an ingredient used in the recipe This property is recommended for the recipe or you will search and you see here. But it's required for guidance with the Google assistant on Google Home and smart display. Now, this is very interesting because if you have a sustained and if you want Google Assistant two exactly guide you through the exact recipe ingredient you to add all these information like Google Assistant will tell you OK, you need to go over floor are 3.5 a cup of white sugar. Don't teaspoon of baking powder. Haps teaspoon of salt. Ah, half a cup of butter and sector. But in order to do that, you need to add this property in this list attack. It's right here. So there you go like this. But if you add it like a previous sofa adhere floor, then Google assistant will say are take a floor of sugar, baking powder, salt, butter, vanilla extract of cinnamon. You see, Google assistant will not going to provide the detail that you need to upper floor 34 cup of fight to go to peaceful, more baking partner. So what you gonna do when it's totally your judgment? Call? If you want to enable Google assistant to read all this information, just go ahead and apply that improper in the list. And if you want this a search engine to show, let's say, are not only the men in Gideon's using that or recipe are you could just a pry this on the exact mean in Gedion. It's still dept you and it's your quality. Just make up your mind and use that. But what I'm gonna do is that I'm gonna just go for exact specifications. Radiant. Okay, so it means that I'm gonna use and apply this item prop in the main list. Yeah, it's right here the delicious party coffee cake. And if my result will get appealed, and if your user asked what engaging to right need, then Google assistant will not see took over floor 3.5 for cup off my sugar. Do this Puma making partner happy so no salt half cover but to eggs are playing half cup of milk, one teaspoon final extract And what in the heart distant off group cinnamon, Which is, in my opinion, really good, right? So this is not exactly I'm looking for again. It's your Desmond call. If you want to show only the main ingredients, go ahead. Do span, tack around this meat ingredients and apply this property. Now we have added this schema crispy ingredient, not just go ahead and hit Commodity Control and command and control C to copy. I'm go right here and I'm gonna baste it. It's actually going to be right. Here they go Now. If I hit this test, you'll see that recipe ingredients appear here. You see, that's a big ingredient. Took off a floor a spin gedeon 3.5 covered by sugar to stay for making partner and so on. So we do have this recipe ingredient and if I see the preview, you will not see any difference. There will be no main ingredient like this displayed on this appeal here because as off now , the structure that are distinct will do not support it. So let me just hit any of it. And that's what's gonna happen. Right? So here we go. We actually going to have image right here and again. We have this image on, then we have the name and the total cook time is 15 means, but we do not have that main display ingredients because obviously, as off now, the well structured are testing toll. Do not support it. So yeah, this is how you can use this recipe ingredient a schema in your recipe. So in the next movie, we're gonna go ahead and add scheme out two directions on. This is going to be really interesting to see in the next movie. 10. Adding Recipe Instructions Schema: So in this movie, we're gonna add the structure or skimmer to our discipline, direction or recipe instructions. And we have our recipe instruction in an order list. So we happen. Five steps. 1234 and five. So for that, let me go toe. There's to be a schemer here and let's find out SP instructions. And you see, we have it right here and you can see this is a recipe instructions. It end with s means. This is plan. So you see, it could be type off, Katie walks item list are text. And if you see the description are step in making the recipe in the form of single item like a document, a video or an ordered list to be the how two steps and are hard to section items. So 1st 1 you see, this is actually could be from off next. So what we can do? Let me just first copy this property from here. So this is going to be about plant. So these are the single steps. So this could be this big instruction, but not instructions. So for destructions, they do added in apparent So here again years item problem as usual and adhere. Recipe instructions. So now this is it. So this is one way to do it and let me just go ahead and copy this entire court and let me just go to a structure that are testing tool and let me add this to right here and ran test . So now you will see that a recipe instructions right here. You see the instructions on? We have all of it in one single paragraph. Well, this will do the trick, but it is not so helpful. Let me show you what I mean here. If I goto this Google a recipe guideline and if it is a good guy laying here, and if I just go down, let's go to recipe instructions. You see here the steps to make the taste. This property is recommended for recipe on Google search, but it required for guidance with the Google assistant on Google home and smart display. So let's say if I just say Google assistant. Okay. So what is the instruction to make this a recipe? So what we will assistant will tell what we're going to read. Everything in one single go read over into three for pretty Griffin. Hide guesses and floor into 19 to manage pain. Make the stress once dropping into medium Paul combined floor sugar and cinnamon and so on . So this is going to read in on one go and this is not that much helpful. So the better way will be is to Google. Assistant is going to tell you the step by step. So the first step door into three feet Rodigari for tonight The second step this the tart step This so how we can make this a discipline instruction in the steps because we do have five steps, right? So there's a step. And if your end user or a leader will be very happy if Google assistant is going to tell this information step by step. So how do you do that? Well, that's exactly I'm going to show you now. So let me just go right here in this recipe, schemer, and you see, this could be how to step, so this could be a little complicated. So let me make it very easy to understand. But go ahead cos there's instructions and just go to your steps. So now these are the steps and we're gonna make it how to step. So what will you do? We can apply this item prop in every single step. Second step, busy Adam problem. And then there's a pre instructions. And again I can copy this ISP instruction the same step and invested everywhere because all of these are steps. Okay, so I'm just making it so simple, right? And now if I just go right here and I'm gonna just find out how to step Well, how to step is another type serving to scope it again. So let me show you what I mean. Here, you've got to stop here on. Likely going how to step. Now, how to step. Ready to grab the urine off, how to stop. Because we need to scope it. So limit so right here. And because all of these are steps we need to scope it and you know how to scope it, right? We can You see an item scope, items, scope and now the item type and I don't type. It is going to be how to steps. There you go. Hardest them. So now we have scoped this particular are step as a hard to step. So now Google or such Angelo. Okay, this is the how to stop in this case, a recipe. So this is the hardest f for a recipe. And this is the step one. It will automatically going to capture that. This actually, step one. Step two. Step three step for instead. Five. Right? Because of this coping, right. So, Yeah. There you go. Now, if I go to this, how to step inside, we have this text, right? So let me just go ahead and you put it another line. So they were really easy to see, and they go here. This is actually from off next, right? So let's see if you can find a property name text. So let me just go down. Yeah, they're starting from here. So there you go. We got texture, and it's a text on the textual content off this created work. So let me just go right here. And because this line is a text, we need to wrap this line around span tack. So let me just cut it off here, span and inside. I wanna paced it out. Right. And then I can just go right here. I'll say here fighting problem. And what's gonna be it's gonna be next. And then we go. This is it. Right? So we are saying that this is going to be a recipe instruction, but what was going to be the how two steps, right? So we're scoping too hard a step, and inside this one, I'm just saying, Okay, this is the text you're looking for so simple, right? Because to get inside the scope, we need to use one off these properties, right? And in this case, we're using their text. So let me just issue a challenge. You just go ahead and scope all the remaining our recipe instructions and just, you know, lab world instruction in this tax form it and come back so in behind the scene, I'm gonna add this Steptoe every instructions and I'll get back to you. So heavy. Go. I have read it. This a lesbian instruction skimmer to the other four steps, and it's right here. So there's going to be I don't probably is the recipe instructions. Then we have Adam scope on. Then I don't type is going to be harder. Step and then this is I don't probably is going to be the text here, so I hope you have added to now it's time to go ahead and let's test it. So I want to see it commander or controlling to cop it, and I'm gonna just go right down here on a paste it let's validate or markups. So now you will see that a recipe instruction in how to stab you see, that's the instructions, and it's a it's a how to step on. Then he's a text, right? So this is the first time this is the second step. This is a hard step. This is the fourth step, and this is the final. The fifth steps. So now Google assistant is going to guide your user or reader throat your recipe. Do how to make your recipe step by step, and again, there'll be no defense in a preview here. So let me show you their ego. Come on. Yeah, area. So let me hit, inspect element and again you see that there's no difference. Its image, a name hand the total count. But in the next movie vigor, walk on this nutrition fact and you will see that calories right here. Okay, so let's go to the next movie there. I'll show you how to edit skim up to our nutrition facts 11. Adding Recipe Nutrition and Keywords Schema : So in this movie we gonna add rich structure or skimmers to our nutrition facts and keep what's. So let's first go ahead and add skim out to our nutrition facts for that, let me go to our dissipates, Caymus and let's find out Nutrition So here we go We have this property ning nutrition So let's copy first and you can see this is the type of another type which is the nutritional information. It means that we need to scope this information. Great. So for that, let me just go right here on because I copied this nutrition property. Lemon, just goto this parent paragraph back because inside this after grap we'll have our nutritional information. So let me just use your item problem So I propped is going to be nutrition. Now you see that this is type of nutritional information. So let me just click here and because this is another type, we need to scope it. So let me just go ahead and copy the euro off this nutrition information. And inside this nutrition information, we have properties like a calories Governor. It contained a list ralph and contained fiber protein contains saturated fat and so on. So we're gonna need these properties. So what I can do, I can get back to right here. And because we have this calories or fat carbohydrate you see protein on. We have restaurant sodium, so we need those properties. So for that, let me just ask orbit at a parent label, which is right here, so inside this apparent they will have access of those properties. So let's see here, Adam school and then I don't type and I can tap is going to be nutritional information. It's right here. This is the U. N L we're looking for So now via taking search engine that inside this paragraph there's an additional information off this arrestable. Okay, so let me just go down right here and let me just took just dio just make it another line here on This is also to 70 calories, telegram fat, then 37 grams carbohydrate to ground protein, the 45 milligrams cholesterol and the one and a factor of sodium. So these are the information. We want to structure it as a beach data. So you say it is a to 70 calories on because we have this callous properties right here. Crop it right. We can copied. You can go right here and now what we can do. You see, this is to 70 calories and because we're using this cattle property, Google will be automatic. You know, this is actually the number of calories, right? So they don't have to use this word coloring. We only need to Addis Pantic around this don't do 70 calories. So that's a span. And now here I can simply say that in problem, this is going to be carry and it's going to do seventies. So let's say a do 17. And again we need to do the same thing for one of the stuff. You see, there's a fact, right? So here's a fact intent, right? So But in this crab, this property and again, this is a mass. So the number of grams of fat and again we have a program, right? So we can just say here spent and that I didn't prop I turned prop and then is going to be our fat contained and again because it's mentioned right here in skimming a dog that is actually going to be Ingraham. We don't have to pass G. Yes. Video service here. 12. And let me just get it off. Well, from here and there you go. 12 grams are fat. This is it. This is how you add nutritional information in your recipe. Right? So this is our four remaining. So let me just issue you are a challenge to go ahead and complete all these four. Okay, You can actually make a difference from here. But I would like me to go ahead and do it by yourself. And I want to add this structure behind the scene. So once I'm done thinking back to you and here we go. I have added nutritional information to the remaining for nutrition. This is carbohydrate contained protein contained cholesterol content and sodium contained and say, that's the temple is 1 95 milligram is mg. And you see that in sodium contained with a number of them Really gram of sodium. So it's already in milligram, and also it's also medical. I'm right. So that's right. We need you. Just don't hear stardom contain google or search engines are Charlotte's will automatically assume detective going to be in milligrams because off these guidelines. So now let me just go ahead and test it out. So I hate command or control it and command sequence, etc. To copy it. I'm gonna go to the structure at this table. I'm gonna baste it right here. Let me hit this validate. And now we'll have all those information available right here. So you will see that we have this nutrition which is calories to 70 fat, contain 12 Kabul had it contains 37 foreign contain to construct contained 45 sodium condition. 1 95 energy. And if I just go ahead and preview it, you will see a new thing right here. There will be do 70 calorie. Let me show you if it is right here and still approving here on dure Diego. Now let me just go ahead and inspect element. And you see here there's actually 2 70 calorie right? Delicious party coffeecake on is a 15 minute cooking and to 70 calories is going to change , you see? So now we have added that to 70 calorie. And if I goto this right information here you see, there's no information on calorie in this car snippet here. You see, there's no information But if you go right here, you see there's a color information which is 300 calorie, right? So we have added those information right in our recipe. So that's really a good thing. Now let me just go right here. And you see, there's a very last is. Actually, the skaters on it is a very simple So that's why I'm going to add it right here in this movie. So this is going to be the civic you're So let's find out. Recipe Keeper So limited school on discipline schema on and you see there's no cable. So one thing you can actually just go ahead and have a look or lets it come on African dough left to search it. So this is going to be key word, right? So keep it on, let me hit and you configure it properly. There we go. Give us, and it's expected as a next soul. That's great, because we have next right? Well, a copied And is it keyword or tax used to describe this country multiple interests in a cable typically delimited by commas, And we do have commas, right? You see the comma. So let me just go ahead and set here. I don't drop on. This is going to be our key. What's and this is it. Yep. Let me just come under your control. E copied. And I'm going to school right here and paste it. And if I really dig, you will see another property right here, which is going to be the recipe keeper on. Let me just go down. Downed are sick units. Right here. Right. It's a coffee cake and party cake. And there we go. This is how you add the nutritional information and keywords to your recipe. So in the next movie, gonna go ahead and talk about this aggregate radiates to see you there. 12. Adding Recipe Aggregate Rating Schema: So in this movie vegan add lead structure arse came us to our aggregate Redding's in this case 4.9 rating out of five. On total, we have 218 readings. Well, for that, we need to go to our recipe, skim us and wanting again. You can just go ahead and scroll through to such it, or you just hit command or control off and tied their word reading and hit. Enter and Dizzy regard this aggregate rating. This aggregate reading is a type of another Aggregate ready. And you see the description. The overall rating based on the collection off reviews are readings off the item. So very First of all, let me just go ahead and copy these property because obviously I need to make it simple. So let's go ahead and apply. Eat in at six years, citing problem is going to be our aggregate reading. And again, this is type of another. Get reading. We need to scope it. So for that, we need to copy the u R l and let me just go right here, right? And our all reading found inside this at six. So at six is apparent, someone a scoop. This parent here, Adam Scope. And then we'll see here, Adam Time. And Adam is going to be aggregated ready because I'm gonna p s this ul right here. Okay, so now inside this at six. Tag, We have all these aggregated rating property available. Us the use. So here, you see, this is a foot by nine out of five. So 4.9 is our actual rating, and five is our best ready. So let me just go right here. The limit is go up on you see, Are its item reviewed highlighting Count the view count. And you see here that we have this view can't is 200 eating, but we get back to it later. Let me just go ahead and add a skimmer to our this ready, which is actually already so for that. You see this? The best reading. And this is the highest value allowed in the rating system, which is five. Right? Okay, great. So we got it. Now we have a sedating value and this is getting value. Is there waiting for the content Now? This is the property were looking for and you can pass your number or text. Obviously, we have number here. 4.9 Salam disco Right here. I'm not as grabbed this property and what I want to hear, you know, Right, I'm gonna use span tag, so I must see him span. And it's going to be I don't probably so I don't prop. And here I see here reading, Ready as we do 4.9. So I say for burning, Let me just go ahead and get rid off. This is it. So now we have this a four point like Grady. Now, this is going to be out of five. Okay, So let me just go down right here, and this is due out of five. So this is going to be our best ready right here. This is the highest possible number, And you also see here if a best friend is omitted, the fight is assumed, so you don't even have to put it best ready because it will automatically assume it's five . Obviously, if you have 10 you have to put it right here. So let me just actually just, you know, add it. So it's going to be best ready, So I'm gonna copy these property from here and all of this Go right, Teoh Limit, Get rid of it. And I'm a C Span. And here I must say, I don't prop item prop is going to be our best reading, and it's going to be five. So five here on then we have this total ating with the 280. So now for this we have to properties reading count, and they account. Now, in this scenario, we have our written reviews, Right? So this is not a rating count. This is the view count. But in something that you if you do not have any view, you can actually adhere letting count It's totally up to you. But because I have this written review, I'm gonna You'll this review count write something, This crab it again. You can see here the count of the total number of reviews and that count of aluminum off ladies so we actually allow users to write review. So that's why I'm gonna use this lady here. Some of those go right here and here. I'm gonna say this is likely to 18 Right? So let me just go ahead and set your span and here is going to go to 18 and this is going to Adam prop item Trump, and this is going to be our believe, you count. And there we go. Now, let me just go here and let me just show you There's no visual difference right here. It's actually looking the same way it used to look before there's no visual difference, but if I just go right here, we have added our actually get reading skimmer. So now this is going to give you, uh, you know, look off this. You see, this rating is 4.2 on it. Say there's a total of four reading. Okay, so we will get this stating. But let me just tell you that this is actually going to throw, Ever let me show you. So I just based it right here. And if I invalidate it, we're going to throw. You see, right now, there's a no error. But if I just hated it was going to throw out of you see, And I did it intensely because I want to show you something. You see, there's a one enter right here. It's aggregate or readiness E. Now, this aggregate reading is not a part off recipe, which is not true. You see, Now we have two different type of a skimmers inside this recipe page, which is not true, right? We want this aggregate waiting to be part off a recipe as if they just go here. You see, that aggregated rating is actually missing, right? So let me just go right here and in aggregate rating. You see, item reviewed a value for the item it would feel is required now, while be having that enter. Because this and get reading is not part of recipe. So Google is thinking that aggregate rating is a separate entity. But that was true. And why this is happening. Let me show you. So far, let's go right here. And if I just go up here, you see that we have scoped this a recipe to article, right? And if I see this is the line, right? So if I just go down right here, you can see that our article closed here. So this rating is outside off this article, and that's why this city is not part off this article, which is scope toe recipe, right? So what do we can do here? They want to grab this article and this review in single scope, which is inside this or recipe. So how do you do that? Well, again, we need to move up. Right? So what you can do? I can speak crop it. And I just goto this man here, and I based it to right here. Now I have moved this item recipe scoop toe the mean and are inside. This mean we have our actual toe recipe and also the review off the recipe. So now we will not see that better. Let me just copy it and let me just go right here. Animal based it right here. Right? And if I just go ahead and hit, validate Now you will see there's no see Now there's only one type, which is a recipe, and it's it is no era. So let me just go right to here and let's search for the superior ratings. So if I just see aggregate rating, the reading value is 4.9. The best reading is five and the review Candies to want it. So now if I just open this preview here, you will see these stars. So let me just go right here and you see right here. So let me just sit. Inspect element on. Did you see? It is a 4.9 after five under. The 218 live you see has look amazing, isn't it? So 4.9 star rating and total 218 review. Then we have kept him in to cook and to 70 calorie. And again, the discipline is dresses, party coffee cake. And we have this recipe image. So see, now we have these reading information. This plane right inside this each card, which is pretty amazing. So this is how you add aggregate rating to your recipes or your product or anything. Just make sure that you are in the scope off that item are Cortines. Now, in the next movie, we go ahead and add skimmer or rich structure to our separate reviews. 