Grow Your Business with Pinterest Marketing: Your Complete Guide to Getting Started with Pinterest | Kate Horodyski | Skillshare

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Grow Your Business with Pinterest Marketing: Your Complete Guide to Getting Started with Pinterest

teacher avatar Kate Horodyski, Pinterest Marketer and Strategist

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (1h 18m)
    • 1. Welcome

    • 2. Why Pinterest?

    • 3. The Benefits of Pinterest

    • 4. Pinterest vs. Instagram

    • 5. Understanding the Pinners' Mindset

    • 6. Setting Up & Optimizing Your Account

    • 7. Enabling Rich Pins

    • 8. SEO and Keyword Research

    • 9. Creating Your Boards

    • 10. Creating Your Pins

    • 11. Video Pins

    • 12. Story Pins

    • 13. What Should You Pin?

    • 14. Scheduling Your Pins

    • 15. Creating Your Pinterest Strategy

    • 16. Best Practices

    • 17. Tracking Your Analytics

    • 18. Thank You & Class Project

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About This Class

Are you ready to tap into the power of Pinterest marketing? In this class, I'll walk you through everything you need to know to get started with Pinterest and use it to grow your business.

We'll cover:

  • What Pinterest is and what it can do for your business
  • How to create a solid Pinterest marketing strategy
  • How to set up and optimize your account
  • How to create Pinterest Pins and Boards that convert
  • Pinterest best practices
  • and more!

This class is designed for creative entrepreneurs, bloggers, ecommerce businesses, coaches, and anyone who is ready to grow their business online!

Meet Your Teacher

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Kate Horodyski

Pinterest Marketer and Strategist


Hi, I'm Kate!

I'm a Pinterest Marketer based in Halifax, Canada. I'm passionate about helping mindful entrepreneurs and brands flourish online through conversion-led Pinterest Marketing!

Thank you so much for checking out my account and classes! 

