Guide To Creating The Perfect Instagram Profile: Optimizing For Follower Growth | Ethan Bridge | Skillshare

Guide To Creating The Perfect Instagram Profile: Optimizing For Follower Growth

Ethan Bridge, Social Media Marketing Coach

Guide To Creating The Perfect Instagram Profile: Optimizing For Follower Growth

Ethan Bridge, Social Media Marketing Coach

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9 Lessons (41m)
    • 1. Class Introduction

      1:35
    • 2. Picking A Niche

      3:56
    • 3. Choosing Your Username

      3:00
    • 4. Creating Your Profile Picture

      5:22
    • 5. Writing Your Bio

      9:32
    • 6. Optimizing Your Website URL

      3:01
    • 7. Utilizing & Creating Your Highlights

      7:12
    • 8. Selecting A Theme & Brand Colours

      4:10
    • 9. Class Conclusion & Your Project

      3:33
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About This Class

Are you new to Instagram? Does your current profile look unprofessional? Are you getting lots of page visitors but no followers? Do you want to grow like your favorite creators? If you answered yes to any of these questions, then this is the perfect class for you.

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This class is a step-by-step guide to creating the perfect Instagram account that is going to optimize your page visitor to follower ratio.

I take you from planning your page (before even downloading the Instagram app) all the way to posting your first piece of content.

The modules I discuss include:

Module 1: Picking Your Niche

Before you even go about signing up for Instagram you need to have an understanding of the type of content you create as it is going to guide the rest of your account creation.

Module 2: Choosing Your Username

This isn't as simple as it may seem. There's an art to picking a username that will help you grow organically in the long run through Instagram's SEO. I tell you how to choose the perfect username.

Module 3: Creating Your Profile Picture

In this module not only do I tell you what type of profile picture you should create, but I also walk you through the process of how I created my own Instagram profile picture.

Module 4: Writing Your Bio

Besides the content you post, your bio is the next most important thing to convert those page visitors into followers. You get 4 lines to persuade your page visitors to follow you. So, you need to make the most of that space. I tell you exactly how you need to be structuring your bio.

Module 5: Optimising Your Website URL

Instagram only gives you the ability to put one website URL on your profile. But, in this module, I teach you how you can utilize this space to display more than the one allowed link.

Module 6: Utilizing & Creating Your Highlights

Highlights on Instagram are often neglected, but it is essential your page has them. I teach you how you should be using your highlights and show a complete walkthrough of the highlight icon creation.

Module 7: Selecting A Theme & Picking Brand Colors

Once reaching this module your account will be ready to begin posting content. But, you can't just post anything. You need to be thinking about your content theme and pick your brand colors so there's congruency across your page.

Module 8: Class Conclusion & Your Project

A quick recap of everything you should've learned throughout the class and I talk through your class project.

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For more social media marketing advice listen to my podcast Social Media Marketing School.

Follow me on Instagram: @themarketingethan

Meet Your Teacher

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Ethan Bridge

Social Media Marketing Coach

Teacher

Ethan Bridge is a social media marketing expert from London, England.

He discovered his passion for social media marketing when he launched a podcast where he interviewed entrepreneurs, discussing their journeys, and extracting key tips for business success. Guests included 7 and 8 figure business owners, investors, NBA & NFL stars and so many more inspiring individuals.

This podcast was the foundation of his social media marketing career. It ignited that flame and provided him with a plethora of business knowledge. Ethan now hosts the popular podcast Social Media Marketing School - your one-stop-shop for everything you need to know about social media marketing.

 

 