13. User Review Schema: So in this movie, we gonna add the structure or skimmer to this written review. And these are the leave you retain for delicious party coffeecake recipe. Well, for that, let's go to our recipe schema and try to find out the property name review. So let's go ahead and scroll through and because it starts with our So let me just quickly go to our and Speedy And there you go, it's living here, right? So regarded. So this is the property were looking for and it's type off review. So we need to scope it and you can see it's a review off the item. So now let's go ahead and grab the property name and let me just go right here. And because I will leave you located inside this article tag, we can apply that I don't problem right in the parent article, right. So I can probably leave you. Now let's get back to right here on, because it is the type of this review we need to scope it. So let me just click on it, Yeah, let's grab the, um, love it and let me just go right here. And because of a review located inside this article, we gonna scope of this article. So inside this article, we will have all these revie properties available for us to use so on a single item scope, and here is going to be I don't type and item type is going to be review. So inside this article, the review off the recipe is located. Now, the very first information in the view is the leave. You oughta So let me go right here. And this is going to believe you water. So let me just go down right here. And you see this item debuted, uh, have you respect? Leave your body. So Vienna need this one. We're gonna need this one to on then even you also when I need to leave you waiting. But we're looking for through, right? So let me just go down and you see with our daughter. So the author off this contained are waiting, are live you. So this is the property we're looking for. So let me just grab it. And this water is going to be organization or a person. So obviously Maddie is a person. So let me just go ahead and apply this review property right here in edge for attack. And because insect, this s for attack only our water name is located. So it's totally fine applied right here. So if there's something like a author on, then it's gonna be married. Then we need to use your span tack. Right. But in this case, there's no other contained than the other name. So we can easily apply this property and its main tag, which is actually now the next thing we have the review published eight. Well, for that, let me just go right here. And, you know, it's a date published, right? So let me just see to command African toe half and just type here, Publish, right? And let's try to find a property named it published, and it's here we go. Great. So this is the property and we were looking for and we have already seen this property in the previous videos. So you see, this is the date of the first broadcast or probation, right? It's going to be informant in date solemnize. Click right here and you can see that this is going to be And I also ate 601 date for Mitt . So let me just click right here. Let me show you again. Or that means 30 date and time. And you see our 1st 1 There's a year, month day and then we have their TV. It is time, our minutes and seconds. And then we have this office it right. So we need to So our date time need to be in this form it. So let me just go right here and you will see that I have that day time in that form it 6 June time is going to be 13 13 hours, 31 minutes and Jiro four seconds. And this is the offset. It means June 6 2020 at 1 31 PM and wise PM because there's a 13 hour right. So great. So because I already have that informing on you see that this is in human readable form it It's not understandable from a scene for machines. Macron Ally was to use Matt attacks. Second user met up and that's going to be I don't problem and I don't prop is going to be. How about this date published And then we have contained a tribute and inside this country attribute. We need to use this date for some of this crab it on a pace it right here. And let me just close it out, and then you go, We had done it. So we have at a date published right here in this form it. Okay, so now our date. But this is done now, looking for ready, which is faster, right? So for that limited school right here, Alimi goes to this certain date here, and I'm just actually, you know, go back Because we are in now, Levi Schema. And you see that we have this leave you rating and we have this riveting faster. But you see that this is actually a type of another waiting, So yet another scoping. Okay, that's great. So let me just go ahead and first copy this regulating property and Ivan applied in this parent tag so I don't prop is going to be review ready, and then we need to scope it. So let me just go ahead and click right here, and we need to scope it. So let me just grab the You are off this ready? And let me just go right here. And here I see item school, it's going to be and then I don't type. And here, owner just based it. Now what I can do here, we can simply just go right down here on you See that this is leading his five. So because we're inside this aerating scope now, you see here is that the best reading? There's a rating value and meaning for this netting value because this is actually already okay, so we can simply just grab it and we can go right here. And this is going to be able to devalue its on C SPAN. And I say here, I don't prop. Now, this is going to be ovulating value, which is five. Well, if you want to provide your best rating, it's right here. Let's say out of 10 are out of five. We also have any respect and is of worst rating. So what is the worst rating? Weaken say like 1/2 start or one start at sector and if he doesn't know was trading at the one is assumed. Okay, so this is the only thing we're looking for. So now we have just added leave you reading, okay? so that's great. Now we're looking for the view for it's a delicious party coffee cake, right? So for that we need to again get back to our VVS scope. So there we go on, see item reviewed. So this is what exactly? We're looking for the item that is being reviewed or related. So for that LTD's crab, this property lemon goes, Go right here. You see the before delicious party coffeecake because this is tighter cut rated. So again we cannot apply it right here because it's going to display the before. So let's use pan tag. Some say, here span, it's going to be, I don't problem and then I don't reviewed. And which item? Well, it's going to be delicious but a coffee cake and embraced it right here we have this TV body. Well, for that, you know that we have seen that property CSI. Here you go. Leave your body so that just copied and you see it's a type off text and the actual body off the leave you. So I mean, it's good right here, and this is actual body of reviews, I must say, here, I don't problem. It's going to be our leave your party and Debbie go now we have remaining two more. So what I'm gonna do here, I'm gonna issue you are challenge to just go ahead and add those properties. Came us to this other reviews. Well, you can actually take this review as a reference, but I would like me to go ahead and do it by you on, right. Go ahead. They such It makes us a family with this document. Try to find the property. And then I had a skimmer to it, and I'm gonna do it behind the scene. And once I'm done, I'll get back to you, and then you go. I have added skim us toe other reviews, and I hope your solution match mine. So let me just quickly go ahead on quickly explain you one more time. So we have this item problem, which is review. Then you have score bit toe Adam School to be adam type is going to be live. You Then we have this oughta. And then we have this matter item prop which, uh, date published and then contained inside this date. Next up we have this item problem, which is that the view rating and you see this is another scoop. And inside we have this rating value Mrs Faster. Next up we have this item reviewed and in this case, our delicious party coffee Knesset. Be next up you have. This is a few party. So this is our leave, you skimmer. So let's go ahead and copy everything and I go to right here and based it inside this structure that a testing tool and let's run test, and now it's going to validate it and we'll see another properties reviews. Just go down right here on you see, it's a type of review and you see it's a review, and then you have deep published Leave your body, then our turn off. This review is to marry. That reading is going to be five on. Then it's going to be I don't We were delicious particle thicket, right? And this is part of coffee Cake is a type of 10 obviously, because the recipe is also type of thing and again we have this second and this thought leave you. And if I believe you, you will not see any difference than the previous rich card because there's no place to display the written review for recipe Safer. Just making small. You see that we have this A recipe card. We have this image. This would be named then the recipe waiting. We have this total cook time and we also have to 70 calorie and you can see in small car doesn't know review of the image. I think it might be because my net is slow, but you know a good idea. Right? So we have this reach card, right? So that's great. So this is how you can add this came up to your written leavings. This is pretty important because it we're going to make your webpage best friend off such engines and Crowder's 14. Project - FAQ Schema Using Microdata: So this is the project time. And in this movie I want to issue a challenge. And the challenge is to go ahead and create this epic use schema using micro data. So let me show you what I mean here. So let's say I search for the slip it on Google. And there's people also ask this ethical skimmer, What is that? It's lipid. If I click here. This answer this snippet is the Tom used it to describe the structure at a mark up that site operator can add to their existing stimulus, which in turn allows search engines to better understand what information is contained on each webpage is right. So this is the answer of this question. Next up we have this duty snippet of help issue. How do I get rich slipping on Google? You see all these questions and answer and these are the frequently asked question and their answer. And I assure you, how gonna mark this ethical skimmer on your website? This is obviously going to improve your ranking and click through rate. So let me just show you what you need to build. So this is the African Schema unit to build using micro data. So because this entire chapter was dedicated toe a recipe, which is delicious party coffee cake. I made this epic Miskin map related to this delicious party coffeecake recipe. Okay, so we see who is the author off this recipe for Click here. There's answer. So this is a question, this answer. And obviously this answer is the dummy bees. But that's not important thing here. The important thing that we mark it correctly. And how long does it take to prepare? Then how long does they cook on? You know? See how Maney is having this ill and question and some aniseed. Right? So these are the efficacy scheme. Are you need to mark up music, Margarita, in this project. Obviously, I'm going to show you my solution in the next movie, but I want you to try it first by yourself. So let me show you the market here, right here. This is the estimate markup you need to use to build it. So you see that we have this mean container and then you have this section and inside this section we have this Dave. So there's our question. Who is the author? of this recipe and then we have this answer. So this is the accepted answer or the best answer, and we have total 1234 and five of them. So we have total five questions and answers off them. So this is a very simple, short, as terrifying. Let's go ahead and downloaded and let me just give you a hint how you can do it, Right. So for that, just visit this page here. This is a fake you guard line by Google and you can get there by visiting this you are, which is a thick your skin. And if I just crawl down here, you see this ethic ubaid right? And this is the page unit to scope it. So if I click here, this is going to open this ethical page in skimming are and you need to scope this ethical page. And now if I just go here to see the required property is made entity. So this is the required property by Google. So what you need to do, we just need to find this man entity. It's right here, Right? And you have this main entity. So now you must need to use this property target on this property is going to scope to the question. Now, this is another time. This is a question time, right? Click here and there we go. So this is the question, right? And your main entity, property, is going to scope this question. Now, instead, this question is accepted. Answer or the best answer and the name of the questions or what exactly? The question is. So if I just go to this question here now, I can just grab this expected answer that into question. Here, let me go up here to see this expected answers. So we need to use this property on answer here. Right here on this is going to be a question so difficult right here. You see this question in hot property from tens of ago Donia. You see, the team have actually name images and all the stuff here. So you say there's a name you can use this name here, right? So them and this is accepted. Answer. Right. And it is copied to the question. Now, I already gave you the hint. So go ahead and build it and make it look like this. And when you don't see in the next movie, where I'll show you my answer 15. Solution- FAQ Schema Using Microdata: So in the last movie, I issued a challenge on the challenge. Watch to mark up this figure schema using micro data. And if you're done it well, congratulations. You do to create job. But if we haven't done yet don't body in this movie, I'll show you how to do it. Okay, so let me just go to my estimate. Find here this is estimate markup, and this is the ethic you paid. We're going to mark up using micro data. So let me just go right here and let me just go to this. Efficacy came after Google and I showed you that score. But this using ethical page. So now what I can do, I can just go right here. And this is our epic. You a page and copy the You're off it. Let me just go right here. And because our this men country is going to be entirely ethical page, I'm going to school. This means element. So here is going to be item scope and then I don't type an item type is going to be our page. You are right. So there you go. This is skimming our ethic. You page so Now I have a scope and tired main element as ethic you paid so I can use all the property in Africa page inside this main cadet. So now let me just go right here. And in the next year, see here that it's a required property is mentality, and it's a type of questions. So we need to scope this question. So let's go ahead and copy. Link address. Let me just go right here. And you say, this is Dave. This is Dave is our main entity. So what I did so I can go for this item problem, and I don't proper is going to be our mean entity. And now I stay here. I turned scope because we need to scope that question and I to see if I don't type, that's going to be a question. So now inside this deal, we have that question, right? So this has been for questioning on the turn. The question answer. So let me just go right here. And inside this question scope, there's a two required properties with the expected answer and the name and see the expected answer is going to be another type, which is answer and the name is going to be text. So let me just tell you this is going to be another type. So did you score this expected answer? And obviously, I didn't pull you in the last movie because I wanted you to figure it out by yourself. That's why if you did it, then you did a great job. Congratulations for that. And if you didn't, it means that you haven't watched impact chapter seriously. So go ahead and watch it. So no problem. Just watch this video. And after that you can just see what's this time. Then we have this unnamed property on this is the type of text. Because if I just go to this question here, you see, this is actually in our property from things. So because it's in a part of our thing, we can use property inside thing, which is name. So if you go down, you see there's a name, right, because it is a question you see here right and proper, and this is going to be name they Now, we need to mark up this answer and for answered, this is actually accepted answers. You need to just grab it and you need to score this one. So let me just festival here and here. I need to go up right here and say I can problem. Not a proper is going to be this expected answer. But this is the type off answer. Something to scope it. So let me just click here and let's go to our answer. Our ancestors came up and I could just cos you go right here. And here s a item school and I don't type and type is going to be this answer. Now if I just go right here Now we have sculpted. But now which property we can use to market these Answer. Now, that's a big question. So let me just go right here, right? And you see that it is actually not property from comments. Katie works and thing, right? So if I Goto Ting here, I cannot use this a name, property. The reason is because this answer is not edited name. Right, Because we've only discovered this answer. So this is just a text, right? So what do we can do here? Beginning used one property from creative box. So let me just hit a commander on a search for text even see when property name text. It's right here. Okay. So I can use this property. And you see, this is a textual constance off the creative work. So what do you know? We can just call right here. American copy this entire a rabbit in span. And then what I can do? I based it right here on this is going to be item problem. And this is going to be just text. Yes, that's it. So now why don't we go ahead and just check? It's working or not. So let me sit, Commander, Command see copied. And I'm level right to here. I'll go back here and let me just based it here and let's see if it's working or not. So I paste it and on the past year and now, once they're in the taste you see, it's analyzing for rich markup. If I click here and I think even we will not see that ethic you easy. We can't see it because at minimum, we need to be epic you. So let me just go right here. And we only have this one. So what? I get to hear. We can easily just know. Just copy and paste everywhere. So they just go ahead and he gets up Therapist it right here that we just go for this item named Prop and save my sometime. Right? So there you go. Then we can grab this one, and then I paste it right here, and then I just go right here. I'm gonna go copy on everything from here to here. I'm gonna baste it inside his span. Here, David. Go. And instead, this moment, our answer. And then we'll mark up as item problem, and it's going to text. And we need one more deceit. Right? So that is copied again. I'm gonna paste it right, Teoh. And I'm gonna have this item proper name, and I wanna based it right here. Then we need to know that this answer school, we need to put it right here. And then I need to grab this one and then span, and instead of spend on it, do best it. And then there's interacting problem. I don't problems with text. There you go. So now we have feel the minimum requirement off the Google and how we can just go ahead and copy. I'm gonna go right here on the best. So let's see how this test now and now let me just click it here, and I think we should see it. There we go. We have it. Says he who is the author of this recipe. There we go. Answer. How long does it take to prepare their Rio? How long does it take to cook their ego? So now we have correctly marked up this fake you skim. I using macro that. So now let me just go right here. And behind the same. I'm gonna feel this markup in both of it. Right, So there you go. Behind us in. I have placed this Mac upto everyone because it's really boring toe watching me, typing all afraid again and again and again, right? So, yeah. Now I can just go ahead and copy everything, right? And we'll go right here. Let me just based it. And if I click on this preview result here, you even see our five questions. Right here. So there you go. It's 123 and then we have four. Fight. So, so more shoeless. So we have this five epic you in Google Search results. This is great, right? So yeah. This is how you mark up a vigorous schema using micro data. That's it for this movie. I hope you enjoy this movie. If you have any doubt, then let me know in the forum. 16. Introducing RDFa Lite : So in this chapter we can explore RDF a light while we mark up. Ah, product detail paid. So because our different light is Doubletree specification, it means that it's fairly stable. And this is the Ural for official. W Drancy are different light documentation, but we fortunately the syntax. Let me show you what you wanna build in this chatter. So let me go to Google searcher and see have do well home one more. So I'm pretending that I want to buy Google home from Walmart. So there's a Perak name Mrs Google, whole Smart speaker and Google assistant at Wal Mart, and it's actually have a 4.4 rating out of five. And Papa, let's have 905 review, then showing that it's actually 99 bucks and then also showing that it is in stop so I can buy instantly because it is in stock. There's also another result of is for Google home meaning, which also have a 4.6 a reading and have totaled 64 reviews. It's actually 30 inbox only, and this is also in stock, so I can buy instantly. And this is what exactly begin a bill in this chapter, I'll show you that. How we gonna mark up your product in such a way there on Google? It will show like this the rating total review the price off the product and then it is on stock or not means its availability. So this is what exactly and show you how to will in this chapter and in the project. I'll show you that how can mark up this A recipe page. We have worked in the last Macarena chapter. How domack up it using artificial light instead Off micro data. It means that vegan contorted this markup from Morata to rdf a light. So you will have trouble understanding that How gonna mock up this exact recipe is in macro data and artificial light. So let me just go to this artificial recommendation. Let me just click on this. Documentation were when I click on this artificial light, it'll going to take me to this W three c recommendation page, which is right here. And let me tell you, this are definitely is a substance off idea fate, because this article is a lighter water off our defeat. It's very easy to learn and it's closing, Maddie Toe my Greta. So let me show you. If I just go down here on, let me just say this is the normal syntax and the three most important property just like macaroni and which is the walking type off and property and doesn't remember that this attribute do not belong to estimate These are a specific to artificial light which is revoked. Ability means Director really are going to use in this case came around arg Then I'm gonna use the type off means which type of product you and I use. And then the property is used to define the property off the type. So here we go. This is rocky ability and we're using this camera are And this is just like items scoping and type and is a walk ability, which is scheme are not. Our elements were down Here is the again. We had this workability. Then we have this type off and in this case it's a person. So this type off and walk in is actually going to be combined as a item type in micro data , right? So what is actually workable you're gonna use? It's going out and the type is actually the type of the thing we actually going to do. Find inside this Dave, which is person. And after we have defined a walking and then type off that I'm gonna use this property attributes to define the property off that product in this case person. Right. So that is going to be the name. So in the macro, adopt there's item, school item time. And I think probably now in artificial light there's a walking type off and property. And let me just go to this Came out, Ari, because this is the ability even I use and they're gonna mark up product. So that's why let's go and click on this product. And this is the product type. And these are are the property we can use inside that product scope. And here we go. If I just go to write in this second example, you see our desire without a mark up, this will look like this. But if I go to this our defeat here, you see, this is are different. Religion is actually this using the rockabilly which is came out are on the type of is going to be the product and then in the property, which is going to the name, property, image property I could get reading and so on. So this is a very simple arti fi light syntax, and we're going to reference this document frequently in this chatter. Also, because if you're totally focused on the Google, we will also have little schema markup for this a product to see if I go to this Google search and click on product. There you go. This is the Google Guide for the product, right? So if you go down here, you will find all property which is required to display on Google, right? It's actually image and the name. Also, this actually either review our rating, which is absolutely required in another display your product. As they reached that on Google and accidentally committed properties. You can go frack reiterating brand description, off review and so on. So we also want to visit this guide are frequently in this chapter, and then finally we also Then I use this doctor app testing tool, taste out our artificial light markup. So let's go to the next movie where I'll show you the estimates structure for our product page 17. Understanding HTML Markup: So in this movie I am going to show you the Western markup or estimates structure off our product. Being this is a very simple as people pour a page and I kept it as minimal as possible because I don't want to toe cluttered with large soft classes and tailings. Because if I do that, you will have bit hard time to understand this estimate structure. And I do not want that. And obviously our goal is to not make this website look good. Our goal is to make this product page look good on search engines, and that's why I kept it as simple and as minimal as possible. But before sure you'd estimates structure. Let me just show you the preview page so you will actually digest it very easily. So here we go. We happened. Acne, which is brown leather jacket for men. Don't we have productive meeting Mrs Brown leather jacket? Then I'll be happier description. Then we have this probably dates, which is our label. Okay, it's in stock price. It's $100 used condition. New celeb X me material. Leather color, brown MP, N. R. S Q. And then we have brand which is so full, which is obviously a fake name. So let me just go down right here on you say that we have this sample reviews on. Then we have this Redding's it is Ah, 4.5 out of five. Stop and total. You have 1 46 Redding's, and we also have this didn't review and we're gonna add a still markup rich structure or skimmers toe everything. And these all are the property which is required and recommended by Google. So you will find every property right here. So now let me quickly show you the estimates structure. So you see that to be have this the body and inside its body, we have this mean tag. And into this main, we have this article and inside this article we have our product information, and we also have this a section there about ratings and written debut located. So let me just go up right here, and you know that we have this had a section, and inside this head instruction, we have the support name than parking Mitch and then product description. After that, the happier of details. And you see that we have these details in an ordered list on its availability prizes condition, seller, material color champion, sq brand and so on. Next up, we have this section and into the section. We have our readings and the didn't leave you. And you see that each of you didn't leave you have on article attack. It means that this review can stand alone. So that's why I put it in article attack. Okay, so this is a very simple estimates structure are markup. Let me just go right here. And you see that if you have, this is came about our on We are inside this a product type where you can just click on the skin it are, and you can simply just visit to scheme outs on. Then you see right here it's a product. Click here and you will get back to this product type here. So now we can use all the properties available here right inside this product. Next up, I've opened this product beach off the Google instructor that up. So what? Your property, which is important, means required or recommended. It's all mentioned here how to structure your parent page, which property to use, which is required to see this practice. Right? So the quite properties are image and name our must. If you do not have that image, Google will not going to displayed as an each structure. Next time we have the second properties with the aggregate reading brand description off reviews. Um, you know Ambien, sq, and we all have right here. Okay, Sq. Brand collar materials. Seller. We have this reviews and so on, so we can actually just have a look off it. This one if you need any help at the very last we have the structure that protesting tool. So whatever the record, we can attest it. So this is our simple estimate product document. So now let's go to the next movie we ever be will add this schema or structure right here in the product header. 