Google and Facebook ads for absolute beginners | Evan Kimbrell | Skillshare

Google and Facebook ads for absolute beginners

Evan Kimbrell, Director at Sprintkick

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5 Lessons (32m)
    • 1. Welcome to the class!

    • 2. First thing to do

    • 3. Facebook ads

    • 4. Google ads

    • 5. Keep the learning going


About This Class

You can't run. You can't hide. Facebook and Google have planted themselves on this planet, weaved their roots through the seedy underbelly of the business world, intertwined with our networks, locked hold, and aren't going anywhere. Ever. So if you're an entrepreneur, small business owner, or marketer then there's no point in putting it off any longer - you'll have to learn how to run a Facebook or Google ad campaign.

This class is for the true beginner. Learning pay-per-click advertising can be extremely daunting, but this will get you up and running with the basics. I'll walk you through the process of setting up a basic ad campaign on both Facebook and Google that will direct people to your website. Remember, this is not an advanced class, this is for those who have never even seen what these ads look like behind the curtain. 

What you'll learn: (italics)

  • Basic overview of each platform
  • Key differentiating features
  • How to set-up basic ad campaigns geared toward getting people to your website
  • How to target your audience

What you'll do:

  • You're going to create ad campaigns on Facebook and Google. Because there's nothing like good old fashioned hands-on practice.