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1. Welcome: Hey guys, and welcome to how to get started with Pinterest marketing. My name is Kate and I love Pinterest marketer and I allot helping businesses and entrepreneurs to grow online at the power of Pinterest marketing, there is so much the Pinterest can do for your business and you couldn't really tailored to your particular marketing goals. In this class, I'm going to walk you through everything you need to know to get started with Pinterest. So we are going to talk about how to create a strategy. Why you would want to use Pinterest, what it can do for you, how Pinterest is different from media accounts. How to create a pin, how to set up an optimize your account, how to schedule your content, best practices for 2021 and beyond. And so much more. We're covering everything you need to know here. Man, I'm going to explain everything to you and walk you through the setup. So if you're ready to get started, let's jump in. At the end, we're going to have a fun and easy class project to do together. And then you'll be all set to get started with your brand name. Open the chest marketing strategy. 2. Why Pinterest?: So before we talk about how T's Pinterest, I wanted to talk a bit about why you would want to use pen just a minute. Such an amazing platform for marketing your online business. A lot of times Pinterest is thought of as a social media platform, but it's actually a search engine and it's a visual search engine. So this means that the people on it are actively looking for solutions. And you are there to provide those solutions to them. So you have an audience of people that are actively looking for the services and the products that you're providing. On top of that 97% of searches on Pinterest or unbranded. This means you not only have people looking for Our, but they aren't tied to a certain brand. So for example, instead of looking up Nike sneakers, they're looking up sneakers. They're open to what kind of sneakers they want or what the brand is. So it's a great opportunity for small businesses or businesses that your potential audience hasn't heard up to get their products and services. See. Pinterest also works differently from social media platforms because the intention of the platform is to have people click off of the site. So you have people that are searching for what you offer. They aren't tied to a certain brand and the pins themselves will take the users to your website. So as you can see, Pinterest is an amazing way to market your business and to get people directly to what it is you're offering. 3. The Benefits of Pinterest: Next, I wanted to talk a bit about the benefits of Pinterest and what you might be using it for, for your business. So as I mentioned in the last clip, pinterest is a way to get traffic to your website. That's its primary function for you as a marketer. But it's up to you what you do with this tropic. So to just have tropic come to your website without having a goal in mind. Really, if I'm gonna get you anywhere, it's kinda like a vanity metric on Instagram or local social media platform. Sure, it's great to get visitors, but are they doing what you want them to do? So you strategically, you can use this traffic to achieve your marketing goals. So people use Pinterest for a lot of different things. And it really depends on what your personal goals are. So a few of the things that people will use Pinterest for our growing your email blast, this is really huge, particularly amongst service providers selling products, whether that's digital products or physical products, attracting new leads and clients. So getting people to sign up for your services, selling your courses, driving traffic to affiliate links. If you're a blogger, you might actually just be focusing on website traffic and getting your blog readers because you are getting people to your increasing our numbers. So advertisers will likely pay more or even better chance of working with bigger six. And you also might be an MLM and you want to attract people to your site to sign up for your team. So as you can see, there are a ton of reasons that you might be wanting to get more traffic to your website. So Pinterest gets you that traffic and then you can share different pieces of content, share different things on contrast to get them to take the action that you want to take. Secondary to website traffic contrast. It's also really great for brand awareness and for getting people to your social media accounts to start building a community on your socials. 4. Pinterest vs. Instagram: A question I hear a lot is IR to have Instagram's. So why would any Pinterest for my business? So as I mentioned earlier, Pinterest isn't a social media platform. It's actually a visual search engine. And that's a really important distinction because what Instagram can do for your business is very different. What can, what Pinterest can do for your business? So I don't necessarily recommend one or the other. I think they could both be very beneficial for your business, but they work in different ways. When people come to social media, they go there to be social. They go to engage with friends or family or with influencers or businesses that they care about. They're also looking for in the moment information. So Instagram is a place where you can share things like product launches or sales, or current happenings that are going on in your business. Great. Now, it's also a place to show a more personal side of your business or brand. So maybe you're showing behind the scenes of a day in the life of your business or an interview with an employee. So it's a more personal behind the scenes in the moment, look at your business. And it's great for building community because you could have conversations with your customers and clients rate in the app. Social media and especially Instagram is designed to keep people on the app. So it's more like I said, for engagement, building community and sharing current events. And your users are typically going to stay on the app and click OK right to your website isn't as high as I'll contrast. Interests, on the other hand, isn't a social platform. It's more of an anonymous platform. So your friend or your followers aren't coming there to see what their friends and family are doing. They are there too. Look for ideas and to discover things and to find the solution that we talked about. So what this means is it's not so much a community engagement focus platform. It's more for direct traffic to your website. So they could Pinterest as moving people from quite a contrast to point B at your website and the solutions that you can provide for them. Whereas something like a social media platform is where they might come check in, see what's new and engage in a conversation. So Instagram can help you build the more personal community focused side of your business. Whereas Pinterest can get. 5. Understanding the Pinners' Mindset: Next I'm going to talk about the Pinto's mindset. Because I think understanding the mindset of your user is really, really important for getting the most out of your marketing efforts. So like I talked about in the Pinterest vs. Instagram section, the reason that a user would go to each platform is very different, and this also speaks to the mindset of the user. So like I said on Instagram, it's a social platform and people are going there to engage and to be social. So their mindset is more social. They're there to see what people are doing, their mayor to comment, engage, and not necessarily to look for something specific. More just to kinda see what their friends and people that follow are up to. Pinterest and the other hand, has a very different mindset for their user. So pinterest likes to see that their users are in discovery mode. So they're, they're looking for something, whether that's inspiration, ideas, a product, or a recipe. So the mindset of a painter is there in discovery mode, they're searching for something. And like I said earlier, this is really, really great because you are there to provide that solution that they are actively looking for. Pindar's can also fall into one of two categories. So one is the painter that is looking for something immediately. So see they're doing a kitchen renovation and the Renault is happening right now. They might be looking for pink color and they are actively planning on buying this pink color. So I'll be taking action on what they find immediately. There's also printers that are dreaming and planning for the future. So Pinterest is a visual. They're online vision board. So for these people, maybe they're still living in their rental apartment, but they are thinking and what the kitchen rent out they're gonna do years in the future. Third, pinning things that they're not necessarily going to take action on right now, but they could be years down the road. So if you're noticing a lot of saves on semi or content that people aren't taking action. It could just be that people are dreaming about this for the future. Pinterest helps you to build an immediate audience or customer base and people who may be coming months, weeks, or even years down the road. Another thing that's really important to understand where the painters mindset is that they're what's known as both a warm and cold audience. So there are warm audience because they're already warmed up in the sense that they're actively looking for something. So they're searching for pink color or their pitch them. They're going to be open to seeing the suggestions you have. It's not going to be like an ad on Instagram that they were looking for and they're just scrolling by. They want you to provide them what they're looking for us. They're warmed up to the ideas you have. But it's a cold audience because in a lot of cases they've never heard of you before. This can be a really great thing because you can get in front of a whole new audience. But they don't have that like know and trust factor with you yet. So they might not be immediately ready to jump on purchase. Compared with something like Instagram. Or maybe someone's been following an account for awhile and they're familiar with their brand, are familiar for values, what they stand for. So they may be more writing to make a purchase when they see something new because they are, you're familiar with this brand. So what this means for Pinterest is that you want to be making it really easy for people to say yes to you. So this isn't the place where you're going to be sharing something really detailed and complicated. You're going to be sharing things that are very easy to say yes to a clear cut message and really clearly answers their question. So if they're searching for pink colors, you want to post that says something like the five best kitchen pink colors for 2021. Suddenly it's really easy for them to say yes to. And then once they click through your site, and then they can get to know you a bit more on your website. So keep those things in mind when you're thinking about how a painter thinks and the kind of content that you are creating for your Pinterest boards. 