18. Adding Schema To Product Header: So in this movie Vegan, add the structure or schemer toe the header off the product in this case for a name brought image and product description. Well, for that, let me just go to this Burke schema here. And you see, this product is a type of thing. It means productive hard properties from things. It means that you can use all the properties which is exclusive to Proactiv only, and you can also his properties from things. So for that, let me just go right here and before adding any property, we need to first define the scope off the product. Well, you have seen matter. So let me just define it in my crowd of eight. So you will understand it, and then we'll modify it in the hardy favor. Okay, so in microdot, he's obviously an item scope and then the item type and I don't time is going to be the urine of the product. So let me just go right here and grab the u. N l m. That's right here on a paste it. So this is how you define the scope in my Greta. But how to define the scope in our day. Every light artificial light uses to attribute to define the scope of the thing. It means a product, maybe a movie at sector. So what are those two attribute? Well, the first is a rocket bloody and the second is a type off. So you see Macron. I uses this to attribute item scope and at a time but our defeat light uses were cape and type up. Let me show you what I mean here. So workability It means that we to actively you when I use here. So in this case it's overkill. So this is the one attribute now will define which walking buddy you're using toe mark up your as tuna structure. In this case, religions came on that are so we need to just give the name off the main walking ready in this case schema dot Are now we have done. Now we have another property named type up because obviously we have said the rocket bloody to use skimming a dog. But what is the type off the thing in this case? Burn it right for that to stay here, type off. So diaper off is going to be product and there you go. So use this workability, which is Kimora Orb. And then it's going to a type of product which is inside this skin. All right, so now we have said the vocal ready for RDF headlight. And again, this is article and instead article We have our entire product. You see, optical is right here and inside this article tag, we have our product review on an opera description and then productive header at sector. So we have defined this article as a scoop of the product in artificial light. Now we need to add property to this for a title, that image and throw description. Trust me, everything is same. Except we're not gonna use your item problem like in macro data we need to use here. Another attribute with name is property, right? And now you can simply out here name and why It's name because I assure you, our product in Harding's properties from thing on thing, have a name, you see, it's right here. It's also image right here, right? And also it's actually have a description. You see, it's right here, so we're going to use properties from thing, so just go right here. and you see in order different property. You use this property attributes and they go property ni now for image, you know, right property and it's going to be image next up, there's a description so we can just go right here and let me actually just copied from here So you'll see it, right? It's right here and we'll go right here at some ASEAN property and now this is going to be a description. So before you're using items, scope and item type now, in this case, our defeat light were using war camp and type off. And then here was item prop instead of item prop raising property here. So this is our defend likely? Well, everything is the same like a macro data, but only the difference in this attributes, which is a backup type off and properly. So now let me just go ahead and hit command a on command Z two copied number right here. And let's just our structure. I'm gonna score distributed on the basic right here, and it's a taste and we will see our image, name and description and right here. So it's type of product. So it's easily guessing OK, fine. You're talking about the product here. And I found the prep clean image for a description. And you see, we have one error and three warning on every. See one of our offer TV and get reading should be providing. So it means that we haven't added a skimmer for our aggregate rating, which is right to sheer right. So once we added right here this it will be gone on. This is the three they committed property Google will need in order. Display are parked and we're gonna actually add it. Okay, so let's go to the next movie. Really will go ahead and add a skimmer through these productive dilcia. 19. Adding Schema To Product Detail - Part 1: So in this movie vegan add the structure are schemer with the product details in this case of ability, prize use, conditions selling and so on. So for that, let me just go to this product schema here. And you see, the very first property is availability. So it is in stock. So let me just go right here and let's find out that ability. So let me just go down right here. And you see, there's a no ability item here. On day we go. No, you see, we haven't found any availability right here, So I think we'll finding off us because you see an offer to provide this item, for example, enough for to sell a product rent activity of the movie before my saris are giveaway ticker . Do anything right? So it sounds like it's an awful So let me just click right here, and you see, it's a type of far far, so it means that we need to scope it. So let's get inside offer. And if I just go down right here, well, you see this availability with item availability, availability of deciding, for example, in stock out of stock and preorder, etcetera So now we found the property. We're gonna use him. Well, for that, we need to go back here and you see, are we need to use the property, Name our force. It's right here. So let me just go ahead and carpet. And because we need to scope, these are for political. Back to right here on. We need to scope it right inside this list here. So what I can do here, Let me just go ahead and put it into another line Here. There we go on and and here I must say property. Right. So property is going to be our office now because thes are offered property. Used another type off our four minutes copied. So let me just take a right here, and we need to go right here on. We simply need to say here can. So now you need to sit again. Electability, which is going to be scheme out That are. So let's go right up here on my copy it from here, and I'm gonna paste it right here. There you go. So we have set it out of work ability now, really? To set the type off. So we can go right here in secrecy type of And in this case, it's a type off. Often. Write something to go right here on me to grab this offer type, and we need to paste it right here. So you see the difference here It is a type. The first letter started with capital, which is the property. The first started with small. So that's why it's property off us, then represented skimming it Argh! And then the type off offer. So now we have scoped this list item as awful, and you can use any properties inside this offer in this case availability. So now you see, this availability is type of another type, which is item availability, but we don't have to scoop it. Let me show you what I mean. Here, let me first go ahead and copy this property here on. Let me just click on this item availability on because inside is about a mile ability. We do not have any properties. That's why we don't have to scope it because this is an enumeration member. We can simply use this us. So in this case, in stop surgically common stock, let me just go or right to here. So we need to use that availability property in this case, it a span element. Or let's go with matter, because matter is the safest and most easiest way to use it so meta and in this case is going to be property. Well, if you're used, Margareta, it's going to be item Trump. But now we're using our deflate, says going to property and probably is going to be availability. Now the contained off. This probably is going to the Ural off in stock, and I just go ahead rabbit on this, paste it right here. So because if you have nested the scope, why don't we go ahead and test it out? So let me see to command a on command seem to copy it. I'm going right back to this structure of testing tool on a priest, it right ear. And let's see if you got a property in stock or not. So you see that we have attacked off off on you see, our ability is going to be in stuck on now. It's showing perfectly. That's great. So now let me just go right here on you See, we have prize used conditions. Seller. Right. So let's go with price fast. So let me just go right here on If I go to this instruct here on, let me just go back. Back on. You see, it's an offer. So let's go ahead and have a look off their price. You see, I think there's a prize property. Yeah, there we go. We have it. So we have this price property inside this often. It means that we're gonna use the same school as this one. Let me just go ahead and grab this entire property here, and I'm gonna make yourself a debut on inside this, Dave. I'm gonna baste it, right. And I'm just gonna copy this to deal closing tag here, and I'm gonna pasted after this price. So we have scope all these details, So let it on the road. If you find this one is the same is offer will scoop it again, right? We'll just go grab the step and close it right here. OK, so it's going to be very simple images for mated. Someone center from a document and there you go. You got it. So now because we have this inside this property. You can see we just place it right here. So let me just go right here on because we're looking for a price. What we can do. You see this? The text and this would be a number. So obviously you see, we have in the farm off number. Right? So let me just go right here on This is the price problems. Go ahead and copied on. This is a $15. So let me just go right here. I'm gonna say matter. So I'm gonna use your madam, and it's going to property and probably is going to be fries and contained is going to be 1 50 But we need to define that mean which currency, Right? So we know that there's actually a property in price currency. It's right here, so we can sympathize. Grab it. Andi, Copy. Go right here on. Let me just copy. Right? And it's copied on. This is going to make a property as going to be our price currency. And in this case, it is in the USD. Sanusi had USD, so let's go right here. Olympics quickly show you and you see that you can use in this apartment, which is I also 4 to 17 Transform it in this case, you see, USD, it is a three letter word. Now the hard part of daily which is used condition new. So let me just go right here. Lemon, just search for a condition here. So condition. And you see this item condition and Stipe off offer item condition and see Ah, pretty find value from offer item condition or a textual description off the condition of the product or service or the product or the service included in the offer. It's quite big, right? So let me just go ahead and grab this property here, and it can go inside this offer item condition and you'll see there'll be new condition. It's right here. So again, we do not have properties inside this one because this is a new vision member. Begin to use entire the us But that's pretty easy. Weaken. Go right here on. Let me actually just put in a new line here and even a user matter so matter. Aunt, here is when the property on property is going to be our this determination and the contained is going to be how the U N It's right here. I'm gonna grab it and I'm gonna paste it here. And there you go. So now we have this new condition on then property is going to be item condition. And now we have one monitors seller Are we gonna do in this movie on the remaining is going to do in the next movie. So, Stella is X me. So let me just go right here on Lemon. Just goto our main offer on Let's say if you find a seller here. So seller on David, We got it. We have set right, So again began a scoop it. So let me just grab this deal from there. Andrea reported right after this one. Right on. Let me just for made it here. So form it on. There you go. So now we have set up. So the minute school right here, it's a seller. It's going to be a person organization. So let me just put in tow a new line here, and I'm gonna use your span tag and instead spending that's here Property on inside. It's probably gonna say, here, seller right on this soon to be ex mitts on a copy and paste it right here. There you go, Right, so we have just a place. It's still in here. So why don't we just go ahead and let's take it out on our go right? Sheer And I paste it. Let's say it's gonna happen. So if I just sit just or a validated way, should see this offer type of ability in stock price currency, USD prizes, $1 I don't condition. It's a new condition. That's true. And we have surname, which is actually great. So now we getting all these information we needed, right? Great. So this is it for this movie. On the next one, we will go ahead and add rich schema. So this remaining prerogatives. 20. Adding Schema To Product Detail - Part 2: So in this movie vegan, add it. It's skimmer. So this is remaining productive day, which is material color champion skill and ran well for that. Let me just go right here and you see that we are inside this offer school. So let's find out material. So let's go right here. And it come on F. And let's see it is a material inside this offer on it is not because it's not make any sense, toe actually have this material inside offer, right? So let's go to our product schema and we are inside this parked. So again, let's go ahead and such for material. And there we go. We have the property name material in this case, a material that something is made from like leather, wool, cotton and people. And I could see it could be a product. It could be type of product text or the oil. So we have is a material name Mrs a leather and this is a type of text, so we had okay to work with. So let's go ahead and grab this property on. I'm not this huge span here, So let me just, you know, put it another line here and I see him spent and this is going to be our property and probably was going to be our material. And then I might just grab this leather on a pasted inside here. So now there we go. We have just added this one property. Let's go for color. So for that, I'm just go right here. Let's such for Carlo on. We have it or not. You see, we have it, right? So again, it's type of text. So that's really good, because it is this copy of this color property. I'm gonna go right here. Let me, actually just, you know, simply just to go ahead and copy it on saved my sometime amazes brown, right? Some of us go ahead and get it of this ground because I remember it's a brown. Some azadian brown right on. This is going to be our property in color. Right? There we go. Next up, we have this Ambien. Andi, I saw AM PM right here. So let's offer champion and easy. We have it. It's right here. So for that, let's go right here again. It's a number, right? So let me just copy this span here. I'm not going down here basted on this is going to be our M p m. And then we're gonna grab this number and I'm a basted right here. There you go. Next up, we have This is Q So for esque EU, which is stopped keeping unit. Just go right here. Let me just search for sq Sobieski you on, then go regard. So sk you is there. It's just fun type up text. So I'm in school right here and again. I'm a copy. This band here on I'm a little right here and placed it on. Then we in a copy. This one are actually cut it and paste it right here. And this is going to be s key, right? So we have seen some time and we also for brand here. So for that, let's go for here and such for run and then you go. We have that brand. So let me just go up and looking for property. It's right here. So it's a type of brand or organisation and you see the brand's associate with the product or service or the brands maintained by an organization or business person. So I see, it is a business person. It means that we can use normal texture. So let me just grab this brand property on you. See, this is football, right? So let me just go ahead on another line. I wouldn't have this span tag and I paste it right to sheer on. This is going to be grand. Now is going to be our food book. So let's go for football. Right on, Like the school had. Get rid of it on. And there you go. We got it. So let me just hit form a document. And there we go. We have our this material. So we have added schema to material color mpm school on breath. So why don't we just go ahead and test it out? So let me just state command a or controlling and commands a control Z to carpet. I'm go right here on our best it on. Let's see if you find this new property right here in the schemer. So there you go. We have this material, which is the letter. That's great color is brown Ambien. Is this one? School is like here. Diem 9 to 01 Yeah. There you go. It's actually right here. So bran is a type of thing and name is football. So now we're getting all his property right here. So let's go ahead and test it out. So I kid this a preview here and because this preview, but it is actually appeared right here, we can get it out, and I think that further he meat do not work here. You see, there's a no productive, immediate displaying here. It's only the front name that the price of the product liability it isn't stock or not. The rating is also in tow. Opiate here. Once we add a skimmer toe our aggregate ready. But you see that product images not showing up here. And the reason is too simple because this distinct do not support product image as off right now. So it may support later on the road. But as off right now, it's not support that Let me just prove it is the product of schema for Google, and you can see this in our definite form. It let me just hit this see mark appear and you will see this markup in a different light. And if I click here it will will do. The spaces are here but definitely complete you. You see, there's a no product image, right? A C. There's no operate image. This testing tool do not support images for product. So let me just go ahead and close it out on. Now. Let's go ahead and in the next movie will have a skimmer through this aggregate, ready for that stay in the next movie. 21. Adding Aggregate Rating Schema: So in this movie we gonna add This came as to the product rating. In this case, we have 4.5 leading out of fast are and we don't have one statistics, ratings and in skimmer or reached out a structure. Dom, it's called aggregate reading and I have explained this aggregate reading concept in the last chapter in macro data. So if you haven't award to that doctor yet, I will help me to go ahead and watch that chapter first and then come back to this one because I have already explained it in complete depth in that video and because I've only done it there. I'll be quick in this movie. So now let's go to our productive schema. It is right here and we're looking for aggregate reading and it is right here. So we can just go ahead and copy this property are gonna goto right to here. And we can simply paste it here. Why? Because aggregated rating is a type off aggregate reading, so we need to scope it. Well, if you're going to scope it, we need to apply this property which is aggregator reading in the parent of the element in this case, this edge full. So let's go ahead and make this property here and get berating this right here. Okay? So now let me like you just, you know, put in another line here. So there you go. So we can easily see on, you know, structure. There we go. Now we can go right here. Let's go into our every gate reading. Now, in this type of need to grab this u R l first let me just go right here and in order scoop it. You know, we just defined first Beckham, so it's a workability, and this is going to be our scheme out of drugs. I'm interested, and we're getting this aggregate aerating time. And here I must say, type off. So type off is going to be our aggregate for it. And I placed it right here, and I'm gonna get rid of this First UL on during call. See, So we have our cabinet is skilled at r, and then type of his aggregate rating. Now, we're ready to use these properties inside our X for bag. So let me just go right here. Appear we have item reviewed rating count of the view count, and you can read the description right here. But here we're looking for the rating value. This is exact rating value we're looking for. So it is the property we're gonna use for our rating value, which is 4.5. So for that, what we can do, I can get it if it and I can use your span back and instead spending an A c l 4.5 and then here I can simply say property right and simplistic property is going to be our reading value. And there you go. Now we have there faster and faster is the best. Ready. So for that, let me just go right here. And you see, this is the best reading. I'm gonna grab it here and again. I have explained it in complete depth. Macro data, aggregate rating video. Okay, so go ahead and watch it. So I'm gonna get data off it. I C span. And this is going to be our five star on then. And I see her property on Dhere. I'm not based. It so this would be our best writing. This is faster. And then we have our total already which is 1 56 and say this is a rating, right? So in this case, we have two properties to use letting count and leave. You can't in this case we do. How? But he didn't leave you. So what do we do here for this? We're gonna user review count. But if you do not have any written is the view and you don't allow it. You only allow Redding's Danica Museum. They didn't count. So you see the counter, the total number of rating and the count up total number of reviews. So I'm new here. I'm gonna grab this property, which is the view count. I'm gonna go right here. This is going to be one for basics. What? I'm a do I get rid of it. I must say, here, span and into the sprint is going to be 1 56 And then we can see placing a property, this or this property. And I see here our believe you can't and this is it. This is how you can add. Great to reading. Skim up to your farm. So North Avenue here, let me just go ahead and hit command and control a to select all and the command CEO control C two copied. I'm gonna go to this structure that a distinct or it's right here on a paste it on. Then I can hit here and test. Now it's going to rent it here. And you see, we have this preview, but let me just go right down there. You see Elliott rating and we have waiting. Believe it is 4.5. Best writing five star and then the view count is going to be one for six, right? So never hit this. People here, you will see that reading appeared. Here we have our correct name is is probably the second for men. Then we have meetings which is 4.5 part of faster. And it'll have won 56. We have all surprised theatre, which is 1 $50 and then we have all ability. It is in stock and obviously we can't see the picture of the product because this tool do not support yet. So this is how you add reading skimmer or rich structure? Do you have a product ratings? Now, in the next movie, we're gonna go ahead and add schemer to ever leave you 22. Adding User Review Schema using RDFa Lite: so this would be vegan. Add schema to the product. Leave you In this case, we have got a three d views. So this is one, two and three. So let's go ahead and quickly add the rich doctor. So this leave you again. I'll go quickly because I have already explained this previous came up in the last chapter in macro data. So if you haven't worked that chapter, especially the Levy skimmer that I will have a document to go ahead, watch that we do and then come back to this video. So let me just go here and see that I'm on this product schema. So because this is a written review, we need to search for leaving. So for that, let me just say, Come on F And I say here believe you. Now if I hate this enter, you see that we have this property name review and I see this is the type off review. So it means that if we need to score bit so this copy and I'm gonna go right here and let me just get it out. This class empty four because we definitely coordinated animals. He had property and property is going to be this review. Next up, we need this. A rock ability. Well, let me just tell you one neat trick that if you're inside this one, you don't have to. Just this remarkably, you can superstate your type off, and then what is the type off that's going to believe you? But it started with X capital later, and you can or make this over Cape because we are already inside this main product schema. So we are already using this workability, and this particular review is going toe in the heart. That walk ability. Okay, so yeah, this is the new trick. So now we have scoped this article as a review. So now we have all the property available inside this review schema, so we can use any of them. So let me just go right here. And you see, the very first thing is that what her name, Which is the Kasten? So for that, let's go here. And this radio schema have a property name, auto. So I see we have it here. Let me just go here on. I want to be here property. So this copy, right? Uh, well saved by some time, and it's going to be caught up. So there you go. And now let me just go here. And then we have this day time published, Mr. Review Published Did so what we can do in such for they published. And I know this property. We have it because we have already walked on the schema in manner chapter. So I'm gonna grab this at that. Published. I'll go right here. I'm gonna make you self matter. So I'm gonna see here, met up, and then we're gonna just be this property name, and this is going to be published. So that published. And then we need here content and the content is going to be the date and time, which is this case right here. A copy. I want to paste it right here. And, you know, let me wanting anyone just copy from here, and I'm gonna get it of this free space here and inside. This time I'm gonna baste it. Okay, so that would be great. Next up we had this review for So this is the item reviewed, which is brown leather jacket for men. That means go here on. We have a property name. I definitely viewed. It's right here. So we're gonna make it off this property. Let me just go here. And I'm gonna use this span tact and interest My name on your property. Now, this is going to be high to me. And now what I do I'm not just hit here. I was copied this texture Cut it, actually. An honor pasted. So there you go. Perfect. So, no, we have this rating well for reading. Let me just go here. And you see that we have this regulating property and this is the type off reading. It means that we need to scope it. So what do you do again? Just copy this liberating property. I want this. This parent element, which is B which is a pattern up and I see a property and property is going to be this review rating and on when I make use of this type off. So, in this type of attributes, I'm gonna see here. Ready? Right. Let me show you if you go here, you see, this is actually the type operating. So that's what this place to tear. Now let me just open it and Let me just go here. We don't need to add walk about a bit because we can simply permitted It's ultimately going to be hard it from these patterns and now in fire. Just go. Here, let me just go to this reading and we're looking for this rating value. So best rating is actually the first time. Okay? Or in some sort of tense stock. But the red emailing is the actual rating with content. So what are you know, here? I can get it on this one year. I don't need five for now. And I use this spending an instant spending. I'm gonna say here property is going to be a rating value. Ready? Willing is going to be the five. Next up. We have the actual leave you. So for that, we have one property named review body. It's right here. Okay. And is a type of text. So what? I'm gonna I can just simply copied. And here I must property. And I placed it there. You said everybody. Now what I can do against the pages to go copy everything and let's take it's working or not. Scare limited destructive testing toe based. It and I just hit. Really did. Let's see if everything is fine. No, everything is not fine. There's a one better. And I think I missed something. So let me just go and see in this line. I see it's a set. Purposes, actually. Date published, right? So what do you know? I can just get enough it and then we go and it's clear and let me make this d instead off s But I did it. And now we hopefully will not have any energy. See, now we haven't said now we don't have any inner and we can see our leave you. It's right here. Did publicity of your body at the name I reviewed and they were reading, which is faster. So we have successfully added to the scheme up on our product leave you. So let's quickly go here and let me add the same thing in other views. So I'm supplicants copied on this actually going to be the copy pasting starting this copy paste and are based also here Now, next up, we have these water, so I'm not copy this property. Amenable? Right here. I'm gonna baste it. This is so simple. oppressed it. There you go. Next up, we have this that they time published. Pocket this matter and for keeping this video very shot. I'm gonna have dissipated exactly the same thing because nobody cared about it. They published for this demo stuff, right? So yeah, I'm pissed it. There you go. And next up, we have this to leave you for not this two line exude to be exactly the same. For on the view is someone who had pierced it right here and right here. So now you see, this is the last one. This is going to be different from for it to leave you. So I want a copy, this property, and I'm gonna baste it. Very go. Now we have the final product. So let's go ahead and copy. Honorable. Right here. And let me just based. Let's see if we have three leave you without any. And so there we go. We don't have any end and see that we have this one thing you that I have second debut and then we have this third review, which is amazing. So is hit this preview here. And obviously we will not see any different than the last one, because obviously, the ribbon is never not so up here. But the rating will and is a It's going up here brown With the decade for men. The rating is right here, and the prices and availability is in its stock. So that's pretty need, and this is how you can add skim up to your product review or the review using RD feel light. 