Graphic Design Basics: Core Principles for Visual Design

Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum

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8 Videos (36m)
    • Introduction

    • Symmetry vs Asymmetry

    • Scale

    • Framing

    • Hierarchy

    • Grids

    • Demo: Bringing It All Together

    • Conclusion


About This Class

Great graphic design comes from understanding just a few basic principles.

Cracking the code to great design is much easier with a solid foundation of core principles. Join designers Ellen Lupton and Jennifer Cole Phillips for an essential, 35-minute class as they walk through 5 basic principles of graphic design, perfect for use in all projects using images and type — creative design, marketing materials, and even photography!

The lessons include both examples and demonstration, giving you a foundation to create inspired, functional design. You’ll learn to:

  • Identify and define 5 basic design principles
  • Critique your work for effectiveness and balance
  • Apply each core concept in future projects

Ellen and Jennifer are co-directors of the Graphic Design MFA Program at the Maryland Institute College of Art (MICA). This class is directly inspired by their popular textbook, now in its second edition: Graphic Design: The New Basics, available online as well as through Princeton Architectural Press.

Whether you're new to these principles or are looking for a refresher, you'll gain a solid understanding of the visual language that fuels all great design.


*** BOOK GIVEAWAY! *** Enroll by midnight EST October 15, 2016 for the chance to win one of 3 copies of Ellen and Jennifer's best-selling book, Graphic Design: The New Basics. Plus, get an extra entry when you submit a project to the Project Gallery! Winners will be notified via email.



This class is presented in collaboration with the Maryland Institute College of Art.

Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt. Lupton, a renowned graphic designer, serves as director of the graphic design MFA program at the Maryland Institute College of Art in Baltimore, where she has authored numerous books on design processes, including the bestselling Thinking With Type; Graphic Design Thinking; and Graphic Design: The New Basics. She received the AIGA gold medal for lifetime achievement in 2007.

Jennifer Cole Phillips is director of the Graphic Design MFA Program at MICA. Her work and the work of her graduate students have won numerous awards for design excellence from the AIGA, Adobe, SoTA, Graphis, Print, STA 100, The Bill and Melinda Gates Foundation, and most recently, a Sappi Ideas that Matter grant. In 2014 she received the MICA Trustees Award for Excellence in Teaching. She has contributed to several books on design and is co-author (with Ellen Lupton) of Graphic Design The New Basics (now in its second edition). Phillips has a MFA and BFA from Rhode Island School of Design.

1,213 of 1,229 students recommendSee All

Vey nice. This is a nice beginning for Designing.
The Demo (Part 7) is nice as she explains her decisions step-by-step to arrive at her final layouts. Gives you insight into the inner workings of a designer's mind. Parts 1-6 sets up the foundation so you can understand the jargon and principles of design, to get you ready for Part 7.
Gives you the basics of graphic design with great examples.





Ellen Lupton

Curator, Cooper Hewitt, Smithsonian Design Museum

I am a curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. An author of numerous books and articles on design, I am a public-minded critic, frequent lecturer, and AIGA Gold Medalist. My book Thinking with Type is used by students, designers, and educators worldwide.