Google Local Pack: Achieve Top Google Local Search Rankings | Christine Maisel | Skillshare

Google Local Pack: Achieve Top Google Local Search Rankings

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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36 Videos (1h 14m)
    • Lecture 1: What We're Going to Cover In This Course

    • Lecture 2: The 3 Types of Local Search Results

    • Lecture 3: The Google Local 3-Pack & Recent Changes

    • Lecture 4: The Benefits of Optimizing a Busines Google My Business Page

    • Lecture 5: Using the Google Pigeon Algorithm to Your Advantage

    • Lecture 6: The Information You'll Need Before You Get Started

    • Lecture 7: Section 2: What We're Going to Cover

    • Lecture 8: How to Determine If Your Business Is Already Listed

    • Lecture 9: Adding Your Business If It's Not Already Listed

    • Lecture 11: Section 3: What We're Going to Cover

    • Lecture 12: The Google My Business Dashboard Overview

    • Lecture 13: How to Correctly Optimize Your Google My Business Page - Part 1

    • Lecture 14: How to Correctly Optimize Your Google My Business Page - Part 2

    • Lecture 15: Adding NAP to Your Business Website

    • Lecture 16: An Extra Tip for Your Website to Help Boost Local Pack Rankings

    • Lecture 17: Section 4: What We're Going to Cover

    • Lecture 18: Where You Will Rank in the Top 20 Listings

    • Lecture 19: The Importance of Citations

    • Lecture 20: Citations vs Links: Understanding The Difference

    • Lecture 21: How Many Citations Do You Need?

    • Lecture 22: Find Out Where Your Business Is Listed & If It's Listed Correctly

    • Lecture 23: Where to Find Citations

    • Lecture 26: Which Sites Should You Get Citations From First?

    • Lecture 27: Section 5: What We're Going to Cover

    • Lecture 28: The Difference Reviews Can Make On Your Ranking Position

    • Lecture 29: How Many Reviews Do You Need?

    • Lecture 31: How to Indirectly Ask Customers for Reviews

    • Lecture 33: Showing Off Your Reviews to Entice New Reviewers

    • Lecture 34: Rewarding Your Reviewers (Unexpectedly)

    • Lecture 35: Responding to Reviews

    • Lecture 36: Section 6: What We're Going to Cover

    • Lecture 37: What to Do When Your Rankings Are Not Improving

    • Lecture 38: Common Mistakes When Ranking in the Local Pack

    • Lecture 39: Options for Selling Google Local Pack Rankings

    • Lecture 41: How Long Should It Take to Rank in the Google Local Pack?

    • Lecture 42: Pulling It All Together


About This Class

Local businesses have a bit of an advantage when it comes to ranking at the top of search results. That's because Google has created the Google Local Pack listings (also known as Google Places and Google My Business). 

What's particularly attractive about the local pack is that local businesses can rank easily in the local pack and increase the number of leads they receive for specific keywords. 

Join me as I work on a real local business to help them rank high in the local pack, sending them more traffic and leads. And don't just watch, begin applying the strategies we cover for your own local business so by the end of the course you will position yourself to start seeing ranking improvements in as little as one to two weeks.

Inside the course, we'll cover how to:

  • Correctly optimize a business listing to achieve top local pack rankings
  • Make small changes to your website to increase rankings
  • Use citations to outrank the competition (incuding how to find them and which ones to use)
  • Get reviews for your business
  • Make changes to your campaign if your rankings aren't increase
  • and more.

If you want to rank your own local business or your client's business, this course will walk you through the exact steps you'll need to take to make that happen.

This is a complete step-by-step guide for ranking in the Google local pack. And I'll be inside to help answer any questions you have so you can achieve top rankings for your local business. Think about all the leads your business (or your client's business) will receive. Enroll now and let's start ranking your local business!





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Christine Maisel

Designer, SEO & Founder of Portable Entrepreneur

Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites ...

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