23. Challenge - Add Schema To Recipe Using RDFa Lite: So now this is a project time and what I want you to do here in this movie is to visit our old friend the polices party coffeecake from the last sector microraptor. So in matter chapter, we have mark up this a recipe schema using micro data. But in this chapter, what I want you to do is to go ahead and mark up this exact recipe using artificial light. So let me show you what I mean here If I go right here so you can see this is the final estimate Our file from the microraptor chapter. So this is a recipe is marked up using macro data. But what I wanted to do is to go ahead and mark of this entire or recipe using our different light. So you will have a thrill understanding that how get back up this exact recipe in the macro data in our defeat light and also in the next sector project. Really a mark up this exact recipe using Jason LD So this time I'm not going to give you any hint. You have to do it by yourself because if you have watched this chapter carefully, you will do it in a scene. And if you haven't watched this chapter carefully, I will highly recommend to go ahead, watch this chapter carefully, and then come back to this project and build it by yourself. Okay, so go ahead and do it by yourself. And in the next movie, I'll show you my answer. And then we will cop artificial light, skim up and we'll go right here. Status it'll and reveal validated. So this is your project. Go ahead and mark up this exactly. A recipe using RDF a light and see in the next movie. 24. Project Solution- Adding Schema To Recipe Using RDFa Lite: So in this movie I am going to show you the my solution. That how you can convert this Recipes came from macro tac toe are the flight. So let me show you. So for that, let me just go right here. And this is our recipe with schema. Markup is defined in tow. Magnotta, when you took on what in tow are different light. But it's a very, very easy because in a different light, we need to use here only trees in tax, the property, work, cab and type up. So let me show you this item school being a get it off it and that have been set here, type off type of the scope in this case is going to be the recipe. So I'm gonna go ahead, grab it best for tail, and now this item type is going to become working. So this is a rock ability of using your and in this case, we're using here, skimming at art. Then there's a one more, which is item problem. And for items up, we're gonna use your property. So all the item problem we're going to replace with property. So what I can do here instead of finding every item problem on depressing it. Let's go ahead and just it command half. And it was going to pop this stuff here where I can just type the property I'm looking for and the place with it. So it's in this case have type here item problem, and they placed with property and I click it, Select it. We're going to replace every item, probably the property. See, it's not during the property property, you see. So now this is just in one click. That's really, really good. But we can't do the same thing for this type off. And this working because this is totally different. So what I do? I didn't grab this type off, right? And we can replace it one by one. So let me just go down here and let's find the scope here so we cannot see scope here. There's also no school like, let me go down here and there's a property luminous of instruction. And you see, it is a sculpted right. So what do we can do here? We need to do something here. So let me just click here and let me use an inject technique here. Person hold option key in my cable. It'll going to select all the cluster here inaudible? I'm gonna just get it off. Everything here and now This is going to a type off. So let me just pressed it here and now. This case is going to be how to step a C. There's a helpful step. Now. We need to change this one, and this is going to be the workability. So I see here to look at and now we need to go right here and even to get rid of this, how to step. So now we're done it. Now, let's go down right here. And it is also a school. Benito changes into this the type off, and this is going to be a nutrition information here. Okay, Something. I just go ahead, cut it here and replaced it right here. This is really turning toe walking. Let me just go down here and let's take another mom who see this the property, and it's a scoped, right? So, again, there's going to be type off. So type off and type off is going to be this a great already. I'm not. Go ahead. got it based it all right, here and now This item type is going to be our walking. And there we go. Let me just go down here and there's also So let's go and sit your type off and type off. It's going to be our review. So this is the type off review. Now let's go farther here. Now you said there's a scope, right? Something to see here. Type off on type off is going to be this aerating. So it's going to be rating here, and then I can get it on this one because we do not want here. And this is when you walk in and remember, we don't have to changes property because we have already replaced it. Everyone let me just go down here and you see, it's right here. This is going to be type off and type off is going to be again this view here. So it's going to be the view, and then I'm gonna get laid off it because obviously we do not need it and it's going to be our what get. And then let's go down here. You see, there's also one type off and type off is going to be rating someone. I go ahead card, cut it and paste it right here. Now, this is going to be OK. So let's go for walks up. And I think, um, it seemed for all the ratings there somewhere the school had copy everything. I'm gonna go down right here, and I'm gonna baste it right here. So let me just based it. Are reading? Yeah. There you go. It's reading. And then we have this type off. This is going to be the view on it is it is a school. I want this copy and rest very well done. So now I think we have changed everything. So now why don't we just go ahead and hit Commander Command Sitcom copied. Let's go right here. And let's see if you have any other suppressed in. If I hit this validate, let's see what's gonna happen. So now you see there's a one, Adam. So we have this one ever. So it's right here. You see, there's a type of reading and then you just walk It is this man and see, I think this is the slasher, right? So it's on June 6th and this is a list of reviews that it is the 1st 1 So let me just go down here and it's right here, you see? So I'm just hit command a commands if the carpet go right here and I'm gonna baste it. But I did it again, and I think you will not have any era here. So see, now there's a new era, and now if I click here, preview it, we're going to show us the preview. So there we go. And here we go. We have preview. So we have to do this party coffeecake. It's correctly marked up. You see, there's a 4.9 rating, which is total 218. That's 15 minutes total time and to 70 calories. So now you know that how you can convert the exact or a recipe schema in macro in artificial light 25. Introducing JSON-LD : So in this chapter, reconnects for Jason. Listen, tax while we markup and event detail page. So this is a very important chapter. Let me show you that Google is actually recommended using this seasonally over marital and artificial light. But we have already learned about this matter and are they fail light? But now we're going to learn this amazing skimmer. My capital, which is is is an LD So let me just get back toe our website here and before moving any further, let me just show you what do you wanna build in this chapter? So here we go. I have search for even in Google. And if I just go down here, you see that this is actually called it in 19 alert Corona Wallace Crisis is going on in the present and today it's 24th March 2020. So that's why it's saying that due to chronologies with Mrs Corbett, 19 even information may be out of date. Confirm details with event or graduate, right? So if I click etc. Event anyway, then it will go toe open that event page and you see that in even paid there's a databases to indeed the March that we have even tighter that even start from and ended than the location or the even. And here's the image of saving and they start exactly Vienna Mark up here in this chapter, state by step, and apart from this big and also visit our old friend, which is delicious party coffeecake recipe. And we're gonna again mark up the stairs, be, but this time, using decent Ellie. So we have already marked up this recipe using micro data, and I really feel light. But now, in this chapter really used seasonally to mark up, this came out. So you will have trouble understanding that how it can mark up the exact same thing using Google's three D commits in tax, which is microdot are deflate and Jason LD But again, this event is going to be our main focus in this chapter. And for this we gonna also make use of this Google search event guideline. So this is a Google's even guideline paid. An esteemed doesn't even screenshot. I have just shown you. So you will find these guidelines right here in this space. So how we gonna mark up your events? You can use this application of this is distantly for mate. Then you can define the context which is going to be the vocabulary in this case, V actually using skin. There are some poetry is committed. Argument type is going to be a event. And then all the property you won't go will to show to this such a you need to mention here which is name started and that event at in its more even status location and so on. Right? And nobody about this 10 years because I'm gonna make you muster intestinal e and humane in this chapter. Right? So let me just go to this is just a website. And when you click on this playground, you really get like two right here on. You See, this is the playground and cyclical person. You see, this is the normal, decent enlisting text. It's actually a very minimum. So you need to find this at context and just think about it as a walk in artificial light, an item scope. And I don't type in mackerel, right? So context is going to give This came around our and then this is going to be item type, right? It's a person and in addict line. It's called Type Off. Okay, so there's defined this, the person. And then what did you do? You're gonna make use of all the properties which is inside this person type. This is named Dr Telephone. You are a location. Ah, home address and so on. So this is a very basic adjacent listed text. And if you're dollop are, then you will love it. And if your designer they might take sometimes to get your head around it. But don't worry, I will explain it in super detail that you really get it. And master Justin elite in this chapter. So his or completely Vegas using it's actually skimming that are, in effect, a card skimmer. Because we're gonna work on event in this chapter. You can see it right here. This is a venti skim. I take here and now you will see all the properties for this event type. This is about actor and get ready. Attend the audiences composed a contributor director door time derision ended, and so on. So we have access toe all these properties inside this event, and we're gonna use all his property right here in this context, and also economic use off this Google structure attesting toe to test our Jason really court so we can invalidate it. It's walking A Not so Now let's go to the next movie where I'll show you the estimate structure for our event data. 26. HTML Structure Of The Event: So in this movie, I'm going to show you the estimate document or estimates structure off are even Page. This is a very simple event page, and we literally have only this much information. So we have here, even name, even description, even image than even started Event and eight are the location of the event, the address of the event, the decision price off the vein of any ability, off the even ticket, and then have performer in a minute. Some literally have only this much information. And this much information off the event is everything. What, Google or other search engines name. So let me just go right here. And this is the even preview. So here we have even name, which is the adventures off Kierra and Morrison. Then we have even description than we have this event image started, and it re elements location, which is Sneaker Park Stadium, that we have address recession, price ability and performer. So this is a very simple event Page and here have opened this a skimmer at our and here. You need to go to this even schemer click here and now we are in event schema. It's right here so we can use all of these properties in our image. Then we have this event Google recommended guide. So you see, if I go down right here, You see, this is required Properties, location, location, address. Then we have name of the maintaining have started up the event on DSO on. So those are the quite properties and here recommended properties with the description ended. And then we have no images and so on. Right, So this is I have opened for reference. Next up, we have the structure in Interesting tool will test our event structure daughter or schema right here. So that's it for this movie in the next movie will go ahead and add skim up to this event, so see you there. 27. Using JSON-LD To Define Event Scope: So this movie we're gonna use Jason Ellis in tax to add a skimmer or rich data toe are even page. And because we're gonna use Jason l d syntax, it means JavaScript object notation. Linda, that up. We need to make use up skip tag. And if you are already a developer, then you know that there are two places you can add the oldest skip tag. The 1st 1 is right inside this head tag, usually just before closing head tag. It's right here on the second place is just before closing. Our water take is right here. It's usually depend on the situation and personal preferences, but I always like to add my script or just get file just before closing this body tag. But you can add it right here. It's totally up to you. So let me just go down here, and because we had I'm going to make yourself Jason Allison tax. We need to first define that type into skip back. Let me show you heart, Stan. So you use this script, dag, and then inside this script tag, we need to set your time. Well, type is going to be our application Jason LD So let me show you hearts define so you need to see here application and then slash and then l d, which is a Linda Plus it's going to be, Jason says called Jason L. D. And inside the skip tag, we can create our knowledge graph object. It means this event object. So let me show you hot stamp. In order to create your object, you need to use thes curly braces. And inside this color braces, you can define your object properties and values. Well, if you are already a developer, then you know how to get object in that program language. And you also might know about Jason. But if you're not, don't really just used these two country braces and let's go ahead. And first we need to scope about this event pager. So you know that if you use Margareta, you know the scorpion you used here items school and then I can type. And then here you based the U. N. Off the it ain't which is this one right? Someone in the space right here. This is how you used to define in tow macro data and in artificial light. It's very simple. It's used to be this way. There's gonna be a cab, right? So it's a wreck ability and that is going to be type off. So type off is going to be our type up It's going to in this case is going to be given. And then we're gonna get it off it right from here. And then you go, This is how you define in artificial light. But indecently you do it in this way. Let me show you. So let me just go ahead and get it off it. Let me just go down right here and here. And in order to find a context you need to use your app side and then context. There we go. And then which context? Well, context means the Rocky Billary in this case came on our arm so that displaced it because I've already copied it. So let me just go ahead and get rid of this event here. We only need the u. R l after workability you're using here This get the context is skimmer that are now in this case is a type of even so limit has hit this comma here and go down. And when I say here at time, so that type and type is going to be our even. So I just use this one and say here, event and just remember this one because that's the type. It will start with the capital. A letter? It's event. Right? So there you go. We have just scoped over this event beach as a even type on this. The contacts. This is how you define scope in Jason Ellis in tax. So first of all, you just add the skeptic, then defined type and pap. It's going to be applications last LD plus the Jessel and inside the skeptic, we need to create an object in this case, this column bases and then I need to say the property name at context, and this is going to be workability. So this is the general of the local really, which is coming out arm and then the type of the working really, in this case event 28. Adding JSON-LD Schema To Event Header04. Adding JSON-LD Schema To Event Header: So in this movie, we gonna add village structure or a skimmer to the header off the event and also start and ended off the event. So for that, let me just go down right here and here. We need to use properties inside our event school because we have already scoped it right here. So let's get to our skimmer. Not are here. And we are inside this event scope. So, as you see here, that even is a type of things. It means, even in heart, properties from things. So we can use all the properties which is exclusive to events and also all the properties which inside this attention, And if we have washed our macro data and artificial light chapter, you already know that we're gonna use this thing's property. That name is image, name and a description because everything had these three properties in common with his name, image and description. And that's what exactly? We're gonna use it right here. So let me just go here on. Let me just go ahead and copy this and name property. And again, I have already explained this stuff in the Macarena chapter. I will have to come in to go ahead and watch our macro track chapter first and then come back to this one. So let me just go right here. And in order to use property, really center comma. And then here, I'm gonna use the property. Neighbors his name. Now we need to pass the value off our event name. Well, you can go right here on. We consider it is copy from there, and I'm gonna baste it right here. So we have our even name again. You know that we now we have our event. A description. Well, for that, let me just go right here. And for description. We do have it right here. So in a copied, we're gonna go right here. I'm gonna use this description property, and I based it right here on. Then I'll go up and copy the description. Off are even so I can copy it from here. So lemon disco, their ego gun controls your commands to copied, and I go down here and I'm gonna baste it. So there's our description of the event, and then he has a comma on. Then we can go right down here and inside here. We need our image. So embassy here image. And here you see that this is our image. You all right? So let me just go ahead and copy the euro often it because we need that image. You other. And I'm gonna baste it right this year on their ego. Great. So now we have our image. Us. So why I use this image property again? We have to Siemens property right here. So that's right. We have used it. Now let me just tell you one important thing regarding this image. And for that, let me just go to event here. And if I go down on right here, you see it as such for image. So let's go over recommended property, which is image. So there we go image. And you see, you can also use this image property as an array and you can place these three types or three size off images. In this case, this 11 are foreign to three and 16 into nine. Its image Russia. Right. So depend on from which devices are you? Users such for your event it We're going toe big light image last year for that device. So it's up to you. But as of right now, I only have one single image. So that's why I use only one single image and the property or the U N. Off the image is right here. This is a value. Okay, but if you have multiple, you can use this squad racket. It's right to here, okay? And then you can use this comma and baster another. You are left image. Okay, so this is it. So let me just go right here and get it off it because we only have one image. This is it. Now, let's go ahead. And now we have this started and ended. Well, it's very easy if I go right here. And if I search for a started limited sitcom on left and such for a start, data so started and you see that we have it right here to see the started and time off the item in IAS performing so again, I have expended complete depth in macro chapters. So go ahead and watch it. Meanwhile, let's go right here. Let me assure you see, we have date and time, and we also have your data times a 12. That really ready at 1:30 p.m. You hear and see. First is going to be hell than the month and then the day and then it's d indicate it's gonna be time and then our me nut. And second. So we need this for months. I'm gonna go ahead and copy this one, right? And this is opposite Form it right. And I think Google do not recommend offset form it here. So let me just go up here to see our started sort distended here. So we need looking for a start date and you see it's not recommended. Decc the offset offset is not recommended. Right? So we're gonna use your offset. You see that? The time on this? The time, right? So time is perfect, but office, it is not recommended. So that's why we're gonna use this time here. Okay, so for that, let me just go right here. Andi by two year on, we have this common ride. So let's go here. And he is going to be our start date. So start, date and start. It's going to be distant forming, right. So Yep. Let me just go right here. And you see, we have this strange life. 2020 and 1:30 p.m. So here is going to be 2020 is going to be July. So it's going to be 07 and 2012 July's so 12 and time is 1:30 p.m. It's right here. So we need to make it in 24 hours time. So it's going to be our 13 30 13 minutes of 1 p.m. And it's going to be Dios you. There we go. So now this is a start dead and say we will have our IND. It's on this copy semi sometime on a paste it right here on this is going to be our and date so ended and this is going to be the same debt. Only time will be different. So in this guest time is 11 PM So in 11 pm, it's actually 23 p. M. 23 is going to be zero chiro and seconds also 00 and that's it. My buddies ended. We have this property name ended. So the school here living just goto e here and say we have this ended property. Okay, so that's what exactly? I used it right here. So yeah, This is how you add the structure our scheme up using this Jason Ellie asked in tax in this area. OK, so this is a very simple limited to go ahead and hit command or control it. Come and see you contrasted to copied. Let me just go right here and let's test it. So let me just paste it here and hit run, test validated and see if we can't see that previa there isn't so simple because we have one editor and then editor is actually you need to provide location first and that we're going to add into next movie, so see you there. 29. Adding Event Location Schema: So this movie, we're gonna add the structure, our skimmer to the location and the address of the event. So for that, let me just go down right to here. And 1st 1 is going to be location. So let me just go to our events came up and here we need to find locations. So it's I start with l. So you see, it's right here location and it could be places it could be postal address or text. In this case, we need to structure the skimmer. So let's go with places fast because I want to add the place where haven't even begun happen. So click on places here and again. They need to scope it. So for that, let me just go right here. And we need to use that location, property, some say here location and then because inside we need to scope this place. What we can do, we can actually use this object, submits curly braces again. And inside is college braces. We need to define the type. You see, it's type of event that's going to be a type off place. So in this case, it's right here. So for that what do you do against? They say that is going to be time. And you see, I do not have to redefine our contacts because we are already inside this scheme about our context. It means rock a very, very already defined here, so we don't have to redefine it. We just need to say which type it is and in this case is going to be our place. So it's going to be place. And because it's a type so many to you started with a capital letter someplace, and there we go now, after that, in which place are event is located. Well, obviously we have all these properties available as to use, so I Sadio intersect. You see, govt in its A has map, you know, logo Longitude, Our photo review slogan. You have a ton of this property available for you to use, but I'm not gonna do that. I'm just gonna use the name of the location. In this case, you see places, a type of thing. It means thing. Have property. Name, name. So let me just go down right here. Andi think it's right here, right? And we can actually use this name here Obviously, if you have the image of the location, you can have the image of the location. If you have your own application, go ahead and added, So let me just go right here, because I have a name Centerpieces. Go ahead and say Yeah, name and name is going to be this man. So we have a list like you think a park stadium. I'm gonna grab it, paste it right here. And if you have you what? It which obviously you might have been something that you you conspiracy at the you are off the location and then the u N off the location, But I do not have it. So that's why I'm not gonna use it. Now we know that which places are limited located, which is this one. It is right here. But what is the complete address in this case? This one. Right? So this is the postal address and for address. Let's go right here on. Let's go up here and this is going to address. You see, this right here is supposed to let parasite, so we definitely need to scoop it. And you see, there's a description. Are physical address off the items so that the property we're looking for So let's click on the supposed to address a scope or type on. Then we need to grab this postal address type. You need to go right here and again. This is going to be address property. Some ASEAN address on really said this came from obviously it's right from this place. A school. It's right here, OK? And you see that were inside this a place and then you also here inside this place. So we're using this address property from place, and now we can just go ahead and again we can do this color basis just like this one. And again, we need to defend the type. You got it. Great. So it's going to be at type and now you know the type is going to be our postal address and first letter. It will start with a capital letter. It's a postal address and there we go. Now we can use any properties inside this postal address. We'll start with street address. If I just go right here. And you see, it's 100 West Lincoln Park, Deer right states the street address. So let me just go right here and let me just copy the street to address and lemon disco right here and here, this one comma that it's going to be our street at rest. And the first street address is going to be this once on the copied on blaming the school right here. And I'm not based. It next up, we have here sneak a town which is address the locality. So for that limited school right here. And you see, we have this at this locality right here. Okay. See the locality enemies. The street address is so obviously and this locality, I'm gonna copy this property down here on a in this double court based it. And now here is going to be our this thing, this tongue, right? Think a town. So I'm in school right here on a based it and stick a town Next up, we have our poster court. So let me just go here and we'll have most to court. It's right here. Copied. I'm gonna go right to your and I'm gonna baste it. And you're this postal code property. And he's my poster court, which is this'll one. Someone paste it right to here and next stuff. We have this address region, which is Pennsylvania. So let's just go here and let's find out. He had very good. We have it. So I'm gonna go grab it. I'm gonna go right here, and I'm gonna use this property. And precision is going to be pencil rainy. Um, it's gonna be P right. And next up, we have our address Country. It is United State. So addressed countries right here. And I grabbed this property. I wanna paste it right here in this country on that is going to be about the USA. So let's go for U. S. Okay, so not this is our complete address. You see, it's right here. So now why don't we go ahead and test it out? So let me just come under control. E and command, See your control. See to cop it. I'm not right in this structure. Artistic Dole based it. And then when he did it. And now I hope to see this preview, but to see this editor. So just listen, missing this after object member name I think I have made some mistake. Is the There we go. So now it is right. Okay. We meet sometime. This mistake here and there you go. Let me just go ahead and put it right here. And when I did it, we happen to this. People here, there's a preview. So click right here and before you know, see that preview You see here that we have this location which is name stink of a stadium. And then we have address supposed red dress, which is this is street and read this locality. This is a postal code that address agent and address country, which is United States of America. And you see that we have the status, which is event starts at 12 July. In this case, it started A little eyes amateur started is 12 July. See? Right on. There we go to rely, which is the adventures off Chiara and myself, which is right here. OK? And you see, that started Sunday 1:30 p.m. to 11 p.m. It is right here. So you see, it started 1 30 pm and 11 pm OK, and then we have this event image, which is the U N off the image is right here. So this is it now in the next movie will go ahead and work on offers because it's a recommended property. So offer means we're gonna work on this registration and availability. So we're gonna add a skimmer toe this event offer in the next movie. 