Google Analytics for Shopify: A Complete Step by Step Guide | Adam Reed | Skillshare

Google Analytics for Shopify: A Complete Step by Step Guide

Adam Reed, e-Commerce and Digital Asset Entrepreneur

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33 Videos (2h)
    • Course Overview

    • About Your Instructor

    • Introduction to Ecommerce

    • Introduction to Google Analytics

    • Signing up to Google Analytics

    • Linking Google Analytics to Shopify

    • Enhanced Ecommerce

    • Best Practice: Exclude your own IP Address

    • Property Navigation

    • Real Time Reporting

    • Audience Reports

    • Acquisition Breakdown

    • Traffic Behaviour

    • Ecommerce Conversions

    • Creating a Goal Funnel

    • Custom Reports You Need to Use

    • Setting up Hourly Traffic Report

    • Setting up Hourly Conversion Rate Report

    • Setting up Day of the Week Traffic Report

    • Setting up Day of Week Conversion Rate Report

    • Setting up Hour and Day Conversion Rate Report

    • Setting up Day of the Month Conversion Rate Report

    • How to use Funnel Visualisation

    • Nailing Down Your Target Demographic

    • Be Where Audience Hang Out

    • Finding Key Audience Interests

    • Using Geo Location to Your Advantage

    • Do You Need More Languages?

    • How to Apply Analytics Data to Facebook Ads

    • How to Apply Analytics Data to Google AdWords

    • Proof this Works: My Facebook Ads Revenue

    • Proof this Works: My Google AdWords Revenue

    • Proof this Works: My Google AdWords Retargeting Revenue


About This Class

If you've ever run an online business, you'll probably understand how hard it can be to identify your target audience to begin with, and to then minimise your Ad Spend, while trying to maximise your Revenue.

By using the correct Google Analytics setup, and learning how to strategically analyse and apply data from your Google Analytics account, you can fine-tune your marketing and advertising to sky-rocket your Shopify business, without adding a single penny extra to your marketing budget! In fact, you can often save money after learning how to use Google Analytics to your advantage!

In this course you will follow me step-by-step, a six-figure Shopify Entrepreneur and Bestselling Udemy Instructor, as I guide you through exactly how to do it.

You'll receive an initial overview of how to link Shopify and Google Analytics, followed by a comprehensive walkthrough of the key areas you should be familiar with in the Analytics dashboard.

Following this, we'l set up some Goals and Funnels to help us track our Revenue, and we'll create 5 incredibly important Custom Reports that will help us to pin-point when and where you should be focusing your marketing and advertising. I'll also provide you a deeper walkthrough of how to analyse data about Locations, Languages, Ages, Genders, Devices and more... in order to further your understanding of how exactly to analyse and then apply your data. This is where you'll see the true power of Google Analytics!

Following the strategies provided within this course, I have managed to halve my Cost per Acquisition through Facebook Ads, and have had a Cost per Acquisition on Google AdWords of less than $1!

Don't believe me? Check out the Proof Section of this course absolutely FREE.

I show you SOLID PROOF of my ability to turn £5 in to £1000 through Google Analytics and Google AdWords.

Using the strategies I show you in this Course, I have been able to generate over £1000 in revenue on one of my Shopify stores from less than £5 in advertising spend on Google AdWords. Obviously, this isn't representative of my average Return on Ad Spend, but it does demonstrate how incredibly important it is to have the correct Google Analytics set up for your Shopify website. Without the correct set up and knowledge of how to properly use Google Analytics data to your advantage, you're never going to exceed your business goals and sky-rocket your business.

Without following the tips and tricks I show you in this Course, I would never have been able to achieve such amazing results.

So if you want to learn how to collect, analyse and then apply Google Analytics data to your own business to take it to the next level, you should join me inside the course and we'll get started.





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Adam Reed

e-Commerce and Digital Asset Entrepreneur

A 22 year old graduate and entrepreneur with a wealth of experience in online enterprise. Adam was quick to launch his first online business at the age of 15 and has developed various online ventures over the past 6 years.

Most notably, Adam has demonstrated his ability to grow a business's turnover from £0 to £8,000 in under 60 days.

Through starting and running online enterprises, Adam has developed a wide range of skills and expe...

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