Ethan is also in the process of building his personal brand... See full profile

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Transcripts

1. Class Introduction: With Instagram now having 1 billion, yes, 1 billion active monthly users. Some might say that the platform maybe a little too saturated for new creator to come onto the platform and grow. But that can actually be further from the truth. Just some prime examples include Dave talus, the stephen Melodyne Walker. They've all started their Instagram pages within the last year. And they now all have over 100 thousand organic followers, no paid ads, nothing all from scratch. They've just provide a great content to an audience that needs it and they've grown. As a result. Now, they've positioned themselves in a way that made this a lot easier. Their account looked perfect and they structure to them in a way to optimize for follow-up conversion. Page visits result in followers, but you want to maximize the amount of people that click that follow button. And you can actually do that by having your account set up in the right way. So in today's class, we're actually going to be talking through how to set up your Instagram account from scratch right from the beginning, right from when you click sign up to when you can actually start posting your first piece of content. And we're going to optimize that account for follower conversions. We want the maximum amount of page visitors come into your account clicking that followed button. So we're gonna walk through step by step on how to create that perfect Instagram account. So without any further ado, let's dive straight into today's class. 2. Picking A Niche: So before you even start creating your account, you need to have an idea on what niche you're going to pick, what content you're actually going to create. Because you don't want to create an account that's really, really broad and targets the most people you might think originally I have, right? So let's start creating content that applies to the largest amount of people possible because that means that my audience Can be the largest it can be. And it doesn't work like that. The riches are in the niches, are cool it niches, but it sounds better. Riches in the mic's. You need to pick a specific niche for your content. Believe it or not. If you target a really, really, really narrow audience, ironically, that small audience are going to lead to that exponential growth in the long run. It's the concept of 1000 true fans. If you haven't actually heard of that concept before, go and check out. Ensure a 1000 true fans is all you need as a content creator to make a living. You need 1 thousand people that live and die by your product and service. They are the people that will attend every concert that say you are a musician. They will buy every course you release. If you're a content creator, they will follow you wherever you go. They are 11000 fans and those are the people that will promote you to that wider audience. So they only have to be very nice. You only need a very small number of people for that then to scale up because these people speak religiously about you. That is the concept of 1000 true fans. And it just goes to show how you only need a very small number of people in order to grow your account in the long run. So when you are picking your niche, you need to be picking something that you're interested in. If you aren't interested in the content you create, you've already failed, you're not gonna be able to stick out long term. You're not gonna be able to stay consistent and you aren't going to enjoy the process. Ultimately, you want to enjoy this. You want to be able to turn this into a passion. You want to be able to eventually ans money from this. So if you don't actually enjoy what you do, then you've already found at the first hurdle because you aren't gonna keep this up for the period you need to keep it up for. Because let's be honest, it's not gonna happen overnight. You can't expect to start an account tomorrow and then within a week be at 10 thousand follows. It simply doesn't work like that. It takes a lot of time. It takes a lot of work and it takes a lot of effort. But ultimately, when you do start to get the ball rolling and you start see that snowball effect of you have been putting in the time posting daily, consistently and engaging with your audience, it all becomes worth it. So with your niche, be specific and pick something that you love. If you have a product or service already, then this is an easy job for you. You simply can go straight into that avenue, picked that niche. But for example, my Instagram page is solely focused around social media marketing, not marketing as a whole. Not just to marketing social media marketing. It's very niche and it gets people interested. So that is how you pick your niche. Go for something very specific. Don't go abroad. You want to target something very niche of that smaller group of audience can then eventually help you scale up in the long run. And you also need to have something that you really enjoy doing. So if you don't enjoy it, you're not going to carry it on. So that is how you pick your niche. It's actually pretty simple. You probably didn't need me to tell you that, but I always have to start off by saying you need to pick a niche before you actually go into creating your account. Because if you don't pick a niche and you start creating content on one thing, and then you decide on, I don't enjoy this, I want to do another thing that's not gonna help out with your account because you would have already gained some followers. You would have really gained some slight audience. And then if you change your content, everything else that you can create their forwards, is that going to become irrelevant to those people that you've just providing content for. So you need to stick it out and you need to understand what you're going to create your content about. So picky nation before you start anything. 