Grow your client base as a web freelancer: Unique strategies for finding new business
- 1x (Normal)
Welcome to the class!1:57
First thing to do1:05
Strategy: Email scrape and blast11:34
Strategy: Offer adjacent services to those trying to hire in house11:41
Strategy: Discount offers to groups11:12
Strategy: Tag your work4:55
Strategy: Use your affiliations4:05
Strategy: Sell things that require maintenance3:09
Strategy: The perpetual discount4:07
Strategy: This sucks, let me fix it4:41
Strategy: Build something and give it away6:47
Strategy: Making tutorials8:06
Keep the learning going1:34
About This Class
You've got the required skills to do ______ job, you've done your time at ______ company, and now you're ready to set out on your own as a freelancer. Oh to live the leisurely life as a freelancer - they get to sleep in, work in their pajamas, take long walks in the sunshine, nap, eat ice cream for breakfast...While some of this is true, freelancers face a pretty big challenge: finding and growing a client base in order to maintain a steady stream of work. Freelancing doesn't offer much when it comes to job stability, so you need to know how to find the right people who will buy your services.
This course is packed with strategies to do so. I will show you a great deal of techniques for finding clients. We will then analyze them so that you can understand which one fits you. Some are more out there or abstract and some might seem like common sense. Some might work very well for you and some might not. I encourage you to try at least one strategy, then another, and another. Soon you'll be in the right mindset to come up with some that are entirely your own.
What you'll learn
- Utilize 11 different strategies to find and attract potential clients
- Use uncommon techniques to grow your client base faster
- Keep client retention rates high and minimize churn
- Use advanced best practices to maintain your businesses growth
What you'll do:
I want you to pick a strategy and go for it. Then share your experience in the Project Gallery. Hopefully, you'll learn from each other, bounce ideas back and forth, and so on.
Hi, I'm Evan Kimbrell.
Thanks for checking out my classes.
Currently, I'm the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. Over the past 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their initial idea to multibillion dollar Fortune 100's like Wal-Mart, Dick's Sporting Goods, & GNC.
Prior to Sprintkick, I worked as a VC for a firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into the Silicon Valley deal flow and into the Consumer Web tech category.
Before working for Juvo, in the long, long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
That's enough about me. Hope you enjoy my class!