Grow Your Freelance Business With No Advertising Costs | Lori Reeves | Skillshare

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Grow Your Freelance Business With No Advertising Costs

teacher avatar Lori Reeves, Small Business Consultant

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (12m)
    • 1. Skillshare Training IHVOF Intro

      1:04
    • 2. Skillshare Training IHVOF Overview of the Formula

      3:54
    • 3. Skillshare Training IHVOF Phase 1

      6:39
    • 4. Skillshare Training IHVOF Wrap Up

      0:36
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About This Class

If you're a coach, consultant, or other professional service provider and you want to grow your business organically before paying for traffic, this course is for you. 

You will learn my "Irresistible High-Value Offering Formula" that will help you increase your confidence AND your rates and create a truly unique offering that your dream clients will love.

Meet Your Teacher

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Lori Reeves

Small Business Consultant

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Transcripts

1. Skillshare Training IHVOF Intro: Hey, there service provider. Have you ever wanted to raise the rates on the services that you offer? Maybe you want to work a little bit quicker or add more consistency in the work that you do from client to client. Or maybe you just want to feel more confident selling your services. Whether you said yes to one or all of those things, this training is for you. I call it my irresistible high-value offering formula. I'm Lori Reeves, founder of brand strength and creator of brand school. I hope coaches, consultants, and other professional service providers strengthen the foundation of their brand so that they can be optimized for organic business growth before paying for traffic. Brands school is my low cost monthly program that helps people just like you put the whole foundation in place while they grow their business. It's only $7 a month and there's live coaching within the program. You can learn more at checkout brand school.com. Okay, now let's get to the training. 2. Skillshare Training IHVOF Overview of the Formula: There are six essential ingredients of a high-value offering. Now before we dive in, let's set the stage a little bit. These ingredients fit into a very easy to understand grid. Now while it's easy to understand and it may seem simple, it can be complex to achieve it. You must have experienced delivering your service to at least some people. If you're brand new and you haven't done what you want to sell to somebody before, you won't know enough about what you need to do and how your clients will progress through that service to be able to increase the value of that offering. Now, you don't have to have been paid for the service that you're providing, but you do need to have some experience In, in offering that service. And everything that happens in this formula happens after your client has hired you. So we're not going to be talking about client acquisition in this training. However, what's included in the formula will help improve your marketing efforts and increase your efficiency so that it will be possible for you to serve more clients later than you are currently and get them better results. Here's a visual of the high-value offering grid. The bright yellow spots are for the labels. So you'd think that the six essential ingredients are in the two columns with the darker borders, but that's not actually how it works. It's easier to remember if you think about it in a slightly different way. The six essential components of an irresistible high-value offering are actually in the two sea foam colored columns you see here. So let's take a look at what's in the whole grid. First. First you have your offering and your client. Then down the first column on the left, we have before, during and after. As far as your offering is concerned, before is your onboarding or what you do right after somebody hires you and you're getting ready to serve them. During is the service you provide are your main service delivery period. And after is your off boarding or sending your clients on their way once you're finished providing your service in the client column, however, each block is the same, but your client is not the same kind of person in each block. Obviously it's the same client, but they grow throughout the process. So first, you want to define what your client is thinking, feeling, and doing before you provide your service. Next, you define what your client is thinking, feeling, and doing during the time of working with you. And last, you will define what your client is thinking, feeling, and doing after you have worked with them. So the six essential components in the grid are before, during and after, and thinking, feeling, and doing. And that will help you remember the framework moving forward. There are three phases to increasing the value in irresistibility of your offer. Phase one is focused on creating a process of delivering the offering you currently have in a more consistent, branded, and efficient manner to increase the perceived value of it. Now in phase two, you're going to be adding components to your offering that will help your clients achieve better results and help you get better testimonials and referrals. And then in Phase 3, you're optimizing the messaging around your offering to make it irresistible to your dream clients. Phases 1 and 2 only deal with the before, during and after of your offering. Phase 3 deals with what your clients are thinking, feeling, and doing. Now to be fair, you should be continuously working on your messaging until you feel like you're attracting the exact right clients. But when you work on your messaging after you've finished phase two, it becomes much more impactful and allows you to really narrow down your messaging so that you're attracting the exact perfect clients for the service that you have. In this training, we're only going to be covering using the grid to help you accomplish phase one. 3. Skillshare Training IHVOF Phase 1: Okay, let's dig into phase 1. The goal of phase 1 is to create a process of delivering the offering you currently have and a more consistent, branded, and efficient manner so that you can increase the perceived value of it. You're not actually adding value to your service, but you are making it feel like a more luxurious offering. Now remember, this is about the before, during and after of your offering. To accomplish this goal, there are two steps, assessment and revision. So in this phase, Let's talk about what you will do to assess your onboarding or your before situation. What do you create? Give, collect, setup, grant access