6. Setting Up & Optimizing Your Account: Now that we've talked a bit about what Pinterest is and what it can do for your business. We're going to jump into the technical details and how to get started creating and executing your all Pinterest marketing strategy. So the first thing you need to do is set up and optimize your account. Just like Instagram, you want to be using a business account, for contrast, not a personal account. This is going to give you access to a lot of features of that personal path doesn't have, including your analytics journey, really important for seeing how your marketing efforts are doing. So I'm going to show you on the screen exactly what you need to do to properly set up and optimize your contrast business account. Okay, so here we are in my account and I'm just going to go over some things to show you how to optimize and set up your account. So if you're using a personal account, the first thing you're going to do is go into your settings and then click account settings. And if you scroll down to the bottom here, I already have a business account, so it's giving me the option to switch to a personal account, but right here is where you would switch to a business account. Then we'll go back to the main page here. And I'll just show you the first few things that we are going to optimize it set up. So first you can change your cover image. You can change it either to a video or to a photo. And you change that by clicking this little button here. And then you can set your profile image. And I like to use my logo for this, but you could also use a brand and image of yourself or something that makes sense for your business. And then we have our row filenames. So it's a good rule of thumb to use your keywords in your profile name and your profile description. Basically anywhere you can use text on your Pinterest account you want to be including your keywords. Pinterest no longer lets you use the word Pinterest in your name. So I have been marketer. But you can see that I have my keywords from mindful entrepreneurs and brands in my main. And then I also have my mindful entrepreneurs, Pinterest marketing in my profile description. So a good formula for a profile description is to use your keywords, letting people know what it is you offer, and then include your call to action with the URL for something that you want to point people towards. So now let's go to our settings and take a look how we would set this up. See agouti or edit profile. And this is where you add your name, your username, and your profile. It's also where you can put your website URL and then you can fill out more personal information here. If you are a retail location, you could include your address. And this is where you'll change your profile picture. Then when we go into account settings, like I said before, this is where you change to a business account. And this is also where you can put some information about yourself. Next thing that's important is to take a look at the claim section. So this is where you can claim your website and a few other accounts that you have. So it's really important to clean your website because this is going to, anytime that someone pins something from your account, you'll get credit for it. And you can also do this. A few other accounts, your Instagram, your, and your YouTube. So anytime When shares content from these accounts, you're going to get credit for it. So it's really important to get all cleaned if you have them. And it's really easy to do it every websites a little bit different. So you can just check to see how it works for your website. Unfortunately, you can only claim one website, which for most people doesn't matter. But if you do have two websites you use for the same account, you will need to choose which website you want to use. And that's all you need to do to get your account set up an optimized. 7. Enabling Rich Pins: So another thing that you're going to want to get set up with your Pinterest profile is something called a rich pins. So Rich Pins basically provide more information about your pin. And this helps to increase things like impressions and click-through rate. And it just add some more details about your pin automatically pulling it from your website. So to set them up, It's really simple, but every website is a little bit different. So just do a quick Google search for how to enable Rich Pins for your website. There are three different types of Rich pens. They are our article rich pins, recipe Rich Pins, and product rich pins. So each one will pull information from your website and add that into the description so people's coming across your pin will get more info. See, you might have noticed that on some recipe pins you click on when you go to it. It already has all the ingredients you'll need. And that's because Pinterest is actually pulling this from the recipe on your website for an article pin, pinterest as pulling things like that. A description of your PIN and the author and the title of your pen. And for product pins, they're pulling pricing and availability from your website, which is really, really helpful because it's a great way to make your products more shoppable and to increase people clicking through and buying your product. So enabling Rich Pins is a really simple step, but it's really, really important for your site and, or for your account and will help to optimize your pins and increase your results. 8. SEO and Keyword Research: Now that we have your account set up, we're going to jump into one of the absolute essentials for Pinterest marketing strategy and that is your keyword research. So as I said a few times now, Pinterest is a search engine. And like any search engine, you need to use proper keywords to get your content fat. So there's a few different ways that your content can be found on, can dress. But the main way is when people are searching out different keywords and looking for items. Like in my example I used earlier, if they're searching for sneakers, you want to be using sneakers in your keywords, in all of your descriptions that people can find product. So getting your keywords rate is essential to have in your content bound on contrast. And the best way to do your keyword research is right? In contrast itself, I recommend making a bank of your main keywords that applies to your business itself. Then anytime you're sharing specific contents, so your pans, whether that's a blog post product, post, promotion for your e-mail list, et cetera. You can do specific keyword research for that particular content. So say if I'm a vegan food blogger, all want to get my main keywords like VGG in healthy, the good food, good food blogger, Egan recipes, that sort of thing. And I'm going to use that in all of the main areas of my Pinterest profile. But then if I'm making a recipe for a beacon chocolate cake, I'm going to want to use specific keywords in that blog post that I'm sharing. So being in chocolate cake doesn't need to appear my profile name and description, but I will want it to be in my pin descriptions about particular pin can be bad. You want to use keywords throughout your entire profile. Because when someone's searching for something in Pinterest, your content can show up in a few different ways. So your profile can come up with Pinterest thinks that you offer a lot. That bit's what someone searching for. An individual board that you have can also show up. Primarily, it's your individual pins that are showing up, but it's still really important to use keywords thrown her entire profile. It's also important to use keywords ever you can, because these indicate to Pinterest who you are. So it's not just about getting your individual pins found. It's also got Pinterest. Pinterest, understanding who you are and who would want to be seeing your content. So you're telling Pinterest repeatedly everywhere that you're adding your keywords, who you are, and what you offer so that it can find the audience that would be interested in seeing what you have. So first, I'm going to hop on to Pinterest and show you how to look for keywords. And then I'm going to show you exactly where to be easier keywords in your Pinterest profile. Okay, so first I'm going to show you how to do your keyword research. And because we're doing keyword research for Pinto's, the best day that you can do it is right? And Pinterest itself. And it's actually really easy. So I'm going to use an example of vegan recipes. So let's type in vegan recipes to start. And right away, you can see that it auto populates some. Things that people are searching for. So right away you can start writing these down. And these are popular keywords that people are searching for when they're looking for