30. Event Offer Schemas: So in this movie, vegan add headed structure are a skimmer to our event offers in this case registration prize, and I will building. So let me just go die teary. See that we have here the destruction price to $30 in our ability, which is in stock, it could also be sold out or preorder. But in this case that we have in stock. So we need to add a scheme us do these offer. So for that, let me just go right here. And this is really be left in the last movie. So let me just go back here, and then we go. Now we're inside this event school, so this is going to be our offer. So let me just go right down here and start with always see this offers. So we need to use this property millimeters, Go ahead and first copied, and I'm gonna paste it right here. So it's going to be really, you know, easy to understand. So you see, it is a location, and here I'm gonna use this double court and I get inside this offers. You see that we need to use this offer time so we need to scope this offer type here. So for that, let me just go here and use this curly braces. It means that object. And you need to set here type. So that is going to be type on. This is going to be a type off. Awful. So let's start with capital and offer. Right? So now we're inside this offer school. Now we have all these properties available for us to use. So, canoes, anyone, your wish. But we're looking for here. Registration price. This is to $30 So it's gonna be priced. So why don't we go ahead and let such for price? OK, so price, every looking for price property and David regarded. So we have this price property, so let me just copied, and I'm gonna go right here on here. I'm gonna pay this price in again. I'm trying to be quick here because I have already explained all of it in complete death in the micro chapter. So go ahead and watch it if you haven't watched it. So this a prize and you see the price could be text or could be number. In this case, we have number which is 2 30 So let's go ahead and grab these 2 30 number. Well, right here. Here. I'm gonna adhere to 30 again. If I want, I can add this dollar because you see here. That isn't to say that you can actually use this next year, right? But we're looking for number. So that's why we're gonna get it off it right here. And we can actually set here price currency, which is in dollar. So let me just go right here on. Let me just go to this Even that structure from Google. And if I just go for price here, you see that there will be some the commendation. You see, it's a quite properties. Let me just go down, down, down, looking for prices, right? Yeah. There we go in offer and see its type of offer and you see, offer availability you can set to in stock, sold out or preorder its offer price. You see prices. You see that this is actually in a number, so it's not prefix with dollar sign. So that's great. Heresy offer price. Currency is going to be ust so that's what exactly do you want here? I can sit. Please copy it. And I'm gonna go ahead hand pasted right here. And then we go. We have said our price currency to be ust so we got our price and price can see this is to $30. No, we're looking for availability, which is in stark. So what you can do, you can either go to this office schema are you? Go to the salient here and because its profitability is right here, grab it right on the grab it when I paste it right here and why I grabbed it. Well, because you see, it is in stock. So let me just show you right here. So go to offer here, and we need to check availability. So it's start with eight. You see, this is availability property. It's a type of item availability. But if I click in item palatability, you see there's no properties, right? This is immolation members. So we do not need to scope. It begins. Simply used the u. R l off that particle innovation member, which is this case in stock to click on in stock and grab the US off this in stock. We can go right here and paste it or right here, Right And again, we're gonna use this ability property. And there we go. We got it. And again, I have expanded and complete depth in the micro data chapter. So there you go. We have our price, price, currency and availability, which is in stock. So this is the only thing we're looking for now. Why don't we go ahead? Let's test it. Some hit, Commander controlling and command and control C to commit a model right here. I'm gonna just based it right here and let's see, what do we have here? So when we get it now, you see that we have three warnings. But if you go to preview here, we will not have any difference because it's no, no. So that price currency right here in this card. So again we have the same stuff. But if I go right here, you will see that we have offered, which is priced to $30 it is in us. Day means dollar. It's 2 $30 and that this actually in stock. You see, it's also asking for the u. R l and varied from because this is inside this offer So they're thing that these are the recommended property. So we can add You are allowed offer and the valid from So you know what? Why don't we go ahead and add this to doctor right here? So let's go for you. Are someone say, here, This isn't about you are. And in your ill you can actually add Let's google dot com again. This is not the right you're I'm just, you know, adding a pseudo code here to get rid of this warning. So you see, there's also valid from property. We need to grab this village from property and you see this property right here. So if I go back back and if a man offer So let's search for value from here, so well, it form on. If I just hit this one will have the property, and it's valid from right, and it should be indeed, form it. So again we'll go right here and here on a C valid from so late from. And now it's going to be a date, right? So what we can do here? I'm gonna grab this state because this is a validate some paste it right here and Let's modify. Let's say it's going to elect from let's say from June on, Lemon, just get it off this time yet because there's no time. It will. It will be well, it from 12th June 2020. So how I can copy on feet. If I go in, I cheer. And if I paste it, you can see that these two warning offer type will become spiritually did. And it's it is afford warning. Why? This is for warning. Okay, I think I placed it in tow. Abrasive. So that's not true. Solemn. Just go right here. And he said this that recertifying Let me just go ahead and get it off from there. And yeah, and if I go down here and paste it here and there you go. So now we're just copy. And if I go right here and if I paste it and now if I hit it really did you will see only one warning. So I see that we only have one warning and that's true. So in offered, we have, um, loved offer. Then we have valid from which is distinct. Not is only one warning, which is the recommended property which is performer, and this is what we're gonna added in the next movie, which is Kierra and Morrison. So see in the next movie. 31. Event Performer Schema : in this movie. We're gonna add schema with this performer property. Well, for that, let me just go right here. And you see, here's our performer, which is Chiara and Morrison. Well, let's go to our even a scoop here or even to skim up. And this look a property named performer that it is right here before more, right. And you see, it could be inauguration or it could be a pleasant. So if I go to this organization, let's see what we have here in organization. And we have this type of thing like address of the performer, like eliminating like 80 Assad Award brand contact point and so on so we can actually use you. See that this ordination is type of things. So we do have a name off the thing. So if you just go down right here, let's find the thing here and we have the name of the thing. It means name off the performer, right, so we can use as organization or you can use a person. But you see that here we have Chiara and Morrison. So this is a performer group. So let me just go to this even schema here and even a schema. Let's find out the property named Performer. So for that we can go appeared and say it started. Performer. It's start with B. It's right here, performer, and it could be organization or person. So if I go for organization, I can click right here. And, he said, is the type of person. So if there's a single person, we can use this type person. And if there's a more than one person, it could be organization. So let me just go right here. And it's a performer, Kiaran Morrison. So there's more than one person, So in this case, we need to go with organization. But if I goto this even to that, a structure off Google here and if a search for performance see it is right here and it's see it's good retype or performing group or person. So because we have more than one person performing this event, they can use this performing group. It's a type of farming group. Second is copied, and let me just show you one more thing here if I go to this organization and if I search for performing group here, so let's go for performing group. You see, it's right here. So click here. You will see that we have inside this performing group scheme and organise all these properties. And you see, this performing group is a type of organization and also type of team. It means that we can use all the properties which is specific, to put Foreign group also from organization and also from things and things haven't name. So we can simply use that name here. So for that, let me just go right here and let me just go down after this offer. And here it's going to be performer because this the property we're gonna use here, they're going to be our performer and again because we need to scope of this performing group. We need to go ahead and make use of this. Calabresi is it is actually gonna create an object and is going to be at type. So at type I and type is going to be our performing group, which is right here. Now we have a name or performing group. This is Chiara and Morrison. Since the name of the performing group and because these are performing group in heart properties from things. We have property named name. So let me just go right here. And I'm going to say here name. And then we now see here Chiara and poison. So I'm gonna grab it here, right? And I'm gonna baste it right here and dig. And again, we have all these property available for us to use. So, like address off the performing group. Let's say award that will form group got brand contact. Plein department. You know, the Tana thing. You can use almost all these properties right here if you have. But as of right now, we only have named. So that's why a place your name and that's it. So why don't we go ahead and let's test it out? So let me just sit command or control e and command and control C to copy. Go right here. Instructed us. Untold court slip it bested and Hitler and test. Now you will see there were no warning and there's no easy. There's dilator and deal warnings and you see that we have a performer right here with this type of performing group, which is Chiara and Morrison. That's great. So now let me hit this preview and we will not see any difference on this is the final preview off, even which is on 12 July. The adventures off Karen Morrison started Sunday, 1 30 PM, toe 11 p.m. And is the image image and that's it. 32. Challenge - Add Schema To Recipe Using JSON-LD: So this is a project time, and I want you to visit our old friend delicious parting coffeecake from macro chapter, where we have mark up this pace using micro data. But in this project, bigger mark up the exact same pays using Jason LD And don't forget that we have also marked of this exact same piece is an idea feel light in our devil chapter. So that's good, because now you know that how can market this exact same paid using, moderate, up, articulate and decent Ellie. So in your next project, you know exactly that. How can mark up the same exact project is a macro data are differ light or Jason LD based on your choice. So what I want to do. You just go ahead and copy this one, and that's what you are. Instructor data testing. I would submit on the basted and then the best because we have already Well, did they did. We will see the preview off it to click here preview and there's iPhone X preview and you see that we have this delicious party complicated when you have this name on, then the rating is 4.9 on which have total of 218. Then the total cook time with his 50 means, and then we have it was 70 calories. So now let me just go here. And you see that we have all the property scope later up here so you can easily convert or markup it using Jason Ellie. So just go ahead and placed it here and see this all the property and just cannot it into just Anneli form it. And I'm sure you my instead in the next movie. 33. Solution - Adding Schema To Recipe Using JSON-LDWkA: So this will be vegan. Add rigid Akhtar or a skimmer toe. This delicious party coffeecake using Jason led form it. So let me just go down. I'm gonna use this script here, type that I was going to be Application Slash is going to be lt Blassie's, which is Jason. So here, let's open our calibrates is and let's define our context in this case is going to be scheme about are so this is one with a walk ability And for that let me just go here and I'm gonna grab this Kim in our on. You see, this is actually got the recipe, but I don't want it. We only need this skimming at all, and then we're gonna get this are here. We need to define the type of this context because this is a type. It started with this with capital correct, which is a recipe. And in the last week, I showed you that just go ahead and convert these properties in. Traditionally, which is very is right. So now this is going to be recipe name. If you want, you can actually just go right here and let me just go up here at least take time, right? So that's why I just, you know, just paste it here so we can easily see the properties and types in one go. And you see that we have this recipe name, which is delicious particle thicket, and then we have to be utter. Then there's actually published a description. And this is the image. And you see, we have all the pressure right here named it, but his description, image and so on. So what? Do you know what? We can go here and against this item properties the property. Right? So let me just go down right here and now what I'm not do I'll be very quick here is going to be a name and name is going to be really systematic coffeecake someone about right here . I'm gonna copy this one, and I want to taste it right. And I have already explained this incomplete depth in this chapter. So if you haven't watched this center a ligament, it is. Go ahead and water this chapter again and then come back to this project so you'll understand it. Very good. Next up we have this This baby's so let me just go ahead and carpet is Patrice, And I'm not patient right here. And I'm gonna cover this one. Are You can just go right here. And you gonna copy this, So Okay, I'm gonna go right here and paste it. Did he go next up? We actually going off here and say that we have description than we have image. So whatever. Low here, I quickly go ahead and grab this description from here because we do not have to deal with the spaces. Then you go and then we're gonna go right here on a copy. This description, which is he, right? I wanna based a T O. And then I'll go for image. Image is going to be right here. And then image urine is right here some crap. This image, you other. I want you right here. Adam pressed it. So this is going to be out. Image you out. Perfect. Now let me just go here. And you see that we have this this appeal Prep time, cup title time. That's we can't agree. Cuisine. So I'm gonna hoppy all this property deal here because this is the ESPN. Get in and we need to use a property for that. Okay, so whatever behind this thing, I'm gonna just copy everything or right here on. Then I'll get back to you. So there you go. Behind the scene, I have copied pasted thesaurus appeal. Prep time, cook time your time, this big antiquity and the speakers in. So let me just show you here on. This is the information we have carpet invested. Now, we're looking for this recipe ingredients. Well, for that, let me just copy this property here on the border. This a Google here. And this is the This is the recipe guideline animal, go where and find it out. This recipe ingredients, and then we go, we have it. So it is. It is a form of text. So you see, that isn't a civilian property. And then there's array an incendiary. We have this comma separated. We have created all the spin gains, and this is what the structure we gonna follow. So what are you here? I'm gonna copy this recipe ingredient. I'm gonna go right here, and I'm gonna use this devil in karma and based it. And then I'm gonna open this array and inside this way, we're gonna add all the ingredients using this Akama and inside this double. So for that, let me just go toe right here. And we have this has been getting this to cover floor. So you see that we actually have it here so we can copy from here number right here and there. I just use this year. There you go. And then comma. And then again, go here. I'm gonna grab this from here, pasted. And there we go. I read it all ingredients. That's great. Next up, we're gonna go right here, and then you see that we have this givers, right? So cute is simple property. So what I can do here, I can go right here. I'm gonna grab this killer is actually see this item. Properties property. Right. So let me just go here and you have keeper. And this is going to be this simple text which is going to the coffee cake party cake right here. So this is your killer. Next up we have this water and I see this other type. Is that your thing? But if I just go right here and search for art earlier, you will see its actor type of person. Write some of this click here, utter and see. It's a type of person or organization. So because the senator time, we need toe scope it and let me just go here. And I wanna go right tibia and in order to score beat and as the water. And then it's going to be this kind of dresses and here and it would define the type, which is going to add type. So because it's a type, the first letter will start at capital and sports. Um, on the porcelain is going to be our medicine. Someone grabbed this marriage stone and let me just go here. And I see here name, name and is going to be the best right here in Margarita. You see, this ought earning is actually quite up. You see, it's right to hear this theater and my stone. You see, I haven't squawked it here. That's why it's saying yet thing. But if I want, I can scoop this water as a type off person, and then it will show here the type the person. But I'm not gonna do that. Let me just go here and this evening, go to this person. And if you go down here, you see that because he not property from Ting, it's actually have a property name names. You see if you're using this one centimeters, go hear what the name, my stone. So why don't you just go ahead and test it out? So let me just go ahead and copy this one, and I'm gonna go right here, and I'm not touch this one because we still need that. So that's why and duplicate the top court. Slip it and I'll paste it here and we will see to recipe because we have already a structure this using micro data, but to be a war destruction it using just Italy. So that's why there's a new recipe. So let me just go here and see that we have or information, which is name of the recipient date, publish description, image and all these properties. And also we have This author is the type of person and the name is menaced. All right, these are the property. We actually going to walk on it. So now you see that is actually walking. That's great. So let me just go ahead and close it out because we have a little preview, and then you see that the recipe instruction and it is our how to step. So let me just, uh, copy this one. Let me just go to this global here because that's our big friend. That's of instruction. And see recipe instruction is a how to step. Right? So they go to this how to step in her property from Katie works things intelligible list item and so on. So in how to step you see that we only have this text. Do you see this attacks property? So this text property is actually belongs to this creative work. So let me just go down here and let's find out that text property because we gonna use that instant. So we get down here and see the text, right? So begins to please open toe help to step, and then you can use this text property. So for that limb, just goto my quater, and I'm gonna go right here on here is going to be there to be instructions. And this is going to be type off away because instead of study, we're gonna add many steps now inside this one Because we're gonna use the type we need to use this Kali braces because we're gonna scope as a how to stop. So here, at type and here type is going to be harder steps on a copy, this one and that we have text, right? So let me just go here, and I'm not said here. Harder step and then it's going to be the next and next is going to be the actual instruction. Let me just go here. And these are the steps, right? So let me just get out the 1st 2 step, which is this one on a plea. Hit the women at this. Spend some hobby. I'm gonna go ahead. And right now one step is done. Now, let's go ahead. And we're gonna copy each time, do every steps. So the other Texas is going to be the next one, Which is this one right here. Copy. I'm gonna go right here, and I'm gonna baste it. So let me just get it off it. This is the last state, and if I go here and replaced it, so let's go ahead and test it. Art. It's working or not. So I'm not copy. Right here. Let me just duplicate it. And we need to see our distant section like this. Let this year constipated and paste it. And that test and you will see this ISP instruction like that. Is it how to step and the next perfect? So, yeah, that's great. Next up we have this nutrition and dishes, a type of nutrition. And then we have all this property inside. This new additions just copied. It's going to be super flicking, simple, clear, and go down here. And I see you have in addition and aggression is going to be because actually going to be this another type tried to use that color braces and they have time. And then this is David. Nutritional information. So for that, I would say this is in addition information. I spaced it and then and then me to copy paste all this properly. And there you go. I have added all the nutrition information property right here. This is calories fat contain carbohydrates, protein contained cholesterol and sodium content. So that's great. Let me just go here. And now we have done this notation right. Let's go. This aggregate already So again This is super simple, because this aggregate we're reading is another tight. Because when describing, let me just copy this property. I'm not right here. I'm gonna get ready, and because we need to scrap it, I'm gonna use this color braces, and this is going to be at a time. So that type There you go. Now what we need to do here is that we again need to add all this problem. Is there nothing really best adding and illegal. Well, this is very start. So let me just quickly go ahead and add it, because it's going to be very simple. So it's going to be the leading value. And then we have here our best reading and the lady come so fast, Pretty at this properties. And then I'll add It's ready. So what if you count and then let's go here. And if you count and it's going to be 218 so that we can is to under 18 and fascinating. It's five and leading value is 4.9. So the reading value is a 4.9 of the best rating is five stop and then we have 200 eating living. There you go. So now this is our aggregate already. So now let is go ahead. And first let me just take it out. So just copy. Go right here, and I'm gonna paste it and let's very getting so let's see if everything is fine. And we have this one warning, which is a video and obviously being a packet in the next chapter. But in this chapter, really in ordered completely. So cities, we have get ready, which is ready value. Best writing in the vehicle hunt. Perfect that we have nutrition fact Caldas fat content, carbohydrate, protein, cholesterol and sodium. Great. So now let me just go right here. And we have the very last thing Mrs this review, right? So this is a published everybody. And then then we have auto scoped and we have the billeting school. But then you have Adam the feud scope than so on limited right here and here because this is going to be our radios. Use this here. This is a view. So let's review. And then we have opened this column bases and then we need to find the type and that Peiffer off this is going to be the review. So because this type, it will start with a capital letter. And then now we get back to here and you see that if you have a provision review body that we have this also water, right, we can go right here and for water. It's actually really simple because you're already added right here. This schema I'm gonna copy, right? I'm gonna pop it. I'm gonna go right down there and embraced it. So we have our top of it is going to be the matter. Stone. You see this case? This is actually this matters tone, right? So now let me just go to this date published on lemon disco here. And I said it did published, and it published is going to be, uh, this one. Right. So, actually, we have this contained right up here, So I'm gonna go here based Then we have about the video body. So let's go here. And it's a review. Body copied. I'm right here. I don't based Andi. Then we're gonna copy our leave your body. In this case, this coffee is delicious and I can go right here on a pest. It andi, limit just get rid of this piece and then we have only done this Utter. So let's go for review. Ready? So liberating is a type off rating. So for that, we need to copy this property. We're gonna go right here. And because this another type, what we can do begin disco right here and here is gonna be leave your reading and then it's going to be at type. So at type and type is going to be you see here this is actually reading and reading mellitus find so we'd have only one. Probably let's go for reading because it's the type on that. But I