3. Choosing Your Username: So now you've picked your niche. Now you need to actually download the Instagram up. Step one, pretty simple. Download the app, can have an account if you don't have the app. But the first thing you need to do is pick your username. When you pick your username, you need to be thinking, right, if someone doesn't know me specifically, how can they still find me? Because let's say your name is as he's my name for an example, Ethan bridge. If someone doesn't know who I am and they don't know my name. They don't know why create content about social media marketing or marketing in general. So in my name, on Instagram, My name is the marketing Ethan. So someone still wanted to find out content about marketing and they typed in marketing to the Instagram search term. I would still come up. They don't have to know my name specifically. They don't need to know my name's Ethan. They just need to know that they want to see content on marketing. So that may search marketing and the search term. And I still come up even if they don't know my name is Ethan. That's what you need to think about when you're picking your username. So I would always suggest that you put your niche in your username. Then when you actually go further down the line of creating your page, you also get to pick a display name. Now this display name sits just above your bio or talk about it a bit later on when I talk about creating your bio and how you should structure it. But in that display name, you also want to have your niche again. And in that one, because I didn't want the social media marketing Ethan, that's way too long of a handle. I just had. Ethernet does social media marketing, so people know my name if they want to talk to me by my first name. And then it also know that my content is about social media marketing and that also reinforces my actual username itself in SEO terms. So SEO, if you don't know search engine optimization, you may just think that's on websites, but no is on Instagram as well. You want to be ranking at the top of the searches when you're actually producing your content on Instagram. So people type in marketing. You once come up at the top, if your content is about marketing, that's what I have. And because I have that in both my username and my display name above my bio. They work together and they push me higher up the ranking. So someone such as marketing, I more likely it's come up, let's say you are an artist. You can just have your name as the artist than your name. Or if you do watercolor paints, you can have watercolor venue name. You see what I mean. You're getting really specific with your niche and because you were having your name after it. If someone wanted to search your name because they know your name, you might still come up. But if you want to find new audiences who are specifically looking for the content you create, they will type in the word of that niche in the search bar. And because you have that in your username, you are more likely to show up, see you are more likely to gain a following that way. So a top tip with your username is to have your niche within it. 4. Creating Your Profile Picture: So moving on to the next step now we have to create your profile picture. And for this, I'm gonna dive into my computer. So I'm going to give you a quick introduction here and what you need to do. And I'm going to dive into my computer and show you exactly how you do it. So you want to have a head shot. You want to build a personal brand on your profile. So you want your face, you need to have your face on your page. Otherwise you cannot build that personal brand. If you're an artist, brilliant, you can have your feed about what IRR, but you still want to have a face to your page, so it's great to have your face on your profile picture. Now with mine, I simply took in front of a white background and then I put it over a dark colored circle with my branding colors on it. I'm going to jump right into my computer now and show you exactly how I made my display picture so that you can sort of follow the same steps. So now that we're in my computer screen, essentially what you want to do is take a picture of yourself up against a blank wall. It doesn't need to be a professional-looking headshot like this. We have a Sue on or smart clothing. If you have a very just sort of laid back page or you're a designer, you don't normally wear formal things like ASU. It can be you and your clothes just smiling but have it up against a blank wall. This makes it much easier to remove the background, but this can be done on your phone. It doesn't have to be done in a professional camera because it is very small. The quality of the picture doesn't really matter as long as it doesn't look like it was taken on a potato. So just make sure is decent enough qualities at the, when it is scaled down, it still looks like it's relatively clear. So, but this is a perfect example. So what we want to do now is remove the background from this image. Now, you don't have to do this on Photoshop like I'm doing. You can remove the background for free on a website called sticker meal forward slash trace. It's a free website where you can just simply upload the image and it removed the background for you and export it as a PNG. But for those of you that do have Photoshop, I'm gonna quickly show you how to do it. So essentially what you do is you click on Select and you click on subject. And then it will select our subject for us. And you can see here, that is fine, but if you click on that, just like I have done there, the edges are going to be somewhat Jaggard when you delete the background, which is not what you want. So you can click on select again. You're going to click on modify, and then you're gonna click on smooth. This is going to smooth out those edges, smooth it to 20 pixels, and then hit OK. But at the moment, what we're selecting is we are selecting our subject here. So if we hit delete now, who really are subject opposed background, which if you click on select again and then click