beacon recipes. You can also see below here how it shows you some accounts that I'm vegan recipes and their name. So it just shows you how important it is to include your keywords everywhere throughout your profile. So we can delve into these after. But first, let's just start off by seeing what we get from vegan recipes itself. So now that we've searched began recipes, you can take a look at these little bubbles at the top here. And they give you a ton more. And terms that people are searching along with vegan recipes. So you get lots and lots of ideas. Obviously be going recipes is a huge category. So you're gonna get lots and lots of bubbled suggestions. If you were looking up a smaller category, there would be a lot less of these bubbles. And that's fine too. All you need to do is start narrowing things down because vegan recipes is so large. So you can just start going through all of these bubbles that apply to what you offer and getting more and more detailed. So it starts off approximately not a 100 percent, but basically from the left to the right are the most popular terms to the least popular terms. So a ton of people are searching for e, easy vegan recipes. So you can click on that. And then we can narrow it down even more. So maybe you want to focus on easy begun breakfast recipes. You can click on that. And then you can see this is maybe a less popular search because there are no more bubbles. So this means that you're starting to hone in on some specifics. So just go through all the bubbles that apply to you and write down the longer tail keywords that you want to be using in your strategy. See you can do this as a general overview for your account. And you can also do this for your specific boards and your specific pins oil get more and more detailed. There's one other way I want to show you to get some keywords. And for that we're going to go into ads and click create that. So you don't actually need to create an ad here. We're just going to start the process. And it's gonna, it's asking me to resume my work because I started doing this before as an example. So we'll click resume. I've clicked the consideration tab. I have my campaign name is test Fagan. And then we're going to click Continue. Then we are going to look here, uh, keywords. One thing that you need to know, what you have to choose between finding a new customers or reconnecting with users. And you won't be able to do keywords if you do reconnect with users. So we've clicked on find new customers. And then we will come down here to our keywords and interests. Click on add keywords. And then here you can type in vegan recipes search. And it's going to show you the monthly searches for anything relating to vegan recipes. So you can see the volume of people are searching and find some really great keywords that you know people are interested in. And again, you can narrow this down to start getting more specifics. So that is how you would do your keyword research. And one thing I want to note is that when you're doing your keyword research, remember to think like a searcher, not like someone who's already an expert in the field. So big about what your ideal audience will be searching for and the kind of terms they would be using. So now let's look at where we want to use our keywords. And as I've said before, you basically want to be using your keywords everywhere that you can add text. So I have my keywords in my Pinterest name. I have my keywords in my Pinterest profile description. And then if we go to my boards here, you can see I'm using my keywords in my board titles. So Pinterest marketing strategies that they keyword for me. And then in my board description I'm using a lot of longer tail or more specific keywords. And you don't want to do keyword stuffing, which means just putting in a ton of keywords and not making a conversational. But you can put in a good number of keywords as long as they apply to the actual content you're sharing. Then you want to be using your keywords in your pins themselves. So let's take this one as an example. Oh, I clicked to my CYP exit. So I'll take this one as an example. And you can see that I have once again, use my keywords in my description and in my title. And because this is for a specific topic, I'm gonna get a little more detailed than just my general keywords. I have my Pinterest marketing, but then I also have photography business because this post was for photographers. So you're using your keywords in your title. You're using your keywords in your pin description. And you're using your keywords on your text overlay because Pinterest can actually read this text overlay. And then finally, you wanna make sure you're using your keywords in the pin that you're linking two because Pinterest will see your pen as higher quality if the content matches very accurately the pin itself. So that is how and where to use your keywords. 9. Creating Your Boards: So now that we have our accounts set up and we've done our keyword research, we can start creating our content. So the first thing we're gonna wanna do is tree our Pinterest boards. So your boards are the different categories of the types of content that you share on Pinterest. So when you're thinking about what boards to make, think about what are their general categories of content. So going back to our vegan food blogger example, maybe you want to do something like begin healthy breakfast, began healthy smoothies, began healthy lunches, etc. So think about your main categories that you typically create content or increase these main force for yourself. And this is where you're going to pop in your, your pets. So the first thing you want to do is create boards that are really specific to you. So the majority of your content is going to fit into, then you want to make a board that's just yours. So for me, I have my cage socials, blog, post board, and everything I paint goes there. This is in addition to boards like my Pinterest marketing strategy board and my Pinterest SEO and keywords for it. Some of my contents could have fit into those leaderboards, but all of my content goes into my main bar as well. So you want your main board, you want boards that cover the main categories that you talk about. And then you're going to want some boards that cover topics that are a little out of your niche, but that you still write content for. So for me this would be boards like my social media marketing board and my e-mail marketing board. Previously, Pinterest wanted you to curate a lot of other content, meaning you are pinning content from other people. But now they're really focusing on primarily you creating your own content. So you want your boards to be very focused on the kinds of content you create. And less of both topics that are similar to your niche, but that you don't really create a lot of content on. So for example, maybe if you're a vegan, healthy food blogger, you used to have boards about things like exercise and meditation and things that were adjacent to a healthy eating lifestyle. But you didn't actually create content bot. Now you really want to focus on creating boards that cover things that you create a boat. You can also do more niche borons like maybe around the holidays, you have your holiday began Food board silver into maybe you don't pin to it all the time, maybe just a couple of times a year. But you can have these boards that aren't as relevant to your day-to-day content. But when you're creating your boards, make sure that all of your boards have to do with content that you create. There's no hard and fast rules for Pinterest. So you can play around with creating some boards that are adjacent to what you create content a boat. But the majority of your boards need to be focused on content that you specifically create. So think of these as your general categories. If you have a blog, you probably have different categories that your blog posts are broken down into. And these are a great place to start with the kind of blog or with the kinda boards that you create. When you start building up more and more content on Pinterest, you might become aware of a topic that you hadn't separate it into its own board that now deserves its own word. For example, if you have your healthy vegan recipes board and you notice that you're making a ton of blog posts or pitting a ton of content of boat oatmeal recipes. Maybe you want to make a separate board for healthy vegan recipes. So as you get more and more content patterns will emerge and you can create separate boards for these. You want to also be making sure that you're using your keywords in your boards. So there's two places to use keywords in your boards. The verse is in your board title. A lot of times people want to be creative. And the one on board title that says, for example, for food, something like yam or eats. But you need to think like a search engine and you need to think like a searcher. Knowing that it's looking for a Meagan recipe is going to Pinterest and searching. Yeah, there's searching, began breakfast recipes. So that's what you want to be using in your board titles. Summing, concise and very easily searchable. Then you have a section for a board description. And here you can use a lot more keywords. You still want to be conversational and you don't just want to list off a bunch of keywords. But in the example of a began a healthy be getting breakfast board, you could say a collection of healthy vegan breakfast recipes. We cover oatmeal breakfast recipes, tofu breakfast recipes, smoothie recipes, and you can less than the kinds of phase you're sharing on that board and thinkable keywords that people would be searching for. So maybe gluten-free beacon recipes, that sort of thing. And you can fill out a complete disc description of what the board contains, utilizing your keywords. And so being conversational. So those are my tips on getting started with your boards. They Pinterest