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Growth Marketing Essentials: Build Effective Acquisition Funnels

Cam Lay, Marketer + Writer

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8 Videos (41m)
    • Introduction

    • The Marketing Funnel

    • Marketing Basics and Key Terms

    • Calculating True Customer Value

    • Anatomy of a Single Node

    • Analyzing Common Marketing Paths

    • Mapping Your Marketing Path

    • Final Thoughts

556 students are watching this class

About This Class

Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel.

In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase. 

Key lessons include:

  • Essential marketing terms (and nothing but)
  • Calculating true customer value for modern business models
  • Analyzing common marketing paths (for companies like threadless and ClassPass)
  • Crafting your own marketing funnel
  • Improving your strategy and fixing issues

Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.

25 of 26 students recommendSee All

Excellent breakdown of a complicated subject. Excellent excercise for autoevaluating your own business.
Enrique Betancourt Domínguez

Creativity takes courage -Matisse

Thanks you !
Suddenly, funnels are less scary;-) Thank you for explaining them so clearly and laying it out in such an easy to understand format. I feel like I finally have something - a plan, a few steps - that I can take to analyse my marketing. Great class!
Angelique Noll

Writer and Illustrator





Cam Lay

Marketer + Writer

Hi. I'm Cam. I'm VP of Marketing here at Skillshare. Prior to coming to Skillshare I ran acquisition marketing at Yodle, a local online marketing company for small businesses.

In my free time I write fiction, some of which you can check out below.

If you want to contact me about anything--including if you're a designer or marketer who wants to help us here at Skillshare achieve our mission of providing universal access to education and opportunity--feel free to...

See full profile