on inverse, switches it out to the background. We need to do now, hit unlock and then hit Delete. There you have it. You have your subject without the background. Then you can export that as a PNG. So that then you can then transfer onto a new document where you have your circle background so that you can put it over the top. So now you want to create your actual profile picture itself. Now it's much easier when you're creating it on a square because it's easier to format your circles. You know what you're working with them. So just create your file at a 1080 by 1080 or board. Let's create that. And now because obviously the profile picture is a circle and you only see what's within the circle. You want to use the Ellipse tool. So click. And because we know the dimensions of R square by 1080 again, okay? And there we have our circle. And then we want to move that into the middle of our page. You can select it to be whatever color you want. Let's say you have some brand colors. You can select it to be a brown color. I'm just gonna make it a nice gray at the moment. I think that will look quite nice. We have the picture I had of myself. So that will do for now. And then what we're going to do is we're gonna go over to our file that we exported earlier, drag it into our document so that it sits on top of our circle. And there we have it. We now have our profile picture within the document. Now, you can stretch this to be whatever size you want, so that fits nicely within the circle. And there you have it. But when you actually apply this to Instagram, or that it will see crop off around this circle here. So if we just reduce the opacity. So you can see behind the image here, you can see here that it will cooperate off around here. So work with lower opacity so you can see what's going to be seeing within your profile picture. But it's as simple as that. Doing it just, just like that. You can create an extremely professional looking profile picture. Within a matter of seconds, you've got your brand colors there. You will really showing your personal image because you've used a nice picture of yourself. And it's just clear and concise for your audience. They know who you are, and they can refer it to the rest of your page because it fits in with your branding. So simple as that, export that file. And then you're done. That is your profile picture. 5. Writing Your Bio: So now we have two of the main things sorted. We've got your username, and we have your display picture. So now we need to actually move on to your bio itself. Your bio is really, really important and a lot of people neglect their bio. And this is what, in my opinion, will convert most of your followers after your consent of so your content is key. The content you create drives the people that want to follow you because at the end of the day, people follow you feel content that someone normally visit your profile because they've already seen your content, let's say on a hashtag or the Explore page. And then your bio, sort of that final grab to convert them to a follower. So you really, really, really need to optimize your bio, because once this is optimized, you are much more likely to see that higher conversion rate of page visitor to followers. So if you were to head over to someone's Instagram page and you had a look at that by o, you will see that it actually shows the first four lines before you have to click a seam or button. And then that bit of your bio kind of becomes irrelevant because you don't see it when you first visit someone's pages that you want, optimize those first four lines of your bio in order to increase that full of a conversion rate. So split it into four different sections. Each line, you want to have a key point about you, yourself on what you want your followers to do. So I'll, let's split it up into four different sections. Number one, being a story or a little bit about what you actually do yourself. Number two, positioning, and I'll go into all of these in a little bit more detail once I've mentioned what they are. Number three, credibility. And finally, number four, your call to action. And number four is your call to action because just below your bio sits your website URL. See you want to be leveraging your Instagram page to get people click your URL. So if you have a website or you have, let's say an ebook link, you can direct them to that URL, but I will go into that URL link in the next course module. But for now, I'm just going to be sticking to the buyer. Now going into a bit more detail about each of the lines. So as an example, line number one, as your story, mine is simply, I help brands with their social media marketing. People instantly know what I do and what my pages about. Let say you are a former medical student or a former engineer, or you previously worked for Google or Facebook, but now you've turned a consultant. Brilliant. Not only does that show that you've got expertise elsewhere, and you've now done this for yourself with your Instagram page. It gives that actually a little bit of credibility and it gives people something to relate to. Someone else might have been a former medical student, or someone else might have been an engineer. Someone else might have previously worked at Facebook or people might just love Facebook. So they're going to trust you because you used to work for them. But now you are going and you're saying, I used to work for them. But now I do this. So let's say you are a Facebook ads guru. You may have previously run Facebook ads for Facebook, where you may have previously done it for another company that people may have heard of. But now you do it for yourself and other businesses. That's great for people to know because it gives you that pret credibility, but it also shows your expertise. So you really want to have some form of story, something that says exactly what you do in that first line. So point number two, line number two, and this is your positioning. Now this is where you need to tell people what they should exactly