Google Analytics for Beginners with Reva Minkoff

Davis Jones, Co-founder of Eazl

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24 Videos (1h 55m)
    • Course Trailer Video for Growth Hacking: Strategy + Analytics

      1:06
    • Reva and Davis Welcome You to the Course

      4:43
    • Why is Growth Hacking a Hot Trend in Digital Marketing?

      2:09
    • How are Analytics Used in Growth Hacking?

      1:23
    • Interview: James Kenler, Director of Marketing Technologies at CareerBuilder.com

      22:28
    • How to Set Goals for Your Growth Hacking Initiatives

      2:08
    • An Introduction to Strategic Thinking for Growth Hacking

      2:44
    • Introducing Digital Funnels, Conversions, and A/B Testing

      4:18
    • How to Design Digital Funnels and Learn from Points of Conversion

      2:38
    • How to Measure Web Traffic and User Flow

      1:42
    • Which Growth Metrics are Relevant to You?

      5:18
    • How to Measure Engagement and Actions Taken

      1:58
    • Where's the Good Traffic Coming From?

      2:19
    • Interview with Reva Minkoff of DigitalGroundUp.com // Digital4Startups

      31:54
    • Introducing Digital Personas and Other Strategic Insights from Analytics

      1:29
    • Reva Investigates the Analytics Business Case

      3:42
    • Digital Personas: Geography and Language

      3:39
    • Digital Personas: Smart Use of Demographic Data

      3:56
    • Digital Personas: Using Technical Insights

      2:49
    • How to Identify Quality Sources of Traffic

      5:07
    • UX and Conversion: Content Analytics

      2:09
    • UX and Conversion: Behavior Flow

      2:19
    • Launches & Events: Real-time Analytics

      1:20
    • Connect with Reva and Davis + Further Reading

      1:28