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Google Tag Manager: Advanced Theory And Implementation

Dara Fitzgerald, Analytics Director at Measurelab

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21 Videos (3h)
    • Google Tag Manager Basics Recap

      17:56
    • Deep Dive - Tags

      5:01
    • Deep Dive - Variables

      17:48
    • Deep Dive - Triggers

      9:57
    • Deep Dive - The Data Layer

      10:12
    • Workspaces and Environments

      5:48
    • Deep Dive - Pageview Tracking

      9:05
    • Ecommerce

      5:26
    • Button Click

      8:14
    • Outbound Links

      12:37
    • Download Clicks

      12:48
    • Contact Clicks

      7:32
    • Destinations VPV

      5:15
    • Form Submission

      5:16
    • Adwords Remarketing

      3:34
    • Doubleclick Floodlight Counter

      10:12
    • Adwords Sales/Doubleclick Floodlight Sales

      11:38
    • Facebook Pixel

      8:23
    • Youtube Tracking

      7:24
    • Scroll Depth Tracking

      6:08
    • Conclusion

      0:22

About This Class

This class is taught by Adam Englebright. He works as an analytics consultant for Measurelab, based in sunny Lewes, UK, helping clients figure out how to track their website, setting up and maintaining tags and analysing the resulting data. He works mostly with Google Tag Manager and Google Analytics, using spreadsheets and R for more advanced analysis where necessary.

This course will help you to explore the more advanced capabilities of Google Tag Manager. It will go into the theory behind it in greater depth and detail, taking deep dives on tags, triggers, variables, the dataLayer and ecommerce. It also covers the creation of a variety of tags; Google Analytics events, a deeper look at the Google Analytics Pageview tag, Adwords Remarketing and Sales tags, Doubleclick Floodlight Counters and Sales tags and more—including the use of Custom HTML tags to expand beyond the range of built-in templates tags. The creation of the attendant variables and triggers will also be covered, and by the end of the course, you should have a container of tags that you can use as guides and examples when trying to create your own tags.

Check out supplemental resources and attachments in the class project section for more! 

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Dara Fitzgerald

Analytics Director at Measurelab

I specialise in Google Analytics, providing consultancy to clients for implementation, analysis and reporting. I am also an experienced trainer and conference speaker.

I am the Analytics Director and Co-Founder of Measurelab, a dedicated analytics consultancy. We offer consultancy services and training, both online and in the real world. We are a Certified Google Partner for Google Analytics, Google Tag Manager and Google Data Studio.

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