used to say you want to start with 10 to 15 boards. Now because they're focusing a lot more on your own content versus other peoples. Just focus on creating the amount of boards that you are creating content for us. So you really only have seven solid topics you cover. Then start off with some imports you can always add later. If you have more than, That's great, but worry less about how many forums you should have. A more WHO creating boards that are really specific to what you create and what you offer. Next up, we're going to talk about the pins themselves and how you're going to fill all these new ports that you've just made. Before we get into pins, I just wanted to quickly show you my boards to give you an idea of the kinds of topics you can make boards about. So the first thing you want to do is have a board just for your own content. So everything I create, I painted my socials Pinterest marketing blog board. And then my other boards aren't as strictly my own content. And they're broken down more by topic. And I have them in order of most relevant to me, down to less relevant content. So obviously my first boards here are very specific to Pinterest. And I also write a lot about self-care for female entrepreneurs and wellness tips for entrepreneurs. So I have this sport here as well. And then moving down, they're still relevant to what I write a boat, but they're not as specific. So we have social media marketing, Instagram, business, and entrepreneurship. And these are all board that I can still pick some of my content too. But third, not things I write about all the time. As you got a little lower, I have some that aren't as relevant. What I write about now. And these are the kinds of boards that I was talking about earlier where you can have boards that are complimentary to your business but not directly tied in to it. And these were boards I came to more frequently previously, but we're Pinterest is now shifted to focusing the majority of your content on your own content rather than curating other people's. I don't use them as much anymore. So I pin the majority of my content to these first two lines of boards. 10. Creating Your Pins: Okay, we're finally ready to start talking about the pins themselves. So in this section I'm going to talk about kinky sex. And then in the following sections, I'll talk about what exactly you should be pinning a boat and talking about some of Pinterest, newer pin formats of why you should be using them. But in this section we're just going to get an overview of bot creating your pins. So Europeans are the primary content that you're putting out on Pinterest. And these are what people are searching for and what are going to get people clicking over to your website. So when you're creating a pin, There's a few different best practices that you can follow. I always say you're going to want to experiment with what works for someone else, isn't necessarily going to work for you. And there really aren't any hard and fast rules for what is going to do the best on contrast. But we do have some guidelines that we can work with that are a great place to get started. So Pinterest beaver is a vertical style pen. So typically horizontal doesn't do well just because it doesn't stand out in the feed as you're scrolling along a horizontal, I'm going to be really small. So you typically want to avoid that. Some people find a lot of successes square pencil, you can try that out, but the typical ratio is a two to three ratio vertical pen. You want your pin to be really eye-catching. So remember, can dress is all about visuals. So the keywords fulfilled our search engine portion of Pinterest. But your graphics or what's fulfilling the visual part of the visual search engine. See you want something that's eye-catching. You want to be using an aesthetically pleasing image and nice colors and headlines and overlay text that grabs people's attention. There are different kinds of pains you want to make. So depending on what your goals are. So if you are an e-commerce business or you're sharing a lot of product images, you can just do some stand-alone images just of the product or maybe user-generated content or someone is, one of your customers is using or wearing your pieces or stylized photos that you have had taken for your brand. So just sharing an image on its own works really, really well. Sometimes if you are promoting things like blog posts or your lead magnet courses, something that's more digital. You will likely be having text overlay on your pen. So when you're including text overlay, this could be something like your blog post title or something promoting your digital e-books or lead magnet. And you want to be including your keywords here as well. So if you are sharing a healthy VA, overnight oats posts, you're going to want to be using all these keywords in your text overlay. And you want them that's going to grab your audience's attention. So similar to how you would write a good blog post is how you would write a good text overlay. So this is things like. X ways to How to the ultimate list of et cetera. So we can have pens like product images, we can have pins that are like your blog posts. You can also do infographics or lists or quotes. So just play around with different types of pens to see what resonates best with your audience. There are a lot of different ways to create your pens. If you're just doing a standalone image, you can just be uploading the image on its own. But if you're making pin graphics are adding text overlay. There's a few different ways you can do this. Personally. I love using Canva, I use Canvas to make all of my pens. And I'm going to show you how I do that in a minute. You can also use tailwinds, create feature, or Adobe. Anything else where you could be creating graphics is really great. When you're creating your graphics. You want to be making that consistent with your brand. So after a while, people will start to recognize the look of your pen and the lowest scores, C1, everything to be really cohesive with who you are as a brand. Because Pinterest is also great for brand awareness. So you want to be using your grant fund, your brand colors, your brand voice, and your general brand aesthetic. And keep that in mind when you're creating your pens. And I will show you how to do that in my Canvas tutorial. You also want to be thinking about what you want your came to be doing. So like I said earlier, you don't just want general web traffic. You want to think, what is this pen gonna do for me? So that could be leading people to a blog post. And maybe within that blog posts, you have latest sign up for your email list or links to your digital products. Or maybe you just want them to get to that blog posts to increase your readership. If it's a product you want to be creating a pan in. I'm sharing an image that really showcases your product and makes it very enticing. Another great thing to add them to your pen, it's a call to action. And this helps take the pin from Safavids. So I might just known as, as they're scrolling by or saved to their board, but not actually take action on to actually clicking through to your website. So if you're, for example, promoting your e-book or a lead magnet to lead to your email list. Maybe you have a call to action like download now or get the free guy. If you're promoting a collection in your store, maybe you have a call to action like shop. Now, if it's a blog post, you might try something like read more. So think about how you can get people to take action on your pins. See you're thinking about having great imagery. You're thinking about text overlaid that reflects what your pen is about. You're using your brand colors in your brand bond and your brand aesthetic. And you're including a call to action. You're also making sure that you are using vertical pens, but you can also test out square ends are other sizes to see what works best for you. So and now let's take a look at Canada and I'll show you how I would create a brand of pen. Take a look at how to make your pin graphics. So I'd make all of my pin graphics. Kanban. Absolutely lucky MBA. And they make it super, super easy. So I'm going to go into create design and pick Pinterest pin. And this design is going to be in the optimal dimensions for Pinterest. So like I said, it's a good rule of thumb to make a boat five templates per piece of content that you're sharing. And you can make your own templates or you can use some of the ones that pinterest has here for you and then customize them for your own brand. So let's just pop in a few as an example. See all the ones they recommend for me. And then I'll add a few in here. As you can see, some of them, our Pro. So if you have Canva pro, you can use these. And it looks like a lot of these are Canva pro probably because that's what would I have. But you can see some here free. So depending on what you have, you can use either printable three. And then once you have your template, you want to customize it for your brand. So you want to keep everything looking really cohesive and on-brand for you so that people can start to recognize your content on Pinterest because they have a Pro account. I have my brand colors saved here in this palette. But if you don't have a current account, you can just remember your hex codes and get those for your work. Then you want to put in your title says sticking with our begun food beam, I'm going to call this one B in overnight or recipe. Then you will want to use your fonts. Your brand funds may have tons and tons here. And if you have the pro account and your red font, isn't India, you can upload that file. You also want either your logo or your website at the bottom, or somewhere on your, on your pin to help to brand it. And you can also have a call to like read more or shop now or get the recipe, something like that to encourage people to click through where images you can use. You want to