expect from your content, what they are going to be seeing every single day. So for example, mine is dropping daily marketing knowledge bombs. People know by now post daily and they now know my content is about marketing or social media marketing because social media marketing is in my display name, people now know exactly what to expect if they don't want to see that. They won't follow me. If they do want to see that, they will. It's that simple. And you can see how already within these first two lines, we're really positioning ourselves as an expert and people were already knowing what to expect from our page before. You may have just had, I love marketing or I loved music, that's it. That tells people nothing about your page. You really need to get into the details and make people want to follow you because you've already done the hard part. You've already got someone to visit your page. Now all you need them to do is click that follow button and this buyer who is really going to help them do that. Now, moving on to line number three, and I know I've previously said that there should be credibility, but you may be pretty new. You may not have had clients before. So you could be using this third line as something to promote the services that you are going to provide. Now, in my third line, personally, I opted not to go for the credibility route because I want people to approach me directly on Instagram through Dm for my products and services. So on line three, what I wrote was Dm for help slash paid ads. I personally specializing paid advertisement and Instagram growth, so social media marketing, like I said. But another great thing that you can do is now have a line for credibility on that third line instead. So let's say you are a teacher and skill share like this. You may have created courses on skill share that have gone viral in the past. Now, this is a great thing that you should mention in your Instagram bio if it has relevance, let's say you've had 30 thousand students before. Put that in your third line, 30 thousand plus students on skill share. If people see that they go and wow, this guy must really know what they're talking about. Or let's say you've helped several clients scale. They're paid ads, over a million dollars or you've spent an x amount doing something. This really goes to show that you know your stuff and people should follow you for that reason. If you've got no credibility or don't really know what you're talking about, then people aren't going to look at your page and go, Okay, this guy knows his stuff, so I want to follow them. If you haven't got that credibility there or you haven't displayed a product or service that you offer that people can have in that bio, then people aren't going to know whether you are an expert in this or you're just full of it. So it's really good to have that third line as Eva, expertise so that credibility or referring to a product or service that people can have if they contact you via dm. So we've got our story in the first line, we've got our positioning in the second, and we've got our credibility or product or service in the third. Now in the fourth, this one's pretty simple because it just sits above your website URL. You want to have this fourth line, call to action. So I personally have a podcast, Social Media Marketing school. And in that URL, I have the link to my podcast. So my followers, No, I have a podcast. I talk about it all the time. But in that for flying, my call to action is listen to a podcast where they down pointing hand emoji. People know that if they want to listen to my podcast, all they have to do is click the link below. And I always tell this to people that message me on Instagram or people that asked me for Instagram help. I always say you should be leveraging Instagram to direct them to a website or a product or service, a source of traffic you actually own, because Instagram could be taken away from you at any point, you are essentially renting a space on the platform. You don't own your followers, you don't own your audience on that platform because Instagram could delete the app any day you saw what happened with Vine. So it could happen to any app again, creators that didn't diverse on vine didn't start owning that audience became irrelevant. Some of these craters you've never heard of since vine, but those that were able to establish audiences on different platforms and start owning their audience, whether that be an email list, a podcast, just simply pushing them to YouTube channels, things like that. Technically don't own a YouTube channel because YouTube could go any day, but that one's not as clear, that one's probably not going to happen. They are dominating the space at the moment. But you see what I mean? You are wanting to leverage Instagram to start owning your traffic. So by having that website URL and directing people to that website URL, you are doing just that. So you really want to make use of that fourth line in your bio to make sure that people are going through that link and you can start owning that traffic. So now that is your bio, that is how you construct a perfect by an O. Put a screenshot of mine up on the screen so that you guys can see just how I've structured mine. I've put some emojis in there to make it look nicer, so it's more appealing, looks cleaner. I spaced out perfectly and if you notice, my lines do not go into the next line. For example, my first line about what I do about creating content, about social media marketing is literally just on that first line. If you use too many characters, it will push it onto the second line, which obviously the leaves you less space for your next points. So you want to make sure you are fitting those sentences in to one line lengths. That way you can really optimize the space and increase the likelihood of that follower conversion. 