Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Small Business | Tom Kenemore | Skillshare

Google, Facebook & Yelp Online Review Marketing for Entrepreneurs & Small Business

Tom Kenemore, Best-Selling Author, Serial Entrepreneur, Speaker

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22 Videos (56m)
    • Course Introduction

    • Section 2: Introduction to Online Review Websites

    • Find Your Industry Specific Review Websites

    • Claim your Google Profile or Other Review Profile

    • Review Website Profile Set Up Tips, Homework and Conclusion

    • Section 3: Introduction to Getting Reviews

    • Questions for Your Review Form

    • More on Getting Reviews and a Bonus Tip

    • Section 3 Conclusion and Homework, See Project Area for Review Template

    • Section 4: Introduction to Fans on Fire! Leveraged Online Review Marketing

    • Organizing and Categorizing Your Fans and Reviews

    • Contacting Your Fans, See Templates in the Project Area

    • Your Website and Other Places to Use Reviews, See Website Template in Project Area

    • You Got an Online Review! Plus Other Follow Up Contacting and Rules

    • Yelp! Tips & Strategies to Get Those Hidden or "Not Recommended" Reviews to Show Up

    • Section 4: Conclusion to Fans on Fire! Leveraged Online Review Marketing and Homework

    • Section 5 introduction to Handling Negative and Fake Online Reviews

    • Catch a Negative Review Before it is Posted Online and Handling Complaining Customers

    • Handling Fake Reviews About You or Your Business

    • Section 5: Conclusion and Homework for Handling Negative and Fake Online Reviews

    • BONUS WeddingWire & TheKnot Wedding Marketing Secrets To Online Reviews OVERVIEW

    • Course Conclusion


About This Class

"Reviews are the backbone of Local SEO and Online reputation, in this course Tom explains how to get reviews for your online business. No-Fluff...I highly recommend it to anyone" Faisal, Student

No matter what kind of business you have. If you are selling a product or service, online or offline, local, national or worldwide, your business needs to get control of and start leveraging positive online reviews on Google, Yelp, Facebook, Angie's List and more! This course covers:

- How to create an endless source of free, new leads for your business

- How to gate or control which customers will write online reviews for you

- How to build or rebuild your online reputation (social proof) and your national and local search engine optimization with online reviews...BECOME A ROCK STAR IN YOUR LOCAL MARKET!

- What the most popular review sites are and how to find the review sites specific to your industry

- How to receive local and national attention with your online reviews

- How to leverage your new and existing positive customer reviews for maximum benefit

- How to handle negative and fake reviews about your product, service or company

- How to handle a complaining customer

- How to develop a systematic approach to handling your online review program in just 30 minutes or less per week

- And so much more!

All using only legitimate strategies….only real customers and real reviews! No black hat techniques, reputation management firms, or fake reviews allowed!

Plus, you get 10 fully customizable email, letter and webpage templates included

"I plan on using some of the tips I received from this course in my business. There were a lot of things about reviews that I learned that I was unaware of. The instructor has a pleasant voice and the course was interesting." Lora, Wedding Officiant & Author

Whether you are thinking of starting a business or you are a long time entrepreneur, managing and leveraging your customer's online reviews are vital to your businesses success! In the last few years online reviews and sites have exploded across the internet, Yelp, Google, Yahoo Local, Bing and so many more. Ask yourself this question. What did you do before the last time you made a purchase? Odds are that you looked for online reviews of the product/service and the company (or both) before you made a purchasing decision. According to a recent study by Dimensional Research, 90% or 9 out of 10 customers claimed positive reviews influenced their purchasing decision. On the flip side, 86% said their buying decision was influenced by negative online reviews!

Now try this. Pretend to be a potential customer for YOUR business. Type in a Google search with your business name followed by the word “reviews"…Gulp! Did you do it or were you too afraid of what might come up? If you were not happy with the results of this search, what can you do? A lot actually! In this course you'll learn why online reviews are critical for attracting more clients and sales. I'll show you what review sites all businesses should target and how to find the ones specific to your industry. We'll cover how to get your customers to give you those awesome reviews and then how to leverage them for their maximum positive impact. Plus if you've gotten negative reviews in the past, I'll show you how to bury those with positive reviews and lessen their impact on your business. With this course you'll get 10 email, letter and webpage templates to use, many resources and more! Sound like a lot of work? I'll show you how to spend less than 30 minutes per week on it! Are you envious of those customer service awards received by some businesses? I'll show you how to receive those as well!

Let's get started!

"This course has given me a way to get though the "review bottleneck". I work hard to produce high quality results for my clients and many of them are tremendously happy with the work I produce. My problems has always been that even when I ask (verbally) for them to review my work it generally doesn't happen, and I didn't understand why! Tom's course has given me not only the tools, but also the understanding of the process I need to properly encourage them to create and post positive reviews. On top of all that he also gives you a way to use reviews as a feedback mechanism to help improve your product or service delivery without damaging your public reputation. I can't tell you how many times I would like people to tell me what they are REALLY thinking when they don't want to. Tom's system helps with that as well." Scott, Student

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Tom Kenemore

Best-Selling Author, Serial Entrepreneur, Speaker

Tom is a father, traveler, occasional 5K runner, best-selling author, serial entrepreneur, speaker, and online instructor with over 8500 students.

#1 best-seller: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing - Amazon Kindle, Paperback & Audio:, also available on: Apple IBooks, Barnes & Noble (Nook), Kobo, Google Play, Inktera and more through one simple link:, listen free with Audib...

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