use the images that you're using for the blog post or particular piece of content. And Canada actually as a time of really, really great photos. So you can search their photo options here. The pro option has more, but the free version also has a lot of great options. Or you can upload your own images. So you would just pick your templates or design your templates and then go through and update each template for the particular piece of content that you're making. And then when you're done, you can go here and download your images to your desktop. And that's how easy it is to make your pins rate in Canada. Now that we've looked at how to create a pen, I want to talk about how many pens you're going to want to make. So we're going to talk a little bit more about your pinning volume and the best practices section. But I want to talk about the number of pings you would make for a specific piece of content, for example, a blog post. So previously Pinterest really rely on volume of pins. They wanted you to just pin like one piece of content, for example, a blog post repeatedly and share all the time. Now Pinterest is really prioritizing fresh content. They don't want you pinning the same piece of content over and over. But this doesn't mean you can only have one kid per blog post. What a lot of people like to do is for each piece of content, whether that's their sale page, they are blog post, their lead magnet, their product page for individual product. They'll make anywhere in between, like generally three to seven different pain graphics per piece of content. So if I have one blog posts on my overnight oats recipe, I'll make saved three to seven different looking images. They all are above the CVs of contents that are going to be using similar images, similar text, overlay, but there are different styles in the wording might be mixed up a little bit. So you're creating variety, but it's still very clear what the pen is above. This gives you more content to share on Pinterest. So you're sharing this one overnight oats recipe in a few different in graphics and it allows you to pump more content out there. This is also a really great way to test visual imagery and see what resonates best with your audience. So maybe you're finding that your square pins are doing really well and you want to make four. Or maybe a specific template you're using seems to really catch people's eye. So in the future you create more templates like that. So you're creating multiple pin graphics per piece of content and sharing these multiple graphics to your Pinterest. And I'll talk a little bit more. What high-dose schedule that in our scheduling section. 11. Video Pins: Up until a couple of years ago, Pinterest pins are primarily the standard static pen that you're used to seeing. But interests has recently introduced some new pin format and they are really pushing these formats. So it's really in your best interest to use them because they're currently getting prioritize in the algorithm. Just like Instagram reels were really being pushed by Instagram, these European formats are really being pushed by Pinterest because they want to test them out. They want to get people using them. And because they've done it, they do well with their audience. So you still want to be creating your standard pens like the ones I showed you how to make in Canada. But you want to be incorporated these new formats into your strategy as well. The first one I want to talk about is video pads. So in just like almost all other marketing channels, video content is so important and it's really become the dominant form of media on different marketing channels. So creating video pins can sound really daunting. You know, it's just one more thing to add to your list hath not figured how to create video content, but it doesn't need to be difficult. So you in Canvas a couple of super easy ways to make video pins for your Pinterest marketing strategy. And aside for what I'm going to show you in Canvas, there are some other simple ways as well. Some people are uploading their video content directly from tiktok. Currently contrast isn't penalizing people freezing TikTok content is good change in the future, so be aware of that, but right now TikTok content seems to be doing well. You can also just film simple videos on your iPod. They don't have to be difficult or complicated. Or you can use some video apps. I really love using light labs for making stop-motion videos. I think these can work really well for product, for promoting products and product pens. And you can all, there's also lots of other video apps you can use to create simple video paths. But I'm primarily US, Canada. And like I said, this can be really, really easy to use. You. If you're going to be using Canva, then you're probably going to want some videos, stock photos and less. So stop video unless you have your own videos. And Canva has a lot of stock videos right? In their site. And I also really love Pexels, PE ELS. They have a really amazing free stock video. See you can check that out. Great content for your pets. So let's take a look at two ways that I make some really simple effect of video content in Canvas. Okay, so now we're back in Kanban and we're going to click Create a design and search for Pinterest. And I'm going to click the Pinterest and video pin here. So it's going to open up another design. And then you'll see on the side here you have different video templates. So these are designed for video. So they are super easy to use. There's three ones here. And you can use their stock video or you can upload your own video and use those in the template. You can also go back to your static templates. And I have my video uploads here. And you can drag a video right into the image spots. So you can use static templates to make a video. And then you'll see, you'll see here that your stock video will play in your static template. And then there's one more really, really easy way to make videos. I'm going to go to this template here as an example. Click on it, and then I'm going to click Animate. So the ones that the crowd here for Pro, but you can also use all of the free animation. So I'll click that. And you can see it just animates the image with different options here. And then you have a little 5 second video. So just a really easy way to make some video content without needing any video at all. Then when you go to download your images, you're going to click Download and then you wanna make sure that the MP4 video is ticked or it will save it as a static image. So those are just a few really simple ways to make some video content or your Pinterest strategy on Canvas. 12. Story Pins: The other type of pin format that Pinterest is really pushing right now and big just introduced are called story pins. So story pins are pretty different than other pin formats. And then he can't actually click off of them to your website. So they're designed to keep on the platform. This is a real ship or Pinterest, and it's indicating that they might be adding some more social aspects to the platform. So while it can be frustrating to some craters because you can't link to your website. We do have to play my Pinterest roles and use their new features. And there are still a lot of really great benefits for us as creators on the platform. So I'll talk a little bit about the benefits of certain pens and then we'll get into how to create them and what kind of content to use in them. So like I said, story pins don't actually linked to your site, but they are great for creating and increasing brand and S and guiding people back to your Pinterest account. So previously, your account itself, your main profile wasn't as important, but nominates, story pins are designed to bring people back there. They are a little more importance of people will be seeing your overall profile more than they may have been before when they were just clicking from your pin off to your site. So this means that you have people coming and seeing all of your pins. So I've actually noticed an increased my pen clicks since using story depends because in getting people to my profile and they're discovering all of my pins there, and then they're clicking off from there. So they're great for increasing brand awareness and they can indirectly lead to more clicks to your website. They also are good for increasing your follower count, which previously wasn't as important. But because this is one of the benefits of story pens and indicates to me that a follower count may become more important in the future. Because it's a new feature, contrast is really prioritizing them. So the impressions at Ricci can get with them are really amazing. They are still rolling out the features. So if you don't have access to them yet, you can go to the Pinterest website and apply for them. But if you do have them, I highly, highly recommend using them. So what is a story that a story pin in some ways is similar to an Instagram story in that the series of slides that are telling a story. So Pinterest wants you to use them to share quick and simple ideas and tips with your audience and generally things that people can take action on. So for example, if you sell sweaters, maybe you're doing a story, a pin on different ways to style your sweater for spray. Or if you sell makeup products, maybe you're showing a quick and easy tutorial for your new eyeliner. If you're a wedding photographer, you could be sharing a story with different images from an event you've planned and how at a collection of video or photos of different events that you planned. You can use photo content or video content in your story slides. And I recommend playing around with both to see what resonates with your audience best. I like to create a story can for every blog post I make. But because story pins are meant to be short and easily digestible, I break down the main points from my blog posts in each slide of the