Guerrilla and Experiential Marketing | Floyd Hayes | Skillshare
Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
16 Videos (1h 9m)
    • GMS Intro

      1:13
    • GMS P1

      6:31
    • GMS P2

      13:02
    • GMS P3

      5:06
    • GMS P4

      4:03
    • GMS P5

      2:25
    • GMS P6

      3:00
    • GMS P7 Oops (1)

      4:14
    • P8 ExpIntro

      1:53
    • P9 ExpBrief

      3:23
    • P10 ExpBrand

      1:29
    • P11 ExpInsp

      7:11
    • P12 ExpAud

      3:29
    • P13 ExpIdea

      4:50
    • P14 ExpProd

      4:19
    • P15 ExpBye

      2:31

About This Class

An interactive workshop exploring guerrilla and Experiential marketing

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.

Floyd Hayes shares his personal case studies from his 20 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.

4

Students

--

Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Floyd Hayes

Former CD, Cunning New York, currently running FHC

I'm the former Creative Director at Cunning London, Europe's first specialized Guerrilla Marketing agency. Here, I worked on dozens of high profile guerrilla stunts as well as the launch of the MINI Cooper, credited as the most successful small car launch of all time. From there I moved to the states to help set up Cunning NYC, working on clients such Syfy, Unilever, HSBC and Toyota before becoming an independent Creative gun for hire.

I'm a Creative Director who develops marketi...

See full profile

Report class