Graphic Design for DIY Entrepreneurs: Create a flyer or postcard | Learn Adobe InDesign Basics | Jalene Hernández | Skillshare

Graphic Design for DIY Entrepreneurs: Create a flyer or postcard | Learn Adobe InDesign Basics

Jalene Hernández, Designer and Owner of La Sirena Design

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13 Videos (1h 43m)
    • Introduction

      2:16
    • Strategy Qs and your CTA [Assignment 1]

      8:35
    • Choosing How to Print Your Flyer/Postcard [Assignment 2]

      5:32
    • Finding Online Printer Specs/Sizes

      11:17
    • Create a Rough Draft [Assignment 3]

      3:12
    • File Setup + Organizing

      2:22
    • InDesign Basics - Color

      4:15
    • InDesign Basics - Typekit & working with type

      12:59
    • InDesign Basics - Images

      7:39
    • Common Mistakes and Assignment [Assignment 4]

      4:01
    • Project Walkthrough - Postcard Design

      34:29
    • Project Walkthrough - Prepping Postcard For a Printer

      6:13
    • Congrats and Final Assignment

      0:22

About This Class

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This is more than your standard how-to-use-a-design-program class, it's a project-based class — and I believe that's the best way to learn.

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IN THIS CLASS YOU'LL:

  • Design a ready-to-print flyer or postcard that you're proud to show off and give to potential customers.

  • Learn InDesign basics and a few tricks – fonts with Typekit, color, importing images, page layout

  • Avoid the most common marketing, design, and production mistakes.

  • Get professional advice and feedback on your flyer or postcard as you work through it.

  • Save time by learning the things you really need to know in InDesign to create a fabulous looking flyer. (And skip over all the non-essentials.)

  • Learn to set up your file for printing and the basic printer specs and vocab

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WHAT YOU'LL NEED:

  • Adobe InDesign (begin a free trial here)

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THIS IS THE CLASS FOR YOU IF:

  • You need to create a great-looking flyer or postcard but don't have the funds to pay a professional designer to do it for you. 

  • You enjoy DIY'ing your marketing materials but would love a little hand holding and guidance.

  • You're an "accidental designer" and tired of struggling through your projects. (An accidental designer means you somehow became responsible for doing graphics at your workplace but it's not your official job title.)

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Makers, Solopreneurs, Marketers, Small Business Owners, Artists, Musicians, Interns, Event Promoters, Community Organizers – LET'S GET STARTED!

I am so excited to help you with your project!

95

Students

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Projects

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  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Jalene Hernández

Designer and Owner of La Sirena Design

I’ve been working in the design and advertising world for 20+ years. Everything from indie zines printed off on b/w copiers to international ad agencies.

But what I really love to do is work with small businesses.

I often see small businesses trying to DIY their marketing materials and misrepresenting their business/organization/art with amateur-looking marketing and promotional pieces (even though they're pros at what they do). Sometimes it's lac...

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