story, rather than going into full detail. You can also share tips for things. Maybe you don't warrant a full blog post, but are still helpful and you think your audience can benefit from. Because Pinterest wants you to be using stories to keep people on the app. I don't recommend using a call to action like heads men website to see more. Instead on your last slide where you're including your call to action, you could see something like leave a comment below with what you thought of the story or head over to my profile and follow me for more tests on whatever. So story pins are a really great way to reach a greater audience, to increase your brand awareness and to get indirect. Directly, get more clicks on your standard pins. It really recommend using them. They don't need to be difficult either. I'm going to show you next how I create my story pins in Canvas. You can also use other apps to create them just like you use other apps to create your Instagram stories. You could do the same for your story pens, or you can create them directly in Pinterest itself. Story pins have the same recommended dimensions as Instagram stories. So it's really easy to mix and match Instagram story templates when you're creating your story pins. So now let's take a look at how I would create a story pen or interests. So now here we are back in Kanban and we're in my pin starting templates folder. So this is where I make all of my pins story templates. So here's an example of one of the regular templates I use. So I have my cover image for my story, and then I have my slides here. You can see there's a ton of content on each slide. It's just, just be like a really quick and easy tips so you don't want it to be too text-heavy. So I have my text here for my slides, a little wrap-up slide, and then I have my call to action slide. So like I said, you don't want to encourage people to get off of Pinterest because Pinterest, once you start to keep people on the platform and you want to play by the rules there. So instead, my call to action is to ask people to head over to my profile for more Pinterest mapping tips. So I've made most of my slides in Canvas, and then I'll download them as images or video if it's a video story I'm doing. And then we'll head over to Pinterest. And I'm going to create a story pen. Here. I'm going to create new. And then I will upload all of the images that I just that I just made. So we'll upload these. Like I said, I do these generally in Kanban, but you can also just upload static or just plain images. And then you can see here where it says add a title. You can add tags with different fonts, different text styles, different colors. You can add the text directly in Pinterest itself. And I do that sometimes. Like I'll play around with either completely making the slides ahead of time or making them in Pinterest. So now then we'll design our story. If we still need to add some things to it, you can rearrange your slides here to wherever you want them to be. You can add more, delete a slide. And then once we're done, everything looks good. We're going to hit Next. And you're going to start adding in your details. So right now there are just three themes. You can do a recipe, a crafter, DIY, or blank list. So for me I choose blank list because it's not a craft or a recipe. And then here I'll just really quickly type of retype what the story's about. And then Pinterest wants you to list the things people will need. So this doesn't always really apply directly if it's not a step-by-step thing, but Just do your best to add in point form for what you will was what someone would need to follow along with the story. Then you'll hit Next and you're gonna add your title. So add an SEO friendly keyword rich title. Pick the board you want it to go to, and then you can search for tags. Feature. It seems like it's missing a lot of options and he misses silicon really new feature for Pinterest, so they're working on it. So for this, I would type in something like social media. Even the like we said, Pinterest isn't social media for searching purposes. That's still a good category, category for it. And then I might say marketing. Let's see if Instagram, instagram is in here and you could click that. So just find a few relevant tags that match what you are writing about in your story. And then hit publish and you're good to go. 13. What Should You Pin?: So now that you know how to make pins, you might be wondering, what should I be pending about. The first thing I want to reiterate is that you wanted canning primarily your own content. So like I said earlier, contrast use to really wants you to be curating as well as creating so pinning a lot of other people's content. And now they really want you to focus on painting your own content. So you're pinning her own content. But what are you pinning? You need to be asking yourself, what makes sense for my business goals and for my business? And what can I be creating on a consistent basis? So Pinterest thrives on a consistent supply of kids. This isn't something where you might tend a few things one day and then a couple of weeks later you pen similar. You really want to be painting consistently on a daily basis. So you'd need to ask yourself what you realistically have the time and resources to create. For a lot of service providers, the bulk of their content on Pinterest is going to be their blog posts. Because if you're a service provider, you likely only have a few different services. And there's only so many ways that you could be sharing this on Pinterest. You can't just keep creating the same few pins, a boat, a couple of services you offer. So creating blogposts is a great way to have a consistent catalog of fresh content for you to be sharing. But not everyone is going to need to use glucose. If you are a product-based business, maybe the bulk of what you can create on a consistent basis. Our product photography or sorry, Yes, product photography. So sharing images of your products. If you're a photographer, then your photos are likely what is going to be, what you can create on a consistent basis. If you're a podcaster, you're going to be sharing your weekly podcast if you're a YouTuber, your YouTube videos or what you create consistently. So grab us, leading people to your YouTube channel or you're individually YouTube videos, or what you can realistically create on a consistent basis. So you need to ask yourself, what kind of content do I put out as a business? And we want do I have the time and resources to create consistently? And this is what you're going to get into Pinterest. You also need to think about what your goals are with contrast. So what are you trying to get people to take action on? If you are trying to grow your e-mail list, then you want to also be promoting your lead magnet, or you want to be promoting your email us through your blog posts that when your traffic goes there, take the next step. If you want to be promoting your digital products, then you can be creating pins are both these digital products are making sugar website or blog posts are optimized to lead people to your digital products once they get there. So think about why you're using Pinterest and what kind of content you need to create to get people to take action on that. So remember, you're thinking about what you can create on a fresh and consistent basis and what makes sense for your business. 14. Scheduling Your Pins: There are two different ways to get to your content onto Pinterest. One is that you can pin me annually and the other that you can use a scheduler. Some people prefer manually, but I really prefer using a scheduler. I find it not only sees me a ton of time, but it also helps me to evenly space oh, my content on Pinterest. So I'm not pin a too much one day and nothing the next day. And typically I will pay my content once a month. But some people prefer to weekly or bi-weekly. So I use Tailwind, that's a schedule that I prefer to use. There are other popular ones as well, like HootSuite. And later, you can use any one that works best for you. You just want to make sure that it's an approved Pinterest partner, which means that Pinterest rock nice. And it abides lot Pinterest best practices. So I may take you into myself an account and show you how I would schedule out a series of pin graphics leading back to one leftmost. Okay, let's take a look at how we would schedule are pinned in Tailwind. So you can see my schedule on the side here with all of my pins that are set to go. So I'm going to click Create new pen. And then I'm just going to grab these graphics I need for my story template just as an example, But obviously isn't what you would normally share. You'd be sharing your optimized Pinterest graphics. But they're all going to upload here. And then you're going to go through and add in all of your information so far slung, you want to let Pinterest note which board titles B should go to. If they're all the same blog post and you want them to go to the same boards. You can type that in here, it'll apply to everything. Or you can go individually. So you can also create pin board groups. So I have my Pinterest marketing group, my cluster here. So when I click that, it brings up three board that I often send my Pinterest content too. So I've got three boards. This is going to go out to, I would put in my keyword optimize pin title, my keyword optimized Pin description. And then I click here to add the URL that I want this pin to go to. Now I'm going to click Use interval. So because I have this going up to three boards, I want to space this out so you don't want the same pin to go to each board all on the same day. It's going to look BMI and junkie and Pinterest won't like it, and your followers will like it either. So I typically send my content Ode on a seven to nine day intervals. So on day one it's gonna go to this Florida, day seven to go to this board, day 14 and go to this