6. Optimizing Your Website URL: So we are almost there. There's only a few more points left to go thru, guys. We have our website URL, we have our highlights, and then we have our actual content itself. Now in this point, I want to talk about our website URL link. So because you only get the opportunity to use one link, I think it's really important to think about this. Should you just be putting your website on it? Or as a content creator, do you have multiple places you then want to direct people to? If you've only got your website, everything is on your website, whether that be places someone can book a coaching call. We have all your courses, you have all your e-books, brilliant. Send them directly to your website. But if you don't have this in your using multiple different places, for example, I have a podcast, but I also want to direct people to my skill share. I was I wanted to direct people in all different areas and I can't do that just from a website. So instead, I use a link trailing. And essentially what this is, it's a website that allows you to create a URL link which will take someone to a page where you have all of your links stacked in a line or leave a screenshot again, just as an example. But it's brilliant because essentially from one link, just from one-click, people were then able to see all of your links that you actually have. So it really allows you to optimize that website URL space rather than just having one. Because let's say you do have an e-book and you do have a course, and you do have a youtube channel. But obviously that YouTube channel is in a separate place on the internet to your course or your e-book. And you could only use one link in your bio. So you really want to optimize that space, have that link tree link, and then have all of the links within that link treat links so that people can go wherever they need to go, or they may even click on that link to Lincoln go. I didn't know that person had that. I'm going to check that out as well. They may have only been going there for your EBIT, but then they see that you've got a YouTube channel when they go. Okay, cool. I'm gonna get the e-book analytic. Go subscribe to them on YouTube. It's the best of both worlds. Not only do you get the opportunity to use more links, people find out more about you. So really optimized that URL space, get a link to link. Now if you have used linked tree before and you don't like it, there are some other alternatives. There's camp site, there's LinkedIn profile, there's tap bio. But in my opinion, link tree is the best you're gonna get for a free product is really customizable. You can have your profile picture, you can change the background colors, you can change the link colors. And for a free product that allows you to have these kind of options available on your profile. I think it's fantastic. So if you are going to use one of these website links, please use any tree. You will be really amazed with the results that can give you. And if you do end up paying for the premium version, you can actually track links. You can see all the data. You get more customizable options and it's pretty cheap. So link tree, in my opinion, is the best service to use. If you want to have multiple links in your website URL on your Instagram page. 7. Utilizing & Creating Your Highlights: So our Instagram profile is nearly complete. All we have left to do now is sought out our highlights and our content. Now, if you haven't actually created any content yet, your highlights are going to have no real use. But what they do is they make your page look complete. This is really what sets people apart, I think because a lot of people don't actually have highlights. But when you look at the biggest pages, they really make use of this area on their profile. Some use it for their pay products or services. Some use it to sort of segment their contents so people can refer to different types of content. Easier. Let's say someone wanted to see something on Instagram growth. They might have a highlight simply for Instagram Grove. Another highlight might be for paid ads. If they want to find that content easy, they can click on to a highlight and it's there. But for paid products, people might have sort of an introduction to what they can experience if they were to purchase one of your products. So let's say you have a highlight about one-to-one coaching. Someone clicks on that. It might be a nice, highly produced video of you talking about what they can expect to achieve from your one-to-one coaching. So you really need to be making use of this part of your profile, I think is a great point to point them towards your paid products because you may not want to have specific posts on your feet dedicated to pay products because you might see that as sort of promotion and it might push your followers away. So you can actually use your highlights as a police to promote your products. That's brilliant because it's not gonna keep popping up and people's feed, people just see that if they want to see it, they head on over to your profile and they click on it and they see, OK, this person's got a pay productive. Let me click on it, see what it's about. They can't be you're not forcing it down their throats. It's just there if they wanted to see it. So I'm going to now head over to my computer again and show you how to edit a highlight icon. It's really, really simple, is pretty similar to that of your profile picture. In my opinion, I would keep the background to your profile picture the same as the background on your highlights. That way you have the congruency between the two and it keeps your theme when you're paid, looking very clean, and it makes it really, really professional. But you need to be making use of these highlights. You can fit four highlights on your profile before it makes people have to swipe. So I definitely recommend having at least four highlights on your profile so that it does make it look the most professional. If you've got one or two, it still looks kind of scrappy. So make sure you have at least four if you want more, perfectly fine. It just obviously has people scrolling through more of your content, but have at