Google Analytics for Marketing - Boost Sales & Lower Costs

Joe Parys, Online Instructor | www.joeparys.com

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22 Lessons (2h 11m)
    • 1. 0 Google Analytics Promo Video

      1:13
    • 2. 0.5 - Introduction To Google Analytics

      1:52
    • 3. 1 The Traffic Game

      4:17
    • 4. 2 What We Will Cover In This Course

      2:33
    • 5. 3 Specific Sells

      10:25
    • 6. 4 Case Study 5000 Sign

      4:06
    • 7. 5 Phrase Match To Lower Bounces

      7:01
    • 8. 6 Focus on users Who Purchase Competitior

      9:58
    • 9. 7 Non Bounces and Building Segments

      8:40
    • 10. 8 What Determines Cost

      9:12
    • 11. 9 How GAL owers Advertising Cost

      5:57
    • 12. 10 Research Can Help

      6:48
    • 13. 11 Setting Actionable Goals

      5:01
    • 14. 12 When Bounce Rate May Be Inaccurate in Google Analytics

      9:21
    • 15. 13 How Google Analytics Helped Lower CPC by 300%

      9:30
    • 16. 14 How Google Analytics Usually Works VS Event Tracking

      6:16
    • 17. 15 How to Add Event Tracking to Your Website and Check Using Google Analytics

      6:25
    • 18. 16 Different Types of Events in Google Analytics

      2:52
    • 19. 17 Forgetting Internal Traffic Filters and Doing Retrospective Segments in Analytic

      9:49
    • 20. 18 Referral Traffic in Google Analytics is Often Fake

      5:30
    • 21. 19 Mismatched Conversion Tracking Fixed Using Google Analytics Data

      2:43
    • 22. 20 Google Analytics Final Exam And Closing Video

      1:13
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

5 of 5 students recommend this class
Great course for beginners. Some of the information is a little outdated because Google has made some changes to Analytics and Google Ads, but 99% of the information is still relevant and useful.
Very helpful for beginners