Google Tag Manager (GTM) Training Course

Anil Batra, Marketing and Analytics

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16 Videos (1h 37m)
    • Introduction

      1:31
    • What is a Tag and Tag Manager

      2:44
    • How Google Tag Manager Works

      2:05
    • Google Tag Manager account setup and Launch

      3:30
    • Installing GTM on Wordpress

      3:59
    • Google Tag Manager (GTM) Interface Overview

      2:09
    • Admin Panel Overview

      7:57
    • Workspace Panel Overview

      3:46
    • Implementing Google Analytics Tags

      11:16
    • Tracking External Link clicks in Google Analytics via GTM

      9:22
    • Track button clicks in Google Analytics

      5:28
    • Tracking Downloads as Virtual Pageviews

      5:12
    • Capture javascript errors

      6:59
    • Using Data Layer with Google Tag Manager

      8:50
    • Dynamic data addition in Data Layer and using custom event in GTM

      10:12
    • Using Custom HTML tag and Data Layer to track Contact Form 7 (WordPress plugin)

      11:44

About This Class

This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that you will love this course.

In this course you will learn

  1. Fundamentals of Tag Manger (Applies to any tag manager)
  2. Signing up for Google Tag Manager
  3. Details of Google Tag Manager Interface
  4. How to setup Google Tag Manager for Google Analytics and track page views
  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager
  6. How to setup Button click tracking in Google Analytics
  7. Track JavaScript errors using GTM
  8. Deploy GTM in Wodpress
  9. Use Data Layer in Google Tag Manager

New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.  

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

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Students

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Projects

Anil Batra

Marketing and Analytics

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and...

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