only have one property, which is a rating value, and that's actually five. So let's say here, five if I go here, is it is reading really five, right? As the items reviewed. If it's thing you don't have, like the scope, it it's it's by default. Here in my hand, you just go ahead and just say I don't reviewed. And then which item is actually view? Well, day since party coffee, something copied and pasted. There we go. That's it. So you know what year is this? Only property? Because this is actually qualities. Assume as a 10 OK? And then you go if I save it, leaving this copy right here. Let me just tested out this markup. So let's see if everything is correct. So let's really did it and see that we have one warning. That's it. And if they don't get to see that review is type off a review that people listed everybody . Then we have water TV reading, and I don't view it stable in this part of coffee. So none of it is go here on demand at these This another two babies, it's quite a simple. So what do we can do here? Is that because vve actually going to have three view? So this is going to be an array off review. So for that, we're gonna use that bracket on. There we go. So now here at this comma, quickly copy and paste it up. So I'm gonna is copied this entire stuff on the best. Now, if I go here, you see, it is a second review is ruled by Suzanne on this is the text off the review. So let me just grab it right here, and I want to finish this text You because this reviews road by Suzanne I'm not saying this is on right. And if you want, you can have to change this date and time. But I don't want it. Obviously that if you want to change that, we have this aerating values is five star on, then I don't use is again the same valises. Cartographic. Now again, Let me just go here and we're gonna do the same thing for this. A total copy and the space until now, Let me just go here. And I see the start of Israel by Mark something wet, CEO Mark and then that if you body is the king also into a public car would make me nervous . So I'm gonna just go ahead and I'm gonna just based it right here and then the video. So now we have reviewed it is good copy and paste it right here to see it's working or not . So let's go ahead and hit this the validate. And now you see that if I just go here, see this in Texas Value object or are they expected? I think we have sent extra wrestling. Just go down here, you see? OK, there we go. We have this error. So let me just go here. It's showing me that there's actually the Okay, let's get it off. And if they go here, animal is they did it. So I just collapsed it. And it's a it's still in the Dexter or of any objective and expected and again this era, So I don't know, we can artist. So let's see. Let me just go. Here. Let me just get it off. Right. This is the problem here because we do not have more reveals, so they cannot use that comma limits. Hit this one. And then, you know, we have this recipe click here and there we go. So we have successfully added thesis Kim, I just in case. Kelly. Now we need to see the preview. Well, for that, you need to get date at this macro structure. So for that, limits were here. And let me just go up, and I'm gonna get rid off this matter structure. So I'm gonna just go ahead and let me delete it and let me delete everything right from there. I don't. So there we go. I have removed. Magruder's came out completely from this page. So we only have this. Jason. Alice. Kim. So what are you know against It is copied. I'm not going right here. And if I paste it here, let me just get it. And now we see that we only have one. Simply skimmer. Indecent. LD. It's right here. So never hit this preview. You will be able to see that recipe card with full information. So let me inspect it. And then we go. We have it. So we have this recipe image that we have. This this is party coffeecake, which is the title that is 4.9 rating out of five. And we have 218. Then we have 15 Mr Cook time and soon l to 70 calorie. So, yeah, this is how you can convert microbes schema into Jason LD skimmer. So this is pretty amazing on this is how you're doing 34. Introducing Video Object Schema : So in this chapter, we don't talk about a video object schema. It means that how to get your videos on Google or any search engines which provide the rich video result. So this is the official Google guideline for a video objective scheme on. You can just scroll through here, but in simple scenario, it will look like this. So if I just such a how to tie it high Well, you see that these are a standard video, Richard Desert. It means that days of heading off the video that we have this address of the video than Tom nail the duration of the video, then upload date and applauded by and plus, here is the video description. Obviously, this video result is from YouTube because you don't already have video objects. Came out right, built into it. And you see, that is all results are from YouTube. But what happens if you're gonna host this video on your website? How will go will understand that. What is the duration of the video? What is the terminal of the video when it's uploaded, uploaded by home and IT sector, where you can use the video object schema markup those video. So this is a normal search result. But what about the particular keep in that video? Then show you even such for how to tie it high. And you see that in the last dessert I clicked on video. So that's why we have all these video. But in this time, I just go with the same thing. How retired high. But I start for all to see. There's a video and really suggesting me Tow. Watch this video from 1 34 to this particular location. It means this is the video clip. And this is the only Clipper where this video is going to show how to tie a tie. So how does Google known that? How to tie a tie is actually start from this location, which is one of 34 2nd Well, that's because this is a video clip. And see, this is a video from YouTube and because this is your job is owned by Google. It's already support video object schema. Let me show you if I just go toe right here in this Google documentation and if I go down here, you will see there's actually a kind land where it shows that you do is already supported is you see if your video posted it on YouTube. Google search of me automatically enable gift for your video based on the video description on YouTube. So he is actually the result. So this is the YouTube video, and then you can see in the description what is search engine. And then there's a clip off the video is, See this start from 57 2nd and it's actually picked up right here. What is a search engine and see Skip toe 57 seconds and say it's doing 57 2nd again. There's also how does Google determine which starches are relevant for which users and you could see it right here. How does good will determine and all that stuff, right. So if you host you on video on YouTube, even simply, just put this video clip and fragments in the description of the video and Google will ultimately going to pick it up, because we will we're going to scan this description and make as the wisest This isn't as possible, right? So this is gonna happen in any host your video on YouTube. So how do you do that? Well, it's very simple. And we likely follow this guideline and I'll show you how to do basic markup to get this kind of result on Google and how a structure would look clip on your website. So you get this kind of result when somebody try to search any video on your website and are also show you that how can get this lie back on your video once you go light on your website? Yes, vegan. A markup. This also and why I will be doing it. Regan. A reference this Google guideline for videos Obviously we also another for this camera are on. We'll click to this video object and we will refer toa this video object. In some cases, you might need some extra properties and you will find it here like actor caption director music by Tamil landscape video from size with quality and so on. So we'll also difference this particular document. So apart from this is not only the result the escape and this life batch right here we also gonna have to project and the project is going to be our delicious party coffeecake videos . So let me show you see that I added here this video and we did a markup. This came out this video. Immaculata and Jason listen Tax. So you will have a trial understanding that how he can mark up a video schema using macaroni art if a light or just really So let's go to the next movie where we will go ahead and Digby Vinto video object schema getting your videos on, okay. 35. Google Required Video Schema: So in this movie, I'm gonna show the estimates structure off our video object, and then we will add skimmer or a little doctor do it's necessary information, which is right here. So let me show you the plenty of this video. So here we go. And this is the simple A preview. It is a very simple page, and this is actually my YouTube video. I published a last day. Seven places for your next landing page or Arpin Pates. Inspiration. Then here's a video description. Then we have Tumbling UL published eight duration and view again. Our goal is not to make this place look good, but our goal is to make this contained properly structured in search engines. So I think this is enough information we're looking for. And here you see that I have opened this Google video object a skim up. So this is actually the reference guy and we will actually going toe look great. Then we have this skimmer out are and can go to this a video object and then we have the structure an interesting tool, So we will simply distaste here. Okay, so let me just go right here and This is our video object scope. So let me just go right here. And let's quickly add a schema to it, because I'm not gonna explain the common properties we have always used throughout all the chapter. So if you haven't watched the previous chapter on macro data are different light. And Jason a leap. I will help you come in to go ahead, watch that first and then come back to this chapter. So here, you see that we have this video, I think, which is embedded a video from YouTube. You see it right here. Ok. And this is the video enemy next attack that inhabit the description. Again. This is a terminal Ural published duration and views. So now I'm going to add a skimmer, use ingested and list index. So by the last movie, you know that you can just go here and I need to use your skip tag and into the skip said we never said here type and type is going to be application backs legs. And then Linda Tarr plus Jason, we gonna go ahead and create our object like this, and then we need to state our scope, which is going to be context and it's going to be context. So going next they're not. Which context obviously very here using our this is Camelot are regulated. So we're gonna grab this, came out all go right here and I'm gonna baste it and get rid of this video object because we do not need it. Obviously we actually need it. But it's right down here on type. So we need to say here at type and again, I have explained this just in the listing text in intestinal the chapter. So go ahead and watch it So they have workability, which is Kimora tar, and then go to video object because it's a video object type. Now, inside this one, you see that we have this a name and if I go down here by now, you know everything or object in skin. Not all have tea. Common property we have used so far with his name, image and description. And again, this is name And because if I go to video object here, you see in hard property from thing we have this property to use, which is a name, and this is the property off thing. So you see, it's a thing. And then we have your name image, and we want to have description, which is right up here. There we go. Right. So just go right here and here is going to be name. So let's go for here on set. Your name and name is going to be this up. Seven places off your next landing page erupting page inspiration on a Grab it. I'm gonna go right down here, and I'm gonna just You arrested. There we go. Now, the next up we have this the description, right? It's right here. Some of this crab description from here. I'm gonna go right here, go down and there's going to be description. So description. And I want peace too, right? There we go. So we have our name and description from tanks and next up, you see here, there's a So it's actually terminal you and this is a dummy. You are obviously because there's no time like the little. So what I can do right here that we can actually go for Tom? Nearly You are ill. Or you can just go to this video Google Difference Guide and let me just go down here and click here. The video object. So these are the required properties, which is description. Name Tom. Really well, and upload date. So we have this name description now looking for Tom Brady. You are? I'm gonna go ahead, grab it. I'm gonna go just down here and let me just base of this comma. We're right here. And it's going to be about Tom Lady. You are. And because this is very quiet property, I have to use it. So I have just given the dummy you well, which is actually not dummy, This is my official website, raveling dot com. And let's go down here and I wanna be a strict here. There we go. Next up, we have this upload it, which is required property. So let me just go right here on. Let me just sit comma and it's going to be upload date. And you see this applaud date is in 20 number 2019. So let me just show you here. So if I just go in this s 0860 inform it here on this upload date. So let me just grab this format here. I will right here and again. I've already explained its on the next plane. Eat anymore. And you see this is 2019 on you see here it's 20. Number 2019 1919 and it's number on. This is actually going to be 20 and then consider time here. So this is actually uploaded at 20 30 which is 8:30 p.m. And I just said Officer to your wish, like it's a normal upset, but let make it zero So it's exact 8 30 PM in the evening. So these are the quiet properties and we have just added it. Now let's go up here. And you said, there's also duration, right? So why don't you go ahead and adoration, which is 11 99 seconds? So we're limited school from here, and this is going to be our direction. So duration on this is going to be our every minute and nine second. So let me just go right here. So let me just go down here and I really shorted. So let me just go down again and let me show you. See, there's a direction right on the direction. Example here is steeped. There's a time 12 etched with 12 hours. 30 m is 30 minutes and fires misfire. Second, So we're not gonna using a do is. And there's knitter. We're gonna use the time designator, right? So it's gonna be PT So let me just go right here. It is going to be BT another time in the minute, right? So it's gonna be 11 minutes and nine seconds is gonna be 11 m and it's going to be geo nine s. So this is the farmer, and again I have explained it in Matara are different light and just in the last chapter. So here we go. We have just added this tradition, so why don't we just go ahead now? Copy? And I will right here. And let's taste instructor attesting tool based it right here, Adventist It is very simple, isn't it? To see that zero Angela warnings. We have our name description, Tom really well upload date and direction. And now let me just go to this Google guide here. So we have fulfilled our required properties. And now let's go down here. You can see the recommended properties which is content you, Errol devotion and in bad Well, well, we already have our division. So let's go ahead and fill this conventional and in bad UAL, which is seems to be very important. So why don't you just go ahead. Copy this. Contain to, um Let me just go right here. And I'm going to spit it right here, talking to you at all. And here, the contain to you, Carol is going to be the Ural offer video. So right. Click Copy with you, Ana. I'm one of the right here and our best. There you go. It's very simple. Let me just go right here. And you see, next up, we have this embattled weather, so I'm just copy this one, or if we just go to this video skimmer here, you see, it is right here. You see the same body. Well, right. So I just copy this in many What unlimited school. Right here. And here we go. I'm gonna just add it. So in bed, you are ill, and we already have in bed. You are, which is right here. And you see here it's actually we have this in bad, right? So this is our m bad urine, someone who had copied and I'm going to score down right here on a past it, Erica. So now we have continual and Emmanuel. So let me just go ahead and carpet. I'm gonna go right here and passed it. Let's see what we have. So we have our continual and embed UAL, so that's really good. And these all other required and recommend properties again. If you just go further here, you'll see this expire. Has part. May well have a look of has part. We'll also go for interaction Statics Onda publication right and so on So we will have look off all of it in the next couple of movies So now let's go to the next movie Really will add a skimmer toe views or likes are this legs and so on to see in the next movie. 36. Video Views And Likes Schema: So in this movie, we gonna add a skimmer to this video views, which is 24,893. So how do you do it in just a listen, Tex, where? I'm sure you only know that video views or video like with your dislike with your comment on a video statistics. So for that lemon disco right here And if I just go down here, this is actually Google. Ah, Difference guide for video object. And if go darling, are you see here there's the interaction statistics. It means that now we can use this interaction statistics property to create this object, which is a type of interaction. Counter, obviously the video. What time is a counter means harmony time that video has watched. In this case, this induction card is 12345 And you see, this is the type off watch action means it doesn't matter if this video or create Iwerks or anything, it's actually watch this much time. So for that we can use this interaction statics. So why don't they just go ahead and grab this interaction? Statics, Let's go right here. So let me just school right here and here. I'm not saying interaction statistics now because this is going to be an object, because we need to score bid. Right. So let me actually just go right here. Let me show you. So if I just go here and cities interaction, statics and we had inside this video object and a citizen's type of interaction counter, so we need to scope it. So for that, let me just go right here. And he had a big toe. Just open this object in here. Wouldn't say at type. And this is going to be type off interaction countered, which is this Something I describe this type here and paste it right. So now we have our counter step. Now let me just go right and then just goto this People died. And because we have said that type counter here Now we need to grab this interaction type, which is watch action. So what we can do here? We can grab this entire property and I want to just score right here and pressed it because this is a watch action. But it's also like action or dislike action. I'll talk about innovate. The type is watch action Let me just go right here. Let me just go to this video object here, and let's see if you find that watch action, because I think you will not find it. Because sometimes you know, it's not sure that property we're looking for So for that exact reason you can t just this little kid reference. So in this case, user counties, this one. So this is the interaction. Come. So let me just go down here and I'm gonna baste it. So this is agent Traction camp. At these interaction count is actually images school up here. And it is this one, right? Go ahead, grab it and replaced it right here. Okay, so now this is a video watch interaction, But what about like or dislikes? So for that, let me just go right here. And you see, starting October 2019 we have teams are documentation to recommend indirection, statics instead of infection camp. So let me just go right here. And you see, this is what exactly we're using here introduction statics, which is new documentation or recommended property by Google. So we're good to go. So now here. You can't see that like or this like action. But if I go to this interaction counter in this camera, you will see right here. You see, it's a interaction type which the, like action and dislike action. So what, You can do it. Just copy this U l like here, Copy, link address. Or you can just go right here. And here. You see, you can just mortified to like or dislike action. And that will do the trick. So how do you do that? So what do you need to do here? First, you need to keep our. So let me just hit this bracket. Here it is called away and instead history, we can create multiple object inside, within, within same property, which is interaction. Statics. So here's what we do. And just go ahead and copy this entire thing here, and I'm gonna just adhere, comma, right? And I'm gonna paste it right up here. There we go. So now this is another tight, but this is injection counter this the same. But this is type off like accents, so I can set here like actual, and then the location is going to be the same, right? So now I'm just giving a day more how you can ask the multiple thing in one single property , which is in this way, you can add, you can create a day and then inside is set up. You can create object off it and then separated with the comma. And that's so why don't you just go ahead and test it out. So let me just copied. I'm gonna go right here and our best. Now, if I hit, really? Did you will see their out Defenders Adam, Justin and missing Hama. Are this in object litigation? Let me just go right here. Yeah, David, this is actually the problem. It is double common here, right? So now we got it right. We actually just know Missed that Depakote hit there and you will not see any of that here . And everything is God is the injection struck lakes, which is this is watch action, which is this one on This is actually going to be like action, which is testament like the same way you could actually go for this dislike action. Or if you want a more specific, you gonna go down right here and see use the chickens whose commences the download. So harmony time this video is Get Donald a second. Just go ahead and explore it. Now, in the next movie, I'm gonna show you how to add a skimmer to a particulate clip off the video. See there. 37. Adding Video Clip(or Segment) Schema: So in this movie, I'm gonna show how we can add a skimmer Only certain parts off the video. In this case, you see that I have Googled how to tie a tie video and you see that this video is showed up on its total length is one minute 49 2nd which means 109 seconds. But goal is only recommended to see 104 2nd any see it starts right here at one second and send right here. So Google know that only this part of the video you will see exactly how to tie a tie. Well, that's because there's a skimmer in only that part of the video. And in this way, I'll show you how to wait right here. So let me just go to this Google guide here, and it's it is a has part. Well, this is the property we gonna use. Obviously, you can see two right here. So if I search for house part, you see the description indicates an item or Katie work that is a part off this item or creative work in some sense. But if you go right here, this is a more of 11 description. If it if we do, has important segments nest very quietly Property in your video. Object example. In this case, you see, you can use has spot and it's going to be type off clip, right? It's so important to add this clip here. So it's it is the required properties. So in this case, we have name off state and waddle up the video or the contained directly right here. You will go to this Clipper bitches have unlimited access. You can lead to all of it. But let me just go down here, see the name. It's actually text. Start off set and you're These three properties are required properties and the recommended properties and offset. And again, this is the type of video which is clip, right. So what we can do here? We can go up and we'll see That has part which is right here. So let me just go right here and here. Gladys, Comma and siga has part. So has part. And then here it is going to be a nested object. So I'll create this object and inside here it's going to be at type. So what is the type of it. It's a clip, right? Is a certain part of the video. And because this is type, it will start with the capital later. And there we go. So let me just go right here and see that if you have this type clip OK, so now we need a name of the video. Start off state. And you are So let me just go to name here. So what is the name off it? Right. So what part of the video is actually going to start here? So it's going to be named. So which one? Let me just go right here on limitless down my video here and click here. You see, this is the video interaction. But if I go right at this point, you see the first landing with side inspiration start. So what? I you know I can right click here copy with your at the current time. And now we have upset off. 34 2nd here is actually going to optimize press right so fast. Well, if I go here, you see, this is optimized press. Is yeah often expressed, so I can just go right here, and I say he had optimized press and then you see right here this start offset is a start. Offset started 32nd but first, because I copied the yuel Lim just based. Here you are. Right. So it's a your model of the video. So let me just paste it right here and let me just go right here and see It's a you gotta start off. Said I'm not copied and my all right here, and I'm gonna baste it. And now here is the start. Offset is 34 seconds, which is right here. Right. So let me the city 34 2nd And there we go. We have added the optimized presses started party for a second, and it's actually a video clip. It's apart off my this video, right? So you can also said this right here, which is let me just go down here. It is actually end upset, which is very important because I have to tell seven inspiration. So this is the 1st 72 said at the end of it, and it will go right here and paste it right below it. Right, So here we go. It's going to be and offset and it is going to be in second. So let me just go right here and I can just go. Let's say at this position No, not this one. Let me just go up right here. And I think they've got it's ended right here. So the office it'd three minutes 58 seconds, which is six into three is 1 80 is a to last, which is 1 78 There's going to be 1 78 seconds right here. It's this video ends and their ego regarded. So started 34 ended right here. So if somebody will for optimize press and my video will rank, then go along that optimize press clips started 34 2nd and ended right here, just like this one. And we'll have this marker. So because I have toe seven and we have only added one. So what about other six? Well, how to do that? Well, it is so easy. I have already shown you right here. You can use this square bracket, which is in a hurry. So in create like this very here, and it is right here and then what you can do You can just crap this object and this actually keep object. And this had a comma and based it. And then here it is going to start with Let's say a 2nd 1 is Elite. May show is gonna be late Beach and then and start at this is going to be 1 79 because our first inspiration. And it won 78. So we started 1 79 and then it's actually ended somewhere. Let's it to 78 are not also in detail, but this is ended. 2 78 started 1 79 So we need to go right at this. You little and see there's an offset 34 2nd But because there's a started 34th again, that's where you have it. So here that we need to set it 1 79 2nd and David go, we got it. Now, if I just go ahead and copy this court on go right here in Sudan Testing tool. I'm gonna paste it right here. And if I really dated, you will see that video clip which is right here, has a part. It's a type of clip off to MySpace started 34 2nd and it right here This is the U l Love it . So if I just go ahead and if there is it that you are, you will see that optimize first started right here. So, my see, MySpace is the war, right? Amazing. So there we go and started here, and then this a little bit. Just started this point. So yeah, This is how we can add a schema to your particular a part of the video or the clip for the radio. 