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Google Analytics for Beginners with Reva Minkoff

Davis Jones, Co-founder of Eazl

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24 Videos (1h 55m)
    • Course Trailer Video for Growth Hacking: Strategy + Analytics

      1:06
    • Reva and Davis Welcome You to the Course

      4:43
    • Why is Growth Hacking a Hot Trend in Digital Marketing?

      2:09
    • How are Analytics Used in Growth Hacking?

      1:23
    • Interview: James Kenler, Director of Marketing Technologies at CareerBuilder.com

      22:28
    • How to Set Goals for Your Growth Hacking Initiatives

      2:08
    • An Introduction to Strategic Thinking for Growth Hacking

      2:44
    • Introducing Digital Funnels, Conversions, and A/B Testing

      4:18
    • How to Design Digital Funnels and Learn from Points of Conversion

      2:38
    • How to Measure Web Traffic and User Flow

      1:42
    • Which Growth Metrics are Relevant to You?

      5:18
    • How to Measure Engagement and Actions Taken

      1:58
    • Where's the Good Traffic Coming From?

      2:19
    • Interview with Reva Minkoff of DigitalGroundUp.com // Digital4Startups

      31:54
    • Introducing Digital Personas and Other Strategic Insights from Analytics

      1:29
    • Reva Investigates the Analytics Business Case

      3:42
    • Digital Personas: Geography and Language

      3:39
    • Digital Personas: Smart Use of Demographic Data

      3:56
    • Digital Personas: Using Technical Insights

      2:49
    • How to Identify Quality Sources of Traffic

      5:07
    • UX and Conversion: Content Analytics

      2:09
    • UX and Conversion: Behavior Flow

      2:19
    • Launches & Events: Real-time Analytics

      1:20
    • Connect with Reva and Davis + Further Reading

      1:28

About This Class

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Learn to Leverage Growth Hacking and Launch Your Rocketship

In this fun, interactive foundation course, you’ll learn how to leverage one of Silicon Valley’s most interesting marketing exports. Ideal for entrepreneurs, managers, and anyone in digital marketing, after taking the course you’ll know how to be growth-oriented, how to channel this mindset into your organization’s broader mission, and how to evaluate the success of digital initiatives.

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Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the content team that has created of two of the bestselling online business courses of all time. Today, Eazl is a community of more than 120,000 smart, engaged learners worldwide.

Prior to starting Eazl, Mr. Jones was a professional recruiter (or "headhunter") with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the...

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