Graphic Design Mastery: The Complete Branding Process

Lindsay Marsh, Teacher & Freelance Designer 14+ Years ✅

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
45 Lessons (6h 8m)
    • 1. GraphicDesignMastery CourseIntro

      2:39
    • 2. GraphicDesignMastery CourseGuide

      3:16
    • 3. Lesson1 LogoDesign GettingStarted

      9:56
    • 4. Lesson2 LogoDesign Typography

      10:27
    • 5. Lesson3 LogoDesign MoodBoardsandColors

      10:57
    • 6. Lesson4 LogoDesign WorkingwithLightandDarkBackgrounds

      11:15
    • 7. Lesson5 LogoDesign DevelopingBrandingStandards

      10:46
    • 8. Lesson6 LogoDesign Exporting

      2:29
    • 9. Lesson7 Branding BrandAssets

      4:20
    • 10. Lesson8 PackageDesign Setup

      6:11
    • 11. Lesson9 PackageDesign Layout

      8:48
    • 12. Lesson10 PackageDesign AdobeDimensionsOverview

      12:23
    • 13. Lesson11 PackageDesign WorkingWithMultipleObjects

      7:12
    • 14. Lesson12 PackageDesign RenderingFiles

      4:43
    • 15. Lesson13 ProductDesign Backside Part1

      9:35
    • 16. Lesson14 ProductDesign BackSide TestingItOut

      7:53
    • 17. Lesson15 AdDesign AdSpecs

      5:06
    • 18. Lesson16 Adlayout LayoutandBlocking

      3:25
    • 19. Lesson17 LayoutDesign Photoshop CustomBrushes

      9:28
    • 20. Lesson18 AdLayout Photoshop CreatingBackgroundTextures

      6:20
    • 21. Lesson19 AdLayout LayoutandBlocking Part2

      11:43
    • 22. Lesson19b BONUS LayoutDesign FinalTouches Exporting

      4:17
    • 23. Lesson19C AdDesign Exporting

      10:13
    • 24. Lesson20 3DObjects Part1

      8:34
    • 25. Lesson21 High Rez Renders How To

      3:07
    • 26. Lesson22 DigitalAds Layout Gold

      11:49
    • 27. Lesson23 DigitalAds Part2

      8:29
    • 28. Lesson1 Tshirt Part1

      7:57
    • 29. Lesson2 TshirtDesign Backside

      10:09
    • 30. Lesson3 StationeryBranding BizCard

      10:56
    • 31. Lesson4 StationaryDesign BizCard Back

      11:09
    • 32. Lesson5 StationeryDesign Letterhead Part1

      6:58
    • 33. Lesson6 StationeryDesign Letterhead Part2

      8:11
    • 34. Lesson7 StationeryDesign Envelope

      9:11
    • 35. Lesson1 AdobeXd UX

      6:20
    • 36. Lesson2 WebDesign IntrotoAdobeXd

      9:08
    • 37. Lesson3 WebDesign BlockingOurDesign

      8:22
    • 38. Lesson4 WebDesign AddingIconsLinks&Photos

      8:11
    • 39. Lesson5 WebDesign AddingIconsLinks&Photos Part2

      10:54
    • 40. Lesson6 WebDesign MainBanner

      9:25
    • 41. Lesson7 Webdesign FinishingOurHomePage

      8:17
    • 42. Lesson8 FinishingUpOurHomePage Part2

      6:52
    • 43. Lesson9 WebDesign ProductPage

      8:40
    • 44. Lesson10 WebsiteDesign CreatingActiveLinks

      10:00
    • 45. Lesson11 WebsiteDesign ShoppingCartDropDownMenu

      11:38
73 students are watching this class

Project Description

05f20c21

Note: Make sure to download the resource guide and files in this section of this class

Most classes have you do a student project at the end of a course, for this one I am tasking you with your first and only student project right now in this lesson.

For your student project I want you to recreate this brand with me. You can create it exactly how I do in the class OR you can make your own brand, label and product and put your own spin on it, making it the colors, look and style you want to do.

The goal of this project is to create all of the items we create in the class together for your brand. This will include the logo design and concept, the logo presentation, the branding style guide, the full page ad, a Digital ad, any custom photos, renders or graphics you may need to complete your designs, a t-shirt design and lastly some stationary design.

This is a large student project you are tasked with, with many different items to create but once you go through the process with me to create all of these items you will know how to create brand packages for any and all clients giving you the knowledge to be as versatile of a graphic designer as you can be.

I suggest after each section of the course to pause and work on your brand project for that particular type of project. So after the first logo design section, take a pause and start to think about your student project and what type of style, brand name and color you want to develop for yours. This way the project is broken down for you in easy digestible steps.

Enjoy this course and remember to take it at your own pace. This is a marathon course not a sprint to the finish. If you have any questions along the way feel free to reach out to me or to other students in the exclusive student facebook group which will be mentioned in the next lesson.

I look forward to learning with you!

I reviewed over 12 student branding projects in our latest student design challenge. Also there was an impromptu Q&A session where we talked about freelancing and graphic design with some student questions. 

I wanted to post this video here in the project section so you can get a good idea of what other students did for their project. There was a wide variety of branding projects both small and extensive and the great news is you can create you project in the way you want to create it. 

If you are interested in seeing the live comments with the video you can check it out on my student facebook group where we streamed this live. The resolution is a little better too. 

You must be a student of any of my classes to join the group (which if you are reading this you probably are!) 

Enjoy! 

https://www.facebook.com/LindsayMarshDesign/

 

Student Projects

project card
Lindsay Marsh
4 comments
project card
Gabi Stefancu
2 comments
project card
Mohamed Taman
2 comments
project card
1 comment