38. Adding Schema to LIVE videos Using JSON-LD: So in this movie, I'm gonna show How can I get that a Red Live a badge on your video in Google Search safety , hosting any life event or life Sybrina. And he wanted that life patch and you Google event somebody such it. I'll show you how to get it by adding broadcast a skimmer to your video. I'll join a bit, but But here's another example you see in you toes Soc at such for CNN life and you see this is life now this is also life now, So these are the live video. So let me just show you Haagen Decade because it's very, very easy. So let me just click right here on broadcast event And there we go. This is broadcast event, right? These are required properties to get that light back on your video and which is publication Publication ended publication is library cast, which is to or not and then publications started. So start date and it is videos life Yes, then 1,000,000,000 years. If not, say no and then publication. So let me just go up. Yet it is very simple. It is entirely easy for that. We need to use this publication property and see It's a type of broadcast event which is right here and then the name of the main reasons fast radio broadcast. That is life. Yeah, it is life then started an and it is going to start in this one. I'm going to enter right here. It is so simple. So let me just go ahead and coffee Everything, because it's only there. So we need to just manipulate it and we can save some time, right? Some is copied on the pasted. We're right here. So you see that we have this publication and it's a type of broadcast different, which is exactly what you're looking for on then the name off the event. In this case, you can actually just add something like landing page or up in the inspiration. So this is actually event. I could just scope down here on a paste it here, right? ISAT life. Well, it is if it is life's true. If not, say forts like this. OK, so it is life. So that's what's going to be true and then went on a real life. So it's going to be live, which is 27 December 2019 at 2 p.m. And we'll to end well. It is going to end down 2019 but let's go for this one again in December. But it's going to be 31st at 2:37 p.m. And this is it. And again, if you're looking for more properties, you can go to this broadcast event page here. So let me just show you. If I just receive, Jesus came and our customers go here and here he will find all kind of properties, which is a little broadcast event, which is subtitle language and video for Meant, then is accessible for free or published on published by the actor. In this video degree, get rating of the video audience. Composer contributor, door time division ended even status funder in language so on. So you have Tana property you can use in your life video. So let's just go here copied and I will write tive and replaced it and we'll see a new type which is broadcast. I just go up here. You see interactions tactics and see the publication on this broadcast event, which is this document name. Then we have It's actually true it means that narrative broadcasting and its life it's actually started this one, and that's going to end it right after here. So this is how you can actually add skim out to your life videos. 39. Adding Video Object Schema To Recipe Using Microdata : So this movie we have our old friend back, which is delicious party coffeecake on. This is a project from the Margarita chapter. But here's the one edition, which is the video object. You see, I've added this video object in this recipe. It means that now I can click on this video and I can watch this lady to create these chocolate or coffee cake again. This is not exactly video for delicious partner coffeecake, but this is the most similar I have found on YouTube. So that's why I placed it here. And I thought this would do the trick. So we have this video. We have this video name description, familiar rural views published on and duration. So we're going to add This came out of this video object using my Kurata. So let me just go right here on. There we go. This is our estimates structure of the redo object. You see, it's a video in backcourt than we have Video name description terminal, your interview published in duration. So because you have already watched that macron a chapter, I want to issue a challenge and the challenges to post this video and add video objective skimmer Tweet using macro data. And once you don't adding this schemer right here in Madrid, they come back to this video and played. So go ahead, accept this challenge and pass this video right now. So I hope you have successfully completed our challenge. Now let me show you how it's done. So here our video object is inside this and Davia. So this is a parent. So what we can do here? We can escort this entire stuff as a video object. So let me assure you so if I go to this video right to here and if I go up here to see this is coming around on this everyday object, so what I can do here I can grab This came out of our Let me just go right this year. And here it is going to be about video. So here it's going to be item scope. And here is going to be item type. I sometimes is going to be skimming at all and then after eight, we need to add this video object. So let me just go right here. This slash And there we go. We got it right, But This is the video property. So let me just show you. Let me just go right here. And if I goto this, uh, schema here, this piece came up right here. Even see, there's a video property safe. I hit this a command left and for such for video. You see, there's a video property, so we're gonna use this property, right? So I'm gonna copied, and I'm all right here on here is going to be item problem as going to be our already. Right. So now we have scoped this Dave as a video for a recipe and its scope to this video object . Great. So now, because we have this video object, it's a type of thing. So we have our name, image and description, name, image and description. So let me just go right here. And you see, there's a name. So what I can do here, I'll quickly go in and see you at the drop is going to be named on this the description so I can simply sit at a proper now. This is going to be a description, right? So we have name description next time we have this tummy, right? So what I can do, I can go right here. And he said there's a tumbling. Um, I'm gonna have this property right here. And this is a time lady. You are right. So what I can do here? We need toe. Put it in the span tag. Right. So you can sleep Easy item problem. Right now this is going to be dominated us. And then here we can grab this u R l and I'm a pierced it right in Saudi. Standing there. Catch so they're terminally ill. Then we have this published and duration. So let's go with published. So problems do we have upload date, which is right here. Someone go grab this property and you see, this is inhuman. Did you perform it? And because we have adding this schema for machines, I can use matter here and again. I wanted to explain it and microdot chapter starting next week again. So my dad is going to be at a prop on this is going to be our couple of date. And then when it's got operated, where it's going to be in contained and then upload, it is right here, which is test on something corrupt. This here based There we have our published it. This is upload date. Next up, we have this direction, right? And derision in seed. Right here. We have seen property. So what I can do? I can grab this format here on. Let me just go inside here on, because this is human readable form it Let me again, years matter here, Meta, this is going to be Adam prop tonight. I'm probably going to be duration, so there's a direction, and then we have our content and contained is going to be the duration of the contained, which is this one. So in this case is going to be 11 minute and nine second. And there you go. So now we have edits. Came out to a direction published, Tom Nail name and description. Now they're wanting the meaning, which is view. So you see here that in view, we have this interaction statistics, right? So this is a property off the video object, so I'm gonna just go ahead, grab this property, and we are already inside this video object scope. So what I can do here? I can go to write in this paragraph, and I see here I can prompt. Right? And I say here, interaction, statics. And because this is the property off video object, we can easily your sit show you and you see, there's the introduction Statics. Right. So we're gonna use this property and we already using it right here. Right. You have placed it here now, because this the type off this interaction counter, we need to scope it. So let me just go ahead and copy this. Um, I'm gonna go right here on. I'm gonna just see here is going to be item scope because we're scooping another type. Listen, and we item type, right? This type, it is going to be interaction counter, which is right here. Now we have scoped this paragraph. So now Lemming, just click here and put it into another. Lines are easily seat right? So now in in traction counter, we can use almost all the property interaction counter. So let me just go right here. And you see this in traction counter right here. He had properly the interaction type. It is going to be watch. Action on then is the interaction count, which is this one. So it is actually watch time. So what I can do here? I can grab this interaction type on, because this is actually another type. What I can do, I can use a matter here. So let me just go up here and let's say met up. And that's going to be our item prop. So item drop is going to be our type, and then we have contained and contained is going to be this. You are right on this is same, like availability, like in stock, out of stock, pre order and so on. Right. So because there's a watch action. I'll go right here. I pressed it. There we go. We have watch action. Now, what about this? Watch time. So for that, we already have it. It's right here. We can have this property and we can go right here. And this is watch time, right? So what I can do? I can use span so span, and this is gonna be item prop. And here, based in There you go. And now I can get up this watch time, and I placed it inside. There you go. So he's interaction. Count this one. And this is the action off watch action and the type of interaction character there, you know this is it. So this is how you add interaction. Statics on your video object in macro. So let me just go ahead and test it. Let's see if everything is fine. There's a no internal warning. So let me just go to right here and I paste it and let's turn test. So you see this zero and zero warning and say it is working great. So you see there's interaction started. X is there and you see this issue interaction count, which is to for Italy and is a type of watch action. That's really good. We also have direction upload bet Attorney. Your Honor, we have description. We have name of the video and so on right again. You could just go ahead and you can add Let's say you know the content. You well, the manual and and so on. But it is going to show up right here, and I don't want that. Okay, so you can use matter to do that. It's totally up to you. But now you get the idea. Okay, so let's say you want toe. Add this content. You are all right. So it's really easy against Because copy this year right here on. Because I don't want to show up right here. What I can do, I can use a matter. Okay, So I could use Met are right here. So I can simply say Mata And then I'd say I don't prop. And after proper is going to be right, This one And then it's going to be contained and contain. It's going to be you. All right. So what? I can do it right here. Like a group right here. And I just grabbed a video of the u N L R based. And there we go. We have added content. You are So let me just carpet and I'm gonna go right here and I'm gonna paste it and you will see there's another property with named content You in video object. So if I go down here, you will see in a video object. You see the video, you'll see there's a connect. You are which is right. This man, This is how you add video object. Are skimmer using margarita now? It is very simple to do it artificial light because this is going to be property, Whatever this is going to be, type off, and then the type of is going to be redo object. And then all this item properties turned into property. So, yeah, this is how you add video object schema using Magarri. 40. Challenge - Add Video Object Schema To Recipe Using Microdata : So this movie we have our old friend back, which is delicious party coffeecake on. This is a project from the Margarita chapter. But here's the one edition, which is the video object. You see, I've added this video object in this recipe. It means that now I can click on this video and I could watch this lady to create these chocolate or coffee cake again. This is not exactly video for delicious partner coffeecake, but this is the most similar I have found on YouTube. So that's why basted here. And I thought this would do the trick. So we have this video. We have this video name description, familiar rural views published on and duration. So we're going to add This came out of this video object using my Kurata. So let me just go right here on. There we go. This is our estimates structure of the video object. You see, it's a video in backcourt. Then we have video name description terminal, your interview published in duration. So because you have already watched that macron a chapter, I want to issue a challenge and the challenges to post this video and add video objective skim a tweet using macro data. And once you don't adding this schemer right here in Madrid, they come back to this video and played. So go ahead, accept this challenge and pass this video right now. 41. Solution - Adding Video Object Schema To Recipe Using Microdata : so I hope you have successfully completed our challenge. Now let me show you how it's done. So here our video object is inside this and Davia. So this is a parent. So what we can do here? We can escort this entire stuff as a video object. So let me assure you so if I go to this video right here and if I go up here to see this is skimming around on this everyday object. So what I can do here I can grab this came out of our Let me just go right this year. And here it is going to be about video. So here it's going to be item scope. And here is going to be item type. I sometimes is going to be scared at all. And then after it, we need to add this video object. So let me just go right here. The slash and then you go. We got it right. But this is the video property. So let me just show you. Let me just go right here. And if I goto this, uh, scheme, I hear this tipi schema right here. Even see there's a video property safe I hit this command left and for such for video. You see, there's a video property, so we're gonna use this property, right? So I'm gonna copy it, and I'm all right here on here is going to be item problem as going to be our already. Right. So now we have scoped this Dave as a video for a recipe and its scope to this video object . Great. So now, because we have this video object, it's a type of thing. So we have our name, image and description, name, image and description. So let me just go right here. And you see, there's a name. So what I can do here, I'll quickly go in and say you had a prop is going to be named on. This is a description. So I can simply sit at a proper Now, this is going to be a description, right? So we have name description. Next we have this tummy, right? So what I can do, I can go right here, and it's it is a tumbling. Um, I'm gonna have this property right here, and this is a time lady. You are right. So what I can do here we need toe. Put it in the span. Tag. Right. So you can see PC item problem right now. This is going to be dominated us. And then here we can grab this u R l and I'm a pierced it right in sadist standing there. Catch. So their terminal you are. Then we have this published and duration. So let's go with Published So published Do we have upload date, which is right here Someone go grab this property and you see this is inhuman did perform it and because we're adding this came out for machines. I can use matter here and again. I wanted to explain it and microdot chapter starting next week again. So my dad is going to be Adam prop on this is going to be our couple of date and then when it's got operated, where it's going to be in contained and then upload it is right here, which is test on Someone grabbed this here on based. They got we have our published it. This is uploaded. Next we have this tradition, right and derision and see right here, the absent property. So what I can do? I can grab this format here on. Let me just go inside here on, because this is human readable form. It let me again, years matter here. Met up on this is going to be at improper on item proper is going to be duration. So there's a direction, and then we have our can paint and contained is going to be the duration of the contained, which is this one. So in this case is going to be 11 minute and nine second. And there you go. So now we have edits came out to a direction published, Tom Nail name and description. Now they're wanting the meaning which is view. So you see here that in view we have this interaction statistics, right? So this is a property off the video object. So I'm gonna just go ahead, grab this property, and we are already inside this video object scope. So what I can do here? I can go to write in this paragraph, and I say here I can prompt, right? And I say here, interaction, statics. And because this is the property off video object, we can easily your sit show you and you see, there's the introduction of statics right. So we're gonna use this property and we already using it right here. Right? You have placed it here now, because this the type off this interaction counter, we need to scope it. So let me just go ahead and copy this. Um, I'm gonna go right here on. I'm gonna just say here is going to be item scope because we're scoping another type on this when we item type, but this type, it is going to be interaction counter, which is right here. Now we have scoped this paragraph. So now Liming, just click here and put it into another line so you can easily see right? So now, in interaction counter, we can use almost all the property interaction counter. So let me just go right here. And you see this in traction counter right here. He had properly the interaction type. It is going to be watch. Action on then, is the interaction count? Which is this one? So it is actually watch time. So what I can do here? I can grab this interaction type and because this is actually another type, what I can do, I can use a matter here, So let me just go up here and let's say met up. And that's going to be our item prop. So I don't drop is going to be our type, and then we have contained and contained is going to be this. You are right. And this is seem like availability. Like in stock, out of stock, pre order and so on. Right. So because there's a watch action, I'll go right here. A plastic. There we go. We have watch action. Now, what about this? Watch time. So for that, we already have it. It's right here. We can You have this property and we can go right here. And this is watch time, right? So what I can do? I can use span. So span, and this is gonna be item prop. And here, based in There we go. And now I can get up this watch time, and I placed it inside. There you go. So he's interaction. Count this one. And this is the action off Watch action and the type of interaction. Character. There you go. This is it. So this is how you add interaction statics on your video object in macro. So let me just go ahead and test it. Let's see if everything is fine. There's a no internal warning. So let me just go to right here and I paste it and let's turn test. So you see this zero and zero warning and say it is working great. So you see there's interaction started. X is there and you see this is your interaction card, which is two for three and is a type of watch action. That's really good. We also have direction upload. Bet a terminal you are, and we have description. We have name of the video and so on. Right again. You could just go ahead and you can add Let's say you know the content you well, the manual and and so on. But it is going to show up right here, and I don't want that. Okay, so you can use matter to do that. It's totally up to you. But now you get the idea. Okay, so let's say you want toe. Add this content. You are all right. So it's very easy against it, because copy this year right here on, because I don't want to show up right here. What I do. I can use a matter Okay, so I can just met are right here. So I can simply say met up and then and say I don't prop an item proper is going to be right This one And then it's going to be contained and contains me to be, um right. So what? I can do it right here Like a group right here. And I just grabbed a video of the US based. And there we go. We have added content. You are so let me just carpet and I go right here and I will not paste it. And you will see there's another property with named content. You are in video object. So if I go down here, you will see in a video object. You see the video you see, there's a connect you are which is right. This man This is how you add video object Are skimmer using margarita now it is very simple to do it are different light because this is going to be property. Whatever this is going to be, type off and then the type of is going to be redo object. And then all this item properties turn into property. So yeah, this is how you add video object schema using Magarri 42. Challenge - Add Video Object Schema To Recipe Using JSON-LD : So in this movie I want to issue a challenge. And the challenge is to go ahead and add a video object skimmer to our delicious party coffeecake recipe using Case and LD So in the last movie actually knew that how you can add video are take a skimmer to our recipe using micro data. But in this movie, I want you to go ahead and add this exact skimmer. But using Jason LD which is right here. So this is the final unity Donald from the download resource section off this video. And this is the project file from the Jason and Chapter where we had the project to convert this leases party coffeecake from macro attacked Jason LD form it and we have dated. You see, we haven't moved at a macro data schema here, and then we have added seasonally form it right at the very bottom. It's right here, and you will find this video as a project challenge in Jason LD chapter. So now what I want to do is to go ahead and let me just show you the video here. So if I go up here, you see there's our the video we have added in at this article section and you just create a Jason L. D warding off this a schema and added at the bleeding bottom of this fighting. It's right, don't here. So go ahead and add it here. Okay? And once you did, then go ahead and let me this copy everything. And I want to taste it right here. Let's just it. So you will not see that video warning once you did. But right now there's a one warning and showing that add this video. See, the video field is recommended piece provide value if available. Now. I made this video available. Even I showed you how to do it in this matter at all. Right. We have done it. So if I just copy everything and if I visited here, you will see that all the warning has gone. You see? Click and see all the warning is going to say it doesn't Jiro warning. It means that we have our video right here. So I say there's a video and this is our video structure. Right? So this that's why there's a general warning. But if I go here and if I just this season. Original fit. You see, There's actual of warning because we haven't added any video. But we do have mark up here. You see, we do have markup. It's right here. OK? And if they were dumb? You see, there's also warning, right? So your job is to go to this Justin l deformity and add video schema or right here. And if we haven't watched this distantly chapter, I look him in to go ahead and watch that Jason ejector first and then come back. Don't this video, because then you're going to understand. So make sure you just, you know, at the skimmer on validated, and this morning should be gone so there will be generated and you're a warning. So go ahead and complete this challenge and I'll show you my solution in the next movie. 