to, or send to each client who your on-boarding. If you can create a consistent process for your clients, it'll help you in a few ways. First of all, it equalizes the experience for all clients. It can also take some of the workload off your shoulders when you're onboarding a client. If you always do things in a certain way or in a particular order, you can do them quicker than if you're flying by the seat of your pants. Okay. Now let's talk about the revision of your onboarding. Do you have a consistent onboarding process or are you creating everything on the fly? How could you add consistency or automation to your onboarding process? Depending on what you need to do during your onboarding, you might need to either create documents or implement tools that you can use or send to your clients each time or that you can quickly customize and then send to your client. If you reuse a lot of the same information from client to client, setting up software like member vault, which is actually intended to be used for online courses, but works very well in providing content consistently to multiple clients, could be very valuable to you. And even if you only use a program like member Vault for your on-boarding, it would allow you to do the work once when you're setting it all up and then present it to each client individually, which saves you time in the long run. If you need to hold appointments or meetings with your new clients, you might need to set up appointments scheduling software like Calendly, which is what I use, or acuity or a pointy or something else so that you can quickly send a link to your client. And your client can choose an available time in your schedule that works with their calendar as well. So there are no more back and forth e-mails about does this time work for you? That time doesn't work for me until you can set an appointment. Alright. Now, let's talk about the assessment of your service delivery or the during portion. This assessment involves looking at your step-by-step task list or what you do in order as you progress through the service that you offer with each client. It also consists of looking at your typical timeline and firmly understanding that. Do you have a method of reviewing the progress that's being made either by you or your client depending on the service that you provide. And do you have a method of determining if your client is happy with the progress or needs or wants a change in the program. Now let's talk about the revision section of your service delivery. Most of what you need to have in place for the during part of your offering helps you communicate with your client to set expectations. So if you don't have that step-by-step task list or an understanding of your timeline, then you're not going to be able to clearly communicate that with your client. And so your client's not going to know what to expect. It's much easier to trust a process and a service provider if you know what you're going to do, how long it'll take to get there and what the journey will be like along the way. So if you don't have all of this written out and formalized, it is much harder to communicate consistently with each client. Plus having all this clear communication about your process is an indication that you're a professional with experience and that you're capable of leading your clients to the results that they're looking for. Now let's talk about the assessment of your off boarding or the after portion. How do you know when you're done? In the case of some services, it's easy to know when you're done. So like if you're a website designer, the website is completely built, then you know you're done. But in other services like life coaching, it can be much harder to know when you're done unless you have like an indicator or a clear definition of what done looks like for your client. What do you give your client upon the culmination of services? How do you ask for feedback or referrals? Do you offer a follow-up or a post offering service? Now let's talk about the revision of your off boarding or the after portion. Creating something to give to your client once your services are done can take some time each time that you serve someone. But it can also feel incredibly rewarding for your client to receive something that demonstrates the transformation they've been through. And depending on what you give them, it could also prompt them to shout your name from the rooftops because you went above and beyond what they thought they would get. It's kind of like this final package that tells them like your money was well spent. Look at what we accomplished. Do you use a standard set of questions to collect feedback for improvement and or testimonials. If you don't, you don't have anything created yet where you can easily and quickly gather those answers. You could use a free form like Google Forms, and you can set that up really quickly. And then you can just send that out to each client that you worked with so that you know, you're getting the answers to the questions that will help you understand what you need to do differently in the future. And or give you great fodder for testimonials. And if you're using the same set of questions, you could at some point do a compilation of people's answers to the same question, which can be more impactful because other people can see that you've worked with multiple people who are saying this great thing about you in response to a question. Also offering a follow-up or a post service offering can help your client feels supported as they move forward. Or it could help them tackle another problem area that you are qualified to help them dress. So those are the essentials of the irresistible high-value offering formula. And an overview of using phase 1 to increase the perceived value of the offering you currently have. If you'd like an expanded outline of this formula with ideas you can use to increase the value of your offering. Join my email list and I'll send you the expanded outline for free. You can go to brand strength dot co, forward slash expanded outline to grab the outline. 4. Skillshare Training IHVOF Wrap Up: I hope this was helpful for you and I hope that it gives you some ideas on how you can create more consistency and increase the value of the offering you currently have. I would love to welcome you into brand school if you feel like you need more help getting this put in place for yourself, or would like some resources that will help you do it. Remember, checkout, brand school.com. And if you feel like you're all set and you're ready to go, improve the value of your offering. I wish you luck. I hope it brings in higher paying clients that you can get better results for and helps you skyrocket your business success.