board. So I typically do seven to nine days. I'll do seven days and it's a blog post. And nine days, if it's something like a lead magnet. And then you can choose the first day you want to be scheduled. So sad, want the first one to go on the 30th. And then I like to set it out at an optimized time. So Pinterest decides when or tailwind decides when the best time would be for the scope. And then I will set my my interval and it will go out on those days and then you just have to click schedule. So then I would move on to the next board, or sorry, the next graphic. And I would repeat those steps. And then when it comes to the interval, because in this example, this pin would be for the same blog post. I don't want it to go it on the same day as the first pen because again, that would be spammy. So I would probably pick like April first or second logic low. And then in a similar way, I'm staggering all of these posts two to three days apart. And then the exact coast itself, 79. And that's just the schedule I like to use. You just want to make sure that you're not scheduling them all too closely together and look at expanding. And then once they're scheduled, it's going to show up here, your scheduler, and you're all set. So like I said, you can schedule like a month or so in advance if you want to. And there's a lot more tailwind that just a very quick look at how I schedule my pins. And that's a really been a great platform. I love using it as a scheduler. Some people prefer other schedulers like HootSuite or later. I just happen to really like Pinterest or to really like tailwind. So that's one that I use. 15. Creating Your Pinterest Strategy: Pinterest is a great tool for increasing brand awareness and driving website traffic. But to really make the most of your Pinterest strategy, you want to really get clear on what your goal is on the platform. So driving tropics, great. But if you don't know what this traffic is doing for you, it will end up just being a vanity metric that really isn't giving you any results. So when you're using Pinterest, think about what you bought this truck it to do. This could be growing your e-mail list. This could be selling digital products. This could be a book and note your services. So get clear on what you want your traffic from Pinterest to be doing so that you can put a strategy in place to serve directing that traffic. For example, if you want to be growing your email list, then you might be sharing your lead magnets directly to Pinterest. Additionally, whenever you're sharing your blog posts or lead people to pages on your website, you want to include a call to action that guides people to sign up for your lead magnets and join your Mandalas. So think about how you can find all the chocolate that you're getting from Pinterest towards your desired goal. People have a lot of different goals for Pinterest. And it's really up to you to decide what you want this chocolate to do. Just make sure that you have a plan in place to get people to take the action or to guide them towards the action that you're hoping they take once they get to their website. In addition to knowing why you're using Pinterest, you want to know who you're trying to target because this will help you tailor your message in your visuals and your general content of your pets. Likely if you already have your business, your website, you already know who you're targeting. So this work should already be done for you. So just like all of your other marketing strategies, keep in mind who you're speaking to and what they need from you. So when you're creating your strategy and your thinking about what you want your Pinterest tracker to be doing, IE wider using Pinterest and who you're speaking to 0. This will help you create the right content for Pinterest and to help you set up your sales funnel to get people to take the steps you want them to take once they get to your website. So creating a strategy can sound like kind of a scary term, but it really is a simple thing. You're thinking about why you're using contrast and who you're trying to reach. 16. Best Practices: Lastly, I want to talk about some of the best practices or Pinterest currently. So a lot has changed with Pinterest in the last few years. And Pinterest marketing in 2021 looks very different than it did previously. So I want to cover a few things that if you're new to Pinterest, you'll be hearing for the first time. And if you've been using contrasts for a while might sound very different from what you were previously told or previously doing. The first thing is that Pinterest has really shifted to focusing on original content. Previously, Pinterest wanted accounts pinning lots of other people's content in addition to their own. But now they won't create us to focus on sharing their own content primarily. This is really great breast creators because we can put more of our time and effort into sharing our own content. So a good rule of thumb now is an 80, 20 or 90, 10 rule. So 80 to 90 percent of what you're sharing is your own content. And then you can cure any other people's content for 20 to 10 percent of what you're sharing. You could try a 100 percent you're on content as well. You can play around with the ratios and see what works best for you. Next, Pinterest is prioritizing brush content. So whereas before, you would loop your same content over and over again. So the same pins would be coming and a consistent schedule. Pinterest no longer wants to do that. They want you to consistently be putting fresh content onto the platform. This is why suddenly like a blog is really helpful for our Pinterest strategy because you're continually having new content that you can share for the platform. Pinterest has also recently introduced some new pin formats, namely video pins and story peds. Video pins have been around for a couple of years now, but they are really gaining in popularity and Pinterest is prioritizing them at the moment. So we talked about those before. And if you can include those in your Pinterest strategy, you are going to see good results. Another, story pins, which we also talked about earlier, story pins are really, really huge right now. Pinterest is really prioritizing needs. And people are seeing a really crazy results from using them. So if you have access to them and definitely include them in your Pinterest marketing strategy. And if you don't have access yet, requests that you got them from Pinterest website. Likely, Pinterest will continually be putting up new pin format and new features. And the more you use these, the more you're going to see positive results from your Pinterest strategy. So keep those best practices in mind when you're creating your strategy in 2021 and beyond. 17. Tracking Your Analytics: To make sure that you're getting the most out of your Pinterest marketing strategy. You are what you're going to want to look at and analyze your Pinterest analytics. There are a few different places you should be gathering your Pinterest analytics brown, that birth is pinterest itself. The second is Google Analytics. And the third, if you are using a Pinterest scheduler, you can check your analytics and they are as well. So between the three of these, you're gonna get a ton of information and it can feel really overwhelming. But you don't need to use every piece of data. Instead, look at the data that helps you track your particular goals. So for a lot of people, this will mean looking at things like the amount of pins that are saved that you have posted. This, we'll look at the click-through rates, the people that are clicking off of your PIN and onto your website. On Pinterest itself. This will also be looking at the types of pins, both the content and the visuals that are getting the most seasoned clinic. So you can see what visuals and what topics are resonating with people. And on Google Analytics, this we'll be looking at the percentage of your website traffic that comes from Pinterest, as well as the most popular pages that you're getting traffic from, from Pinterest. So I recommend doing your analytics on a monthly basis rather than weekly or daily. And a deeper dive, quarterly and annually. So you can look year-over-year and the progress as well. Pinterest fluctuates a lot on a daily basis. So looking at daily or weekly is just getting too granular and you're not going to get an accurate picture of what's going on. So every month, I recommend writing down the main analytics that apply to your personal goals and seeing how you're doing month over month and what's working, what is that? Um, what you can adjust. So Pinterest analytics are included in your business account. And you'll have to set up your Google Analytics for your website, which you've likely already done to track your other marketing information. And like I said, if you're using a scheduler, then you'll get analytics from the scheduler as well. I will note as well that Pinterest analytics do tend to be a little iffy sometimes. So it is nice to be able to compare them to Google Analytics in your schedulers analytics. 18. Thank You & Class Project: Congratulations, you guys have finished our Pinterest marketing class and you're well on your way to creating and executing your own personalized Pinterest marketing strategy. I want to thank you guys so much for being here and taking this class with me. And now I have a quick and fun class project for you to complete. So for our class project, we're going to make our first Pinterest pin. You can do this in Canva or any other platform that you enjoy using. And remember all of the pinning best practices we talked about in our creating a pin class. C. You can share that with us and we will give you feedback. And you can answer any question that you have a boat, your pins. And then you're all set to start creating and executing your Pinterest strategy. Thank you again for being here and good luck on your Pinterest or any