43. Solution - Add Video Object Schema To Recipe Using JSON-LD : So, having completed the challenge, I give in the last movie. If yes, then Well done. If you're not that nobody, I'm going to show you here in this movie how you can do it, right? So first, let me just go to this recipe Micro here, and I'm gonna poppy everything right. And I'm gonna baste it right up here because in this movie I'll be quick because I wanted to explain this. Yes, milady. Intestinal chapter. Completely tail. So now in this will be I'll be very, very quick. Salam, Just go right here and see this out. Video object skimmer. And this is in macron a former, and we need to only convert it into Jason. Lt. Form it. Well, it's super easy. Let me show you. So you see, this is actually a video property. So let me just go right here and let me just go to this recipe just down here, okay? And let me just close it up because we do not need that. My brother was an opt out. So here, I'm gonna just add comma is actually going to add property named video because that's the property off our video object schema. So now I use this caliber assist. And the reason is because this is a tight and understand this the type of video object. So I need to copy, and I do go here. And I have to say, here, this is going to be at type and pipe is going to be hard. We do object. It's right here. Okay, now, because we have type. Now we have access off all this property, which is the name. So in this case, the name is going to be delicious party coffeecake. I'm gonna copy this year. Alice here name, and it's going to be released. This party. Gothic. Very next up we have this, a description, some crappy description. I'm not all right here, and I'm gonna description and description is going to be this next year. Copy this description, and I'm never here. At best. It Now I go down and here we have this content who are so let me just go ahead and crop it is content to you are or you can see the copy around here because this is our attack. So contain ul and this is going to be the u. R L offer video. So now this is going to be this, um, So I'm gonna copy this one. I'm going right here. I don't arrested. Right and again, I have explained everything in just Anneli chapter and in that project. So for not understanding this in text, it means that you haven't watched that chapter, so I really come in. Go ahead. And what's that distantly chapter and come back to this one. So let's go here. Next up. We have this tumbling. Do you add it right? It's right here. So I'm the crop. It is time that you what? Amenable. Right here. And I'm gonna leave this property, and then terminal urine is right here. It's this on this example. Our car. Right? So go ahead and test it. Next up. We have this upload date. So for upload date, I'm not happy this upload date, right? And you say this is date uploaded some level right here, and I say apple bait, and then this is going to be this value. I'm gonna go right here and invested next up. We have division and direction is going to be different. Right? So it's 11 net nine second. Let me go here and here on the situation and duration is going to be It's right here. It's a pity on I I think it's a lottery. Nine second, which is great. Copy this one from here, and I'm gonna baste it. Next up. We have this user interaction count. It means this is actually the watch time. You see, this is a view and view is 24,000 893 view so you can see this is actually another time. Which interaction? Counter. So I need to poppy this interaction country. And here I'm not just open this property and prompting him is actually believe this injection, the statistics. This is the property name. Some say interaction statistics. And then we need this column bases and here and to say at type. So that type is going to be what? Well, it's going to the interaction counter. So I'm a copy right up here and now we have excess off the property. It's induction type and you see, this is a watch action. So that's mean it's actually a view. So I'm gonna go here. I want a hobby. This watch action interested after this watch action if he had this another property, which is user interaction, count. And because there's a watch action. But this is a value, right? So let me just go right here, and I'm gonna go right here. Use an injection count. And this kid's The count is it's due for 893 and I want to see her for a 90. And there you go. So you see, this is our video object, and we have all the property dated this video in Jason, which is crazy right now. Let me just go ahead and test it. Some copy everything I want right here and replaced it. But now if I hit validate, you still see it? This is your warning. Because we have added this skimmer right here. Okay, Seventies ground. Here. You see that? At the very bottom, we have this video object and have name description contained your time. There you are, uploaded a tradition, interaction, statics. And so right. So now we have this zero warning Lemonis it review. And now you will see that P do exactly the steam as before Because the rates that are not so video object within Because we already have that image, but we're going to recognize it, and it will show that video at relevant places. In fact, when you click here it we're going to show the video or right here because we have video in this skipper. So yeah, this is how you can add video object skimmer. They are delicious party coffeecake recipe using this and lt form it. 44. Introducing Carousel Schema : So in this chapter, I'm gonna show that how can build this castle. Markoff for your website contains you. See, when I click here, this is basically a carousel off the recipe. So I'm gonna show you that how it can build this carousel markup. So if somebody search for recipe on your website, David able to see your recipe inside this castle on Google. So this is really crazy, Stephen. Click here. It's again going to load the other stuff. You see, this is also a consider as a callous if there's going to load more and more itself, right, So I'll show you how to do it in this chapter. And for this we gonna follow this Google crystal guideline. The Google have entire guideline or document that how can build this castle so you can simply just a bit too it or obviously I'm gonna show you. But here's the most important part I would like to show you here in this movie. So I see. In addition to the standards, stricter data guideline, the following guarding, applied toe always to market. So all items in the least must be the same type. For example, if it is article. All the items in that list should be article. If that's a recipe, all the items in that we should be this to be. So let me show you if I just go here. You see that If I just said for this castle, all the result or all the items in this castle are a recipe. So in its search for any article, all the items inside this castle should must be article next one. That text visible to user must be similar to the information contained in the structure. Underpaid. So whatever takes is actually visible here, for example, this is simple chicken curry recipe and quick and easy tip. So this take should must be visible on the page. And these are the video. But he is actually the articles, right? So if I just click here, it should show me all the information which is mentioned here like this ingredient used the total cook time, the ratings and the author of that has to be and so on. So now, physical here and see, I'm sure in the list form it will be sure in the order specified by the Petition property. And I'll show you this. Don't very exactly talking about this a position property, Right? And we will actually just go ahead and according because it's a very simple but still, I'm gonna show you how to actually do it right on the very last, which is super important. That list for me is currently supported for the falling content type a recipe course, article, restaurant and movies. So if you're to build this castle for product, well, it's not supporting, so just make sure before adding this can still mark upon your page that is actually supported. So you can always visit right this castle, our Google Cailin, and you will find this support right here. Okay, so there's a two time, which is a summary page blast multiple for little page between a talk in the next movie. And then we have this single only one page list and we will talk about in this chapter. Right? So this is an important Google, a guideline we will frequently visit toe this page. So let's go to the next movie and show you that how can build this? Somebody beat past multiple for detail pages 45. Summary page + multiple full details pages: So this will be we're gonna build the first type off carousel, and that is some rebate plus multiple full detail pages. Well, what exactly it is, But it is a description that the summary base has a short description off each item in the list and each description point to a separate detail page that is focused entirely on one item. So this is the definition. But let me show you what exactly it means. So if it does go here and C s search for top 10 Hollywood comedies movies, right. So see, there's a super bad anchorman Stay, Brothers, The Handover Shaun of the Dead Brides mad and so on. So this all at the separate movie and they all have their own dedicated single pitch. Well, that's exactly what somebody beach plus multiple for little babies is. So let me prove that you see there, somebody pays a definition. So define an item list. Were ET List item has only three properties at type, which is set to the list item position, the position in the least and the Ural, the your of the paid, with full details about that item. So basically, here is the example, You see this item list? Then we have this item list element. This idol is exactly the campaigner which is going to hold the item list elements. And this item is is one type off element. And then we have this A list item related made about three property at time position. And you are So let me just go down here and let me show you the difference. You see, there's a structured archive definition, and it's in this item list. It is this container you system in contain item list, you see, is the container that the whole or elements in the list if used on a summary page, all urine in the least must point to a different pages on the same domain. You see that all your page should trying to the same Do me. It's very important, right? And if you use it in all in one Pete list, all Ural must apply into the hosting the least structure data, so we will talk about it in the next movie. But first in this movie, let's talk about only the summary page plus four little pages, and they say this item list element who it is right here. And this is the list off items, so all items must be the same type. So let me just show you here. You see that the list for minutes country, supported by the foreign country type recipe, causes article, restaurant and movie. So if you are targeting only courses, that is should only be courses you cannot combined recipe plus courses plus article and so on. Right? It should be only one single type. And that weren't exactly this item list element is on this list item, which is the final piece of the puzzle is contained details about an individual atom in the list. So if this is the somebody page the list items should include only the type position and you are property. Let me show you that these is the type of movie. Then this is the position of it is the first portion second portion thought and so on. But what have you have you the name off the movie than the year is active published And then this poster right on these other that up which Google is automatically extracted from its individual pages. Right? So if you want to build this kind off castle than you should go It this summary page blessed multiple for little pages. So let me show you in the court how it's look, it's actually very simple. Celebrities go here, and this is my quater. And what I can do here is that I'm hoping this prophecy, this color braces and their first week in armaments in the context of it is going to be the rock ability. So context is going to be scheme on our part because that's a look ability we're using here in this course. So I'm lamenting type. It is going to be tested to be yes, and that's going to be scheme are dark. So this is the ability we are using. And here I am, a man. So that type, which is at type and type, is going to be item list. So it's gonna be I don't list and then we need to use this item list elements, so I need to crop it. I'm gonna go right here and instead his activist enemy within half of a list item so we'll have multiple list item. That's why we're gonna make use of this early, which is a square bracket and here we gonna open this calibrates is and put our list item so limited to go here and see it's a type of vandalised item than their position. And then we have You are right, so we can simply say here at type and type is going to be a list item, so it's gonna be list item, and then we have the position. Whatever you choose this guy, this is the one position with the 1st 1 and then we have the Ural their this particular stuff is actually going to located. And in this case, I'm not saying, as did it be, Yes, and let's see a pic diminishes my our faith movies are dot com and thence last Superbad. So now they go here, you will see exactly the same thing at type A list item Position one on the u. R. L. And in this case I'm actually using a movie and I can do the exact same thing for other movies, right? So I just go here and and here it's really starting. But this isn't a portion, too. And now, in this case is going to be bad wise to allow this movie a lot, so that's almost a bad wise to Annecy. I haven't seen this a domain name because all movies should applying to the exact same domain. It is my family dot com. So not going to the same thing for your rest off movies, right? It's a very simple We have to defend this contacts. This came in our that type of this is going to the item list, which is a container. And then we have this item missed element, which is going to hold our list item and that this is going to be a day instead, is any really, like lead our separate object or separate list items in this case, amusing movies? So that's why our should be movie. I cannot say this technical and give it the apple pie recipe or chicken curry recipe because they will be type mismatch. So this is what exactly this somebody Pete plus multiple for little piece is Now let me tell you one important thing that when I visit this super bad should must restructure using schema dot arc syntax. So let me show you that we actually have this a movie guideline for the Google right here. So if I just right, click here and open it with a new link. It's right here. See? So your movie should be markup using this syntax. Right? So just make sure that these individual pages is matter of using skimmer dot arc and I think I actually have a misspell. Here it is. S therapy is right there. So Yep. This is just some repeat, best of multiple folded LPGA's example. Obviously, I cannot show you because I know who will. Don't support it, but yeah, this is exactly the way you gonna mark up thes data, right? So that's what the next movie rare and show you single and all in one page list. See there. 46. Single, all-in-one-page list: So this will be really talk about single all in one page list. Well, this is exactly seem like somebody page plus multiple for middle pages. But there's a one key difference. And the difference is that instead of the usual, all the information regarding this a recipe movie or anything right here. So let me destroy what exactly? I mean, so see this item is to be sustained item list element is also same. Then we have this type. It is list item. We want to have this position, but instruct this urine, which point to a separate page on the same domain. Really gonna provide entire item and all is mark up right here to see this is the item. And then we have a type of recipe. Then we're gonna provide the unit the recipe than the name of the recipe. The author of the recipe Pan Cook Time and everything is going to be in inside this item key. So let me just explain you in the world. So figure here and I search for this stop in a Hollywood comedy movies. You see his result, which is the 25 best comedies off the 21st century's ranked right. So if I click right here you see that displayed host 25 best comedies movies, right? And you see, there's actually 25th 1 is this Ah, hollered and Kumar go to White Castle, right? And then have the zoo rose one of the bad, the oldest Cool. There's a train wreck and so on. Right. So now what's gonna happen here That you want to provide all this information right here? And it's It is a U. N, which actually pointing to this recipe one that that's the we to, which means it's actually gonna tryingto moving number 25 moving number 24 movie number 23 so on. So this is a related link, which point toe different sex and in the same pit. So you need to host all the information regarding that pipe in this item property. So let me show you the difference. So now it's a few Burrell. Now, let me just go ahead and let me just copied and I want a piece it right here. I'm gonna keep this one. As for just for reference right now, this time is actually going to take to item, right? And now this is where do we have a color braces? Right, and are inside this country braces because these are the movies. And instead, here, at type and type is going to be movies, right? And now I can sit here, all the property, let it to. This movie is going to be the movie name in this case is going to be super bad. Then we actually going to have this movie dating, movie author, actor, Zenner, everything you just listed up here, right? So all the property, or all the information it's actually gonna host right here. Senator is going to be comedy, right? So there we go. And now you consent on the information. And this is the only difference. Everything. Same. Only about from this, you know, it's going to be item, and it's going to host all information off that item right within this body. And that's your single only one of his list. So let me just go here. This is how you can create these kind off castle structure using Jason L. D. So this is a single on your page list, and then this is the summary page, plus multiple full detail pages. So yep, that's it for this movie. 47. FREE RankMath SEO - Schema Plugin: So let's start this movie with one of my most favorite WordPress blogging ever. And that's ranked meant. Well, basically, rank mate is s you plug in for workplace, but it also comes with pre built schema suit. And the best part, it's totally free. And trust me when I say that I've never used s you plugging like this in ever in my life because this breaking is totally free and offer turns off feature, even bed playing don't have, like yours all in one s. Urs, your press. This is the best plugging I have ever used. And I use this plugging on my official website or are very dot com. So before heading toward scare Massoud, let me just show you that what this plugging actually offer. So you see right here these are the other ones feature this plug in offers for free, right? And even if you click on here, you will get to know all the feature this plug ins offer. But obviously this video is not about how create this dragnet. Blufgan is. But instead, let me show you. This came a suit, so I'll go to this bag in here and here. you will find this came a market right? And see, at 14 different type of skimmer markups optimize for Lucas you and make search and you understand your content better. If I click on this more detail And if I scroll bottom here, you will find all this came a type this plugging offer for free are so you Legatus came out for articles you get for books. Course there's a for event out of a job posting their music. This for port cast, therefore, recipe Obviously my favorite part is for restaurant. Are there for video on Believe you bus, um, our service on soft replication, you see? So these are the 14 type you will get for totally free so you can just go up here. You can see, please click here. And if we're going to download it in your local PC and then go to your website Well, this is a demo website I have set up just for this goes. So go to plug in, hear clicking and clacking, and then add new click on upload and then just they're downright if I or if you want it interpreted searcher rank Matt and it. We're going to bring that plug in here. Okay, that's offering Matt on you and see that plugging is actually going to appeal to see their ego. So now I'm gonna click on Install. I've only been starlet. So that's why saying activate, right and see, there's a 970 to review and do it all at a five star an agency over 200,000 active installation. So this is a fairly popular plugging. Even I use it on my official website, So just click on, activate. So now that we're going to activate a rank met, let me show you something here. If I goto this block here because this is actually a normal bloke app set it up. And if I just click on this block here and here we go, this is the block. And if I just like to care And if I search for view page source and if I hated his command f and I'm a start for skimmer, you see that? It automatically added thesis came on back up here, so I'm gonna this copy still there. I just go right in Justin early, and I want to taste it so here, I'm going to taste it and this is actually going to form a disco. So I'm not saying for a minute beautifying and you see. But now it's formality. It's the defenders camera are that this is actually block posting and look at the title with the same price profit before you ever got in business by local. Getting an easy This is the same title as this my blogging as he tries profit than before you ever got in business. So you see, it's automatically added these schema markup in my every block. So let me assure you, if I just go right here, a limited activated if I de activated and let me to see other reason here submitted and now I have be activated. My rank met plugging. So say it's decorated. And now if I go to this, the same 40 fire the fresh it, eliminate fish it and let me hit this serve you pit again and then if I just see this page here, if I had come out after you see this game, other arm is not fun. So if I deactivate that plugging, it will going to remove that schema markup But if I just go right here and if I activate it once activated it now it will automatically going toe ad that's came in every blocos right now. This is no scheme. All right, but if I refresh it, you will see that scheme are right here. So defensive. See? There you go. We got this came on and let me just know Let me that just make it, like, a little bit bigger. He said we have this Kim, right? So this fragment Blufgan, is extremely powerful, actually. Let me just make it. A small area is too big. And again if you click up starting here, you can just click on this setting and you connect to do all the setting sewage. I'm not unexpected here, but let me actually just go to this abrupt coast because this is the most important part of this problem. And if I click on this edit here, you will see that met plug in right here. It's saying that this block is poorly poor, mated, and it's not ready for Stotz. It's giving me school seven out of 100 which is really bad. But I don't care about it. Right and then this cake here, this is a skim Amanah take here. And you see this came a type. Well, if you want, you can simply say that this is actually going to be recipe. And then you can choose that even location where you want that review to be appear below ever, ever been below contained and so on. Right? It's over to you. Just go ahead in the short. And if you want to give it the customer headline or description, you really couldn't give it here. Or if you don't give it, it will ultimately go to get this title and you article expert, right? And then you can just add a type off a recipe, right? I can just cuisine the keyboard recipient calories profession, Cooking time. Total time. A rating agency. This is amazing, isn't it? This is cool, and you're getting it for free. And what do you want, actually right. You're getting s you plug in for free. You getting this? Came up 11 from three. This is amazing. So that's why this is your rank, Matt plugging I will highly in come in to go ahead and use this rag Met plug in which is totally free and way more better than yours, all in one issue or s your place and some other paid as your blackens. 48. FREE Schema - Structured Data Plugin: all right, So this is a time to show you my second most favorite structure daughter plug in for WordPress and that is schemer and structured after and you can see this is their official website. Then they see Hashanah schemer and structural resolution forward place. And that is very true because they offer a Tarnoff feature in their flu emergent off plugging. So let me just click here and you see, it's actually quite confusing to me because there's a no mention or free virgin This actually the memo is 19 inbox, and it's for one side license at all the pro feature and so on. So it's kinda confusion for me because if you go this WordPress star are you see that this plugging is actually for free and then offering all this feature right? It's a free that schemer inserting it out for WordPress, an E M. P adds a Google Let's snippet markup according to scheme about our guideline to structure your site for us and you can see the all these feature. But the most important thing is this supported schema type and see the support apartment house Single family article posting. They reacted of course on how to question answer page. There's a recipe which is my favorite TV series are take article webpage event. You see, there's a video game video object, almost all the schema type. You ever really disappoint everything and these are for free. I'm sure you if I goto this to my plug in here on this is my demon website again. Andi Seed is actually schemer and showed up for what place? An e m p. I can just complete click on it. But before clicking it, let me just go to my post here. And if I click right here and then just click here and go to eBay source And here you see that our beat source. And if I hit command half on you see, it is a schema. Have time there schema, but it's doing their zero. Is that right? So that it is going right here. And if I just activated, you will see that it's actually not goingto automatically at it. We have to add it. But let me just go right in, associate and fired. Refresh it. You will see one scheme are only for the main website. You see the type is actually that site not posed. So we need to configure this post. So let me just go right here. Let me just go to this stating here where we will go ahead and configure it, but not in setting. I need to go to this a schema type here, and we need to add schema time. So for that, let me just click here that skin type and we know that our skimmer time is actually going to block, so you can actually access all the type. But we're looking for Brock posting. Right? So it's right here. That is a posting. I click next on it instead condition here. So, for example, if I most any post type which is equal to post that is going to receive our block posting skin, Oregon citizens adhere. And what are so that's our and it simply supposed type equal to and not getting dis click here. You can select the pate so Pete and Post will board going to receive block posting skimmer . So this because I don't want it so that this is enough for me. That's it. Next. Then you see that if we have added want to skim a type of his broad posting right click here and attend the type. But we don't want to do that. And I goto our block post. And if I click on this edit any block post and if I go down here, you will see that he is actually stereotype. You say it's saying there's a bra posting means it's automatically detecting the rightist came a type for this Brockport because of the condition we have added there. So now because we have added it. Let me just go to this source code here. And if I just reloaded, you will see that block posting Eskimo ice right here. You see, we have it right. So now what? I can't describe it from here carpeted with their I'm gonna grab it and I'm gonna goto this Jason graph here. I want to taste it right and let's go ahead and former and beautify NTC. Now we have it right. So again, the context is skimming are Then type is brought posting at this section of the idea that you are the language of and it's like in English. There's a headline prices profit than before you ever got in business and this is what exactly we have headlining. So now it's adding that schema right here and this is a Jason Ellis came A, which is Google's recommended. You can use this scheme and stuck it out for WT and a MP plugging, which is really amazing and it's for free. So the very first I will recommend to go with the blank meant If you don't want s you and you only need skimmer, then this plugging is nobody now. 49. BONUS Plugin - Comparison: so Hey there, this is the bonus video and bonus plug in. I wanted to show you because I used to use it before I found Blank Matt. So I think it's a super popular in WordPress community, and I thought I should mention it in this video. So this is the plug in names came a pro, and this is the very popular plane. When it's countries came a market, let me get a show you that this is the light version of the same planning. This is the problem, Arjun means if you want to use this privilege in, you have to pay for it. Let me just go click here and you will see that they actually offer this review. Local openness Article Court Products, services as the people's a job posting are soft application, book event and video object. So these are the schemer providing you when you buy this plug in, and the question to plug in Islam it is. Go to the surprising Here it's 13 and bugs, and this is the annual cost. But if I go here, this is the free virgin on directly used for free. But it's only or for certain type off data. So this breaking support, the following type of skimmer they offer a review event, people product recipes off replication. We do an article, so yeah, if you want to use it, you can actually just go with this light on. If you bite, go with this. Providing. But you don't have to buy prove. Wouldn't let me show you if I just click on a schema type here. You see that they offer thirteen's came a type and you have to pay 79 bucks annually. But if I go for this year, you see this Blufgan offer? All this came a type. I mean, certainly it's more than 30 writing for absolutely free. And even if I go to the Syntagma here, you see that they are for total 14 schema type for free and skim off for 13 type only. And that 79 bucks annually, which not wanted, right. I mean, I certainly go with like meant because its offer s you and schema booed off it. But if your body just early in one s you are a superstar or any premium issue service, obviously not gonna need any s your problem so you can just go with this simple scheme up, like only so it's totally up to you. I just wanted to show you that this plague is also exist here because this is very popular . And if you stay longer in what press community, you might wanna come across this. Plug it. So this is somebody you don't have to buy this begging. You can always go for the free option, which are very better than this. Paid one, right? It is this right here, skimmer and structure for WP and Blankman. So this is it for this video. 50. Final Thought : so not that you have learned how to mark up your website using structure daughter to increase organic ctr or click through rate and provide better understanding about your content to search in years. And we're Crowder's. You're ready to create your next surgeon General website with estimates Structured data. I appreciate your taking timeto watch the scores and I hope you enjoyed learning esteem in for a Suen Web flowers. You might also want to see my other classes on sketcher. Well for that after school show dot com, The stop users last quarter with Raul and you will find my all classes on scale, Shia. So see what my other class and the next time this is a friend, Raul.