least four highlights and make sure you do have hydrates. Don't neglect this part because not only can it convert more customers if you have a great product or service, it really does make you look more professional. And again, more professional page means more converted followers. So let's dive into my computer and I'll show you how to make a highlight icon. Now, for our highlight icons, we can use the same template that we used for our profile picture because they work in the same way for your highlight icon, you're only going to see what's within this circle, radius. We can use the same template we used earlier will just delete our headshot. And now we're left with just the icon. Again. Again, this can be done in Canvas. It can be done in PowerPoint. You don't need Photoshop. Just do what I'm doing as a process. But within those platforms, I just use Photoshop because I find it the easiest to use. I've been using it for a while. So I'm going to continue using it. But you want to use your same brand colors as your profile picture. So keep this the same color. And now what you want to do is you want to find an icon. They don't want it to be completely random. You want it to relate to what you're highlight on that specific icon that you're creating. This four is going to be about now as an example, I have a podcast, so I have a highlight for my podcast. And the icon I use for that is a microphone. So I want to use a microphone icon within this circle so that people know that that highlight is about my podcast. Yes, you get a title, but it draws the attention more. So where do you find these icons? You can head over to our website. Could icon finder. See here, take you onto this website. In microphone search. They will come up your Notice here that you don't actually have to pay for these. You can select it to show free icons onlys if you don't want to actually pay, that's fine. Select free icons, ollie. Now some of you might be thinking, oh, my brand background is black, This won't show up. So that you can actually do is you can click on Open in Icon editor. It will load it. This little software they have here, you can select the whole icon and then play about with your colors here to change the colors itself. Now minds on the light grey background, so it's not gonna make much difference. So I'm going to keep it as black. If we now head over to here, we can click on Download icon. Now I'm gonna make it quite big because I'm working on a 1080 by 1080 background, you might be working on something smaller. So save as the file size, it is relevant to the document. So as you're working on, on, let's say PowerPoint or Keynote or Canva. But I'm gonna download it as 512 by 512. Now, Now that you've actually downloaded your icon, I put my icon on my desktop so it's much easier to find, but it's just there like I had with my profile picture. So what I'm gonna do is I'm going to drag it over into my document again. There we have it. And now I can adjust accordingly. Make bigger, move it into the middle. And they have a deja vu or highlight icon. Now, I would spruce this up. I would probably, maybe just add, let's say, a few small rectangles behind it. Very thin. Let's make them. Why? For example, let's say you have another brown color. We can rotate them, you get the point. If I put that behind the microphone, just like that, we can then move those around. Just so say if we made it diagonals, so look much nicer across the page. You name, it gets quite fancy. You can make it look quite cool. So let's say your page has a more grunge look. You could have a grunge overlay above it. We could have a couple of these rectangles, for example. Copy and paste them. If you wanted to, you can have them all the way up. You can make them diagonal, you name it. It's just a nice way to spice up the background space isn't just plain like this. For example, if you like like this, that's fine. It works. It's better than what most people have because they have both lightly have no highlights. So somehow that's a better than none. But they have it. That is how you find some icons, used a website icon finder, and then download them and put them on top. And within your circle, export that as a PNG and then use that as your highlight cover. 8. Selecting A Theme & Brand Colours: So your page is pretty much set up now, or we need to do now is post content. Everything about your page should be perfect. You've got your username perfect, you've got your profile picture looking professional. You've got your bio on point. You have your website URL, you have your highlights, and now you have your actual content that you need to post. Now in my opinion, to keep personal branding consistent, you need to stick to some brand colors. Now in mine I have a very dark gray, I have a yellow, and then I have sort of primary colors, just, just a white for my text. But in all my content, I will use the same colors. That way when people do visit my feed, it does look very clean. It doesn't have to look perfect. It doesn't have to look in macular, but it needs to have some consistency. In my opinion, I know a lot of creators will say, OK, look, you need to post content as much as you possibly can. The more content you post, the better it doesn't matter what your feed looks like. But if you're a graphic designer or you are a content creator, you're doing your feed itself is essentially a portfolio for you. So it's very, very important that you make your portfolio look as professional as possible. If people are going to be paying for services of content creation. Obviously, the content you create yourself is very, very important service people head over to your page and your theme, and your page itself just looks scrappy then no one is going to want you to do their content creation for them. So it's really important you do have consistent theme, brand colors that your page looks really, really nice. Now, you also want to become dome for some brown color. If you look at Dane Walker, he has this yellow and black theme. Now here's sort of become known. He's cemented themselves. People know that if they see him pop up or they see a piece of this content scrolling through the feed. It doesn't have to have his face on it for them to know it's him. So if you can have a theme in your content that you become known for, that is brilliant for when people are scrolling through the feet and engaging with content because they'll scroll across yours and go, Okay, this is that creator. I know what they're about, I know what they do. I'm obviously going to want to view this content and find more about it and consequently engage. And that engagement obviously helps you with the Instagram algorithm, helps you get more page visits, helps you get more followers. You see what I mean is all about getting those page visits. And consequently, now that you've got your profile perfect, you are much more likely to convert that page visitor to a follower. That is your goal. You want to increase your audience. You want to give yourself the best chance possible. So follow every step that I have just spoken through in today's class. That is it, that is all you need to know. But this last point I am making about your content and your theme itself is the most important. Content is key to everything. Content is at the core. Your social media marketing strategy. At the end of the day, people follow people for their content. They're not gonna follow you if your content is rubbish, if your content looks awful, it has to have some form of preventability. Yes, the value of the content comes first. So it is actually much more useful if your content is packed full of value, opposed with looking perfect and having no real value at all, because then it's essentially useless. It just looks pretty so you want some focus on that value within your content and present it in a way that's easily readable by your audience. If you can get those two things on point, you're away. You were doing perfectly. So that final point, have your content fierce specific theme, have those branded colors, become known for those branded colors so that people know your content and you are going to increase your followers. I promise content. If your content is perfect, people will want to follow you. In the long run. That is what is going to help you grow exponentially. 9. Class Conclusion & Your Project: Now that wraps up everything you need to know about creating a perfect profile on Instagram. And there's a law. It may seem simple, but it's a lot more technical than you might originally think. So if you do need to go back and listen to any of the modules, please do i employee definitely recap the bio module. The bio is extremely, extremely important after your content itself is the next thing that will convert your page visitors to follow us because they want to know what you're about as an individual. They've seen your content already that is Morey now viewing your profile. So if you can submit yourself as an authority within a niche, you can let them know about a little story about you. You can tell them why they should follow your credibility. If you've had students in the past, that is going to increase your chances. So really, really focused on that bio and distance of that episode again, if you need to go back and recap. But now it is time to talk about your project. And it's quite a simple project. I wouldn't use a go and create that Instagram account you've been wanting to create or revamp yours in a way to sue all of the points I've just mentioned, make sure that your username is perfect. Don't have loads of numbers and underscores. Keep It Simple. Have your niche in it, have your name in it, minus the marketing. Ethan. It's a great example and I'm not just being biased there. I'm speaking from experience. It has worked for me. So a name similar to that will work for you. Make sure you have your niche in your display name. So i have social media marketing and mine is Ethan dash, social media marketing. If you're an artist, if you're a producer for music, if you are a productivity expert, anything about that? Have that in your display name that sits just above your buyer. Make sure your bio is perfect. Make sure you have your website URL, set up a link tree account. If you have multiple links, get your highlights perfect. And then finally, think about that consistent theme. Think about your branded colors and implement them into your content creation. And I want to see your results. Take a screenshot, a wolf, your new profile over profile that you've revamped and post it in the project section, I went to see a before and after. So if you previously had a profile before, take a screen shot of you before you revamp your profile, and then take a screenshot of it after and post them side-by-side. If it's a first attempt of creating an Instagram profile, that's fine. Just post a screenshot of the profile itself as your project. And if you want any tips, if you want any feedback, just let me know I'm more than happy to help. I'm really grateful for you listening to this class. It's the least I can do if you guys are into social media marketing, wants to know more about Instagram growth, anything along those lines? I do actually have a podcast. Social Media Marketing school is on pretty much every single podcast platform, Apple Spotify, Google stitcher. Could you name it to, head over to any of those podcasts providers type in social media marketing school, and it will come up, I post new episodes every Monday, Wednesday, and Friday. Monday is about paid advertisement, Wednesdays about Instagram growth. So if you're listening to this, that will be perfect for you. And Fridays about pretty much anything I want to talk about is a bit more of a fun episode for me. But if you are interested in social media marketing is a bus listen resource is free. And I'd really appreciate you joining the audience, but that does wrap up today's class. I hope you enjoyed it. I thoroughly enjoyed teaching you guys, and I hope to see you in my future classes.